LinkedIn Audio Event: Personal Branding on LinkedIn - March 7, 2022

5:57PM Mar 7, 2022

Speakers:

Michelle B. Griffin

Keywords:

linkedin

people

michelle

post

content

wendy

building

personal branding

audience

marilla

personal brand

question

clients

brand

educators

tips

audio

ideas

comment

hear

Hello hello hello this is Wendy Minardi and I am so excited to see everyone joining just wait for a moment for everyone to join super excited this is going to be a fantastic event. Hello hello hello see lots of people joining in. So especially if this is your first audio event Welcome Welcome welcome. We have about two minutes until we're actually live so I'm just gonna hang out here and greet everyone

hello I see more people joining super excited to have you here I see lots of new faces. We just have a couple of minutes before it is the top of the hour so just going to wait for folks to join us and you'll hear me repeating myself. I'm sort of like the welcome recording right now.

Hello and welcome. I see so many people so lots of familiar faces and some new faces super excited you guys are here. We have about one minute left before you're at the top of the hour to start is going to be such a great audio event. And I will kick everything off with just a little bit of information. About these audio events because I know that some of you have told me that this is your very first so I'm excited to have the opportunity to have you have your inaugural LinkedIn audio event Hello, hello. See more people joining super excited to have you here. We'll get started in just a minute. This is Wendy talking

Alright, so my clock just hit 10am This is Wendy main are speaking I am in Oregon in the United States. I know we have folks joining from all over so welcome. Welcome. I'm so excited to have you here. So I just wanted to give a quick little intro to audio events because I know some of you are new to this. So this is in beta mode. So I want to say that because you experience some glitches. There's a couple of things that we've seen happen a lot one is depending on what device you are in, you may have an issue getting kicked off. That is not me or my guest Michelle doing that it is a glitch. So if that happens, just go back to the event. And hit join. Some people have found some issues with the audio volume. If you are having trouble hearing any of the speakers today, you may need to change your device. So if you're on a phone, you may need to try your desktop. If you're on a desktop, you may need to try the phone so and then the other thing is sometimes when you click on something, you may find it hard to get back to the audio event because LinkedIn kind of kind of hides it. So just be patient and navigate and you'll find this again and if you need to just hit the join button. So I think those are the main glitches but I did want to point that out. And then four for the audio event. If you're new here. There's a couple of features that I just wanted to point out. You can hover your cursor over anyone's name and click on them. You can follow them you can message them it is a great way to network. For those of you who have been on clubhouse events. The cool thing about LinkedIn audio events is that we just stay on our own platform here and we can connect with other people who are new to us are in our network. The other thing is everybody has a little reaction button. So if someone on the EU speaking says something you'd like you can give a little heart clap, laughter thumbs up. You can try that right now. You'll see it'll just appear for a second and then go away. You can invite other people to join the event. You just hit the Invite button. And if you want to ask a question or have a contribution, this is a collaborative conversation. You just raise your hand and we'll bring you up to this stage. And so that said for those of you who are new to my world, because I know there's some people who are in Michelle's world just a quick introduction, my name is Wendy Maynard. If you are not already following me please just give my profile picture a click and give me a follow I post all about marketing on LinkedIn getting clients on LinkedIn, and also how to grow your online business. So lots of good stuff that I want to share with you guys and I am so excited. Oh, before I do that, I just also want to say that I am having these events every week Monday they will typically be at 10am pacific time when pm eastern time unless I just shifted up a little bit because I have some guests who have asked me to do different time so just keep an eye on it. But it's always happening on Monday and that'll be my default time. I'm super excited to have Michelle Griffin with us and Michelle is someone who I have been watching for a while and she just has had this incredible growth trajectory on LinkedIn. She's doing some amazing things. She has a 365 day content challenge. So Michelle, I would love for you to introduce yourself but also tell us a little bit about your story and a little bit about how you help people with personal branding because I am just I'm fascinated with watching you and your growth and so I'm just super excited to have you here.

Wendy, thank you so much for that really awesome introduction. Hello everybody. Good to be here. I'm calling from not so sunny where I am Florida Pensacola, Florida and the northwest panhandle. So it's good to be here. Wherever you see you see you hear you from wherever you are in the world. So yeah, I am here on LinkedIn because it is as the title says one of the best places to grow your personal brand on LinkedIn. And a little bit about me is that gosh, it was two years ago February 1 Is my anniversary of fulfilling my longtime dream of leaving my marketing role and having my own brand consultancy and I did that in 2020 Right right before the pandemic lucky me right timings everything has so anyway, so like most of us I got on LinkedIn. I actually joined LinkedIn at oh eight and I as I say I misused it my previous role and marketing events and professional b2b services. So long story short, when I'm starting my consultancy, the pandemic is happening the world is shutting down like all of us. We jumped on LinkedIn and I and I got really good commenting and connecting with people right. It was great. met people. But here's the catch. I saw those that were getting traction. Were the ones who were actually posting go figure right? Yes, I know. You can get traction commenting and doing all that that is so true, but you can expedite and like TEDx and all that. So I'll tell you something. I had this tagline called put yourself out there because that's exactly what I didn't do. And like a lot of us even on well equipped and marketing and tell people to do that. I had this hesitancy to put myself out on LinkedIn and Wendy, I know that's what you do. And I love everything you do. We're a little bit different. We both want people to get on LinkedIn in different ways. So I love that. This is so complimentary. So fast, long story short, on December 31 2020. I said what the heck, I'm an all or nothing person. So I said I'm in a post on LinkedIn every single day in 2021. Yes, that's like going from never exercising to running three Iron Man's Right. Ridiculous. So stop me if I'm going for I'm just going to tell you it's long story short, the growth and where I met windy was last year because the minute I started putting content out there in the space of personal branding, content, strategy, brand strategy, LinkedIn, I, I got traction really fast, like in 30 days, but also I asked people to come along the journey and build in public as they say. So I created the 365 challenge last year. I think there's like 350 people in it. This year. It's now called the 365 creator community we have almost 800 And even though last year we were posting daily, which is I'll get about into that in a minute. This year. We moved the needle 365 times by either posting or commenting. So along that journey, I learned a lot and I'm here to talk about it. I don't want to be the talking head Wendy. I'm gonna I know you have people who want to come up and ask questions. So I'm just gonna leave it at that and see where you want to take it from there.

