really are, are motivated by ideals, if you will, our values in the sense that journalism has an intrinsic value we want to support that goes well beyond the instrumental transactional value that they might have, as customers, we have here, a response from a person in the US, who says that he is subscribed to nine different publications was worse than in the case of propublica. So you know, this might be the dream individual from the point of view of many in the news industry. But of course, it's not the only way of thinking about this. We also have people who've been convinced by sort of campaign offers of various sorts, often bladder in Sweden, for example, here, offering a subscription at an almost a nominal price to suit to bring in new customers and a woman here, she's taking them up on that as an additional subscription on top of our local paper. We also have other motivations, the search for different perspectives, to supplement what people see as sort of the middle of the road, things that are easy to access. So you're an older man from the US who identifies an interest in paying for in depth or alternative views in depth, interested in sports, but also pays for the National Review on top of the wall street journal, to get additional Indian material from that publication. And now, of course, there are some who really say that they value, breadth and diversity. Now, it remains a really challenging environment that's clear from both industry experience in our numbers as well. But it's not really clear. The public is that aware of these travails in the news industry, it's just 31% of our respondents in the United States, who are aware that much of the news industry is less profitable these days than it was in the past. And about half of our respondents are not concerned about the financial state of commercial news media. And of course, a specific number of people have no opinion on the matter whatsoever. So in light of this sort of low level of public concern about the challenges facing the news, industry, and, and low level of concern in general about the fortunes of commercial news media, as well as, of course, a long tradition of the US being an extreme outlier amongst liberal democracies in terms of not really having any significant forms of government support for independent professional journalism. It's not that surprising that only 18% of our responds in the US say that they support idea of government stepping in to help commercial news organizations that can't make enough money on their own. Now, of course, in addition to the issues around business news that are so central for many in top position industry, there's also been a reckoning over the nature of news carpets itself and the way in which it serves or perhaps sometimes fails to serve some communities and our societies in the last year. We've tried to get a handle on how the public perceives the fairness or lack thereof of news as the experience of this year with a set of new questions around this. And really, if we start with this in terms of politics, which is so central, such as trust in the news, we find in country after country that when asked, generally how fairly the news media deal with them and people like them, but there is a lot of this concern on the political right, most extremely United States, where a net negative of 59 percentage points of people on the right don't believe the news media deals with people like them fairly. Whereas there is more appreciation on political left. But this is a pattern we see in quite a number of countries, including Germany, and Spain. Now, the discontent with the newspaper on the political right, I think is sort of well understood and long documented. Of course, it's also really important that journalism as a profession and the news industry, as an institution, wrestles with a very widespread discontent amongst minorities. When we look at data by race ethnicity in the United States, while in general, our white respondents read the news net, as a relatively fair in his coverage are very clear negative ratings from black Americans, Hispanic Americans who feel they're being generally unfairly represented newsmedia. Combine this with the political patterns that we've identified. And geographically you get a situation where in coastal states and mountain states, there is a greater appreciation of the news media carry themselves, whereas in much of the Midwest and the South, are much lower levels appreciations without carriers. So Well, we've asked also questions about people's preference for relatively impartial news coverage versus potentially more outspoken news coverage in these incredibly divisive times where people are disagreeing rather vigorously a number of questions about how we live together in our societies. And and I think it's it's worth it.