Hey, hey, welcome to the Summit Host Hangout Podcast where you'll learn how to host a high converting virtual summit that leads to your biggest signature offer launch yet. I'm your host, Krista from Summit in a Box.
And we're taking a break from like listening to me talk about summits all day and starting a three part series where I'm bringing in special guests who are experts on the core side of things. So things like what's working in courses live versus evergreen, and how they fit together, creating anticipation for your offers and more. And I'm really excited about this because the better your course and program launches go, the more a summit is going to enhance those results and like add fuel to the fire in a way we really want and it just creates magic.
So today in Episode 220, I am so excited to bring in a special guest to talk about what's working right now in the online course space. To give you some background information on our guests. She is the founder of Fearless CEO, where she works with entrepreneurs to build their online courses, group programs, webinars, Evergreen funnels, and more. Over the years, she's worked with 1000s of clients and has been lucky enough to mentor many of the household names you know today. And as the industry shifts and algorithms go rogue there are principles that remain timeless and evergreen. But what I really love is that she balances those timeless pieces by truly being one of the most innovative business owners I have ever had the chance to learn from. So without further ado, let's dive in and talk with Mariah cause of fearless SEO. Welcome Mariah.
Wow, thank you so much, Krista. That was a lovely intro. I appreciate it. I'm so excited to be here. I love talking to you. You ask the best questions. I feel like the last session we did together was like one of my favorite, like interviews I've ever done, it was so juicy and so good. And so I'm just really excited. And I also just want to back up everything you said about how like a virtual Summit. You know, sometimes in our business, we call them virtual conferences, but a virtual summit will 100% be your biggest launch ever. Like that is just how it works. And when when we started doing our virtual events, they just blew all of our previous launches out of the water. And they really do create the best like it. There's, it's it's hard to describe, but there's just so many pieces that fit together into like this perfect storm of launch sales. So I just want 100% We've experienced that. I know your clients experienced that. I just want to back that up.
Yeah, it's it's magic. It's a lot of work. But it's magic. It is a lot of work.
I always tell people I'm like you know how hard it is to put one webinar together. Now imagine you have to build six for one.
It's no big deal. Oh, God. So before we get in to all the course goodness, tell us a little bit more about you and what you do at Fearless CEO.
Yeah, so I'm basically just obsessed with things like webinars, Evergreen funnels, courses, high ticket programs, digital products. I love like the art and science of conversion. And I could just nerd out about that. And so yeah, we've just always, you know, helped people with their online courses. But it's I think for us, you know, there's a lot of people out there who will be like, This is better than that, or like, you know, low ticket is better than high ticket, or there's a lot of people who are like launching sucks and evergreen is awesome. And like you only do one or the other. And I think what makes us different is that a, we've been around for over eight years in this industry doing this. And there's a I've seen a lot of people come and go in that time. I've seen a lot of people go out of business in that time. I've seen a lot of people just like peace out. And we've been doing this sustainably for that long, and we continue to innovate and create new things, and our whole approach is like an integrated hybrid holistic approach that that combines all of those things together. So having high ticket offers and low ticket offers working together, having evergreen funnels and live launches and how to do those strategies, how they work together. Like it's not that one thing is better than the other is that it actually all works together really well. And that's where the magic happens. That's where you create something that's bigger than the sum of its parts and everything is like kind of a flywheel situation. So yeah, I think you know for us we've just been really lucky to work with literally everyone in this in this industry and help a lot of people with their evergreen funnels and help them love their businesses again and yeah,
it's all it's all the truth I can say that from being in, I would guess one of the first programs you launched, in the course business to being in your programs now.
Crazy! It's crazy how many people have literally been working with us, since 2015, since the very beginning. It's so cool. I mean that, I think if anything, that's just like the best part I just love and to this day, like today I was having a couple of one on ones with you and a few of our other one on one clients, and I was just like I've literally been mentoring you for eight years like this is awesome. It's wild.
How cool is it also though tha, we're going on a rabbit hole but like, I still have things to learn.
I know we still have so much to talk about.
It's wonderful. It's just magic. So anyways, one other thing I wanted to talk about kind of related to you in Fearless CEO was I know the name of your business has a deep meaning and a mindset behind it to you. It's not just a name you threw together. Can you tell us a little about the Fearless CEO mindset?