Awesome. Thanks, Michelle. And I'm so excited that you are here and yeah, I think Michelle is a perfect example of someone who just decided like I'm I'm I'm in like, I'm on this LinkedIn train and not just a little bit like you did not just tip you know, dip your toe in. You do jumped all right into the deep end and started going for it. And you know, I noticed her and I was like who is this woman? Wow, she is doing some cool stuff. And I think that's really the power of being a content creator and creating a personal brand. So I see some people raising their hand and so what I'm going to do is I am just going to invite you guys up to speak for everyone who wants to make a contribution, ask a question, just raise your hand. I'm going to invite people up and I'm going to call on people in order that I saw hands get raised so might not be the perfect order but it's the best way that I know how to do it because that's how I see you guys. So first person I saw with their hand up is said deed, the deed welcome happy to see you on an audio event and please ask your question or give your comment. I'm excited to hear from you. And just make sure you hit the little unmute button. But

yeah, I went in. Michelle, you're the brand expert. I'm going to ask you that question regarding vat or where do you draw the line between a personal brand and an employer brand? It gets all mushed up and mixed up in LinkedIn. So where do you draw the line?

That's a really good question. I there is a distinction because there's many facets to do it. There's some people I know I'll give you examples. Okay. So there's some people I know who are building their employee brand as not dictated but under the guise and direction of their company because their company is very forward thinking and modern day and knows that having our employees post about you know, not so much company news, but maybe the company's employees like perspective and interesting personal stuff, not personal interesting perspectives on the company is a great way to build your you know, reach and relationships from a company thing now also no personal branding. I know people who are building their personal brand that may not ever they may have their company name on there, but they're talking about maybe their industry what they like what they help. I also know people who are on LinkedIn, who never put their company and show up under their, their passion project or you know, side hustle or what they just want to be known for. So I think it all depends on what you're comfortable with what your company allows. And if that's the right frame for you say you want to become an entrepreneur down the road, now's the time to start building that if you can, but it really just depends on what your company and all that so there are differences a personal brand is you and you're you're doing it all on your own without dictation from your company. Does that answer your question? And what is that which one is relatable most to you?

That's answer my question. Wendy, your thoughts?

Um, you know, I am a lifelong entrepreneur. So that's my that's my disclaimer, right? I've only ever built a personal brand. While that's not totally true. I built a personal brand for myself before I got into the solopreneur business. I opened a marketing firm. So a lot of my brand building was as the face of that company, right but I've never built a I've never built a brand under the auspices of an employer that said, I have helped a lot of people do that and one of the things that I really worked with companies on doing is to look for people in their companies who are real consummate connectors and kind of extrovert it's like that person that you're in person with and they go into a restaurant you go to have lunch with them and it seems like everybody who comes in knows them. So I always talked about like if you have someone in your company that is like that it doesn't matter what level they're at, like use them, have them build a brand have them tie in to your company and help them to build your employer brand. So I actually see the two is fairly distinct. However, I do agree with Michelle, that if you're on LinkedIn and you want to you know you don't have any agreement with your company that you can't do this like and you want to build a side hustle you want to get known for something that you're really passionate about. You can do that too, but it really starts with yourself and what your own goals are. And then of course, there's people who are career climbing and they're looking for cross lateral moves and they're building a personal black brand as a sort of an exceptional professional and what they do. So again, it really ties into your goals. Hopefully that's helpful. Thank you, both

of you. Thank you.

Absolutely. So the next person that I saw I'd love to invite is George with a fantastic voice

Yeah, if you can figure out how to get his microphone working. Joe, Wendy, thanks so much for hosting this again. It's it's really cool to be back and see that you're able to get this going week after week. Michelle, I had a question for you because you mentioned the idea of doing a post a day for an entire year which which does sound really daunting on the surface. But I wanted to ask since I guess the idea is content is king and post today is going to really accomplish that. How did you decide what angle or angles? Approach your post from how far ahead Did you plan and how did you conquer idea block when invariably hit

Hey, George, great question and great voice Yeah, that was a that was sometimes a struggle, but I knew that I was I went from the get go I wanted to post about helping people. kind of twofold because I posted in my feed and also in the community bit and the feed and the main LinkedIn thing I posted about what I wanted to be known for and what I did and do still is personal branding, but I also had content pillars as you might hear that helped me in my lane so I will on the umbrella personal brand. I'll maybe talk about putting yourself out there like motivational stuff. I'll do LinkedIn tips, because that's part of it. I'll do content, strategy, brand strategy. So all the things you need to help you put yourself out there so to speak, is what I did. Now what I did is I get moments where I'll be honest, I'm not one of those people that would like to schedule ahead, except when I was on vacation, but I always had, I call it my content too. And my iPhone notes I would write all these ideas, okay. And when I get great comments or something, I throw them in there. After a while they get to be one long hassle because it was an endless feed. So what one of the things that really helped me is from the day one and I encourage you guys to all do this because what also helped me down the road like six months or several months down the road I repurposed and I want to tell you, that's not recycling, but what I did was every single post I would cut and paste it and copy the link and then date it by day and month and each each month had its own Google Doc. Okay. And so that really helped me because then my systems would put it in Evernote. We still do this under categories of personal branding LinkedIn and so that just really helped me see what I had but having a known for go to topic What do you want to be known for and just keep getting there? Also some personal stuff to me not you know, for me it's more personable and you know, stuff that I would tell people for wallet water cooler at work nothing I know people do have problems with it's personal, what's not. But that really helped me and then you just here's the thing, if you're not posting right now, I'm going to tell you what the magic gift of life is. From LinkedIn. I always thought this to in 2020. I always said how in the world Do these people know what to say? I mean, to me it was like the world's biggest you know, perplexing question. Here's the gift. When you start posting, I guarantee you, your brain gives you the gift of oh, that conversation you'd be opposed. This could be a post your brain starts filtering things in the ideas of posting so you get ideas. It's a gift it that's the only thing that probably got me through. There were days I said Why did you say yes to this Michelle? Like I wanted to. I wanted to scream such in the weekends. But I started this challenge. There was no way I was going to quit so I did it now does Am I posting every single day this year? No, because I'm doing like three to five and I'm commenting daily though. I never stopped commenting in the last, you know, two years. So I hope that gives you some insights. George, I know people who schedule ahead and that helps them and I know people who do it on the fly. But as long as you have content ideas, I think that will avoid the blank screen.

That actually really answers the question. Thank you and for those of us who are left handed and write notes way too slow. Is it safe to assume that if we follow you we're probably going to be able to see some of that stuff?

