there couple of motivations. One is building a startup, I have to talk to a lot of people, I have a lot of meetings ever, I found that it's hard for me to remember so much information, it's hard to remember my action items. Hard to share the information with our team, I talked a lot for capitalists, I talk to customers, when they need to do recruiting to build the team, so tons of conversations. So there's a big pain point for me, and arch and our team. On the other hand, technically, I'm fascinated by voice and the tremendous amount of voice data in the world. If you look at human history, before audio recorder was invented by Thomas Edison in the 18 Watt, or APNS is seven, I think, no audio data was even captured even after the recorder was invented. Still, most voice data was not captured. And for those that was recorded, most of them didn't have transcript. So it's very hard to search for information. And not, not to mention analyzing the data. So we see that there's a tremendous amount of value if we capture voice, transcribe it and analyze