Hey, hey, welcome to the Summit Host Hangout Podcast where you'll learn how to host a high converting virtual summit that leads to your biggest signature offer launch yet. I'm your host, Krista from Summit in a Box, and oh my goodness, this is episode 200. 200. I'm kind of having like a little moment here. Like a moment of like pride recording this, I never would have dreamed I would get to 200 weekly episodes. So if you followed along with this podcast, thank you. Thank you. Thank you. Honestly, it originally started because I hate writing blog posts, I'm gonna rather record podcast episodes and let my team take it from there, even though it's actually like way more work for them. I'm so glad that this is what I felt called to do years ago. It's funny in like 2018 I remember an influencer saying that you haven't found your thing and tell you something you could talk about forever. And honestly, I didn't think that was possible, but apparently it's true for me. 200 episodes of Summit talk. And I feel like I'll never run out of ideas, so I wanted to do something a little special today. And recently, one of my friends and students Laurie Acker did a behind the scenes journey of her business on her podcast, and I love listening to it. So that's what we're gonna do today. And I have a lot to share.
I literally have 13 pages of notes in a Google Doc. So we will see if this ends up being like our longest episode to date. Or if we break it into two, I was trying to figure it out before I hit record, and I just was sitting there spinning. So we're just gonna go for it and see what happens. So the kinds of things we're going to talk about are, where the idea for this business came from, and how it grew, like we're going way back, we're going to talk about how our team has changed and grown. My family's understanding of what I do, we'll talk about how our offers have evolved balancing working kids, the hardest parts of growing, and the best things I've done to account for the success we've seen. So this is like a fun episode, if you like, have an easy task to do, or you just want to listen to something fun. I'm hoping this will be the perfect episode, or episodes for that, depending on how this goes. So we'll have a little business stuff, a little personal stuff. And yeah, I hope it's fun and interesting to you. Let me know, let me know if you enjoyed it. If you hated it, you feel free to keep that to yourself. So let's talk about where the idea for Summit in a Box came from and how it grew.
So you know, it first started after, of course, I ran my first summit. The imposter syndrome was like, a big thing. After that first summit, like it had made $16,000, which was huge to me, literally life changing for me, but not overly impressive to like a lot of other people in business, right. But for the people who like who were at the place I was at, it was life changing for them, too. And that's kind of what I held on to. It's like, if someone's already making millions of 16k summit, like that's not going to catch their attention. But I want to impact the people where I'm at right now. And who was I not to do that? Like I just hosted an event that worked well. It had a great process. And with the systems and organization and templates based brain I have, I was like, why does anyone host a summit from scratch ever when it's that much work. And everyone who has ever hosted a summit has a good starting point for people like who am I to not give other people who want to run a summit this information and these templates and these processes that I have. So that's like kind of where it came from.
It was very hard at first though. I had a newborn baby. I had another business, I was running full time, I had another part time business I was co owning, a different podcast, I was trying to run summits, all of that was going on. I didn't have like any childcare. I had a whole lot of self doubt, but also a lot of excitement, and really strong feelings that I was supposed to keep going. Like, when I get an idea that I'm supposed to have like I feel like when God has something he wants me to do. I am like physically pulled towards that thing. And that's what happened with Summit in a Box. And when I realized that, I was like, Okay, we're gonna give it a try. So I started as simply as I could, because honestly, I didn't think it would work. I was very skeptical. I had never up to that point had anything in business that just worked well, you know. So I started really simply, I wrote some blog posts. I leveraged the audience I already had with my other business to kick off the Instagram account for this one. And I launched a super minimum viable product. And it worked. It was fun, like people actually wanted it. It was so weird. I was like, whoa, this is what it's like when you watch something people want, and it was a really good change of pace from the client work I've been doing for years and years. So I just kept plugging along. I was like, okay, cool, this digital product thing is not is not so bad. It really is as nice as people say, not easy, but it was just a good change of pace. So that was like our either 97 or 197 product. We will link to an episode in the show notes were actually gave a like I did a deeper dive on what our offers were and like how they stair stepped into our Summit in a Box program. But after that, that worked, so I was like okay, now I want to start working towards this big full Summit in a Box product that I had I had envisioned when I even named the business clearly.
