Hello, everyone, welcome back to the show. Today, we have Ben Angel here with us. And I am very excited because as you know, we don't have a lot of male guests on our show. But when Ben's case study came across our desk, both my producer and I thought we have to have been on the show, not only to talk about AI, which is more relevant than ever, in today's social media and business landscape, but also because I think that all of us as business owners, and as brands want more visibility and want to get in front of new audiences. And I think Ben's case study is especially relevant to that today. So anyways, Ben, welcome to the show.