Well, I don't think we do a great job. So it's nice to hear you say, I think we need to do a far better job of fostering the community and making the spring more essential and more dynamic. So I appreciate that. But hopefully we're at you know, 20% of what the eventual product and community will be. Look, monthly giving is not new. And we're not by any means, you know, one of the biggest, I think we have about 65,000 people, it'll it'll add up to maybe $23 million this year. So you know, it's 23% of revenue or so or maybe a little less now, I think for many years, we didn't do it because we didn't know what the product was. And I was. And this is a real regret. I thought if we didn't have a child, a sponsored child that could individually write letters to a donor giving every month, then that was kind of the only product that would work. And I mean, who would want to give every single month just knowing their money was kind of going everywhere, you know, going to 22 different countries. And without that, that specificity. So that got in the way, really, for the first 10 years. And it was it was really a conversation in the back of a Land Rover in Ethiopia with the founder of Spotify, and it was around the pain you all know well of January one the darkest day fiscal close of 12/31. And you know, you've hit it hard, you're dialing for dollars, your Christmas is ruined, your Thanksgiving was probably ruined, trying to make the numbers, trying to hit the budget, maybe trying to keep the board happy. And then you know, wherever you landed, January one you you literally realize you are at zero again. And somehow, you know, if you're successful, you're gonna have to go do all that again, which seemed impossible, you know, whatever, you just accomplish the year before, and then you're gonna have to grow, you're gonna have to beat it. I remember saying this in the back of a Landrover and Daniel's just kind of laughing he's like, I have a completely different business. He's like, I get a Spotify subscriber, and I'm gonna keep them for life. He's like, bro, you need to, that's terrible. Like, that's a terrible situation, like what a terrible way to run a business. So you got to start a subscription program. So that was really the impetus to come back and maybe take another look. And I just said, Alright, well let's see if the 100% model is enough. Because that does feel, you know, competitive that if I could say, if you have $10 A month And at least all $10 is gonna go help people get clean water. If you have $40 A month well, that's what it costs to take to give one person clean water. And then I kind of leaned into the, the expansive tapestry of storytelling that would be available to us, across 22 countries. So rather than, you know, I'm not going to say getting stuck with one child, but you know, an on an eight or 10 year journey with one child in Honduras, we could take them around the world, to Cambodia to Nepal, to Ethiopia, Malawi, we could take a spring member on a journey around the world where their impact is really being spread 100% of their impact is being spread. And hopefully get them make them believers to use your language. And then to launch it, you know, this, I don't know, I had this crazy idea, let's make a 20 minute video, actually, the first video is 30 minutes. And that's, that's the dumbest idea ever, like, you know, this, everybody's attention span is now down to six seconds or nine seconds, or whatever it is now, and nobody watches long form content, long form content is dead. And I just remember saying, you know, to get someone to make a buying decision this big, you know, 30 $40 a month, kind of for the rest of their life, or indefinitely. I don't know how to do that in three minutes. I don't know how to tell a complete enough, you know, story or take them on a journey in three minutes. So we did it in 19 minutes. And you know, the video now has over 100 million views. And it has driven I mean, that video specifically has driven close to $100 million. Because it because people see it and they they get we were about I mean, even if they don't take action, you at least understand where the organization came from, how the 100% model works, and why water is important, and what we're doing about it, and then what we're hoping to do about it with your involvement, you know, enter you and we have a lot more impact, and it's much more expansive. So we kind of put that together, and it works. And we're actually doing a community event tonight for spring members. And during COVID We we did a lot of events. And it's it's fun to see 400 members pop up on a zoom, knowing many of them are giving $5 a month or $10 a month, but they really feel connected to the work. And the vision is to make them see make them feel seen and appreciated that we see your $10 a month, we see you and the contribution you're making, we don't take you for granted. And $10 really matters. Every four months, another human has clean water, because you're giving $10 a month, if you stopped giving $10 a month, that's one less Yes, three less people we can help every single year. And we don't want to help three less people, you know, we want at some point, maybe you can go up to $20 a month, and you can help six people a year. That's how it grows. So you know, I think we have a lot of thoughts, we want to make it better. But it's it's a really powerful part. And I'll say when we move to subscription, we were raising about 35 million a year. So that pivot helped triple the size of the organization. And, you know, when you succeed at growing a grassroots movement, you also succeeded the other end of the barbell. So we have this saying at Charity Water, the mass fuels the major, I can't go out and ask for $10 million gifts. If we don't have a movement, the the family giving $10 million, the tech entrepreneur giving $10 million wants to know you have a million users at the $10 a month or $20 a month a $30 million. They don't want to just be you know, the rich guy or girl that's writing the check and funding the whole thing. They want to fuel more growth. So the pitch really is, you know, you can be added oxygen added fuel to this thing where we go out and get 1000s 10 1000s More hundreds of 1000s of more small givers powered by your big generous donation. So it's kind of a barbell approach.