Oh, absolutely. And here's the thing too. I also would get the best ideas. Some people like walking their dog or in the shower I would I still to this day get my best ideas on walks. And so I will dictate I'll take my you know, Otter AI is an amazing app otter. Ott er.ai is a free plan. Or you can use like talk to text but otter AI will transcribe it and does a really good job. I'll just talk to text all these ideas. And a lot of times what I just wrote was like really good to start the post. So that'll help save some time as well.

I actually got super nerdy and I set up my phone to double tap to immediately go to Google Keep and open a audio recording and it will take the recording and it will also convert it to text and I definitely want to check out auto otter.ai Because I'm guessing it probably has a better user interface. But for anyone who doesn't have that that's Google Keep is also an option. Oh, that's

a good one. Can I tell you another there's I'm gonna tell you two more tips because I do a lot of tips descript d s CRI P t if you ever like a good you know, whatever you're doing if you're on a zoom call, whatever you can, you can add upload video and audio in there and automatically transcribe it really well so you can use that as content. Also too if you have otter AI the paid version, not the business version, but the paid $8 A month version. There is something called an otter AI assistant. Well, it'll take your notes on Zoom calls, so you can have that as tax and con content as well. So check that out. Yeah, you don't have to do the business one because that one's $20 a month but they just added the little bought in there on the $8 plan. So that's going to help you guys if you're on calls with clients or doing zoom, that's content right there. So keep that in mind. And that'll help repurpose and reuse some great, great ideas you have.

We show you a goldmine, thank you so much my My pleasure. Thank

you, George.

Thanks, George. That was awesome. Just a couple of things I want to add because I'm also a daily poster. I went from posting about four to five times a week last year in September, I think became a daily poster and you're right is the more ideas you put out there the more ideas pop into your brain. It's like these days, I can't even post enough because I have so many ideas. So you're right. It's like your brain starts just giving you gifts. The other thing that I wanted to mention is you can completely I call it stealing content but it's from yourself. So if you've written newsletters Have you have frequently asked questions with your clients or leads if you have blog posts, anything that you have created, all of those things you can go deeper into. So like I've often gone into my old blog posts when I've gotten stuck, and it's it can be things you've written four or five years ago and look at it and a lot of times we structure like here's five tips about blah, blah, blah, right? You can go so deep into tip one and if you really think about it, you can deselect that into three or four little LinkedIn posts. So that's one thing the other thing to do is if you have one and I call them get known factors it's the same thing as a you know content pillar but you're getting known factors what you really want your brand to be known for one of those things, you can take those and you can even create a series like what are all the things that I want to say? And just for me, I might say what are all the things that I want to say about the value of commenting on LinkedIn? And if I start to really brainstorm that, I bet I could come up with 10 different posts, just from that one concept. So those are a couple of things that I do just wanted to add that for people who feel stuck, you know, get unstuck and just start brainstorming. So. Alright, Jacob. Oh, go ahead, George. That was absolutely. So Jacob. I'd like to invite you to unmute and we'll Jacobs doing that. I will invite other people to raise your hand. Get on up here. Give your tips. Ask your questions. This is a collaborative experience. And you guys are going to make this a great experience. So raise your hand. Don't be shy. The more you speak, the more people are gonna notice you so it's a you know, benefit to you too. Alright, Jacob, it's so good to see you up here.

Hello. How's it going? It's gone. Fantastic.

Awesome. I don't really have any questions. I just I just love you both. And I want to say hi.

Oh my gosh, thank you. You say you're fun influencer I love that. And I want to know one what that is and then two, if as a fun influencer once you explain that you have any tips for the audience, because what are cool Hey, before

you do that, Jacob Can I thank you for saying that. I wanted to before we do that I wanted to give you as an example of someone because I think you're going to tell us who somebody is building their personal brand without ever talking about their company. Right? So put that in there too. Because it's really fascinating.

Yeah, people normally don't know what I do. Because you know, I'm working that regular nine to five corporate job. I mean, I could talk about them but I like talking about myself. And, you know, just chit chatting and you know, I'm just enjoying the social media scene. Fun influencer, no idea what it really means, but it felt right at the time. It was just to i I've changed my headline a bunch of different times. I've always included you know, share a smile, like all the time it's a recurring thing. So Michelle once commented, just for the first part of my headline, the CEO smiles that's what Michelle commented one time I was like, Oh, that's perfect. So I am. I added it in there. And, yeah, you know, I just like to have fun, especially I think there's lots of ways that you can still be professional, talk about your work and have some fun, throw some curveballs out there, and still incorporate it into your business, corporate and all that stuff. So I enjoy having fun and encouraging people to have fun.

That's amazing. And I think that it's a super cool way to shape your headline to really carve out a personal brand and also to get people intrigued. It reminds me of like networking in person and I would tell people like we're What's it and that is something unique to you that people like oh, what a beautiful pin. What is it you know, what does that mean? It's it's kind of like your headline What's it

it's been fun. There are some people notice it and want include in messages whenever they reach out that they that they love it. They also are seeking the fun so it's definitely a fun conversation starter.

Jacob you're you're such a good example of just building that brand, you know on what you love and what you want to be known for. And another mutual friend of ours if for the question, we had the first question, we had was Rick Crawford. I don't think he's here but I interviewed him and another one and Michael Scott and my 365 challenge on my live stream. And I had no idea until I interviewed Britt that he is an engineer at Phillips 66 or whatever, right? Because he's always doing dad jokes and that's what he wants. To be known for. Right? He's not never talking about his job, really, right.

He loves his job too. And for me, I mean, I like my job. I don't have a problem with them at all. They they read my things every now and then they don't they're a bunch of lurkers, but you know, it's there, they're fine with it. I'm still doing my job and like now I'm on lunch and Yeah, still increasing the personal brain.

Amazing. Well, thank you so much for being brave and raising your hand and getting up here. I love that. Thanks for having me. And Maria Maria. Or Marilla. I'm not sure tell me how to say that correctly. I'd love for you to unmute and ask your question or give me a

call. It's my rule. Thank you. So I have been connected to LinkedIn for a long time, but I've never really used it. And it seems to me that there is more corporate than the audience that I'm after. But it's also something that I want to know a lot more about because I don't like the other networks that I don't use them. I don't I don't want to participate or contribute to the takeover by certain large companies. And I think it's more from Mavericks on LinkedIn. And I've also been told that Pinterest isn't another option to mix in. Is that your understanding that if you I'm interested in revamping education for teams, and so what percentage of the LinkedIn audience would you say is corporate minded?

