you guys know, I shove an obscene amount of content in an hour. So I wanted to have that Google Doc for just your stream of consciousness. What's on the top of the dome questions, some of which I'm going to answer on the call, some of which are better just to answer answer in the Google Doc. So I wanted to get those all in one location, a lot of the equipment questions, I'm going to create a PDF that goes along with the workshop on Thursday anyway, about equipment recommendations. So just hold on for that, I will make sure you guys get a copy of that PDF. So that type of thing, I will address, the email and the Google Doc, whatever, I'll keep you guys up to date on that. But the most important thing for us to address on the call first, is to go back to your application. And we're gonna go in alphabetical order, person by person, and talk about what problems in your business are you trying to address with YouTube? Because the purpose of this call is specifically the strategy. I don't want you to starting to create stuff I really want to hone in on what the crap are you posting, why are you doing it? How is that going to generate money for you? That is something that you're not going to get with my other content, I want it specific to you. So that when you walk away from here, you have a plan. So that's the purpose of this call, we're going to knock that out first, then we're going to go to the Google Doc. So does that make sense for everybody? Yes. Okay. So just for everybody in the group, and we'll go in alphabetical order, I want you to introduce yourself, say your name. So we can all make sure we're pronouncing everyone's name correctly. And then say the name of your business if you've got one establish. So we will start with coming up.
Good morning, lady. No afternoon, I'm Camille Moore. So I'm all over the place. I'm just gonna be honest, though. And I've been kind of jumping in. And with Lashonda, for the past several months, when I first came across her, I think I finally joined YouTube, I want to say it could have been Instagram, I don't remember. And, but I just really liked your content and your vibe, and the fact that you're not money hungry, you know that she, you seem to really want to help people. So that's what really drew me to you. I don't have a business like man, like I'm just coming in more. That is what you know, I go by, I was doing workshops for about a year, I did a I did to it, I kind of rotated back and forth. One was a life with purpose on purpose. And then the other one was called unstoppable, which I've actually turned it to a book that I'm releasing in October. So my whole thing is I really just like to help women, overcome their past hurts, be able to acknowledge the things that are kind of holding them back from becoming everything that they can be. And I've done that from other workshops. And now I'm hoping through this, this new book as well. And so last summer, I did an IG Live series, and it was called Living a life you love in the other requirements would be for me to interview you on the IG live was that you have to be a woman who was in a place in your life, that you really could say, in spite of all the difficulties or whatever's going on, I actually do love my life. And so I had I think I do it in 10 Different women's women. I did it every Sunday evening. So then I had a friend of mine taught me and he was like, oh, you should just do a YouTube channel without put these on YouTube. And I'm just like, Oh, okay. And then he was like kissing, you need to start creating some content. And I did that for a minute, but I just felt like okay, what am I really doing? Like? I don't know, like, what type of content I guess that aligns with my purpose in what I'm doing. You know, with one click, I'm gonna restart our workshops eventually. But I wanted to all make sense. We're going to all kind of blow blow together and right now, I feel like it's dead. So I haven't done any recordings in probably two months. Because I felt like okay, I don't know how to push it out. I don't know how to get people to know what's there. And then the name of my channel was she cast which is a safe haven to exceed expectation, but I feel like it should just be Camille and more because that's what my website is. That's what my other stuff is. So I'm hoping your expertise He's can kind of guide me into what I should be doing.
So good. Okay,
I'm taking notes. I have thoughts. So we'll start circle back once everybody introduces themselves, but I love that. All right, who's next? Like, it's Sunday?
I think it's me. Good morning, everyone. Okay, so I echo what Camille was saying, I'm kind of all over the place, I'm hoping that I'll be able to kind of have some clarification after this YouTube trading. One of the things I wanted to do and that you've inspired me, Lashonda is I love your model where you have user generated content. And I think I would like to start there being able to produce user generated content. And then eventually, what I'd like to do is actually train women to use you too, as a marketing arm for their businesses, especially women after 40 like myself, who are kind of finished with, you know, the corporate, like their kids and all the crazy so that they can learn how to use YouTube as a lead generation machine for their businesses. But first, I think I need to walk before I crawl. And I think a good way for me to do that is to have my own user generated content, learn the strategies of how to use YouTube myself, and then be able to teach that just like you do on those awesome workshops. So that's something that I'm thinking of initially, and hopefully, obviously, this will evolve. And the more that we go through this with progressive elaboration, the more that I be able to tell you more about it to pursue.
So many thoughts.
I got notes. Don't worry. So good. Okay, Paula. And before I do that, already, Cindy, you have more clarity than the last time I talked to you, just in a week since are playing with me session? Well, that plan was everything, just saying. So I just want you to know, like, the fat. I think the last time you explained what you wanted, it probably took you three times as long you were so concise, and so no. But here's the thing, though, that you process through. Yeah, that's the thing. That's huge progress in a week. So I just want you to take that minute. And I just want to affirm you that like you're putting in the work already. Because I can already see there's more clarity and more direction with where you want to go. So I didn't want to forget that part. Paulette?