Yeah, back in the day, when I first launched, we were a different name "shall not say out loud". And then for a long time, we were a personal brand, we're just under MariahCoz.com. Honestly, probably like should have stuck with that because it's so much easier. And I do think if anyone's out there and they're racking their brain for brand name, just stick with your personal brand. Because if you can't think of something that really matters and has meaning, everyone's I mean, even now I'm like, everyone's just Googling my name anyway. But anyway, Fearless CEO. The reason we rebranded to that the beginning of 2022, I came up with the idea with it, the idea for it in November of 2021. And like 30 days later, we had like, bought the trademarks, and gotten all acquired all the domains and everything else, gone through a whole process. And I was really excited about it. Because, for me, the whole concept of Fearless CEO was that as our business, our business grew very rapidly through 2020 and 2021. Like a lot of online business owners, we experienced, like, very intense scale very quickly. And for me, as we got more and more and more successful, I became more and more and more anxious, and more and more and more afraid that I was going to make a mistake, and that now there was like so much on the line. And I couldn't mess up and I couldn't like, you know, what if I, you know, did something wrong or made the wrong decision. And now it's going to impact all these people because I have all these employees. And it just felt like, as you get more and more successful, you become afraid of making a mistake or afraid of doing the wrong move. And so I got to a point where I was so stuck and scared. And I needed, like I needed like an alter ego. I needed something to kind of help me show up in a different way. Because I was having so much anxiety about the perfectionism and like all eyes on you and that kind of stuff that it was definitely bleeding into my team. And it was definitely bleeding into my clients because I noticed that my clients were then like kind of afraid to make a mistake or afraid of doing it wrong or afraid of messing something up in their business. And I was like, Okay, this is like leaking out into everybody. And that's when just one night laying in bed thought of a Fearless CEO and was like That's, I was like, I need to like, what, like I just started journaling and being like, what would it look like if I showed up tomorrow as a Fearless CEO? Like, what decision would I make? If I was acting like a fearless CEO? Like, how would I be leading my team? If I was a fearless CEO? And like, how am I not acting like a fearless CEO? And what would that look like? And that phrase just really stuck with me. And it really felt like it was an identity that I could really like put on and start asking myself like what would a fearless CEO do in this scenario, and it totally shifted things for us. We started launching new programs, we started making some changes, we started you know, I started creating content differently. It just for me, it really was more than just like a cute name. It was something that I so desperately needed, I needed a new kind of framework or lens that I could assess, like, am I showing up as a Fearless CEO right now? Or am I just being super held back by like perfectionism, and what other people are gonna think of me and the expectations and the fear of success? And like all that kind of stuff. So yeah, Fearless CEO is like what I needed to kind of break out of that. I don't know that like, kind of the the trappings of success, I guess that can kind of like, hold you back.
That's huge that. I definitely resonate, have resonated with the name, but I didn't think of all these layers that go into it. And I feel like just recently I have been able to experience what it looks like to have a level of success that's actually scary. Because there's like, there's more on the line. There's people depending on you. It's like, is this sustainable? Can I do this? It's so easy to switch into the mindset of making decisions out of scarcity. Yeah, but you can't do that. You can't do that. Because that just works against you. So I love that.
It's so scary. I understand why people have a fear of success. Like oh, no, it's like, whoa, whoa, such good things are gonna happen. It's like, well, there is a lot there's a lot to manage when it gets there and I think people don't necessarily, I don't know they Yeah, they think that Fearless CEO was just like a cute little name, but for me, it was literally like I felt frozen. I felt trapped. I was like, "I can't even move. I can't say anything. You can't do anything." It's like my soul wants to experiment and innovate, make new things, and I had totally gotten very stuck in this cycle where I can't do anything differently because this is what works. And this is what everyone depends on. And this is what our whole team is relying on this one way of doing things. And this one structure that's always worked for us. But then in 2022, I talk about how halfway through 2022, we did a promotion that didn't go as planned. And I know most people would be freaking out about that. But I was just like, whoa, freedom. I was like, See, I was like, well just get to like, do something new now. And instead of that, yeah, it can kind of turn into a trap when you're like, This is the thing that's always been successful. We have to keep doing it this way. But if you know me, you know that I like to do new things. And I love to fix what's not broken.
Love it. But you know, I feel like since you rebranded to Fearless CEO, you've done so many new things
Exactly, yeah, we really did. We really created a new program. And then we did all these like new things. We did all these workshops and came out with all this. I mean, like, yeah, we just totally, yeah, like unleashed kind of. With that.
It's like a good time for it. I feel like things have at least for me, I felt like things are a little more in flux lately with what's working and what what's not with courses and group programs. So I'm curious to hear from you walk us through some of the things that you feel like are working right now, as we're recording this in 2023.