Next Up came the membership, because I knew I couldn't just like make the entire process and training manual and templates for a summit, and just like launch it right like I couldn't do that. And that wasn't smart either. So a membership came next, which is so nuts for me to look back on. I was so unsure of what I was doing that I charged $12 a month, the first time I launched and I promised all of the people who joined in that first launch free access to what is now Summit in a Box. And part of our Launch with a Summit Accelerator programs that sells for 1000s of dollars and are easily worth multiple times what I charge for them. Those people got in for $12 a month, I think they ended up paying like I don't know, maybe 100 bucks total. I was so uncertain. But I'm also so freaking glad that I did it. And I am so grateful for those 22 people who were with me from the very beginning. I know some of you are still listening to this podcast, and I know who every single one of you are. So thank you so much. But every month after that, I was brave enough to charge a little more for that membership, as I was adding new resources. And then every month that grew both in terms of the resources I was adding, of course and the number of people in it. And like seriously, every time someone joined, I was just like in awe and celebrated. And I felt just a little more confident. But eventually I realized I was never going to finish if I added like three resources per month, which is what I promised members. So I spent several months going all in on that program. I created as many resources as I could.
And the first version of what is now our Summit in a Box program was finished in March of 2020. Do you remember what happened in March 2020? That timing was wild. And honestly, I think a big part of why this business exploded like it did. Launching that program was terrifying for me because I put my heart and soul and I like bet everything on that. But one thing that did help me was knowing I could keep hustling with that membership model if I really needed to, like I knew people would buy that because they were. But looking at everything I'd created, $1,500 was where I priced Summit in a Box at that very first launch. And it was so scary. I had never charged more than $200 for a digital product before. But I knew it was worth it and worth way more than that. When for what the first version of that program look like I think that was like a pretty perfect price point and for everyone. And then my biggest launch today outside of a summit was about $10,000 and a black friday bundle I did for my other business, that profit was split between a call host. And there were a bunch of affiliate payouts as well. So you know, I probably ended up with a couple 1000 of it. And I don't remember what my goal for this launch even was probably like 10 or 20k. But instead, we brought in 60. And my life and business were literally forever changed. That's where I was like, oh my gosh, people like truly want this. And like I can go on and on this, I can grow this, this is going this is going to work. So things grew really quickly after that, again, I think partially because we launched as COVID hit. So people needed to know how to run virtual events. And it got to where I very, very quickly needed more help.
I'd been working with contract VAs up to that point, paying them way too much for how much help I needed. Like it just does not make sense to pay an assistant $40 an hour when you need them as much as I did. And it really probably doesn't make sense at all. You know, I don't know, I don't know, we won't get into that. By the way, we have moved into the team growth part of this episode. But with that, I put out my first employee job posting in May 2020. And along came someone from close by with a teaching background named Kate. I was very afraid of the salary part of having an employee and promising to be able to pay someone a big chunk of what I was used to making in a year. So she started off part time because of that, and I was still terrified. But within those first couple of months Summit in a Box grew so quickly that she came on full time within a couple months. And that hire right there was one of the very best decisions I have ever made for this company. Like if you've been around a while you know Kate, you've seen her, she is absolutely incredible. I am so thankful to May 2020, Krista for making that call.
In addition to that genius hire, I have made some terrible hires. So let's just talk about that too. I have hired expensive contract VAs that have come and gone in different fashions. One that thought I was mad at her when I wasn't I assigned, she assigned all of her tasks to Kate and I right before Christmas break and just left without saying anything causing me to have to work through the time I was going to take off for Christmas break. And we had one VA come in through an agency I tried to hire was the most impersonal person I've ever worked with in this online space and just paid no attention to detail. So I had to pay a three month commitment upfront to hire them. But I literally let her go after a week and just paid the balance anyway to be done with it. I've tried some VA from the Philippines, which sometimes worked out and sometimes didn't. Overall, it didn't feel good to me values wise to pay someone less than I pay someone in the US. So like I kind of stopped that experimenting with that. But I had that core team. That core team that cannot get away from me, Kate has been here since June 2020. My designer, Kaitlyn who is also now like my mindset coach has been with me since 2016, which is wild. That is a long time in business years. My podcast editor Sharon has been with us since 2019. And oh man, if you listen back to old episodes, you can tell when Sharon came on. I've been working with Ellie in different contract base capacity since 2019. And she's on full time now. So it's easy for everyone to look at Summit in a Box and give me a lot of credit. But honestly, the credit does not go to me, the credit goes to God because I did not have any of these ideas on my own. And oh my goodness, I could not do what I do without this team. I'm so grateful for them. I feel like I'm going to move on before I get any more sappy and actually start crying. But watching this team grow has been incredible. I never thought I would have employees because it was just like, so intimidating. There's all this tech stuff and whatever, but I'm so glad I took the time to learn it, because it has been the best move to have people who truly care and are all and for this company, who are not also worried about like their own. They're all in with me, I support them, and they support me and it is just the best. So thank you to all of you.