Hi, my name is Paula the name of my company is ditch the dogma. And ditch the dogma is a platform that I hope to build to help women reimagine their wellness beliefs, so that they can get off that so called Wellness roller coaster ride, but actually start trusting their body and realize that the only guru they actually need is themselves. Um, I My background is in personal training, yoga teacher, all of those types of things. And I've always worked with clients that kind of a high touch kind of experience, which I felt was very limiting. You know, clients can come and work out with me and they go home, and they're like, Well, what the hell should that excuse me? What should I do now, and they're not getting what they need. And so I wanted to rebuild my model to be completely online. And when I found Lashonda, what I was intrigued by was her UGC model, this idea that if I could find brand partnerships, then I could bring this information to women, adding minimal, like, I love that Lashonda has, you know, workshops for 10 bucks, it's an investment, you're showing up, you're putting some money on the line on and you're investing in yourself. But that knowledge, she could charge way more for those workshops than she does. Because those grand partnerships are providing an income source for her. And so she can then bring what she knows to women who really, really need it, who are passionate about a message and want to get it out. So I know that women are passionate about being well, there isn't a woman that walks this planet that doesn't want to be well. She just believes it's out of her reach out of her pocketbook. All the things that really I want her to forget, I want her to re imagine this and get rid of what the wellness industry, that's $440 trillion has taught her to bleed. My issue though, is how do I do this with integrity? Because I don't want to turn around and say, Okay, ladies, this is what it costs, right? Because then I'm not living my message and what I was created and why I had the life and the experience that I've had to come here, that has not been easy. It has been hard, but I need to make money to keep a business going. So it's like and I'd have zero followers on YouTube. And my following base in Instagram and in other areas is all networking based. So I've been with a lot of women who are selling to women, I don't want to sell to women. I want to empower I want to encourage I want to educate And I want to do it in a in a non egocentric sort of way. And that's why I'm here. And if overwhelmed, could be measured it mine would be like knocking the you know, the guy that fits the thing and it blows up, right? It wouldn't be overwhelmed. And to shout out to Lashonda, she made a comment in the honey book podcasts, which I'm sure all of you listen to already, where she said she takes women that are overwhelmed and brings them to inspired action. And so that's what I need strategy so that I can be inspired and take actions that matter in count. That's about
it. Ah, this is gonna be fun. See,
my problem is I need not start another business at this point. But I get to mess with all of your businesses to it. Oh, this is great. I am a fitness trainer. I am a UGC creator. I am an author like oh, this is very nice. So I love it. Who's next? We are TTS and we see I know the alphabet.
Oh, is it the me? No.
Hi. Oh, no, I
think it's it's is it Tatiana?
Oh, man. Oh, yes, Tyson. Yeah, you guys can call me Jimmy. Yeah. Yeah. Thanks for having me. That you would all y'all? Yeah. So I am a brand and web designer that also does copywriting. I do. A lot of I work with a lot of Christian creatives, coaches and communicators. I'm very passionate about not necessarily seeing, seeing people of faith growing their influence justice in mica, not just in a spiritual sense. But I really believe that more positivity and more unity needs to happen in the world right now. And I think that we can't escape from like, the faith, the role our faith plays in it, and on the individual level. So I'm really passionate about trying to help people who believe God's given them a vision for something to serve people, empowering them to start their businesses to watch their, you know, content, you know, their web, their platforms, and things like that. So I have a lot of experience as far as like strategy and brand building and things like that is concerned. But where I suck it is, like you guys said, take action in that action, because I don't know what to do action because I know too much. And it overwhelms me, because I've you know, I've done a YouTube channel, I've grown it to some, it's not like where the shot is, is but you know, I've got like, you know, a nice platform size for days and dead done and book launches and stuff like that. But perfectionism stops me from taking action. And what I love about Lashonda this platform is that it's so engaged. And she does things with simplicity. Like, I know the back end of things so I can look and see which different you know, like services and stuff and things you use. And I'm like, she just did it like this, and she did it. So I'm kind of here to unlearn some stuff. If that makes sense. And I'm not trying to say in a weird or braggadocious way, but look legit, like perfectionism can stop you from taking action. And I love how she's just an action taker. So I'm here to unlearn something, and learn how to take action in a simple way because when I started my my journey, I was you know, younger I didn't have a kid yet but I'm married I have a kid and I have like many obligations and I need to just learn how to be present with my family and for the people in my life in try to do those things. That's my conviction for this season. So hopefully I can unlearn and take action.
I love this man. It's gonna be fine. Okay, so to Ana you're gonna be last and then I'm just gonna like literally plow through you guys and give you some strategies. So I'm so excited. Okay, go ahead. Okay,
like the black past the sad won't be before yeah long I'll keep this quick to want to tolerate Danielle she creates elective. I work with women who are want to leave corporate and start their own businesses. So my three word Rebel Girls thrive off the ladder. I love Lashonda I found the following she for I may have been making number one person on Instagram. And I was telling her I was like, why don't you just help me with this YouTube channel? She was gonna tell you. So I'm excited. I've had a podcast it's on hiatus. I want to relaunch it changed the name to thrive off the ladder. And I do want to incorporate you into with my podcast. And the reason why I'm here is because I do need visibility? I've been told I'm best kept secret. When people talk to me, they're like, Oh, my God, where were you five years ago? I'm tired of hearing that, right? Because I wasn't around five years ago, he just couldn't find me. And I have so much intel from my customer. You know, Mike, the star recalls which four years were free. And going forward, they're probably not going to be because I coach on those calls. And I give a lot of information. But I have so much Intel. And so I'm slightly changing my best to work with women, not in the pre launch stage. But I'm going to work with women and host Lauren stage to help them out of what I call the PS PLS, which is the post launch struggle. Girl, everyone, these phone calls and ad telling me oh, somebody told me to use honey book. And I'm like, why? I mean, the guys who got none, okay, why you pay for any book, like those types of things, like JUST DO IT stuff that they don't need to be doing. And so I just want to simplify business or women, I think we haven't made it not me. But there are a lot of folks, I'm not saying any names, but you know, the entrepreneur, Guru entrepreneurs out coaches, whoever you want to call them out complicated business for women, and it's really is unfortunate. I've been near when you get you paid 1000s of dollars for those group coaching programs, and you sit in the back, and I've been the one that they would tax and St. Do you know what she would say? Like, you know, I don't know what an irresistible offer is, I don't even know when it's fine. The audience is I just so so you know, I've simplified things for my clients, like, who are your people, pick one, right SL to them. So I really want to just do that. And that's my mornings you tune for visibility and to help me Willie, on and on message so I can help, you know, my target audience.
Oh, man. All right.
