Yeah, absolutely. You know, yeah, so like, you look at a campaign like like supermarket and we there were so many different departments that were on board with that, you know, we did, we hired an agency on to help that, like the towel brothers made the video with our, with our creative department. But just after I started consulting, like, left a jam, and I started saying, hey, let me bring this concept to other nonprofits. You know, I did work with bigger nonprofits like compassion, and so forth. But I also worked with a lot of like, smaller nonprofits who are just trying to figure this stuff out. And one of them right after, which is called deliver fun. And actually, very similarly in this in this space, of like taking out human trafficking markets here in the US, they partner with like, IBM, and like, use their AI technology to like find these, all this, it's really, really cool stuff. But they're even with those partners, even that they're very small nonprofit, when we started talking, and they'd never done any kind of digital marketing before. And I would just think that like the steps that we took, were one around, like Giving Tuesday and your ad campaign was a great place to kind of make some of those tests. Now they had a video that was already created a story of a girl named Samantha. And it was just like in their records and I was paid let's let's use this, I think we could let's use this as the same kind of like template of like, promoting similar to how we did with super Marco, let's get let's do a lead up to this. Where we promote, where we talk about human trafficking, something called where there are like Romeo traffickers, they like pretend to be a boyfriend kind of to those that they're, that they're trafficking and, and so forth. And so like, let's let's educate people on this. And we're like, let's just do a test. Like literally, if we could make back the money we spent on these ads, I feel like that would be good. Let's let's try to make even. And with the campaign we put together it was they were able to get like a like an eight times return on their investment from it, which was just really, really cool. By using an asset, they already had a video. So if you don't have a video, I would say like that would be a good place to start. If you're going to spend money on some kind of creative asset, get some kind of video and it doesn't have to be long. It could be could be a minute could be a couple of minutes or something. But that tells a story. It could be the story of your nonprofit. It could be the story of somebody that you've helped and but I think like one thing to learn from the the creative and the storytelling behind the supermarket and others like it is that it would be so easy to just kind of like you know, depending on the type of work you do, kind of play the middle Middle emotion, you know, you're like, Okay, well, it's obviously a bad thing, but we want to kind of be happy about it, you know, like happy about the difference we're making. And so you kind of like have a video or messaging or content that just plays kind of in the middle of the road. But what you really want to do is to do to delve deep into, like, the depth of the actual issue you're working, and then rise into the sell it like the real height of the celebration, right. And so even see that in supermarkets, video, and others, where it's like, Hey, we're going to be real about how real this actually is like this, you know, whether you're working in hunger or education, or, you know, anything like that there are, you need to paint the picture of what the real problem is through the video you choose. So once again, whether it's about your nonprofit, or a story, you're telling, make sure you really paint the picture of like why help is needed, what this problem is, because until people are bought into that problem, they won't, they won't care about the solution as much like it doesn't doesn't connect with them. And then you can talk about, hey, and this is how people's lives are changed, right? This is what you can do if you join this. And so the simplest kind of like donor journey, I think, would be having a video that has those compelling elements that really connects with people and shows the problem, the solution, the impact they can have. And you use that to start reaching people like to run an ad where you either ask people to give, ask people to sign up for an email list or just gain that awareness. And then you figure out what that next step is, whether that next step is that email, the the financial assets or something, and you just keep, like moving people through stages, wherever they are. So hey, they've watched this video, let's get into the website, they made it to the website, let's retarget them with this ask like something along those lines. And I think to people so often, neglect an email list. It's funny, I'm a social media marketer, at heart, that's where I started, I love it. That's what I love doing. But email is so powerful if you use it in the right way. And so I would say dig into how when somebody actually signs up for their email, or your email list, why do they do it, right, like, give them a really good reason to do it. And then once they get in there, don't just send them a newsletter every once in a while, like actually create a sequence even if you use like MailChimp, or something, you can upgrade to the next level to actually create a welcome series. So somebody joins and here's what the first email is two days later, here's when the next email is in two weeks later, here's what the next email is creating, crafting that in a way that makes the right kind of pitch that gives people the like, the information they need, tell stories, like stories will be such an important part of any of the content you create here. And just start start testing those sequences out. So that as as someone interacts with your website, because it's not for an email list as they go on social, there are things that are following them. And there are things that are following up with them. And there are things that are building a deeper relationship with them. So it's not just an interaction, and then silence, it's it's that follow up, that would be the simplest way to start getting into this.