Yeah, well, I I'll start Michelle has okay with you. Because I love to open people's eyes to LinkedIn and actually that is one of the biggest myths that I love to dispel because I am an entrepreneur. My entire audience is entrepreneurs. It is not just for people who are in the corporate world. There are many many, many of us entrepreneurs, not just entrepreneurs, but solopreneur. But there's also people who are building, you know, building small businesses, five employees, 10 employees, 20 employees, educators, educators are on here too. So actually, I'm looking in the audience. I think I saw Stacy Montgomery on here. He is one of my clients and she is a person who reaches out to she's still in here, Stacy, if you are feel free to raise your hand and come up here and talk about it, but she's someone who reaches out to educators. And there are I actually have a couple of clients who do just that so you can absolutely reach them your audiences here. The one caveat that I will give you is educators tend to be more of a lurker audience, model one, a lurker audience so they're not a lot of content to be willing to reach out to them there. Stacy, Stacy, yeah, I'd love for you to actually talk to Marilla a little bit because you, you know this crap.

Yeah, I'm after the Mavericks. I'm after people who are a lot of educators are working so hard, and there's so good and there's so docile and is our people who are fed up with some of the nonsense is going on with what we treat teams and the fact that we don't allow them to, you know, lock up behind a desk for eight hours. And I think they should be out. So that's why I thought that LinkedIn was was a more in line is that what do you think? So

I do think that LinkedIn have have a lot of what you call Mavericks. There are a lot of consultants. A lot of people who used to teach in the traditional schools, and yeah, I'm doing very well on LinkedIn connected with with educators. And consultants. I myself, I am not a trained educator. I am not a teacher. But I develop SEL materials that are offered to to schools and families and other people. I I love LinkedIn. Absolutely love LinkedIn for what I'm doing.

Okay, so I can find you on LinkedIn.

Yes, yes. I would love to connect with you. Marilla

Go ahead.

I was just gonna say in a moment, Michelle, I want you to definitely say your piece but in a moment I'd love to have Tara speak to because I know that Taryn I think we got a DM conversation about you know, getting reaching young entrepreneurs. But Michelle, you go first.

No, no, Tara, you go. I want I'd love to hear your perspective too. For sure. How are

you spending that name? It's Ta

ra. And thank you, Wendy. We did have a convo about that. And may I just share with you remember LinkedIn is a wonderful place for educators. I love this platform. I am a professor at a local university here. And I also enjoy the non traditional approach to learning and informing our students, particularly the teens, they they learn different they look at learning in education, much different than our generation. So I love just getting in there figuring out what works for them, whether it's, you know, I'm teaching something and then I throw in, you know, a corny knock knock joke or something, right, just something in to grab their attention, and then start talking about things in a way that they want to talk about it. But LinkedIn is a wonderful wonderful platform, I think, to share information and just about what's going on in the world. You know, even not just in education but in the world and use it as a way to teach right there's stuff going off very economy. That's a graduated inflation and economics and things of that nature.

I don't see your name on this list of attendees. Can you tell me your last name,

she's actually a speaker area right now. Marilla if you look up there, you should be able to just click on her profile and you see messenger message, Marina, there you are. Perfect. Well, thank you so much for you guys for raising your hand. I'm so excited that we have people in our community connecting and like I said, one of my favorite things to do is to dispel some of the myths around LinkedIn. It used to be sort of, you know, I'm totally dating myself but the Rolodex for the corporate world, right. It used to be that but it is changed dramatically in the last three years and doors are blowing wide open I would say for Marilla Stacy and Tara you guys are like the pioneers, you are on the forefront. More educators showing up more in order scoring school system because I just think this is such a goldmine of the direction that you're going in. So anyone else who would love to raise their hand and come on up here, please do that. Michelle, if you have anything that you want to add to this conversation, you know, feel free to do that right now.

Yeah, I want to encourage Marilla or anyone who is thinking about getting involved or on LinkedIn, I call it it's no longer the recruiting resume site. Yes, of course. It's a place to get a job and there's a lot of recruiters but it's now a crater platform. A year ago this month, LinkedIn introduced the Creator program, where you can turn on being a creator, and this is your platform now to share your voice your message, your expertise, and Marilla since as Wendy said, there's a lot of what we call lurkers or learners are silent people anywhere from I've heard technically 60 to 90% here and depending it's different for every industry. Yeah, you have the chance right now to get really known and share your expertise and I see you're open to work. Also see that you so I would love to see that you you know carve your personal brand, what you want to be known for what you do and start putting that out there. Or at least warming up the feed by commenting, connecting getting to know people that's actually the first step, but make sure your headline your profile and even your about section that I call them. The three about me, those are the three they're going to really attract the right people to you and so they get to know you. So those are some high level tips. But I totally encourage you to give it a go. It's definitely new

stuff up there. It's just an I'm not getting any connections because I didn't know how to you know, get people to go there but I've got all kinds of posts and links. Well, here's

the thing Marilla let me tell you this. I would change right now I would take your Creator mode thing off right now. Till you get to 500 connections, okay, because right now you have follow on and people are just gonna follow you when you have 500 connects. So go turn off creator mode. So your your lead button is connect versus follow. What do you do on your profile? You just go in your in your dashboard area, just turn it off and it'll go to connect because you want 500 connections first, and then that'll help you in the algorithm get you know around with surge and everything and then you can go back to that. I'm sorry, what's up?

You're saying to take take off my post or did you say just when I write to just

no note on your settings, in your settings in your dashboard, you'll see something called Creator mode just turn that off for now. And I think that's going to really help you beat you want to get to 500 connections LinkedIn used to call that an all star among other areas. They've retired that but fiber connections is the sweet spot and then that helps you get found and gives you some love areas to get beefed up in the algorithm and search and stuff so definitely do that and then turn creator mode back on.

But I don't have to take content on my site.