Let's move on to something that hasn't changed, and that is: my family's understanding of what I do. It is still, it is just hilarious to me. I think, I don't remember when this was but at some point, I started getting sick of regular comments from a couple specific family members. You know, just making little comments here and there about my little business or whatever, the fact that I don't do anything. And then after things with the business grew so much in 2020, I stopped trying to be humble, and I just started letting it slip a couple of times how much money came in from different launches, or I complained about how much we had to pay in taxes, little things like that. Those comments stopped after that, they still don't have a clue, I'm not even sure if any of them have ever even been to my website, which kind of blows my mind. Because it's like, I don't know, I feel like if I had a family member doing something cool, I check it out, but whatever. The important part is the little comments that I didn't appreciate before don't happen anymore. But I remember how much anxiety I had around that when I first started my first business. I originally came from a software development background, I was making about 70k a year at that job at age 24. Where I'm from most jobs are paying 20 to 30k per year, so that salary was huge. And when a couple family members more outspoken family members caught wind that I was quitting that job to start my own business, it was not pretty. They were like truly mad and confused and scared. And they were not afraid to tell me about it. They were calling, wondering what I was doing with my life, which of course made a terrifying situation leaving that job even worse. But like I said before, I was not in charge of the situation, I 100% believe that God has led me every step of the way, even before I knew how to pay attention to where he was leading. And my husband has never once wavered in his support of me either ever. And those two things kept me pushing forward despite all those doubts. And now I have proved all of them wrong. And they know that they were wrong and they don't know what I do. They know that somehow I magically make money and have enough money to have employees and I do something at the computer. That has just been like interesting and I just thought I would share that in case anyone else is in a similar situation. Also, if you have tips about how to like teach your family what it is you do and that you don't just like sit around and do magic. You know, feel free to slide into my DMs with tips on that.
Next we're chugging along pretty good here let's talk about our offers. So here is where that I was talking about that other episode where I did a deeper dive on the journey from my little like $197 offer or transitioning to the membership, transitioning to Summit in a Box, that was episode 68, if you want to go back there. But I figured I'd talk about my offers next after that point. So if you want the full rewind, think I even did like income breakdowns and things like that, go back to episode 68, and then come on back here. But for two years after we launched Summit in a Box, that was our core offer, and I think that was the perfect move for us. I've added things to it every single month. And then about a year in, I realized that hundreds of poorly organized resources was not giving the experience I wanted, and things being hard to find was truly the only complaint we ever got there. Like, oh, my gosh, this is overwhelming. Where do I find this and this. So I worked with Emily Walker, and totally revamped the entire course into what it is today. Emily Walker is a learning designer. By the way, she specializes in courses, she's absolutely incredible. Now today, we have learning designers join the program who are like, Oh my gosh, this is incredible, like this is on par with, you know, these learning companies with big budgets and everything like that. So I have also done a round of updating almost every single video in there as well. Our design templates have all got a round of overhauls. As of recording this, we're making our way back through to update copy templates, because a lot can change in two years in this online space. So improving that program continuously, and increasing the prices we do. And as we've gotten incredible results from people was our focus for a couple years. And I love where that program is at right now content wise, quality wise and price wise, like this is the program I want.
