You can go as far with this as obviously you want. You can build so many features, so many bells and whistles. We have done that so like, if you log into your monthly giving profile now as a charity:water donor, there's a lot of stuff there. We're trying so many different things. That's what I suppose. That's kind of what I mean when I was talking about building the product. We have a big team of engineers, and that's not always possible for every nonprofit, so we didn't start that way, either. And if you're a small nonprofit out there listening right now, there are some really simple, basic things you can do that doesn't require a lot of tech support, etc. So there's some somewhere I read a long time ago that the definition we're talking about building community, the definition of a community at its core, if you think about like an African village as a community, what character, what characterizes the community? And there's two things very basic. When someone new enters a community, they are greeted, they have someone comes over your house and drops cookies off at your door when you move into a new neighborhood, right? So greeting the person coming into a community a new person, and then there's a celebration when someone leaves that community. So those two very basic things just kind of as bookends, if we can think about okay, a new donor is coming into our community of monthly givers. What is their experience like on day one, and then if someone leaves your monthly giving program? So for example, and I love talking about this, Scott, my husband, founder of charity:water, every day the team compiles a list of people who have left the 60,000 member spring community that we have. So every day, somebody is leaving right for some reason, and he has, he gets a list every morning, and he emails personally every single person that has left that day, thanking them for their contribution for however long they've been giving to the spring, and asking them if they would say, Hey, why? You know, just curious, like, why did you leave? And we've had amazing stories. We've heard crazy stories of people who have said, you know, I am paying for private school tuition for my kids and I'm going through a divorce and I can't afford the $15 a month anymore. We had old ladies who've said, you know, I'm going on Medicaid because I can't afford food, you know, my food grocery bill anymore, and, like, we've had employees at charity:water band together and send people money. I remember one time Scott literally said, Hey, Vic, this, this, this email back, like, really rocked me. Do you think we can just personally give 500 bucks to this woman? And we did that, and so that's as big, you know, as big as our monthly giving program is the fact that we not only are building in small gestures like this that are personal touches, but also we're building in we're using technology to actually, you know, automate so much of this now, and that's where you know you want to get your monthly giving program is a lot of this stuff can be handled with tech, Things like reporting back things like telling you your entire giving history over time. Obviously, we're not gonna be able to do that to every person individually, but when you can include this personal touches, when you can remember people's birthdays or ask for their birthday somewhere in that first month of signing up, and then remember and then build some sort of tech piece around that, a product feature around that, where every single member of your monthly giving program gets celebrated on their birthday. Small touches like that, just kind of simulating as much as possible a real community in real life.