on the head. But if I address those points, so I can't tell you in five years, how many times people have in not particularly nice ways thrown that question me, if you're looking at parity in the quality of the drink that we produce, and you want to look at an alcoholic drink, you're looking at a craft gym, which would probably retail over 40 pounds. So let's take the duty out of that, which is maximum 12 pounds, so you still at 30 pounds, and then look at our product, which is at 19 pounds, and you're actually getting quite a lot for your money. Because it's a small batch, very, very high quality ingredients, it is actually harder to produce good alcohol free than it is to produce with alcohol because of the qualities of alcohol, being able to strip flavour. I was having a conversation with someone the other day. And just as an illustration, you know, there's lots of places that you can go now and create your own gym, do a little gym experience. And you have a bit of that and a bit of this and a bit of that and you do your thing and you get your bottle. It's hard to get a great gym like that. But most people will go away thinking well, I've produced something that I can I'll drink. I can almost guarantee that if you put the same people in the same situation and said write and do water distillation, you get a lot of bad reviews because people wouldn't walk away with a product that was great because it's harder, you know, you have to know your ingredients better. You have to it's a completely different process. Although very much part of the same family. It takes a lot of skill. It takes more energy because we're boiling 100 degrees rather than 70 to 80 degrees to get alcohol off. It takes more botanicals because we don't have the qualities of alcohol stress. upping the flavour out. And really as a comparable product, we're actually cheaper. We're not competing with Gordon's Jen, that's not what we're competing and look at the price of Gordon's Gin. Now, if you're not ever being a drinker, you probably haven't noticed. But what God is doing is ridiculously cheap, compared to even when it was 25 years ago, you know, you look at it. And if there was no increase based on inflation, if you look at the cost, you know, it's incredibly cheap alcohol. Now, I think with our products, we make a quality product in a really mindful way in a sustainable way. It's a craft product, and you have to pay for crafts, people have forgotten about paying for craft, whether it's a piece of jewellery, a piece of clothing or a drink, there's that they'll yell and so no, it's not a Lily Allen it sounds like early on, but it's like it cost this much because it took me effing ages is basically what the Lyric is. And it's like, that's what you have to pay for craft. There are lots of products out there now that are mass produced, and it is going to drive the price down and people will find their niche. And as I say, we're not competing with Gordon's Gin or Gordon 0.0 Gin, we're back Botanics producing an artisan drink, which we understand is luxurious. We tried to get it in a price point. So it didn't prevent people having it it was a reasonable price. But we do see it as a luxury product.