We will continue like making strategy updates and copy updates and things like that to resources as we need to. But like, I feel like that program is finally perfect. Honestly, I'm not saying this to brag, but like I honestly think it's the best program I have seen in the online space. And again, not bragging, it's just fact like I've joined $10,000 $20,000 programs and gotten like, wait, what, like ours is just so much better. Everything you need is there. I feel like other people promise all the templates you need. And it's just not like you might get the example of their page, but you don't actually get templates. And there are so many question marks and things you still have to do on your own. And I'm just so incredibly proud of what we created like we have an awesome freaking program. Anyways, Summit in a Box has been a constant for our business for the past two years. And I've played around with offering other things over the years as well. I did some VIP days. But honestly, I just don't love them. It always turns into like a rapid fire Q&A that someone else could get all the answers to by just going through Summit in a Box, so those have come and gone, and then might again. I've done one off sessions, but I truly hate calls, and I don't have time for them. And it's again, just rapid fire Q&A that someone could get all the answers to and so much more inside of Summit in a Box or the Accelerator, I feel like people coming to us and wanting one off calls are just them trying to get a whole bunch of information for a cheaper price, and that truly does not serve them well. Because I can answer all kinds of rapid fire questions, but you still don't have all of the strategy, you don't have the proven templates, you don't have every other part of the process that you haven't even thought about yet. And like that's another part of why I just don't do one off calls, I can serve you so much better in our programs, and like you make back many times the investment. I've also offered some like days of Voxer coaching here and there. But I just can't get anything done with Voxer going off all day. So I've taken those down too. Again, they might come back at like a much higher price point or something like that, where I'm like, okay, if someone will will pay for this, I will sit on the couch and just answer questions all day, I don't know. Voxer just didn't work super well for me. So overall, for a long time, I just stopped offering services recently now that our team is super solid, I've been experimenting with bringing them back. And who knows if they'll even be the same by the time this episode goes live, but Kate loves working on summits, and has been wanting to be able to help our clients with things. So we've started offering speaker management and Kajabi website set up to our accelerator clients, which just feels fun to us. So they those might stay during seasons where we're not super busy with something else.
But a big one that I'm just really proud of right now is the decision to offer full time production. And this is something I never offered before because of the thought that no one will pay me for the price I would need to charge for that. A summit is a lot of work, and in the time it would take my team to produce someone else's summit at the level we do, we might as well do something big for ourselves, right, that also gets us ongoing growth. Or I need to really charge a lot. So I'm recording this in, what was the day, in October, within the last two months, both of my coaches that I work with brought up summit production of something I should offer. And I told both of them, no one will pay what I charge for that and both of them basically just like gave me the raised eyebrow look and said that absolutely was not the case. So I thought what the heck, I threw up a package on the website with literally zero information. And, and the largest price tag I've ever put on anything by a longshot. And within two weeks, I had a serious inquiry from a big entrepreneur, like, in my video response to her, I literally held up her physical products that were sitting on my desk, and I was like, uh, hey. We got on a call, and everything that happened here again, just shows me that God has my back and is guiding whatever happens as long as I'm willing to listen to that guidance. So this person who admitted to being really slow to trust people had full trust in me, because of how many of her students have used and said great things and gotten great results from Summit in a Box. She had no questions on the call. I sent her an invoice for above and beyond that price that was listed on the website due to like add ons and stuff like that.
She had no questions about the proposal, paid the entire thing in full, and I am just still in awe. We've started working on our project we've been going at it, I don't know maybe about a month as I'm recording this. And it is just so fun to work on. Honestly, money and timewise, it still might not actually make sense for me to be working on it. We won't know until afterwards, but like if we take the hours we put into it, put it into this business instead, we could probably make more than we're being paid. But it just feels right. it's fun, it's something new and refreshing for me and my team to work on. It's giving us the opportunity to get experience in a new niche, and a b2c niche which is important for us, we're getting to go through our process from top to bottom and find where updates are needed. And we're going to create one heck of a summit, we're going to make this client super happy, and based on who it is, I think it will lead to even more opportunities. So we're going for it's been a lot of fun so far, I don't know if we'll keep offering it moving forward. We might do one or two summits per year for like multi seven figure business owners, but we'll see if it sticks after this one happens. But right now, which is a really fun experiment and something I did not see coming, it just kind of happened.