So now I know who you are. And I know what the problems are. So there are, there's crossover advice for all of you. So I, I hate to like Bash other people. Because I really, everybody teaches different, let's say that. But the way that I teach is more, I'm giving you concepts for your problem. But those concepts are applicable to all of you. So don't do the thing where you like, Oh, I'm only going to pay attention when she's talking to me, because you're going to miss out on things that you can also implement. I just don't want to say it six times. So I'm just putting that out there. So I'm just literally gonna go through what you guys said, and just give you guys like my gut reaction. First take. I'll do that for probably like 10 or 15 minutes. And then we're going to talk about like, what should you be posting? And how can you finally strategically to your business through the content that you post? Because that's what all of you have in common, right? So we'll do specific to you. And then we'll get to that part. Okay. Camille, first and foremost, name, your channel your name. And I will tell you why I have it. And I will tell you why I think you should, okay. So when I started my channel, my channel was actually my name. And so if you look at the handle on my YouTube channel at youtube.com/lashonda m Brown, so it matches all my social handles. So initially, that was the name of my channel. But as I started to hone in on what in the world am I posting about, I wanted a name, that from first glance will kind of give people an understanding of what made me different. And so that's where Bootstrap is advice came from. I initially wanted to help people to grow their biz without breaking the bank. So budget friendly business advice for people who are bootstrap in the bootstrapping phase. And so I changed that to Bootstrap is devised to help people to wrap their head around. Who's this girl? What can I expect from her. But eventually, I will go to the certain point, and we'll see when it happens. But I will technically be able to go back to my name without any confusion. The reason why you want to have a similar username across all your platforms, is because you want to funnel people into the platform where you are the most authentic version of yourself that they're going to get. So if you're on Instagram, you're on LinkedIn, you're on Twitter, but you feel like me on video. Me live streaming is as real as we're going to get. That's going to be the best version of myself on the internet. You want to funnel people into your YouTube channel. And having a different name will make it hard for them to remember where to find you. So they'll find find you on Instagram and they'll look up your name. And if they can't find your name on YouTube, then you'll lose them. If they find you on LinkedIn and they look for you by name that He won't find you on YouTube. So in the phase that you're in, I think it's important to be completely honest to funnel people into the place where you think you have the highest chance of converting them into a paid customer. And I think YouTube is a better fit for that. So you naming your name will allow you to talk about whatever you want. And you get to clarify what people can expect through your graphics, like your channel art, through your thumbnails and through your playlists. So you'll get clarity through that part. But the actual channel name, you want to make it very easy for people to refer you. And so that's why in your case, I will, I would say do that. Okay, and so, you'll see, like, people used to come up with like, super creative names for their channel back in the day like, the guy who's Mr. Bass, his real name is Jimmy. He's been Mr. Beast since he was a teenager. So at this point, there's no point in changing his channel name to his name. But so many service providers who are, you know, either selling digital products or selling services will brand their stuff after their name so that as their interests change, they don't have to worry about the name, no longer fitting, your name is always going to be your name. And my case, my name is My maiden name. Because I'm like, I don't need everybody in the internet looking for me. So my married name is not on my stuff. It's also hard to spell. So Lashonda Brown is what people can expect to see. So in regards to that, that's what I would say. And also in regards to your YouTube Live. I think those interviews that if you if we reverse engineer, I started back in May doing collaborative live streams with my friends who are obscenely intelligent people who all have their own following, doing interviews on live streams on YouTube is going to be way more beneficial to you than IG live. Because it's so much easier to share a YouTube link than an Instagram live link. An action is going to be so much more stable, you're gonna have so many more options using stream yard. And so I like doing collaborative live streams, because you get to bring in someone else's audience. And so you have borrowed traffic. But I would be more specific. So I did an IG Live series for National Small Business Week. And part of my parameters was they need to have a following at least 5k Because I needed some way to distinguish is this going to be mutually beneficial, right. So if you continue to bring in people, I love that you want to make sure you have shared values. But at the same time, there's a growth opportunity for you to bring in people with an audience to be interviewed on your YouTube channel. So one of my one on one clients, Mariah, she's bringing me on to be interviewed on her channel. And so if you would like for me to come on your channel as well, I'd be totally happy to do that if like the topic, you know, make sense. So it's a lot easier to get people with a bigger following to opt in to a podcast vibe than to just you know, do something that's not as public because then they can use that to grow their audience to. Okay, so that's an easy way for you to make content, and you're gonna get so much more leverage out of it doing it on YouTube versus Instagram. Okay, so that's my two cents for you right away. Cindy, okay. So if you are not on Twitter, you have to be on Twitter. If you want to do UGC, for whatever strange reason, that is where the UGC, people hang out. They share advice, they share what they're being paid, they share where they're finding jobs, for some reason, that's where they congregate. So I changed my Twitter profile, to specifically say that I do UGC for Sass companies. And that's an easy way to get found as well. So I knew your case, I would create content on YouTube, but also share it on Twitter, using those hashtags to help get you in front of those people looking for creators. So that's just where they seem to be hanging out these days. So that's my initial advice for you to have some more but I'll circle back to that. Holla there are so many fitness people thriving on YouTube. And what I am seeing people do the most is they leverage trending music to create workouts based on the trending music and then they offer some type of membership or extended content somewhere else. So there are channels like the fitness martial at eight fitness, grow with Joe I think is the closest I think to being in alignment with you grow with Joe and Yoga with Adriene But the strategy is to, I'm not gonna say troll, but to leverage music that people recognize in order to get the traffic. And then it's like, okay, you get a sample for 10 minutes. If you want a 30 minute, no, no, no ads, whatever, then you can become a member in your case, especially because you want simple, I would definitely go for the built in membership with any YouTube directly. Because that way people can watch your content and immediately say, You know what, I want more of this, they don't even have to leave the app. I've done that for fitness martial. And it's so easy. All it is, is you upload content, and it's behind a paywall for people who are paying. Did you have a question? Bala? Yeah, I?
Well, one thing too, and I don't know if I made myself clear. But one of the things I do I put it, I think fitness is a very small piece. And if that the fact that wellness pushes fitness, it's a tangible product, more of what women need is actually the knowledge on how to nourish their bodies, and how to be with their bikes.
