EP 260 - Vanessa Rissetto

Ellen Yin47min

Ellen Yin

00:00

You're listening to cubicle to CEO episode 260. I always say the best business ideas come from looking outside your own industry. Today's case study affirms just that, in three short years, this CEO has 3x her revenue without increasing her marketing spend at all. In fact, she's spending a fraction of what her competitors are with greater success, the client acquisition engine that grew her business from 1 million to $6 million a robust, mostly automated referral network.

Ellen Yin

00:30

Vanessa Rissetto is the co founder and CEO of Culina health, a revolutionary Clinical Nutrition care company giving best in class virtual nutrition care covered by insurance instead of selling their services directly to the patient, they've structured a referral system with doctors and physicians who send their patients directly to them. This referral program has grown by nine times in the last three years, generating 85% of the company's overall revenue. Here's the kicker, though, there are no financial incentives involved for the referring partners. So what motivates them to keep sending new clients to Kalina health? Keep listening to find out.

Ellen Yin

01:13

Welcome to cubicle the CEO, the podcast where we ask successful founders and CEOs the business questions you can't google, I'm your host. Ellen Yin, every Monday, go behind the business in a case study style interview with a leading entrepreneur who shares one specific growth strategy they've tested in their own business, exactly how they implemented it and what the results and revenue were. You'll also hear financially transparent insights from my own journey bootstrapping our media company from a $300 freelance project into millions in revenue.

Ellen Yin

01:55

Hey, everyone, today we're joined by Vanessa Rissetto. I think you'll really love her case study, because we've been talking a lot about the importance of relationship marketing this year on the podcast, and especially referral marketing and how powerful it can be. So we've got a really juicy case study for you today. I'll tease it in just a moment, but first, Vanessa, welcome to the show.

Vanessa Rissetto

02:14

Thank you for having me. I'm so excited to be here.

Ellen Yin

02:16

So excited to have you. Before I give the details of your case study to our listeners, let's get into your cubicle to CEO story, because it's, it's a little different than, you know, some of the other guests we've had on the show. You had a very important role at NYU, actually, prior to starting your business. Tell us a little bit about how you made that leap from academia into entrepreneurship.

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