I think you know, so obviously, this is I'm a firm believer in in. So there's there's two things here. One, I think that everyone should control their personal brand. And if your employer is not going to let you control that, within reason, right? I mean, obviously, if you're saying some really wacky shit, or some illegal stuff, that's different, but like, you know, I think that in order for you to control your career, your personal brand is very important. The problem is, you can't make an excuse for it. Right? Like I've said a ton of stuff that I some some things people like some people don't like there are there are people that straight hate me for my viewpoints on certain topics, or just don't like me or think I'm an idiot, I used to get what is he done? Like, I would literally get people that would constantly come What is he done? What is he done? Yeah, he says that, what has he done? What has he done? Okay, so like, there's, it's, it's, it's a at the same time. My personal brand has driven my career. I mean, the reason that I've been able to do the things I've been able to do is because I've shared my thoughts and feelings with the industry. So I think it's one of those things that I highly if you have the gumption for it, and I don't mean that as a knock on people, because you will get hated on you will get you know, you will get people you will get people attention in a very positive way. But you will also get attention a negative way. If you are able to handle that. I feel like the juice is worth the squeeze. But, but it definitely comes with you know, I tried to tell everyone who takes us I was actually I don't know if you know, James Jenkins, if you've heard that name, James Jenkins. Yeah, so James is awesome, dude. And he says a lot of crazy shit. And I love him for it. But he was having some problems because some people were given him some some some slack about some things he had said, and I mean, they're just like opinions on insurance topics. It's not like it was anything super controversial. But but you know, he was getting some hate. And I just said, bro, you, once you decide to put yourself in the public space, you have to understand you have to try to keep the you're going to have a 20% hate or quotient 20% At a minimum of the people that read your content are just going to go this guy, this girl, this person, they're an idiot, hate them can't stand them. This is the stupidest thing I've ever heard. What does he know? What does she know? What have they ever done? The other side of it is you're gonna get people who are willing to, to see it the other way. And I like I love this thought I love the way she thinks I struggled with depression too. I mean, just in the last two years, I've had to two bouts with depression myself. I mean, I deal with it just like anybody else. And and I look at it and I'm like, I don't know if any human who is actually participating in life has not had moments of depression. I mean, how could you so to think things that I look at and I'm like, we need more people talking about how they handled this, how did you get through it? You're a functioning human today? How did you get through a three month stretch or a year long stretch or two, and your stretch, where you just couldn't get out of the funk, the haze, the whatever, you know, however you want to describe it or worse, and these are conversations we need to have. And, unfortunately, to have them, we all just have to accept that there are idiots in the world. And those idiots are gonna say stupid things. And I actually carry those idiots as a badge of honor. And I'm like, I when people, you know, people will say, share DNS about something I said, here or there, you know, whatever. And I think, I think that it's unfortunate, but at the same time, I think it's a good thing. Like, if everyone just agreed with everything you said all the time, you would never find your people, right? Like that company was not your people, as much as it may have been a good situation, or you may have been making good money or whatever, which is a tough, which is tough for all for obvious real life reasons. They weren't your people. They weren't your people. And I guess the hope is, if we do you know, telling the story, writing this book, what you are going to find is your people, the people who look at you and go, yep, yep, we'll take the good stuff. And we'll take the bad stuff. And we love it all. And let's fucking go. And that is why I think personal brand solves a lot of this. It's not the easier road, but it ultimately gets you to your people. And I think that's what we're all trying to do, hopefully.