Not so I think the difficulty is there, they don't know that they need that. And that's the problem. And I think that's what you're running into. Right? You bait them in the bait is the fitness workout, it's reduce the stress is a simple workout before you go to work. It's the things that are lowest common denominator. And once you have them, that's when you give them more than what they need within the membership through that content about wellness. If you lead with wellness, people are going to say I don't need it, and they're going to bounce all. You see what I'm saying, I think your perspective on wellness is so essential, but people aren't going to seek that out first. So you get them on the thing that they think they need. And then you give them what you know they need. Does that make sense? So you can definitely differentiate yourself and the way that you structure your content. And so what you could totally do is you could have like some of my content, I have a very a blatant intro and outro. Right. So in my intro, I kind of set the tone for the video, then you have the stinger and you get into the content for you, you could set the tone and share something wellness related before the workout, then you can have the workout. And then you can bring it back to the wellness and the end. So the majority of the content is that workout. But say for instance, if you're saying, okay, you know, in today's workout, we're going to focus on relieving tension from our lower back. The reason why most women have tension in their lower back is to the left, some other things you can do is XYZ, let's hop into it. So you have an opportunity to give them a taste of the wellness, but they're coming for the workout. And then in the outro, you can say hope you guys had a great workout. But this is just the beginning of your journey, if you want to go deeper with me did it in a DA and your outro. But what I have found, and I'm just being completely blatantly honest with you, over the years, I have wanted so many businesses to implement, like more than what they think they meet they need. And people get stuck. It's like you almost have to build up that sense of trust for like, what they think they're coming to you for. And then say Cool, cool, cool, now that we got that out the way, let's get to the real stuff that's gonna last you for a lifetime and not the quick fix. So I feel like you're in a similar situation. And so I just feel like if you do wellness, on the front end to attract people, you're going to get less people and it's going to take you longer to convert them. Then if you do the wellness thing than if you do the fit that workout thing to get them in and incorporate wellness into it. It's not as it's a go ahead and ask one more
question. Yeah. Would it be possible and I know I'm really stuck on this. So you're probably getting like you'd be with a two by four. All this comes to self discovery when it comes to food when it comes to cooking when it comes to all the other things like there are so many resources for women to go into fitness now. I will say most people do yoga wrong because they're not taught properly in what I do is from an anatomy perspective. So my fitness is slightly different in that way. But there's it's so full blooded in the marketplace with fitness that I really intimidated as an almost 60 year old woman should be trying to compete with Adrian yoga. You know, you're not keeping up with Adrian,
you're competing with your people. There's so many people on the internet. And I will also say this and this is something for everybody. You have to think of your channel as a literal channel. Your playlists are like shows on your channel. Okay? So yes, you may have a fitness playlist, but you may also have a cooking playlist, you may also have a self care playlist, she may also have you seen him say, but I with my channel, I'm bait people with Canva tutorials. And when you're looking for it, you think that's all you need, whatever, I'm going to give you the best free from Canva tutorial you can get. But while you're here, I'm going to talk to you about mindful living. While you're here. I'm going to talk to you about leveraging tech, but I get the traffic from the Canva content. So that's my equivalent, kind of this brings in the people and once I got them, then they're like, oh, wow, there's so much more to this person than just Canva tutorials. That's like, I don't even talk about Canva hardly anymore. So I'm just telling you, what's gotten me where I am, you can look at my stats, my top videos tend to be Canva content. But the videos that get people on calls like this, are my live streams are my sharing my heart videos, you know what I mean? So it's like they come think and they just want a Canva tutorial. And they get a whole lot more than that. So I know it feels like Oh, kind of like slimy or Oh, like I'm competing. But like the amount of people talking about Canva like, Oh, my word, you know. So luckily, I have like the verified expert thing. But even still, you know, there's a ton of Canva content on YouTube. But it gets to traffic, and then I convert the traffic into what I need.
And I add something real quick. Lashonda. And, Paula, I personally just like when you say it and drop it in the chat, fitness done, right. And so I think that's even something that could draw people to you. Because like you say, everybody is doing fitness, fitness fitness, but are they doing it right? Are they getting the result that they're expecting? And so they may come into it thinking okay, well, maybe I'm doing the postures wrong, or I'm not putting my abs in, but then you're putting with it? No, you're you're doing this but you have to work in I don't know, nutrition or wellness. So you know, whatever. The other thing is, but the whole statement is done, right? would have caught me like I'm doing it wrong.
Well, and it also validates why you would need an expert to show you like to know if something's right or wrong, somebody outside of yourself has to determine that. Right? So it's like, Oh, I could you know, I can go for a run by myself. But am I running correctly? Oh, I would need somebody to check me on that. So that's great feedback, for sure. Okay, knucklehead.
I was just gonna say because you you mentioned you didn't want to compete with the younger girls on the bid. I would just say, first of all, you are stunning and super beautiful. That hair for real. And it like what you have right hair is like one of your coolest factors. Like, if I saw you doing a video next to some young girl, I would like oh, let me go wire because she'd been doing it for years. And she's still good. And I want to look like her when I get older. So I'm gonna watch this video. I'm just, I'm just saying
Don't worry, we will gas you up. So there is plenty of room for you and we need you so you can get that out your head. We just need to bait people in so it doesn't take you so long to sell them. That's all it is, you know, there's a certain level to YouTube that's playing the game. For you. That's part of what it is. But you have room to go deeper and that is going to come down to your playlists. Okay, so oh man is so fine. Okay. So in regards to Okay, specifically gearing your content. So this is for Tanzania for Christian creators, okay. I think for you, obviously, I'm gonna beat you over the head about like, analysis paralysis, like he just got into stuff. Like at a certain point. We all know what should work but life be life and nobody saw COVID comment. I don't care how good a business you were, we all got slapped around. So you know, don't put so much pressure on yourself. So I'll just say that. But I think what I really loved about your mission was a cult like the collab opportunities. So immediately, I thought of my friend Alan, who does God and gigs, okay. He has a Christian podcast specifically for helping creatives to balance their, you know, God given calling, and what's required to run a business. I mean, at the end of the day, it's like that skew. Like you can do stuff in church, but you also have to live. So how do we balance these two how to you know what to charge a church for performing music or whatever. And so God gives us a fantastic podcast and he's not like the only one. So if nothing else, I'm doing a collaborative. Have a workshop with him tomorrow. I would Totally, I mean, feel free to drop my name, either message him on Allen call or gotten gigs, probably gotten gigs, he checks out more, I think, and getting on strategic podcasts is going to be huge for you. Because that content is going to live forever, you're gonna get backlinks to your stuff. And because you're selling a high ticket offer, it doesn't take very many people, for you to make what you need to make. And so I think you just have to be hyper specific about borrowing traffic from other people who have the same audience. And so getting on the podcasts gonna be really good for you. But then your content on YouTube has to be specifically geared to talking about what you do for creatives. So back in the day, when I was a Squarespace top level expert I would talk about, so one of my clients had this issue, here's how we fixed it. And like a lot of people like didn't get it, they're like, oh, my gosh, Shawn, if you show them that, they're going to not need you. And I'm like, Heck, no, they're gonna see how complicated it is, they're gonna say, I'm just gonna hire her to do it, you know, there will be some di wires, but they're also going to be some people who say, she clearly knows what she's talking about, I can see myself in that client, I can see myself in that, you know, color palette, or, you know, that copy or whatever, I need to contact this girl. And so I think for you, it's more taking people behind the scenes of the people that you work with even digging in their portfolio, because they're not gonna know how long ago that was. And just talking about, you know, so and so came to me with this problem, they had no logo, they had no color, they had no copy. And this is what we were able to create, and why, you know, and just really sharing your heart behind what you do. And it would be so easy for someone to hire you based on that. And I think for everybody, this is the biggest thing I would say, with your YouTube channel, you need a single place that you are driving traffic to, to grow your email list. I regret immensely not being more clear in the beginning with what is the one thing that everybody can benefit from. So if they watch a video three years from now, it is still helpful. And so figuring out what that one thing is for you, it does not have to be complicated. You simply want that YouTube viewer to give you their email address, because your email, your email list is how you're going to make your money because you can continue to nurture that long after they watch that piece of content. So you know, in your case, I could totally see a very simple checklist. That's like 10 things Christian creatives should include in their website. Right?