Oh no, no has nothing to do with that. It's just matter of a flip of a switch. So yeah, well good luck. Marilla thanks for

being up here. And I see Kevin Turner in the audience and Kevin I'm gonna pick on you because you are a master at personal branding and also someone who everyone should follow because he knows so much about LinkedIn. Kevin, would you mind raising your hand and coming up here? He's probably like washing the dishes or something. And I'm like just picking him out. But I would love for you to raise your hand come up here and just give some tips about personal branding while he's doing that if he's listening right now Michelle, one of the things I want to do is I want to ask you for your like, what are your top three tips for someone who's like okay, I'm hearing Michelle. I'm hearing Wendy talk about carving out a personal brand on LinkedIn. Like what are the first three things that you would tell people to prioritize or, you know, three, five, whatever your magic number is,

oh, that's a great step. I actually have seven steps in my personal brand framework that I run all my clients through because I take a real foundational approach to personal branding. I'll go real quick. It's super high level you can go on my profile and stuff in CRM, but obviously your perspective is number one, obviously you know your goals and you need to know why you're here. Obviously it's going to dictate if you're looking for a job and an employee, you know, job or you know your own business or being a thought leader. There's so many avenues to build your brand and that's going to dictate everything but perspective of course is your mindset, your personal and professional why your beliefs point of view. That's a big, huge deep dive because that's gonna really set the tone of who you're going to attract and your messaging and your contents and perspective is huge. Number two is people for people that for me that means the person you want to be known for, to help to serve, and that can be on even if you're employee looking for a job or an entrepreneur. Now the other people part of this are your partners. These are collaborative partners like Wendy and I could be collaborative partners, like we do different things, but we both want people to be on LinkedIn, but we don't really conflict in our offerings. It could be people in your industry, because here's the thing, you can't build your brand alone having people will help you build that brand. Those partners it helps you build your community you cross pollinate and snowball through each other's audiences and followers. Number three is positioning you need to know exactly how you stand in the marketplace. What is your differentiation? Why should people hire you to do business with you? What is different about you having an angle and a known for status really helps separate you from you know there's 1000s of people who do what we do right but there's only one you and there's a way to find that and that pulls from the perspective and the people. So once you get that positioning, it's so important to then translate it into your packaging. And for me that is talking about how you show up on your social profiles. Having your offers your customer journey mapped out your website, you know if you have a website, all the things that are going to package you up super important they need to be aligned. Number five is your publishing. This is the content it is a fuel to our brands. This is how people get to know us, trust us like us, right? We want to be likable, personable relatable content is the key so you, as I mentioned, have an umbrella theme of what you want to be known for and then chunk it out to different areas. And at 20% rule is good, like 80% of what you do to educate, inspire, inform, and maybe 20% about a personal side because people really need to get to know you and trust you and you know just that's how we get that's what a personal brand is about right to be personal. So that's super huge. Now number six is after publishing is what I call the Promote stage. Now you're not being promoted narcistic like look at me, this is the chance when you're getting the traction because building your brand is a daily thing. You're going to be looking to amplify yourself. So that could be other areas where you have a strategy to get on podcasts to speak to start your own podcast, to get other platforms and avenues and mentions to keep promoting you and to promoting your cause your point of view your perspective those are all the things that are working with the clients that go down this roadmap. And so number seven is propel you're going to keep propelling yourself to keep being that change maker, being of service bringing the transformative results you bring your clients so you're going to continue to grow your social proof your trust in your community. And you keep propelling higher and higher if you do it right because this never ends. This is a long game. This is a choice and a mindset so those are the areas very very high level that I just blaze through but I hope that gives you some some pointers and I'm here if you have any questions on that so Thank you Wendy.

Oh my gosh, that was brilliant. And I wrote down content is the fuel to your brand. I just love that I'm going to totally all attributed to you but I'm going to totally use that because I just think that is I love I just love it. Everything that Michelle just said is total gold. So I hope you guys were scribbling quickly as she wrote I'm hoping in the future that LinkedIn will give us the opportunity to record these because as I get more speakers on here, I know that there's going to be to so many gold mines.

Hey Wendy, can I tell you something? I guess I should have probably told you I'm recording this on otter AI and I'm happy to share it so you can share it. So since transcript Yep, audio and transcript that's why I love honoree I should be like I should be on their affiliate. program

as well. Okay, you guys Game Changer next. Well, this audio audio is being recorded. Thank you, Michelle, and then I will start doing that. You're amazing. Okay, so I see Ariel up here. I would love to get your contribution. Or your question.

That sounds great. I would just add to what Michelle, and you've been saying. Actually, it's something that I'm also in this beta for audio, so trying to kind of join as many rooms and do things and it's just it is like a little bit like drinking out of a water hose though. Like when when people have things to say so I'm glad to hear about that recording, that it can just be third party, but so James eagle who you may or may not follow, but he does a lot of financial content. So I had him on and he was having his summary was essentially that the every piece of content that you create or add to is building on your equity. So it's a little bit of equity that you're building up and building up. And so I really kind of have taken that to heart. And also I would add that if people don't know, there's a whole slew of this is sort of my angle. I don't know how much you guys see my content. I really don't, but I see yours. That's why I'm here. So I've developed good relationships with the LinkedIn editors who are internal curators, and now there's also a curate creator program, where we know a little bit in advance what they're going to be highlighting add credibility, trust people have sent me a text like how do you get your stuff featured, etc. So I just think it's something to be aware of. If especially for new people that they can establish that credibility pretty quickly by interacting with certain posts, certain editors, certain people,

etc. So I'm going to ask the question that I know everyone has which is how do you establish those relationships with editors?

Ah, so Well, it's you have to think, like any other relationship, I don't want to say transaction. But it's, you've got to think about what the other party wants. Right? What is what is Wendy's goal? What is Michelle's goal today? Like you're obviously you're trying to host this thing and get good content and good feedback, etc. Right. So, so what do the editors want? They want their stuff commented on just like we do. As people that are posting or commenting. Right, because I'm sure they have internal metrics about it, and all that kind of good stuff. And they're looking for that interaction. You know, they always have a call to action on their content, what are your thoughts? This that the other and if and, hopefully, if you put a smart comment on there, and I've forwarded people's posts, I've forwarded editors posts to people, like you're in this field you should comment on this whether it's healthcare, business, finance, money, whatever. Future of Work is a big topic yet it really also understand what what the topics they're looking to discuss. If you're not sure where what I'm talking about, it's on the on the homepage. On that top right. There's me Sue exactly how it's called to that. Don't even remember. It's future news or Oh, LinkedIn news. So that's the those are the features, and they're happy to get feedback and chat with you in the chat. If you connect with them. Send emails. They're just people, you know, it's not an algorithm so you can't talk to an algorithm. You can talk to people. That's what we're looking to do.

I love that and there are, I don't know dozens, hundreds of editors. I don't know how many there are. So everyone in here who's listening, whatever your area of specialization is, I'm sure there are one or maybe quite a few more editors who are focused on your niche. So that's the key is really to kind of seek them out. And exactly. I know that there's that trending news up in the right hand sidebar. Is there any other way that you can find LinkedIn editors besides just clicking through and seeing who wrote that piece that you know

you can do a simple search people that work within LinkedIn, but this Title Editor, I mean, that's, that's as simple as it gets. But they're and they all have, again, just like us, like they have newsletters. They want subscribers and they want comments on it. And they want that is

just, I would follow LinkedIn for creators, page two, there's a lot of them there. And also followed the head editor is Dan Roth, Daniel Roth. He's really good. His newsletter newsletter is really good. Yeah, so those are great tips.

