Imagine if four day work weeks didn't occur only when a holiday weekend rolls around, beyond more free time, do shorter work weeks also create financial gain. Today's case study explores that question with Erin Diehl, founder of B to B, professional development company, improve it and best selling, author of ICU, a leader's guide to energize your team through radical empathy. After a life altering concussion last year, Erin knew she needed to prioritize her physical and mental health, which prompted her to research the logistics of working only four days per week in october 2023 her company piloted this new structure for all internal staff for 90 days, creating benchmarks to help them determine if this trial had been a success. Now, nearly a year later, they're still going strong, with four day work weeks and have hit their end of quarter revenue goals for three straight quarters, seeing as large as a 77% growth in a single quarter. Here's the process Erin and her team used to successfully implement this.