interject really quickly. Yeah, well, I have something that I called the hospital brand. Or I call it a brand, clarity, blueprint. So a lot of you know, a lot of faith based entrepreneurs, they have this idea of all the things that they have to do, but they don't have a system or framework to like, make it make sense. And use the framework of hospitality. I'm country, I'm Southern and I love it. But I'm also excellent in what I do. But so I use that framework, kind of teaching them the touch points of you know, southern hospitality when somebody comes to your house and how you kind of like, look out for them, you know, you know that you create that experience for them. And I use that experience to teach them branding, like how to build a business and build paying for that. So I had this I was just gonna ask you, I just got to I got to teach that at the Christian entrepreneur conference in Nashville, and I got up photographers, I got pictures, and I recorded it. So I was in maybe I know it's a really nice, you know, it'd be a really nice freebie, but maybe I could give that recording away as the freebie and so they
I love that. So what I would do is I would call it maybe something that I'm just literally making this up, but you could do something like where sales and southern hospitality meet and then have like a subtitle of like, how to build a successful faith based brand or something like that, and audit and call it a masterclass. So, it's like something that you know, and all your videos you could say, you know, if you want to start your own faith based business you need to get my free masterclass did it in an era that will be perfect, especially because it already exists? Yeah, so I think I think that'll be great.
Do you think I should rerecord? Like do the masterclass on my computer like with my screen and a presentation or just show the video I took it the
cell is the video does the video cut to your slides at all or
It's just like on the TV screen in the background. So maybe I should do it on
our pre recorded, that wouldn't be hard, use the same slide, use the same slide deck and take out anything specific to that event. But I think that would be a great evergreen freebie that once they download it, they get access to it. And then just follow up with people who download it to say, you know, do you want to schedule a free discovery call whatever, but like, you need a next step immediately, I would say within 24 to 48 hours of them consuming that content. Okay, now what, you know what I mean? That sounds really good. Yeah. But I think that'd be great. Okay, so, Tiana, okay, your biggest thing is visibility. All right. And I keep hearing Ellington talk about this on her podcast, but she keeps talking about borrowed traffic, and like, I, like I got it. But I didn't realize how long I had been doing that and not calling it that. So I think it's so obvious to me how to go after your group, because you're specific on people leaving corporate to go on to entrepreneurship. So I think you need to be funneling people from LinkedIn to your YouTube channel, and utilizing post to tell stories that justify why they should watch the content. So like, say, for instance, I posted once a day, about how I think that, you know, freebies are dead in the sense that people are over the PDFs, you know, they want tactics, they want something specific. And I told this story in my LinkedIn post, like a cool photo, for you to do content like that on, on LinkedIn to talk specifically to the pain points of people in corporate that don't want to be there and say I have a solution and drive them to your YouTube channel would do so well. And there are so many podcasts, again, geared to that, like Elon Yin, it's cubicle to CEO, that there has just been such a wave of people post COVID that are over it. When it was time to return to work, they did not want to go back. They just didn't want to go back. And so I think really starting to look into these LinkedIn groups, you know, finding people on that platform and say, Okay, who's talking to my target audience? You know, how can we do collaborations, a big thing that I stumbled into, and I'll just be all the way real, I just raised my price, I always raise it when somebody else is willing to pay me more someone, okay. But for a while, I was just charging $100 to go speak to membership communities for an hour. So it was like a live q&a to talk about Canva. And when I would go into these membership communities, the communities would be my target market. So they've done all this marketing, to build out these membership communities. And I would come in as a guest expert, and pour my heart into these people. And I've already been paid to be there. And so many of them followed me on Instagram. After that they follow me on LinkedIn, they subscribe to my channel, and some have actually become clients. And so I think for you, finding opportunities to tap into some of these membership communities to guess expert as well, is incredible, because you're getting paid to market, you know, you're getting in front of those people who are your prime audience. So for all of you, the next call we're going to do, we're going to talk about YouTube, SEO, which is going to be huge for people finding you who don't know you exist, I'm literally going to tell you the things in my channel that I did to help increase my views and draw traffic. But what I want all of you to take away from this time together before it happened to the questions on the Google Doc is the fact that you are building a channel, you need some type, everybody needs some type of bait to their channel, what is going to be the thing that people type into the search bar that they think that they need. And once they're there, I can show them the whole breadth of what I do. So the way I describe it to people as it's like, you have a house and you just need a door once you have people in the front door and you can take them to all the rooms in your house but you have got to get them in that door for a specific thing. It will also make it easy for people to refer you and for people to book you to speak because all of us can also speak on the topic of our YouTube channel. Your YouTube channel is also your speaker portfolio because they are seeing you actively do the thing that you are an expert in what would be my beat? Barbie so I think you talking about corporate I think oh life after corporate. Okay. A lot of people are searching and that's part of what you can type into the SEO tool that I'm going to show you guys it's like people are googling you know how to start a side hustle how to you know how to start a business how to leave your nine to five how to you know what I mean? Like So I think making sure that your content attracts people for one thing, and then educating them on more of what that lifestyle or that perspective has to offer is gonna be really helpful. If you guys go to my channel, you can see that I have all these playlists. Now I've got the Canva playlist, the float s playlist, the job form and all that stuff, for specific reasons. And you can actually add text to every playlist to give it more context. So it's not just a grouping of your content. It's this part, this content serves a purpose. And this is why I group is stuff for you to see if that makes sense. So I try to make sure that everything that I'm talking to you guys about, you can literally go look at my stuff as an example. So I would definitely encourage you to go to my YouTube channel and specifically look at not just what I structured as a playlist, but the order in which they're there. Because that makes sense, too, because sometimes people don't scroll all the way to the bottom. Okay, so
then ask a quick question about that in though, because I'm not super familiar with YouTube. So are you saying you can do a YouTube playlists in a similar way that you will do like, I don't know, like your music playlist? And it'll, you can separate it and categorize it?