Yeah, so I can share kind of, I think two things that come to mind. One is about product offer design. And then one is about like lead generation and stuff that we've been doing that's been working recently. I would say one shift in the last few months that we've experimented with, is in the high ticket space. And so, we teach people how to create signature courses that are more of a mid-tier premium, you know, $1,000 price point, we teach people how to create digital products that are low ticket. And then we also teach people how to create high ticket offers. So things like you know, $3000, 10,000, $20,000 and above. And when it comes to high-ticket, one of the things that we've been experimenting with that's been working well, for ourselves in our clients, is what I would call short term high ticket. So it's basically like thinking about a high ticket offer or high ticket container that is super focused, and potentially could be something that can be accomplished in like, I don't know, six, eight weeks. For myself, and a lot of my clients, especially for us, we had over the last like four, four and a half years, we had had a lot of 12 month programs. And there's a reason for that, like, every time we would try to create a short term program, it would, you know, by the end of the 10 weeks or 12 weeks, it would be like oh my God, there's so much more to do. We gotta keep going and so having six or 12 month programs is great. And I think for the ultimate transformations. That is truly what it takes for like these bigger programs, depending on what you teach, depending on what you do. But how can you think of a high ticket offer that's more structured as like the first couple of weeks the first quick win the first milestone the first outcome that people can achieve. And I do think that in the last like six months, we've noticed, like with everything going on in the world, people kind of like coming out of the pandemic little more, wanting to be out, wanting to do things, the economic stuff, I do think that people are maybe not necessarily thinking of exactly where they're going to be 12 months from now. But they're definitely like, Oh, where am I going to be, you know, eight weeks from now. And so what we did last year was we actually created like an eight week like intensive kind of like, I don't even know what you'd call it. It's like, it's like a kickstart. It's like the first eight weeks of the program that are like extremely structured, you are going for this one outcome you're getting like the core things done. And then of course, there's 12 months more of stuff to do once you've achieved that there's advanced strategies, there's optimizations, there's all these other things you can do. But what we started doing was really focusing on like, what can you do in the next eight weeks? Here's what the eight weeks looks like, here's why. But like, basically just being like, don't even worry about what happens 12 months from now, like we're let's think about the next eight weeks. And we started creating a lot of content around that we started doing like our we did a new webinar, a new presentation about that about like the eight week structure and just kind of started, we added it to the sales page, we kind of started like focusing on what's the quick win what's like the shorter term outcome that people can really start to see themselves in rather than being like, oh my gosh, I don't even know what 12 months from now is gonna look like. So I think that's one of the shifts is just thinking about, is there a way to highlight those quick wins or potentially even like create a like we've also had clients create, like they had a 12 month program, and they created like a three month version of the program that's again, or you're not going to accomplish Everything you would in 12 months, but how can you say, Well, here's the first milestone of my program, you can definitely get that done in 90 days. And we've actually had people like create programs based on that initial milestone. So that is definitely something that I think has shifted in the last couple of months with high ticket and that's working really well.
Is your goal after you get them in on that shorter term to then upsell them to like the full thing? Or is it just like the goal is just to get them in the door doing something?
Yeah, I think definitely, the goal is to be like, here's what continuation looks like and have them renew into the full 12 months, or whatever your programming your program might even this is the thing too, is I think a lot of people like potentially thought that they had to like stretch out their program to make it 12 months or to make it like a longer time period. So potentially, if your program just showed to be 90 days or three months or something, then you might have people renew into other cycles and continue to work with you just in like three months cycles. Or if you have a longer term program where there is more of this like back end, then yeah, you'd want to get them upgraded into that as well.
Yeah, yeah, that makes sense. That's really cool. And was that part that you? I know, you mentioned like marketing and lead gen and product suite. Which category did you kind of consider that in?
That's the product suite side. Yeah, that's, yeah. Yeah. That's that's like, that's kind of particularly about just what's working right now in terms of like, high ticket program structure, like I've had a lot of people in my DMs be like, "do selling courses still work?" "Are people still buying courses?" Or the variation of "Are people still buying high ticket programs? I heard that no one's buying." It's like, okay, everything works. And you just have to, like, do what's working for you, you have to do what makes sense for you. But also, if you just look around and try to be like, Oh, the only reason I'm structuring it that way is because like, I heard that, that's gonna make money, or that's not going to make money. I really am more about that you structure, however you have, let's say you have a piece of content, or you have something that you want to teach, whether it becomes a digital products, like a small digital download, or signature course, or a high touch high ticket group coaching program, that should be dictated by the actual content and like the actual outcome that you teach people, it shouldn't just be because you think that's going to be making the most money, right? Like, it needs to be appropriate for what the content is that you even teach, the same reason where it's like, don't just make it a 12 month program, because you think that's what people want. Like, if everyone can get the work done in 90 days, then make it a 90 day program. Why not? You know, so? Yeah, I just think like, people are definitely like, well, do people still buy this? Do people still buy that? Like, yeah, they definitely do. For sure everything works, you just have to pick the combination of those things. It's going to work for you. And hopefully, you know, eventually, depending on where you're at in your business, hopefully, eventually you get to the place where you actually have each of those three things working together.