Yeah, sorry. I don't want to speak over but in business and finance, it's Devin Bannerjee. So him and I have developed a relationship. I didn't know what was happening. The first time I got featured. I didn't really understand what was happening. And then I cuz I never really looked at that. Section. And then I started sort of gearing my contents towards what they were looking for.

That's it. Thanks, Sarah. And anyone who doesn't know just to kind of layer on what Ariel's talking about, if you are someone and not all of us want to be in this big creator mode, right? You can totally monetize your presence on LinkedIn. Or if you don't want to get clients you can just get known without going into this whole creator thing. It's sort of like the next layer on your cake that you're building right or maybe it's the ice and I don't know where to take that metaphor, but you can if you are in that creative place, and that's something you want to do, you could apply to get a creator manager. So that's something that I did. I had my first meeting with my Creator manager, Jeremy this past month and it is super helpful for getting some of that inside scoop and he was talking about the trending news, how to go about that whole process and he really affirmed what Ariel was just talking about. So if anyone is interested in going down that path, I talked about it last week at my audio bed and a couple people did message me and I sent them the place that you can go to apply to get a creator manager you meet with them about once a month, and then any questions you have so helpful for sort of the inner workings. So I just wanted to let you know, a net add would love to invite you to ask your question or give your tip just hit the unmute button well and that's doing that Michelle, I don't know if you had anything to add. Do you have a crater manager?

I have Jeremy Yes. And it's Jeremy Clayton. Yeah, it's Jeremy Clayton too. He's amazing. So yeah, so I'm not sure I kind of had heard they were putting it on pause for a while, but maybe they're gonna bring it back up because I think I knew a bunch of new people who got in in January. So definitely apply for sure. Because it's a really amazing process and they do support you and I get emails like you do right on on trending topics. So it's really good and then we all got beta access you and I that way to, to, to audio so yeah, so just be a participant they need and want people to try out and they really appreciate this creator usage of the craters because it's hard to believe it's been a year since that rolled out it really has been so so but here's the thing. Crater doesn't always mean that you have to create every single day, right? I mean, try if you're just getting started, Wendy, what do you suggest? I mean, you and I kind of flipped hands like you're doing last year you're doing four to five and that and now and I did seven and we flipped. But for most people that's not really feasible or you know a good way to start. What would you say if someone wanted to start posting? What are your thoughts and I'll tell you mine and what's a good, good point, a good starting point?

Yeah, what I always tell the clients I've worked with and anyone who asked me in my community is the best thing is to come up with a schedule that works for you and be super consistent. And so if you're a person who wants to post twice a week, great, but make it two days that you can commit to and be consistent, like maybe it's every Tuesday and Thursday. Okay fine, but do it regularly. That is such a better approach than doing, you know, four times this week and zero next and to the next. So create a consistent schedule and then tell your audience that that is when you host right that's the other thing is we have to kind of train our community trainer audience of what they can expect from us. And then once we meet their expectations, the community is so great here on LinkedIn and they will show up you just have to tell them when to look for your stuff. So that's what I would always say is create a consistent schedule that works for you and then stick to end. You can always throw in an extra like say your days are Tuesday and Thursday and you feel really motivated on a Friday. Great throw up an extra post and make sure you stick to your consistent schedule. Then next year, maybe things open up and you're like I'm going to become a four times a week poster do that but still make it consistent. So that's what I tell everyone Michelle like I don't know if your advice is different, but we'd love to hear your thoughts.

Yeah. So I would say to to get the most traction. You know, I know some people do one but I think with the algorithm is showing that I think I've seen personally posts stay around longer. So to keep you kind of in the loop and stuff a little bit and then on your off days comment, you know that's a huge, huge part of it commenting daily if you can, and like you said when the you know, the weekends, I used to dry because I sometimes didn't want to post on the weekends are a great way to kind of show your laid back side right you don't have to be all businessy and just show something you know vouches. So that could be a good way for people to start to the weekends. Consider that So there's various things but as Wendy said, find what works for you and then stick with it. Because though I see so many people who just go all in it's so equivalent of joining a gym and the early parts of the new year and you go all in and then by the end of the month, your fate fizzling out so just find a way to do it. I guarantee it will change your you personally and professionally. I mean within 30 days of me starting to post daily I was seeing invites to speak to be on podcast clients, you know, inbound leads, all those things that everyone says it's really true, but I also believe that I worked hard at commenting and connecting and being a community member. I have clients and just say hey, I just want to post post post but they don't want to spend that time at least at first to get to build that community and those connections and that's that's a big part of it. Right? You have to give people a reason to know you, to like you and to read your content. So those are some suggestions as well. Over to you Wendy.

Thank you, Michelle. That is such a important. Such an important piece that I think that we forget about but we're all part of one big one big conversation. It's a bunch of little conversations, but everybody who has the same interest. It's like we're all having a conversation with people who have similar interests. And there are so many opportunities to show up and comment on someone else's post people who are either doing something very similar or Michelle Apoc. I forget the term to use I use the term synergistic businesses but with a website designer and a copywriter who both serve coaches might be a really good example, right? They're not competing, but they could totally collaborate on a project. They have the same audience and you have opportunities to drop in on on their posts. And if you thoughtful comments, almost as the mindset like I like to have is, how can I add to the conversation that the author of the post started what else do I have to contribute here? That will get you noticed, well, you know, posting just something like I love this. I mean, that might work the algorithm I don't even know if it does but you will get noticed you will build your personal brand, by really utilizing those comments as mini posts and in terms of aviation and coming up with more ideas. I don't know how many times I have actually commented on someone's post and then but oh, this is actually a great idea for a post of my own and then taken it and run with it and just I use buffer to schedule stuff. So I'll just create a post in buffer and add it to do so that is also a great way to use the comments. I'm just going to check in with a net and that I'm not sure if you have if you can just hit the unmute button if you might be having trouble. I know some people reported a glitch last time. And also we're almost at the top of the hour. I'm gonna let Michelle say a little bit more. But if anyone else wants to ask a question, give their advice on what has worked for them. You know, raise your hand with love to get your thoughts and just know by showing up and speaking that's another way for you to build your personal brand and get seen. So, Michelle, any other thoughts? Anything? I guess you know what do you want to leave our audience with as some takeaways that you tell people about building a personal brand? Yeah,

