Man, that's a great question. I think the ultimate question when it comes to any kind of digital marketing is how do you how do you monetize or convert the individuals who are on your website into into supporters, donors, customers, whatever your end goals are, and there's a lot you can get into it. But I think where the advice is most helpful is oftentimes just going from zero to one, how do we get something up there, that's going to make us 1% better today, versus versus trying to get as deep as we possibly can at everything you do, and it almost becomes overwhelming. And then if it's overwhelming, it's useless. So when I talk to most both businesses and organizations, really the thing that I would I would focus people on is kind of did two things that you can do. The first is just give people different reasons to engage and leave information and engage with your with your brand, in a way that meets them where they are, in whatever funnel the level of like the buying funnel that they're at. So in marketing, we talk about awareness consideration decision, I know that there's a very similar kind of funnel with people think about becoming a supporter of an organization, a donor of an organization, kind of, you know, supporter, annual fund, major gifts like it, it kind of goes down like that as well. And I think just by using different resources to give people different reasons to engage with you some at the at the free level, some that require some level of sponsorship, and make those easy to find on your website. I think that's that's the simplest way to get started. So for companies, it's things like having a newsletter, or having an ebook about what you do. And the solutions that you solve, maybe having a free trial at the deeper level, maybe having a webinar in between there, and just making those interspersed across the different pages that people are arriving at. And for a nonprofit, I actually think there's a ton of commonality, right, it's having a newsletter that people can subscribe to, it is maybe having some sort of impact report of the good that you did within the community about your cause that people can download and understand, maybe it's, you know, attending an event as a volunteer, so engaging with the organization for free, and then you get into becoming a donor or becoming donor with a recurring commitment. So I think just making it easy for people, no matter where they're at, in relation to their understanding of your organization, to get involved and leave some information is is the best thing you can do. So just tactically, it's on the pages that get the most visitors just give people multiple ways to leave their information, some at a free level, some at a paid level. And that's that's all you need to do to get from zero to one.