You can categorize it and you can reorder it.
Okay, yeah, parents, so
So what happens is, if you don't mess with your YouTube channel, all it's gonna say is videos. Yeah, that's what the IANA a beyond that, you have the opportunity to strategically set up your channel. And I'll hop over to my real quick and show you what I mean. Okay, so if I share this with you guys. So you can see, let me get this down here. At the very top, I have the live stream from this morning, if I do not make the live stream, that top video will don't know how to hop on it. Because otherwise, you have to click on this Live tab and no one's going to do it. So literally before the call, I go in, and I put the live stream there, you can see upcoming live streams. So here's the one with Alan Paul that was talking about. So that will move up here tomorrow for the live stream to make it easier to find. I'm trying to drive traffic to honey book right now. So they have the number one spot. Right? Then I have my live stream. So you can see where I have this text here. Right, describe what that playlists is, then I haven't really I have flow desk, live interviews hosted on stream yard, YouTube tips for busy service providers, JotForm productivity and time management, LinkedIn Pomodoro timer videos, and then this is just a stream of everything I post in chronological order. So I'm not concerned with people just watching the most recent video, I want to categorize it so that people can go, oh, man, I just set up a flow desk account. Let me check out Lashonda slowest photos playlist to see if she can help me with some of these problems, or I just got Canva Pro, let me check out her Canva plateless. This also helps you with brand deals because they can kind of see like, Oh, this is like what your content looks like for these brands. This gives me an example of what you could do for me versus just having this and they'd have to dig through it. You know?
Okay, that was felafel. Thank you.
Yeah. So we're going to talk more about that next session with the SEO, because that's part of how you draw traffic and get people to bend your content is by organizing it. But that has helped a lot. So let me look here. In see if there's anything that I need to answer right away, SEO for YouTube videos, we're going to do that next call the whole calls about that. Google Analytics. Not even necessary, because YouTube is owned by Google. So if you optimize your videos and YouTube, it'll be optimized for the Google Search. zero subscribers. Where do I start? Where you start is having an SEO based strategy. So people who don't know you find you. My biggest pet peeve is when people start a channel and don't post to it for a while you have to have a regular posting schedule, so that YouTube knows it's an active channel and it can categorize your channel and say like, this is what this channel is for. So if you set up an account, and then it stays dormant, and you don't post regularly, then it makes it harder so you can kind of restart our YouTube channel so it's okay, but you got to be regular with it. So if your channels been dormant, then you want to schedule content to post at the same time on the same date for probably four weeks, I would say like a month. Because it's just, it's just an algorithm, right? So you're just teaching YouTube, okay, my account is active. And here are the types of things that I create. So if you don't have any subscribers, I would lean on SEO. But you don't want to stay with an SEO based strategy. Because what happens is people come for a question and they pump off. You want them to build a relationship with you, and not just see you as tech support. Because truth be told, in the early days, I would literally get people who were kind of antagonistic, who was like, Well, you say, tutorials are your love language. So teach me how to do this. And I'm like, rah, I need you to calm down. Just because you email me doesn't make me tech support. And I had to learn not to respond to every email. But you don't want to stay with an SEO based strategy, because people start to see you as just get what I need and leave versus get what I need and support you. So that's my two cents on that. Where do you build a content calendar? I personally utilize notion and Asana. I use Asana because I have a team. And I think Asana is better for team management to say, Okay, here's what we're trying to do. Here's the part that you play. notion is really good to just dump all your ideas in, I think we will have time to talk about notion and Asana on the next call. So I'm just going to put that down to just show you guys how I use it. So I will put that on session two. How do you become a good storyteller? Is it an art? Or can it be taught? I can definitely be taught, I have a theater degree. So long story short, I paid for it. And I remember what I've always been a good storyteller. But I'm a better storyteller, because I have a degree in theater. So I think everybody should take at least one acting class, to be honest with you. It just makes you more comfortable in your body and just more self aware. It also makes it easier to handle rejection. So I mean, you know, does something fun to do one day, it helps. Let's see how often should you be posting whatever you do needs to be consistent. So and here's my day with consistency, I've had this bone to pick with people. Consistency doesn't just mean a regular time, same day, same, you know, time, the other week, same time in the day, it also means showing up with the same quality every time you show up. Because haven't helped me, there were months where I literally went the whole month without posting. And it was because I got in my head, I created all this content, I never posted it. And I was fine. So ideally, you want to have something that's regular that people can start building their relationship with you. But if every time you show up, you deliver value, people aren't watching your channel to see like, oh, it's been two weeks have you posted. So I can tell you point blank as a full time YouTuber, I have missed multiple months of content, which is why by the time I got to 25 days of Canva, I had only posted 27 videos. So when I did 25, that brought me to 52. So it was like I did it every week. And I did not. So I don't recommend that. But just know I'm horribly inconsistent. The live streams are what turned that around for me. Because otherwise, I'll just be like, Oh, well, I'd rather spend two weeks on this, or oh, it's not ready, or I don't care on the live streams I just get on it's fine. Move on. So I personally do that to keep my account active. So if nothing else, there will be a live stream. And then the pre recorded content that takes so much longer to create. I post that when it's done. So that's how I balance it. That actually seems to be working better for me than just waiting until this you know pretty polished thing is ready to put out in the world. How long should your videos be to impact ranking? shorter is better, because then people bend your content. The only time I would do like Paula in your case, I wouldn't do a short workout because that will be annoying as crap. Fitness Marshall does that where he does like one song per video and I'm like, Dude, I have to make a playlist just to get into 30 minute workout like, This is nuts. And he has like an ad at the end of all the videos and he does it to annoy you. So you pay for his membership to get it with no ads. It's a strategy. I don't like that strategy. So I think in your case, I would make him at least him minutes long. So people can like, you know, Maddie Morrison, I think she's German. She does these like Miracle Morning stretch videos, and they're like 10 to 15 minutes. That's a good length. You don't have to, you know, give people a whole DVD. But if you're posting three minute workouts at that point, it's just not as valuable. Versus I think literally everybody else, you doing three to five