I agree with Amanda. I mean, I think, you know, I like to think of, I like to look at other industries in general, because I'm interested in business as a sort of concept. And you look at the likes of something like brew dog, right? You know, a very small company. I know, 8789, years ago, you know, is probably, I think it was operating one place, one micro brewery. I can't remember wherever it started. And now look at them, you know, they got it. They're everywhere. And craft beer as well is everywhere. You know, it's like, literally, you can't walk down a kind of, you know, a trendy high street without four micro breweries, you know, tripping over, over, over yourself to get to and I think, but that takes time. And we're talking about, and that's beer, right? You know, it doesn't take very long to kind of manufacture and distribute and drink and order another one. Housing takes a long time to do that. So, so I think there's definitely an increasing level of awareness and of design led housing. And, you know, places like the modern house do fantastically well to help get that message out. But there are, there are still a very, very small number of design led developers, but each year they grow because they realize that, you know, customers realize they don't have to live in a drafty Victorian house, or if it or they are going to live in that, you know, could be one that's really nicely fitted out and beautifully done and, you know, so they don't necessarily want to do the work. So that's where developer, entrepreneurial architects, step in and say, well, actually, I'll make this really amazing and do the fantastic extension and the great love conversion, not the boring stuff, but the kind of really interesting stuff, because people want to express who they are. They want to be individuals. They want to, you know, we have that every other walk of life, right? You know, you can express yourself through your your clothing, your art, your literature, your phone, all of this sort of stuff. But housing is quite generic, you know. So, so we're very much on the edges, but it's absolutely, you know, absolutely, in my mind, clear that it's going to it just gets bigger and bigger as more people get into it. And more people say, Oh, it's possible. Because until something becomes possible, people don't, kind of people go, Okay, well, it's, I'm not going to find a nice looking place in the area I want to be, and so don't worry about it. But I think what's, what's interesting, in a way, in the way people are buying houses is not just, is sort of making an I think the modern house have made people think maybe it isn't all about location. I think generally people in the past have gone right, okay, well, I'm living in, for sake of argument, you know, one area of London, I'm going to look within sort of half a mile of where I live, and that's it. But with the advent of these kind of amazing houses coming on, and I think people are making big moves, you know, not necessarily knowing what the other area is like, but just saying, Oh, wow, that's an amazing house. I want to move there. So this idea of sort of location, location is interesting because I think that's slightly shifting in people's, people's sort of mindsets.