That can take some serious time too.
Yeah, because I think you're right, Krista, you have you have your workshop bundle, and you have a self study course, and you have a high ticket program, right?
Yep. And took five years to put all the pieces together. And I'm glad it did: focus on one thing, make sure that works really, really well. And then add the other thing, and I'm glad we did it that way.
Same for us. Yeah, I always try to tell people like, this doesn't happen in three months. It takes a long time to get all these pieces put together. But yeah, it does. It does make sense. Yeah. When you kind of have, I think it's just about especially now like having different offers that can just meet the market where they're at and meet the different segments of your audience for what's appropriate for them. I think that's really important right now.
I love that. So, you know, regardless of whether someone has, you know, a lot, super low ticket offer a course, high ticket, the leads need to come from somewhere to fill those things. Is there anything specific you're seeing right now working as far as leads and marketing goes?
Yeah, one of the things we've been doing that's been working really well. And we'll do it on this podcast, too. So you guys can see it in real life, the end of this podcast, but one of the things that's been working well, and for let me just say for years, like for the first couple years, my business from 2015 to 2018. We like didn't really use ads, we just did everything organic. We did everything collaboration, partnerships, affiliates, that was like our main thing, joint ventures. But in 2019, we really started getting serious about scaling ads. And we, for the last few years, 2019 to like 2022 we were super all about paid ads, YouTube, Facebook, Instagram, all that stuff. We're doing a ton of ads. But right now, I wanted to explore more around kind of back to basics with like collaborations and relationships and organic methods. Something that's been working really good for us and actually just the other day did some math. It's brought in, for us, it's brought in about 1600 new leads in the last like two months or so, just by giving away little paid digital products as free gifts to people's to other people's audiences. So for example, I have a $29 workshop bundle that's all about high ticket programs. And you know, like the whole High Ticket Sales system that we teach, I have a $49 like course planning annual planning workshop, I also have like a $200, content templates and stuff like that. So I have a handful of these little, you know, low ticket digital products. And what we've been doing is I will either go on a podcast like I'm doing right now or I'll go on a someone else's Summit, like summits have been huge going on other people's summits. But I think everyone like everyone knows, go on to podcast, go on a summit, go on everybody knows that. But what we found is what you do with that opportunity really matters. And a lot of times people will go on a summit or a podcast or guest teaching opportunity, they'll go in front of someone else's audience. And they'll just give away a freebie, right? They'll be like, I have a free download, a free PDF, I have a free video, you can just go get the freebie, but what we've been doing is saying we have this paid product, but you get a coupon code for 100% off. And so they're getting something paid for free. And that to me just feels so much more valuable. I feel like people rushed to go get it like so much more excitedly, they actually like want to make sure that they get the value because it's a paid product, but they're getting it for free. So it I feel like it has more benefit. And people value it more than just if I was like, you know, I mean, I'll tell you guys to go check out my free trainings because they're really great. But I think people value it a little differently. And so to be able, so for me literally like part of our lead generation strategy is the fact that we have low ticket offers, and that we can leverage them into GIFs. And you know, things that we can gift to other people's audiences. So we've done that a few times, like I said, after BT needs speaking at a summit or going on a podcast or something like that, and gifting that audience a coupon code for 100% off one of our digital products. And we've gotten, like I said, I think over like 1600 new subscribers just by doing that. And that has been really awesome.
Yeah, that has worked really well for us, too. I've been like sponsoring other people's summits lately. And doing that as like my sponsorship is that people in that summit get, you know, whatever it is for free. And it yeah, it works, it works well, much better than just a freebie. Like you said they, there's more incentive for them to want to go get it cuz they're getting something special, you know, right.
It's like, oh, my gosh, I don't want to miss out on this coupon code. And there, we found that people at once they even though they're getting it for free, they're much more likely to consume that content that they use the coupon code for, rather than, Oh, I signed up for this free download this free, whatever. And they never watch it, they never look at it again. But we do find that people are much more likely to engage in this offer that even though they got it for free, it was originally paid. So yeah, we'll do that once in a while. And it's just been fun. And then of course we do like ads and whatever else.