minute content and doing a three part series will be better, right. So, in Cindy's case, if you said, you know, three things you need to know to get started with UGC, part one, did a three to five minute video. If you liked this video, be sure to watch part two. Be like this video, be sure to watch Part Three. And, and when it comes to informational content, shorter is better. So that people watch it all the way through. And then you can connect your content together and people binge it. They're like, Oh, yeah, Part one was good. I want to keep learning I got time. So I think you want it to be shorter, so that people are more likely to continue watching. That'll also help your ranking and YouTube because it will say your videos like people watch more of your content. So that is that one is a talking head video a waste of time. Do we need to spend more time on post production more talking head video is not a waste of time, the amount of people that watch these live streams all the way through, I am shocked. I'm shook it. And like seriously, guys, I'm literally doing nothing but talking. They watch it. A lot of younger YouTubers will just sit on the floor in their bedroom, and talk to the camera. And these people have frickin hundreds of 1000s of views. We get older and we overthink it. So it's not a waste of time, people want to connect with you face to face. So now wasting time. Um, suggestion for just going to live route, especially when you're talking to no one but yourself. Um, well, I typically talk to no one but myself because I can't see you guys. But I do like the break from that once a month to talk to one of my friends. That's helpful. So even if you have a live stream only strategy I would bring on, even if you're bringing on someone from the audience, because you can send that string or link to whoever you want. So even if you're not bringing in another guest expert, if you want to bring people from the audience for a live q&a or something, talking to yourself can get oh, real quick. So you don't want to burn out like you need something that keep yourself engaged in content creation. So that's a fun part. I think string there, I can do up to 10 guests, I wouldn't do up to 10. But you know, a couple people at a time could equal. Let's see, can you grow a presence on Ichi with just LinkedIn. And it sounds great out Steelers wide joy at always course correct and a negative way for me who wrote that? Oh, I love the way you put that steals your joy. Okay, I'll be real with you. The only reason why I'm still on Instagram is because people pay me for it. So I'm not gonna lie to you. Instagram is not so bad when people are paying you to post. So if that's part of your strategy, keep it in the back of your head, it makes it easier for me because I'm like, Oh, I'm getting paid, it's fine.
But if you wanted to completely leave it out, you could do LinkedIn to YouTube, the only thing I would say, LinkedIn does not like it, when you just share a YouTube video. It's better if you share a photo and put the YouTube link either in the caption or in the comments. It's still Facebook does the same thing. And I think what they want is more native content. So if you're sharing a post that takes people out of LinkedIn, they don't the algorithm doesn't promote it the same way as if you upload directly to it, if that makes sense. So if you share a YouTube video on Facebook, it will not get nearly as much engagement as if you upload the video to Facebook. Twitter is the same way. And it seems like LinkedIn is the same way. So if you want to leverage LinkedIn, I would just post the thumbnail and then put the link in the caption or in the comments. it for some reason, it performs better. So and I think that's why they just want people using their stuff more. It's like, why would I let you take my users and put them on YouTube? So you can still do it but that's a better way to do it. Um, let's see if y'all could you recommend a decent teleprompter? That's budget friendly. Yep, that's gonna be in PDF. I see. An and let's as you write down your video and content creation workflow, definitely not now. That's up The old way. But I, what is the best way to to address that. So I know I'm doing my workshop workflow next week online. I'm doing a video about how I edit cellphone videos on my phone to post an August, that's part of the series, I'm scheduling while I'm on my sabbatical. So it's going to be that aspect of what I do is going to be coming out with your other content. But to take it up on the coaching call, that's a whole was the whole thing, because it's my job. So that's just really extensive editing and software tools that are designed to support your workflow, that's going to be on the PDF. So that'll be covered. What resources do you recommend for being a great storyteller? I also have a friend that is a storytelling expert, I will put missing the she have let me make a note to talk to Akula, she may have a resource for you guys, because I'm seeing the storytelling thing come up a lot. She does like storytelling and tenses and things like that. So she may have a resource that I can share with you guys. But like just long story short, I just have a theater background. Let's see here. How do you learn to be a smart and strategic content creator, so I can work smarter, not harder. The biggest thing is you need to create more than you consume. I think the main reason why a lot of people take forever is because they're too busy looking at what other people are doing. So that's why I recommend strategic unplugging. So like literally, like if you're on your phone for two hours did you create for four hours. And so like typically what throws things out of balance is when you're consuming more than creating and creating could just be brainstorming, it could be filming, it could be going to a museum to get ideas like it doesn't have to necessarily be like in front of a camera. But overall, most creators consume more than they create, whether it's consuming podcasts, webinars, watching other people's stuff, whatever. And that that's really what makes it hard. So the restraint, to not look at other people is like the hardest part of the journey. I see how do I make creating YouTube content simplified for me, my audience so I can keep myself accountable, engaged and out of overwhelm. YouTube is a lot simpler than we make it out to be straight up. Everybody could just go live, like I've been doing, if you go live and just literally download your live stream and maybe take out the talking at the beginning and the end. Like that's a video. So I just think we over we overcomplicated because we look at people who have like teams of five to 10 people and go like, Oh my gosh, I gotta do all the things. I have a team. My husband owns a video production company. So while I definitely want to give you advice on how to look better, I can't negate the fact that I have an editor in my basement who comes in Monday through Thursday and works four hours a day. I'm hiring another editor has was a full time filmmaker, you know what I mean? Like? So I think at the end of the day, like people want quality content that is easy to find. And so if all you're doing is talking to the camera, you could literally record yourself presenting a slide deck for a YouTube video. Like, for years when I started my channel, you never even saw me my camera tutorials. I didn't even have like, any footage of myself. I think people like eventually, eventually I said my name. And they realized like I was a black woman. But literally for years. Nobody knew he would just hear me talk and and see me click him. So I think we got to simplify things in the sense that we're setting our expectations too high for what we think we have to put out. Because people's people's expectation is just I had a question. You answered it. Do you have anything else to offer? That's what YouTube is. It's just a search engine. It's not that