I think first of all, you know, we've talked about this already, but it's not just all about the money with Gen Z, right? Gen Z donors are the most likely to support a cause through advocacy, they're actually six times more likely to advocate on behalf of an organization in comparison to boomers. So I think, you know, if you can operate with that, in the back of your mind, it's not always about driving that conversion, right, or that first one time donation. If you think about how you're leveraging your social channels and how you're really activating, you know, Gen Z supporters to advocate on your behalf. It can kind of, you know, your mission, your impact, your story can spread like wildfire. And ultimately, that just increases kind of the network of supporters that you can then tap into and make an appeal a direct appeal to so I think that there's a lot of opportunity there. And I think that that might be difficult for some people, right, like, we're so ingrained, I can say this as a marketer, you know, we've been so ingrained over the years to drive performance to drive conversions to drive ROI. And a lot of what we're seeing happen right now with the shift to more user generated content to more authentic storytelling, data privacy laws, and you know, AI, that's the whole thing. conversions are actually getting deprioritized right and connection is elevating to the top. So I think first and foremost, really think about how you are connecting with Gen Z supporters. How are you elevating your story and how are you activating them to be advocates on your behalf? And then once you do that, yes, you do need a strategy to capture support. I think that peer to peer fundraising is a fantastic way to activate Gen Z donors. We know that Gen Z, Gen Z is more likely to support an individual directly versus a, you know, big behemoth organization. So how can you activate a Gen Z advocate on your behalf to fundraise for you and then expand your network, your donor pool through that, it's there's more work that goes into after you know that acquisition takes place. Because we do know that it can be harder to retain people that give through peer to peer campaigns. But if you've got a strong stewardship strategy in place, if you're thinking about how you're elevating your story, really bringing those people into your community, the likelihood of them giving to your organization, again, will increase. And ultimately, that's just going to, as you were saying, Becky, increase this base, right and present more opportunity for giving over time. So it's, it's a hard one to move away from, you know, thinking about conversions, and that you know, that one time gift conversion all the time, but again, there's a ton of opportunity, if you can kind of shift your mind away from that, and really focus on advocacy, awareness and just connection, it will translate into dollars in the long run.