It's a really interesting question. You know, I think, you know, we try to be a very evidence based with a fact oriented organization, meaning we ground our advocacy in research and data, I think it's critical. We've been doing audits of anti semitic incidents for 40 plus years, we've been doing admin attitudinal surveys for more than 50 years. We also do surveys now of online hate and harassment. And the picture is pretty grim. And our 2020 survey, we found that 44% of social media users reported experiencing some degree of harassment on different platforms. 28% characterized it as severe, repeated harassment. I mean, think about that. That's more than one out of four users. And the platform where it happens most frequently is Facebook. That isn't a function of the fact that it's the largest social media service in the world with more than 3 billion active users a month. It's because the platform itself has failed to take the simple basic steps to keep their users safe and secure. So then to the question about, well, do the companies have a bigger need to do more research on this? I'll give you a two part answer. Yes, the companies need to be investing real recent sources to make sure they understand the problem on their platforms. And they're building, you know, the products in a more safe and secure way creating features and functionality to address these issues. That is totally within their wheelhouse. Take Facebook, for example, they brought in $70 billion in 2019. Right, it is a company of gargantuan in size in global ambition. And they are investing hundreds of millions of dollars to research their different products and services. The idea that they can't spend a little bit of more money to more rigorously measure the hate on their own platform. That's a laughable proposition, of course, they should be doing this. If it really were a priority, you would resort to that priority, we failed. We haven't seen Facebook do that yet, they failed to take the kind of action. But on the other hand, I would say Taylor, we can't rely only on the companies themselves. I believe that civil society, organizations like ADL, but there are many others in this space to organizations like Common Sense Media, or free press, or CBT or EF f so many others, they have critical roles to play as watchdogs to keep the companies honest, again, time and time, time and time again, the businesses have not demonstrated the kind of transparency around these issues. They've been unwilling like Facebook, in particular, to publish the data. They have been, you know, kept their doors close to things like independent audits of their hate content. So I think while they need to do more, they also need to create the space for watchdogs and researchers and academics to study this issue on an independent third party basis.