serious. It's not Instagram. It's not Twitter. You know, it's not even LinkedIn to a certain point, you know, like, people are typing in the search bar how to do that, or ways to save money. And then here you are, you know, delivering valuable advice. So friends, what I definitely think I'm going to do is I'm going to transcribe the call. And I'm going to paste in my tight responses to these questions. We didn't get to all of them because we had a lot here, but I will definitely do that. Like I said, some of these are going to be addressed either on the next session or in that PDF about equipment. So I will be firming up this Google Doc I would say, over the next couple of days as we finalize the stuff for the workshop, so I will send you guys an email, when everything's firmed up for you to go back and look at it, I'm gonna give you the call recording right away. But in regards to the Google Doc, I do want to literally have the question and have the typed out answer, because I was trying to go as fast as I could to get through all of them. So we'll do that. Next call is going to be more specific on software, to talk about the SEO to talk about content management, and what I'm using in that regard. So I think we're gonna have time for all of those things on the next call. And then the last one is specifically talking about like, the passive income part, right, specifically the money part, potentially brand partnerships, if that's something you're interested in. So I'm going to do some work in between the call to make sure that what we talked about gets in the Google Doc, my biggest thing for you guys, homework wise, is for you to think about, what is that one piece of content that every single video can drive traffic to, to grow your email list, you've got to know what that thing is. The other thing that you need is, once they get on that email list, what is a low ticket offer that you can offer to them? Right. So I was listening to a podcast this morning, where a girl talked about how she was speaking on stage. And her opt in was people getting access to the slides from her presentation. When people signed up for the slides, she offered them something for $11. And hundreds of people took advantage of it. So you want something that's $25 or less, that people hop on your email list for free. And then you offer them something that's a low enough price that they go, Oh, that's nothing, I'll spend that on lunch, I'll spend that, you know, on coffee or whatever, what tends to happen is a lot of people go from free content to a course. And like there's, they're asking people to take this leap. And that leap is what's making it so long for people to make money. Because it's like why came to you for something free, you're asking me to hop to the extreme. So we need an end between. So for your channel, if everything you create free wise, is driving traffic to that opt in, that gets them on the email list. And then as soon as they get on the email list, you offer them that low ticket offer, then you're going to start seeing long before your channel is monetized long before you get brand partnership offers, that you're generating money in your business. And so that's what's important to me that you don't wait until you're making money off of AdSense for you to start making money back from YouTube, if that makes sense.
Does that make sense to everybody. So I will send you guys an email to remind you that that's your homework. But like don't rush it. Because literally that is the most important part like your content at this point, I could care less, you could literally film it on your cell phone. And you know, be talking about the little built in microphone on your Apple wired headphones right here. But you got to have the strategy part, you got to say, Okay, what I am doing with this content is enticing someone to give me their email address. Once I have that email, I want to offer them a resource that is such a low ticket offer that it's almost like, I just want to thank you for giving me quality content. And in exchange, I get you know, this nice resource, you know, it has to be practically an impulse buy anything beyond that you're making it so much more complicated for yourself. So for me that started out was just buy me a coffee, because I didn't even have a product. I was like, Well, if you really liked it, buy me a coffee, I'll figure something out. And eventually it became the $10 workshops, like Paula was saying earlier. $10 It's like, yes, it's something. But like, it's just $10 it's not a big deal. And so that has helped me to build up an email list of people who are already in the habit of buying from me. That's like, the biggest difference I'm seeing in marketing is when you bring people in who are just freebie consumers, trying to get them to pivot into paying you is like pulling teeth. So it's better to bring them in for a low ticket thing. Get them engaged in that way. So when you do launch a product, you have an audience who goes oh, I've already given you money before I can trust you. Sure I can trust you on this course I can trust you on your book. I can trust you on your masterclass or whatever you offer. So I hope that makes sense. So I saw like some flashes going on in the chat. Me see what y'all was saying. Anyone interested in for so yes. Okay. So I'll be real with y'all 20 hours a week, I was like, Oh, do I want to throw in new, I ain't got time for that. But I encourage you guys, I think an Instagram group chat would be so helpful for you guys. Because you can take screenshots, you can do voice notes, you can message if you guys want to connect with each other. I have done that with other groups I've been in. And that's been very useful. So if you guys want accountability, that's what I would do. And let me see anything else? What is what if you're alive on? may see,
I don't know what that is.
But if you're Paulette, when you said, what if you're live on YouTube and LinkedIn was stream yard? Do you remember what that was for?
You said that when you post on a different platform that you just want to use a photo and then include the link in the copy? If you were talking about your lives, go live on LinkedIn and YouTube at the same time with stream. So when you using both platforms, and then would they be okay with the video or still not?
Oh, I was talking about sharing it. So if you follow that YouTube link, and it does like the little preview, and it says like YouTube at the bottom of it, it doesn't promote those posts. Well, okay.
Yeah. Yeah.
But when you livestream with stream yard, it creates a LinkedIn event. Okay. And so that's what happens. So you don't even have to reshare it because it's already shared to LinkedIn when you go live.
Oh, yep. Hey, Tijuana, can I Well, Shonda, can I ask you a question about the stream yard? I, I love how you do it when you do it on the Mondays? Is that do I need the business account? And do I need to get rid of zoom? Are they going to have a new feature where they're not where you're going to be able to have the like, Zoom like features with stream yard? Because I don't have a Zoom account. But I love stream yard. I love how you use it. So I was to question both, I guess do I need to get the business account? And do they have the capabilities? Like the zoom? Like, you know what I'm saying and the replays and all that when it gets? Yes.
Yeah. So stream yard is more specifically for live streaming, they did add a webinar component that I want to play with. Yeah. And so what I have right now is, I think it's just the estampa business one, it's the one that does 720 Because that's all my internet can do. Okay, as of right now, so I don't think you need like the top tier one, because that's not
okay. Thank you.
Yeah, no problem. All right. Well, I got my homework. So I'm going to send you guys a follow up email. I'm going to fire up this Google Doc over the next couple days. And I will see you guys on our next car.