thank you. Okay, that was weird. I just echoed. Yeah. Thank you, Wendy. for that. It's so important. I want to encourage you to realize that it's a it's a long game. And just like any brand building, it's the connection. It's the top of mine status and you got to start today or soon right. Now is this good time to start to start the if you're not, if you're one of those people who don't know it or believe it I want you to realize I have something called the personal brand advantage. I'm actually going to finally release via LinkedIn newsletter about that all the ways it can help you and it's not a narcissistic thing. It's not self promoting. It truly is being out there and I have another term I like to say visibility. Is not vanity. Visibility is being valuable. It opens doors and unlocks opportunities. Because the more we know you the more top of mind we know you're the person that can help me. It doesn't have to be a long complicated thing, but it does. I do want you to take some time to think what are my goals? What do I want to be known for? Who is my primary audience I'm going to write about and help and do all these things. And then if you're, you know in the entrepreneur solopreneur ship space, definitely have an offer to go with that right. Because I do know that that can be a disconnect, and then just just get out there. And test because you'll never know I also had another term I think you come in on last week. Wendy? Action breeds clarity. I didn't tell you this part of my story, that when I was in my marketing job for five solid years, five years cringed to even think about it. I wanted to get out there. I wanted to start my business, but it took me five years and instead of putting myself out there, I wish I had been on LinkedIn, carving my niche in my marketing community area. I was well known in my other industry. Instead, I did all the wrong things. I did expensive courses and certifications and credentials thinking that's what I needed. I have a master's degree in PR and I had a really cutting job I on paper was well equipped, I had everything but I didn't have trust and belief in myself and a lot of us don't do that. So I just want to encourage you you have a message, expertise and wisdom to share with someone who needs to hear it. So please consider putting yourself out there in whatever way you can because we definitely need and want to hear from you. So that's my pep talk for the day. Over to you Andy.

Oh my gosh. I love that Michelle and Dr. Nelson would love to hear from you your question or your tip. Just hit the unmute button.

Hello ladies, and thanks for having this platform. Today has been a great talk so far. I want to say thank you for being you. And for the longest time I've been wanting to shift from the platform of Facebook to work on LinkedIn finding clients more quality, higher quality clients. And so I wasn't sure if it was appropriate as a spiritual life coach meditation coach to to shift over to the platform but I've been staying on top of the the surface level of perception on LinkedIn with my branding and marketing and things like that, but I've really been been filling the nudge to shift over to LinkedIn. And I was wondering if like that was it would be appropriate for me to shift over from Facebook because quite frankly, I'm burnt out on Facebook, the organic marketing that goes on there. There's such a plethora of all kinds of individuals, but I've been feeling like I would find the right type of individuals to work with and to mastermind with as well. What do you think?

Yeah, I'd love to touch on this because you are you're sort of speaking to my soul right there because I love to bring people over from Facebook and Instagram for the so there's a lot of people who are really frustrated with the nonsense and Facebook group. It's so chaotic and like let's be honest. People they're for entertainment first people or business first thing I want to say you can absolutely carve out your community and your personal brand here on LinkedIn. I've had a lot of clients who are in the healing space who help people with meditation who help people, you know, in the spiritual realm, and the thing is, is like people are just people right? And I would say some of what you're doing. People need more than ever I have several personal friends who are in the mental health space. And they just can't even keep up with the number of clients who are denied services after the quarantine with the huge shifts in careers with children who are suffering from you know, not being able to attend school. There's so much going on right now stress levels. are at all time high. People need meditation you need to help people and it doesn't matter you know if they're in entrepreneur world if they're in the corporate world, like people are people and like I would just encourage you to establish a personal brand here because people are in such need of your help.

Right? Right. And I agree for nine I love to connect with people in a meaningful way. And this talk today because I was actually just sitting with my puppy and watching Netflix and I saw you know what, I'm going to attend this and this is kind of like a validation that I should definitely shift all my energy time and focus towards the LinkedIn platform. And I just feel like it was like a sign. You know what I mean? Like, oh, this is meant to be kind of thing. So very grateful to affirm the talk today hear the other people and to feel that nudge in the right direction. I'll be honest, I was like, I was nervous to hit the raise my hand button. I say you know what? I'm going to do I just and just and that's my question and I'm really grateful. So thank you so much, ladies.

Thank you and thank you for being brave.

Definitely go for it. You I was reading your headline you you're what you're doing is a perfect fit for here. So we see I would just like I said we need your messaging expertise out here.

Awesome. And then Troy would love to hear from you. You also help people with personal branding. So any tips or questions with we'd love to hear what you have to say. Just hit the unmute button to

nine did it afternoon. Thank you so much, Mandy. I guess I read off the road so I could hear you guys. Lots of written nuggets. I truly, truly want to say thank you Michelle for sharing. So authentic. One of my negatives when it comes to personal branding. Because I often remind individuals is that there are people who are waiting for what they have to offer. We all have a message and the people who are waiting for that message to move to the next level and I say that there are three things that we need to we need to speak we need to teach. So if you are not comfortable being on video, we'll write more. If you are like me and you're comfortable being on video and being an audio, then hey, I'm producing more content. That is one of the key things that I encourage versus to do and the next thing is to repurpose your content. Now that mean LinkedIn is so vast that there are people who will who would not see your content the first time you post it. See we have created a video. I heard it earlier that is being recorded in terms of audio and in terms of the transcript. So you can transcribe your your audios and videos and Kasab nuggets cuz I know sometimes people struggle with what the course what to share. And they often say to them, you know like share from your heart. What is your core message? What's the one thing that you would want people to know about what you do and who you are? And once you start there, I mean there's so many legs that you can move on from there. So I just want to encourage persons you know, right speech to repurpose the content. Thanks lady and I'm really looking forward to learn more

from oh my gosh, thank you so much dry. That was awesome. I love that. In no way I would love to hear from you any questions or tips you have the unmute button yes,

excellent. Thank you. Thank you for for doing this my business is in export. And I I want people who are overseas to reach out to me to feel comfortable working with me, sort of as as a concierge service for them. People who don't even know that someone like me would be available for them. So they may not be searching. But sometimes they need to get something from the States. And the seller has a policy that they will not ship out of the country nor will they ship to a recorder. So the only option is to buy for someone like how do you suggest I go around making myself into a credible source for someone like

yeah, Michelle I would love to hear from you on this because I think personal brand strategy really would help way out.