But in the middle of all this came the Launch with a Summit Accelerator. Like I said, I had tried one on one coaching situations, I've tried VIP days, but man I do not like calls. I do not like seeing calls on my calendar. I put about $10,000 into launching a mastermind like a year and a half ago, and as I was working on it as the time to launch was approaching, it just didn't feel right. I had hired a learning designer, a customer journey expert, a copywriter, we did all the things, I still have that sales page copy, I still have our curriculum design, but it felt so off that I just never ended up launching it, and I just had that feeling that it wasn't the right move. It's not what I was supposed to be doing. I was like trying to force it for a while because I really wanted to be able to offer next steps for people going through Summit in a Box or people who are more advanced in business, but that just wasn't it. But I did start to want to provide more in depth hands on coaching, and I realized that the VIP tier of Summit in a Box I'd been offering was way too much support for far too little pay. So for the first year, people could literally get daily access to us in our Facebook group, critiques on their work, and two monthly copy reviews forever, for $500. Total, not monthly, just total pay $500 one time and you get all this. Absolutely nuts. Eventually I added a year cap on that, and then in 2021, mid 2021, I realized I was essentially running a high ticket group coaching program for $2,500, and I put a stop to that. So we phased out support for our people who did not have an end date over a six month period. So they had a six month warning. Okay, if you want to launch another time with our support, you have six months do that. Next, or actually the end of this month is actually their last month. So I'm interested to see what happens there. But honestly, I have no problem standing my ground, we gave that we like we delivered on what they paid for they made they got way more than their investments worth.
And then we totally get away with a VIP tier completely. When I realized just how much of myself and my knowledge and my team I was offering for so little. But the thing was after doing that, I really missed hearing from our students. And I really quickly just saw more program related questions coming up in our free group, which I didn't like. So I started a student community which has been nice to have it doesn't have a lot of activity, as of right now I need to do a little bit more with it. But I like that they have a place to ask each other questions, and then my team pops in as of right now like once per week to help out as well. And then in the midst of that all I decided it was time for me to create an actual group coaching program. I knew the value I could provide just by adding a coaching element to Summit in a Box would have been enough to create a group program. But I also noticed that my very favorite Summit in a Box students to work with were those who had either already launched summits before and wanted to keep growing those or they were people coming in who had established courses memberships or programs on their own. So we created a more elevated program for established business owners and if you could have been in my head when we were getting ready to Launch the Accelerator. And right after that launch, I had never charged that much for anything. And I was really banking, everything on it like this was before the start of production or anything like that. So this was a never another big stair step for us going from Summit in a Box to the Accelerator. This is also when I brought in Elli full time to help, really before I was ready to pay another full time salary. We got rid of that Summit in a Box VIP tier and I went all in. And even though the price point is on the lower end of what most group programs are, like I've joined them for 10k, 20k, more. It was it was new to me, it was a new experiment for me a new experience for me. And thank goodness it worked.
But I never thought I'd love hosting a group program as much as I do. I always kind of, well, I got to where I dreaded going on going on Facebook to answer questions. But I truly love opening slack a couple times per day to support these clients. Like I love the calls we have each week, I love celebrating their successes, I love supporting them when something just doesn't go like they expected or, you know, they just need help working through some things. And I'm so excited to see this program continue to grow. For a while we actually took Summit in a Box completely out of the picture, and that was really a scarcity based decision, I had the thought that no one's going to join the Accelerator if they can get Summit in a Box, because Summit in a Box is so good. So the first few months that we offered the Accelerator, Summit in a Box actually wasn't available at all, and we didn't know if it was going to be. That was not like a strategic move, as far as like scarcity goes, we just didn't know if it was going to be back, and then we realized that we had to bring it back. The Accelerator was not meant for everyone like it was created for established business owners who want to use their summit to launch and see the value of having our eyes on what they do to improve conversion rates and make their results even better. Not everyone's in that place yet. Me when I hosted my first summit, I was not in that place yet. And I had essentially taken away the product I created to help people who were in that place. And a summit can help them get to that place is another big part of this, so we did end up bring Summit in a Box back, and we're kind of still working on ways for people to self identify which program is best for them.
Are there going to be people who would be a great fit for the Accelerator who are only focused on price and not focus on long term results and benefits of their business, and they pick Summit in a Box instead of the Accelerator? Yep, that's going to happen, and it will continue to frustrate the heck out of me because I know we can get people such better results in the Accelerator. Like even for small summits, if we can increase someone's conversion rate by 5%, they make their investment back, we can increase someone's conversion rate by 5%, like that is not hard to me. So that will always frustrate me. But if there's someone who's stuck looking at nothing but the price tag, even though the Accelerator really isn't that much as far as most of your programs go, I would rather help them with Summit in a Box than not at all, so we will just kind of keep adjusting and experimenting and see how that goes.
