Yeah, I can just add a couple of things to that. We recently got involved this past year with the Streamy Awards, which is celebrating online creators, and it's in LA so I was there for the Streamy Awards. And we met a lot of these content creators and influencers who some of them have, you know, over 10 million followers. These are major major content creators. And what I found time and time again, because I met most of them after the show was that most of them were really desperate to have more meaningful content. and purpose driven campaigns, but they really didn't know how to do it. It's not their background, they don't know how to connect to organizations, I know that I am in a very privileged position that I was in that room with those people. And that's hard to get access to. Is it normal nonprofit, you know, in Oklahoma, it was loved what Oklahoma and other parts of the country. So how do you bridge that divide, I think is something we have to think about as funders and to think about as people who are able to bring people together and, and gather people in that way. It's something we hope to do through our own make good famous summit in the future. But I love everything, you know, that Sarah was listing and and I echo all of it. And I think an important thing, when I was even thinking meeting all these different influencers is do your research, that puppy example is really important. But it's also expand your idea of what it can be. So if you're into climate or environmental change, it may be don't only look at people who are in that space, but maybe people who are in fitness, you know, people who are using the outdoors for their livelihood or for their habits, and start to find, you know, influencers or people who have some following. And I think what Sara said is also so important, it's not just people with millions of followers, but the kinds that are really speaking to the values that you want to have. I'd also say, be really clear about your ask, you know, what is it that you want your audience to do that example earlier about, about antiSemitism? Maybe that was just about getting people to think and be inspired. And I need to circle back with Nick later on, because we're trying to understand how to measure inspiration. And it's really difficult to do. But if that's the ask, be inspired, be clear. That's the ask. And so you may not see on the other side numbers or, you know, kind of traditional metrics to tell you people have been inspired. So how is it that you're going to know you're doing doing well. And then the last thing, I would just quickly say, because I work with artists, so much of my career, if you're going to be working with creatives, let them do the work, trust the creative process, and trusting artists, and get out of the way, you may not love what happened at the other end, you may even decide that wasn't a great partnership for you. But artists work in a very particular way. And many of these content creators really have crit, you know, they are creative people. So it's not going to be your typical partnership. So listen to them and take their advice when it comes to crafting your message. If you want to reach the people. They're reaching.