Yeah, absolutely. So if I'm hearing you straight you can only only export in the US is that what I'm hearing so that's your primary audience is what I'm hearing correctly.

My primary my primary market our people our commercial accounts in the Middle East and Asia, I guess Middle East, Asia, parts of Africa, people who have specific needs of US products and are having difficulty getting them often. Because the manufacturers here are not interested in dealing with an overseas customer.

Well, I think this is a perfect place for you because you are this is a global community you are in the US you can reach and connect with all these targeted people and you can completely let me I always have to like do a back before even comment and stuff. I see your website you're in North Carolina actually and your website your headline is definitely you know your value prop North America helping the Middle East I think that's good. So do you do content and do combinate in connection how active are you here?

Typically puts it on things like exporting Incoterms and technical things to show people that I understand what the lingo is.

But in general, I'm not sure what kind of content they'd be after because it's not very specific to an industry and NASA or product. More than upselling is service. So whatever industry they're after, I can probably cater to that. What I basically do is I understand their needs and the needs of the suppliers here and I can make things work.

Okay, I'm looking at your activity feed right now. And you're doing a lot of shares. And that's one area that let's just face it. Wendy why do they even have the Share button right it just doesn't work.

And I don't know why. Yeah, they haven't when they don't promote it.

Yeah, it's it shouldn't be there. But here's the thing I would get really strategic on. You know, you do have a good idea who you do which everything the first three parts and your position I would get some really good customer insights, kind of just interview talk to them, see what they want and I would start being a poster with original content about the pain point of getting North American products to the Middle East and why you're different and just some interesting things. Everyone has a customer and a pain point. Write about that write about what their needs or wants. What will help them make their job better. What did they want? What do they need? That's what I would encourage you to form content on but when you're home, sharing other stuff, it's just not getting the reach and I'm not even sure it's what they need. So customer insights are the key for anything and of course marketing. Wendy is a marketer to everything so I would definitely encourage you to do it. Just get that insight. Does that help? Thank you. Appreciate it. You're welcome. Thank you for being here.

We'd love to hear from you. Welcome excited to hear from you. Just hit your unmute button. You can ask a question or give a tip

to count you should be able to hit the unmute button it should be right at the bottom and then ask your question or do you see that I know it's doesn't it's not working for everyone.

They allow what was it? It was red with a line through it when you touch it, nothing happens up in the top left corner something else pops up for you to actually allow it there.

So that's a little glitchy right now. So thank you for being patient

lucky.

I was being very, very patient but when I heard the last two and especially the last time for me to chime in being that I'm not as active as I should be on LinkedIn but that is going to change. I do have tons of direct connections on there. But what really struck me was the issue with respect to getting back to basics, and what it really comes down to is before you decide to do anything, my training has always been and I used to have to pay large marketing budgets, is you really have to intimately know who your audiences in need to know who they are, what's important to them, how we like to get information. And when you know that and you know as well exactly what you want to do and what you can do for them because at the end of the day, it really doesn't matter what you do. It's what can you do for your customer and how can they see that that is a benefit in their eyes. Once that happens, you can then go searching for the people that did sort of meet your type of criteria. But too many people go looking or they tend to go looking before they actually figure out what they're offering, who their audience is or should be and what's the best way to connect. Personally. I'm not a fan of Facebook in the least only because of all the negative stuff that goes around with it. So LinkedIn is becoming my chosen platform. And I'm going to be used in a lot of things. But my only real comment when he is just under Shelburne back to basics, which is you simply know your audience know what's of importance to them, then figure out how you go after them. And if you go back and take some only advice on persuasion, I just taught this and of course, if you look back at ethos, logos and pathos, ethos being establishing your credibility, logos, being providing some version of a logical argument for whatever you're doing, saying or selling and pay those being the emotion. If you understand that nobody buys anything based on logic. People buy everything based on emotion and they use logic to justify it. But most of the good book writers on persuasion, everything else, all use the same philosophy using those three items. And for those that think that's new, that was all written 2500 years ago by Aristotle in the book rhetoric and I talked to a young class of salespeople recently, and they were quite shocked at how well resonated and more importantly, how old it actually was.

I love that cow thank you so much. And you're right there's there's nothing really new when it comes to marketing and selling just new channels. So thank you so much for coming up here and giving your tip that was that was amazing. And just a couple of things to close out. So I'm going to be doing this every Monday it'll typically be at 10am Pacific 1pm. Eastern, so keep an eye out. Occasionally I might shift if we have a guest that can't make that time. But keep your eyes out. And make sure you follow me so that you see when those notifications go live. Make sure if you haven't already that you follow Michelle she's absolutely amazing. Everything and anything you want to learn about personal branding, she is your go to woman and Michelle anything else that you would like to say before we close down for the day.

Thank you Wendy Thank you for having me here. I wanted to definitely say even if you're like how Who were you know getting back there which I'm so excited to see you back there and hear your read your content Cal think about this. The just give you this little very actual nugget the first 50 characters as I'm seeing all these amazing people here the first 50 characters are going to really help you make or break your stuff and I'm not trying to be dictated I'm these are just little ideas. I'm not you don't have to listen to me. We're in a we're in a feed that it goes a mile a minute right it's like being on the interstate 80 miles an hour. When you have kind of what you're doing. It's gonna really help me in that nanosecond. Really kind of No, and I'm not saying you have to be VP at this just at the first 50 characters give me an idea or some intrigue on who you are. So I'll scan for more. Treat your profile, hopefully like a website. I want to know more the hero image is at the front. The headline is your is like the headline on a website. The more we can remove friction from that and that's even before we go like with calluses, get to know your audience get back to basics with a strategy. That's something that you can think about today and say does my headline give people an idea of what I do or intrigue or something and the first 50 characters and another way to test that is go look at your go find a comment you just made on and look at your comment and on your desktop and your mobile and see what you can find even screenshot it. Just an actionable tip to take that away because you want to be known for that one thing you do. Again, Wendy, I'm going back to you and I can't thank you enough for letting me share this with you. You are so phenomenal what you do I consume and love all your content too. So it's a pleasure to be here. Thank you again.

Oh my gosh, thank you so much. Michelle, and thank you so much to everyone who was here everyone who was brave enough to raise your hand and everyone who was awesome enough to be here listening and learning. So much kudos for all of you for just being on LinkedIn and you know building your community and getting things going. You all are awesome. Have a great rest of your week. And look for my next video. Have some more awesome guests lined up. Alright everybody have a fantastic

day. Bye everyone. Thank you