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So that is a look at our most recent adjustments to our offers. It has been a wild ride, it's nuts to look back and see just the constant adjustments and experiments and how even the things that haven't gone well have led to all the things that do go well. It's just really cool to look at. So let's do another shift here in this episode and go back to a more personal topic, which is another constant adjustment of balancing work and kids. I have gone through every possible combination of work at home mom and daycare. So a few months after my oldest was born, we had a nanny come in for like 10 to 15 hours per week. I very soon realized how unreliable most nannies were, and when she was 10 months old. We put her in daycare for a few hours per day, which worked well actually for a couple years. I always brought her home for naps because I am that mother. She has to be on her nap schedule. She has to get a good nap. So like in the beginning we were paying full time daycare for her to literally be there for two hours per day. But she would nap beforehand, we'd bring her to daycare after she woke up and then when it was nap time again, we go get her and put her back down for a nap, so I still got a good chunk of work time in. But then as she dropped naps, she got there, she got to being there for like four hours a day for a couple years, which worked well, I got my focus work time, I got to enjoy the short season of her being little by only sending her part time. And then baby number two came in June 2021. And I would say that this last year has been the hardest for me when it comes to finding a good balance. So after she was born, I had put our oldest in daycare full time because like me and postpartum just do not get along, and I had a really hard time managing a baby and a three year old going through that transition. Which like now I look back, and I do have guilt over it, but I also know that that was the decision I needed to make at that time.
And then a few months in, I kind of snapped out of that funk, and I dropped our oldest back down to just part time daycare and kept her home, you know, part time every day. But through this, I was working pretty much not at all, like I do a little bit here and there at night or while the youngest nap and the oldest watch TV, but I just I wasn't feeling called to work in that transition, so I didn't. But then in early 2022, I very suddenly felt called to keep both of them home full time, even though I was kind of back to work by that point. And I made that decision because I could like the business was running smoothly, evergreen stuff was working. My husband makes plenty of money if the income from Summit in a Box did dip a little bit. And the daycare situation my daughter was in had turned not great. When she moved up to like the big kids room. The teacher was terrible ended lots of yelling lots of TV time. And really there was nothing good about it. And it 100% affected her like she was a different kid on the day she came home from daycare. So right after the summit we ran in March 2022. I pulled her from daycare completely and had them both home with me full time. And I know that was the right move, but it was hard. For any work at home moms listening you are 100% superheroes and don't let anyone else tell you otherwise.
Balancing the constant demands, changing schedules of little kids and trying to get work done was so so hard. I would hustle during the little ones naps. I worked every night after they went to bed. I worked all day on Saturday. I'm actually still recording this on a Saturday. But I had zero time for me truly zero. Like I think I've read two books this whole year. And like during postpartum I'd crochet something like every two days and finish like I've made me finished like three or four things this year, like no time for me. And as someone who literally thrives on problem solving and using my brain, not being able to dedicate any of that energy to Summit in a Box, and only being able to do the bare minimum to keep us moving was really, really hard during that time. So over the summer, we ended up bringing in a high schooler to babysit like 10 to 15 hours per week, which helped, but still wasn't great because the schedule was different every week. I didn't know her schedule until a couple of days beforehand. And she wasn't overly reliable. But it did help because I had some time. And then now that my oldest is in 4K 12 hours per week, we have a friend from church and her two kids come 16 hours per week. So for four mornings per week, and right now that's working great. Although we did just find out that she's going to be done starting in March. So we have her through February. So it's going to be another big shift that we haven't figured out yet. It is constant. The shifting is constant, but anyways, right now, she is here from like 8:30 to 12:30, Monday through Friday, so I get to work during that time. Then I take a little break for lunch and to connect with the girls, then Nova goes on for a nap. And Tahlia, my oldest does quiet time with my husband in his office while he works. And then I either hang out with her after that or let let her watch TV for a little bit while I finish up some easier tasks on my laptop. So overall, I get probably six hours of working every single day, which has been a lot more than I've gotten in a very long time.
