Strength the beginning is usually in one's childhood. And I, I was a badly abused child. So needless to say, I was very sensitive to the way I was treated, and I wanted people to treat each other better, especially me. And I was very blessed. And then when I was 11, a neighbor introduced me to volunteering, I went to the Red Cross, and I became a junior Red Cross volunteer. And all of a sudden at age 11, you know, for the first time, people said nice things to me, they were complimenting me and thanking me for for the work I was doing. And, you know, thank God for volunteering, and I've been a dedicated volunteer the rest of my life, but I became sensitized to how people treat each other better because it was so much a part of my core. I went on, as a student at Northwestern University, I volunteered, venturing, Cobra, racketeer advice, Lord gang kids and the north side of Chicago. I continued volunteering, everything I raised my kids, and then eventually, I became a corporate advertising executive. And while at the same time I was volunteering, so I would, you know, I go do my volunteer work. And yes, I would help a child or two or a classroom. And then I go to my corporate office, and with a staff of 10 or 12 people, I routinely influence the buying behaviors of hundreds of 1000s of people. So one night, you know, I sort of had that moment thing, you know, people talked about the AHA, the white light, I don't know what you want to call it. But this moment happened in October of 1987, I'd come home from a particularly poignant, volunteer experience, feeling that elation about my success, but that says that there's never enough volunteers, there's never enough. And that night, I sort of had this, this, this revelation, that the months of the year, could be brand names for 12 aspects of helping people to get along better together. And the cool thing about the months are, that's the amount of time it takes to make a habit. So it's like, once I realized I had this revelation, I'm thinking to myself, who are you are up there, you know, don't give that to me give it to Ted Turner, or Bill Gates, or somebody who can really pull it off, you know, I'm just this little person. But you know, I started putting one foot in front of the other, I found a small community in Pennsylvania, where I was, we started there, within a couple of weeks. So what I did was we named each month of the year one of 12 has the aspects of getting along together, maybe you could put the slide up. So one of the book, Michael here shows the 12 habits. So I had the idea about the months being brand names for habits, but when in Somerset, Pennsylvania, where I started this a whole group of people, you know, students, the mayor, though owner of a local radio station, the head of the worship society, whole group of people got together and they spent almost nine months saying, Okay, if we're going to make January, a habit, you know, what should it be? If you're going to make February a habit? What should it be? So, I had the vision about making each month a brand name for one of 12 aspects of behaviors that inspire people to get along together. But the group of people in Somerset, Pennsylvania, helped think through what each month what each month's habit is. And there's actually if you read the book, you'll see there's a logic, like January's habit, is help others. That's because in December, there's help all over the place. And you know, everybody's raising money to give food to these kids and clothing and Christmas presents and on and on and on. But in January, all that giving drops of the toilet, and there's more suicides in January than any other month. All the research says it takes between 21 to 30 days to make or break a habit. That's why, you know, once I had this idea that we could make each month a brand name for one of 12 aspects and practice that the whole month. Like in my book, there's a reading for every day, but it's just a little half a page. So even though each day's reading is a little different, for that month, it's a little different insight on the same behavior. So by the end of the month, you've really deep into that behavior in your psyche and then your consciousness and it's become more a part of who you are as a person as it began in Somerset schools and, and throughout Pennsylvania it's probably been between two and 300 schools and communities.