are vehicles for providing this for the owner and for all of the people that are involved in. Side of it, love and belonging is the next on the tier, which is being part of something, being part of a group, being acknowledged, feeling like you're part of a community and a team of shared values and ideas. The next, the fourth one, is self esteem. So this is actually being recognized as at being good at something. Okay, you actually got a skill set which you've spent some time grafting away at. Okay, you've spent some time being shit at it, and now you've developed some skill at it. Okay, so that idea of carrying the burden of responsibility, that's what's needed when we're trying to develop a craft or develop a skill. Okay, that there's some time where we're getting it wrong. You've got mud on your face. And from that is where we get self esteem. Okay, so that I again, this idea of carrying the burden of responsibility, or carrying this, this, this bit of a weight whilst you're learning something, that's that's where self esteem comes from, okay? There's part of that is, is a generator of this wonderful thing of self esteem, okay? So our businesses can be vehicles for cultivating that in individuals and and ourselves. Then we move on to the kind of higher levels here, which I would say, I'd say the bottom four there. These are sort of relative priorities, and then the ultimate priorities are in the world of self actualization. And Maslow, later on in his career, started talking about a sixth one called transcendence. Okay, so these are much more esoteric needs, if you like, of the human being, but if we start kind of having those as ultimate priorities in our business, and recognizing that a lot of what we're doing on a day to day basis is in service of something which is transcendent or pointing towards the organizing mystery of the universe, or you might use the word God, or whatever that means to yourself, or a higher power, or a higher version of your of yourself, and that's actually what the purpose of the business is, or that's the ultimate priority of the business, okay, that starts to give us a wider, broader perspective in being able to deal with the challenges that comes from running a business on a daily basis. Okay? So this idea of the ultimate priority is a grander, higher vision, a trans and transcendental vision, if you like, or self actualized vision of yourself and of of your team. And then you've got your relative priorities, which are all the mechanics, the doing aspects of the business, okay, and making sure that the business is profitable, and profit is being able to use, be used for serving a vision. Great. Okay, so ultimate, an ultimate priority, the ultimate purpose of the VIS of the business. What is it? What is it doing? What's the legacy of the of the organization? What's the thing that it's doing, even if you weren't able to make any more buildings? Okay, so the ultimate priority is beyond the actual activity of the business. Okay, now that's a I'll let you kind of do your own work around that one. It's not necessarily the easiest of ideas to to grasp, but tune it, join it. The next principle is principle of servant leadership. Now servant leadership is spoken about in many different religions. We could talk about servant leadership, as described by Lao zu in the fifth century in BC, where he posited that the ultimate ruler is someone who deflects attention. He's quoted as saying, The sage is self effacing and scantier words. When His task is accomplished and things have been completed, all the people say we ourselves have achieved it. Okay, so this is a very old Eastern philosophy of servant leadership. Buddhism has a lot of values of virtue which align very much with those of servant leadership. So, for example, rather than promoting how we should act, it emphasizes what sort of person we should be, okay, the being precedes the doing. Again, I'm kind of trying to make a sort of link here to what we were talking about in the ultimate and the relative priorities of of our business in 1970 Robert Greenleaf, who was a management expert, described how he conceptualized the idea of the servant leader upon reading journey to the east by the German writer Hermann Esser, the novel portrays the account of. Group of Knowledge Seekers in pursuit of the ultimate truth. Among them was Leo, a humble servant who performed menial chores and kept their spirits high with his positive attitude and song. One day, when Leo disappeared, the group fell into chaos. Their journey was over when one individual of the group encountered Leo. A few years later, he learned that Leo was actually titular head of the order that sponsored their quest, yet he had also been their servant and a noble leader. Okay, so since leadership was bestowed upon Leo by others, it could have been taken away just as easily. However, since he was a servant at heart and by nature, that was something that could not have been taken away in his publication, the servant as leader. Robert Greenleaf said this story clearly says the great leader is seen as servant first, and the simple fact is the key to his greatness. Okay, so I'll, I'm taking some of this from a website I found. I'll put some of the links into the into the chat box. Greenleaf described certain servant leaders are not motivated by traditional manifestations of power, but rather the servant leader is servant first. It begins with the natural feeling that one wants to serve. Then conscious choice brings one to aspire to lead. That person is sharply different from one who is leader first, perhaps because of the need to assajo our suash, an unusual power drive, or to acquire material possessions, the difference manifests itself in the care taken by the servant first to make sure that other People's highest priority needs are being served. The best test and difficult to administer is, do those serve, grow as persons and become more autonomous, more likely themselves to become servants? I love that. I really, really love that. And again, just think back to Maslow's hierarchy of needs, and how our businesses can be a vehicle for providing all of those that different structure of needs to yourself and to the people inside of your organizations, with the top being this idea of self actualization or transcendence, we can also look, of course, to concepts of servant leadership in Christianity, if we go to Luke 2226 in the New Testament, But ye shall not be so. But he that is greatest among you, let him be the younger, and he that is Chief as he that doth serve, basically the one who rules should be like the one who serves so very much we see, you know, numerous examples of Jesus's leadership as being servant leadership, the act of washing the disciples feet, is a very powerful image of that kind of loving and caring leadership. Finally, in these principles, we're going to look at the concept of love. And one of my favorite writers on this whole topic of love is a Trappist monk called Thomas Merton, and he wrote many beautiful words on love, and he very much believed that love is the fundamental building block of the universe. It's the true identity of beings that are created in the image of God. And there is only one great stream of love that's pouring out an endless generosity, and it manifests itself in a multitude of ways, in different relationships. He writes, the law of love is the deepest law of our nature, not something extraneous and alien to our nature. Our nature itself inclines us to love and to love freely. The deepest and most fundamental extingency of the Divine Law in our hearts is that we should reach our fulfillment by loving. Now Merton saw a very deep connection between the human ability to truly love and freedom. And again, I'll link back to what we were talking about earlier on, with this idea of ruthless compassion and that freedom, this human experience of or human desiring for freedom,