I'm not in a season of having to work nights unless I'm really fired up about something and I kind of like working Saturdays because it's like, it's a time when no one expects anything of me, right? Like I'm not having to answer to my team, or people on social media or emails. It's just like time or I can focus on what I want to. But really, I'm hoping to come to a season where there those are optional too, and honestly, they probably are right now. So we'll see how it goes. We'll see what the next shift brings. But wow, it has been a constant adjustment and roller coaster. And I'm honestly starting to see it except that it's never going to feel perfect. As long as you know the kids are home and I have have that whole situation to manage. So I'm always going to either want more work time or more time with them, like more time with the little girls that are growing up way too dang fast and I just need to be okay with that. And I think I have become okay with it. Like it's always gonna feel a little off and I'm just gonna do my best and I have the freedom to keep shifting and adjusting to get as close to perfect as I can. So that's that.
All right, let's move back to a business related topic and talk about what for me has been the hardest part of growing. For me, the hardest part of growing this business to what it's become is the added pressure and expenses that have come along with it. I have never dreamed of running a business that's as successful revenue wise as this one. But I also never dreamed of the expenses that would come with that, and how much pressure that would add. It is a lot to handle at times, especially in slower seasons. Like before, in slower seasons of business, I'd worry about bringing in money for myself, or I'd worry about looking like I was failing. But now I have other people to worry about, like just our team expenses, my own pay included right now come to like, I maybe I shouldn't say this, that comes to a lot of money every month, let's just say that. And have to having to make several 1000. More than that, to be our bare minimum each month, revenue wise is a lot of pressure. Like we need launches to go well, we need evergreen sales, we need new eyes to be finding us all the time. And honestly, especially in slower seasons, that does take some of the enjoyment out of it, it makes it really really hard on me and slower seasons, because now I'm not worrying about myself, I'm worrying about other people. And I can get into an anxiety tailspin over that really quickly. And I feel like people don't talk about that side of things in business. They just show off how successful they are. But it is hard, the pressure is really a lot at times, and I truly hope this success we found continues, so we continue making a large impact, and that can continue offering an awesome place to work. But the pressure, and you know, the high minimum baseline for revenue has definitely been the hardest part of growing this business.
On the other hand, I would say the best thing I've done is just love other people and go hard for them. Like I love supporting other people, it's just part of my personality. It's just how I'm wired. It's not so that I can get something in return or anything like that. If there's an awesome person doing something awesome, I'm gonna shout about them from the rooftops. And I've never done that out of a place of wanting to benefit, but it has served me so well, because for the most part, when you go hard for other people, they're gonna go hard for you too. And those mutually beneficial relationships along with the true friendships that have come from it have been my favorite part of running this business and what's benefited us the most. Along with that, I would say that keying in on what feels good to me. And where I'm feeling drawn and driven has been really huge. For the most part, when I have an idea. I'm either like totally overcome by it. Like it's all I can do or focus on or think about, or it's just like meh, or feels kind of forced. And when I go with one of those ideas, that feels like it totally takes me over good things happen. Like, that's where I've come to realize just recently, like, these are the things God made me to do. This is what I'm supposed to do next.
The few times that I've pushed through a more meh feeling type idea. It just didn't work. Like when I tried to launch a live workshop series and like four people bought it. Or when I forced myself into offering VIP days, the client seemed happy enough, but it just didn't do it for me, or the mastermind I talked about earlier that I tried launching, I'm so glad I listened to those feelings and stopped because I know it wouldn't have gone well. Over the past few years, I've become much more in tune with the ideas I have that I meant to do. And I really feel like that's how I've led. And I also recently learned that my human design really strongly supports that too, which is just so cool. So cool. So I'm gonna keep listening to those pulls. And doing that is something that has served me so so well. That's all I got. So I hope this was interesting. I know I was kind of all over the place. I hope what I said made sense and was interesting. But that is the journey of Summit in a Box up to this point. If you have any anything else you'd like to hear about, like totally send us an email and message me on Instagram. I'm all for doing more behind the scenes type episodes. I just feel like I don't know if people care. I don't know what you're curious about. So always feel free to reach out. But thank you so much for tuning into this episode. Thank you so much for being a part of why I'm here recording this episode today. And you know why we have made it through 200 episodes. For show notes and resources mentioned head to summithosthangout.com/200. Now go out and take action to plan, strategize and launch your high converting virtual Summit.