EP 234 - Nicki Krawczyk

Ellen Yin59min

Ellen Yin

00:00

You're listening to Cubicle to CEO episode 234. Curious what it's like to bring your ads in house. Today's case study gives you an inside look at the numbers and ads management process of a non ads agency business, spending more than $1 million yearly on meta, aka Facebook and Instagram ad campaigns. Again, these are their own campaigns and dollars not ad spend for clients, after watching her cost per lead rise while her profit margin shrunk, Nicki Krawczyk, creator of the Circuit Sales System and founder of Nicki K Media decided it was time to let go of her ads agency and bring ads in house. Not only did this move reduce her monthly management fees by 80%, from $3,000, and agency service retainers to just $600 to run her own ads. But it also helped Nicki to understand her target audience faster and deeper than ever before. Find out if you're ready to run your ads internally with Nicki's four reflection questions. What type of ads are working best in 2024? And why adding a double opt in is an underrated sales strategy.

Ellen Yin

01:09

Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs the business questions you can't google. I'm your host, Ellen Yin. Every Monday go behind the business and a case study style interview with the leading entrepreneur who shares one specific growth strategy they've tested in their own business exactly how they implemented it, and what the results and revenue worth. You'll also hear financially transparent insights from my own journey bootstrapping our media company from a $300 freelance project into millions in revenue.

Ellen Yin

01:52

Hey, everyone, welcome back to the show. I am very excited today to have Nicki Krawczyk. With us, Nicki is going to be sharing how she brought her ads in house and actually reduced her ad service cost by 80%. So that, as you can imagine, adds a ton to her bottom line to increasing her net profits. We'll get into the details in just a moment. But first, Nicki, I'd love to hear your Cubicle to CEO story. What brought you into the world of entrepreneurship?

Nicki Krawczyk

02:20

Yes, absolutely. Thank you for having me, Ellen, super excited to be here. Years and years ago, I My background is in copywriting. and years and years ago, I had to teach some copywriting to some people and I thought, oh, you know, maybe this would be something that could be a course. And me little, little baby entrepreneur, I was like, Well, great. If I just put a course out into the world, people are going to buy it. And this is going to be so easy. And of course, that's not at all how it goes.

Nicki Krawczyk

02:47

And so from really from from 2012 to 2016, people were buying a little bit and they were using it, they were having fantastic results. But I was treating it like a hobby. And it was really at the end of 2018 when I started to get really serious about the business and lean into what I knew, which was messaging and consumer psychology. And really set aside all of the stuff that everybody says you have to do. You know, you have to launch, you have to all of this, you have to have a free Facebook group, all of that stuff, I set it aside, I said I need it to be automated, I need to be able to step back, and I need it to support people in purchasing.

Nicki Krawczyk

03:24

And so what I did was, I created a system to sell that course on autopilot. And then we also actually also have a course for freelancers. And then that core, that system that I created toward the end of 2022. I had some business friends say, hey, that way that you sell your courses, can you can you teach us how to do that? So I packaged that together? And now we also sell the circuit sales system to of course creators, program creators, all that kind of stuff. So we are a three brand company, which yes, I would not a lot necessarily recommend every day. Yes, but But it's a lot of fun. Yeah.

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