Yeah. Awesome. Okay, something else I wanted to ask about, and we might have kind of touched on this a little bit. But you talk about having an evergreen ecosystem of courses and group programs, is that kind of like what we already talked about of having something in, like kind of each pricing Tier or is there more to it than that?
Yeah, I think part of it, too, is like, Okay, so step one is you got to have a couple of different offers, right? You have, let's say that you have your low ticket, you know, $20 workshop that people can buy or $20 template, and then you have your mid ticket signature course. And then you have your high ticket offer. The Evergreen ecosystem for me is also how those things connect together on like, a sort of daily basis. So you have those three offers, but how are you directing people to the right place to buy the right thing that's appropriate for them right now. And so like one of the one way that you might imagine this, I don't have a visual with me. But one way you might imagine that is like, "Oh, someone buys and it's not always linear." I always like to make sure you guys know an evergreen ecosystem. The reason it's an ecosystem and not like an ascension model is because it's not linear. It's not like oh, everyone buys a $20 thing, and then they buy the $2,000 thing, and then they buy the $10,000 thing and everyone moves through that. No, that's really not how it works in real life, like people just kind of mosey around to all the different things at all different prices. People sometimes come in at the high ticket and then they buy the self study later or vice versa or like whatever. So one flow that you might have in this evergreen ecosystem in your funnels would be like, I know this is a little more advanced but having your low ticket offer having that hot lead with an evergreen funnel email sequence having that low ticket offer when people buy that $20 thing, having that actually lead to the application for your $10,000 high ticket offer. And then from there it especially if you have an application process for that, which is what we recommend, for the people who are not accepted into your high ticket offer, you can always redirect them with an evergreen funnel into a down sell into something that's more appropriate for where they're at, for whatever reason, they're not quite ready for your high ticket offer based on their application. So in that, in that scenario, there's three different evergreen funnels that are working together on a daily basis to like bring in leads, and then you know, make sure that the right people get directed to your high ticket program. And if they're not ready for the high ticket program, they automatically get offered the down sell, you know, self study course. And so having those things in place all working together, you know, that's kind of what I mean, I guess by like ecosystem, but that's just one example. Everyone's ecosystem, you know, looks different, like even my ecosystem this year is gonna look different than how it looked in the past, because we are doing a lot more of those entry point like small low ticket digital products, we're creating a lot more of those and having a lot more like kind of like upsell situations, and then going the high ticket from there.
Yeah, I feel like it's so much less limiting to look at it as an ecosystem, then like you were saying, the ascension model, it's like they have to go in this order. And like, what are you going to do? Like, force them to?
Yeah, you can't like, put all these barriers to people actually, you know, like getting that stuff like barriers to people, finding your offers. Just put it all out there. So people know what exists and trust that people will find, you know, sometimes people don't need to buy your signature course, in order to be ready for your high ticket offer. Just let people kind of like go where they need to go.
Yeah, when someone has all of these different offers, is there any like, I don't know, formula or anything you follow for how they know what to lead with during like a big launch live enrollment period? How do you decide which thing is best to lead with?
Yeah, I think you have to, the only way to really know is to launch different things and then see what's the most successful and then just focus on that for your like recurring rinse and repeat launches a couple times a year, it is true that your every launch you do has like an opportunity cost, right. So let's say you have two products, and I know people are tempted to be like, Oh, well, I have these two products, and I should launch them both equally. Like I should launch them both the same amount of times and give them the same amount of you know, airspace or whatever. But a launch is, uh, you know, that's an opportunity window, and you're, you're using up that time window for that product. And so for us, even if you have multiple products, you might actually only do those larger launches for one of them. That is the most successful, the most profitable, the one that people love the most, like you'll kind of I know, for us, we would just always get a sense where we're like, oh, okay, well, we compare this launch to that launch, this one did a lot better. So we're gonna redo we're gonna do that again next time. And we're gonna keep doing that. Obviously, eventually things might shift and you want to live launch the other offer, but I think you'll you'll find that either like your high ticket offer or yourselves or your like signature self study course, one of those will just be like, the total hit, you know, it's like, that's your blockbuster. That's like your big launch. And honestly, I would just keep using those launch windows, because you really only have two or three launch windows a year for that level of a promotion, I would probably use those on whatever is that most successful core offer. And then you can always do flash sales and other little fun promotions for the other offers that you have. To me. It's it's just kind of like a numbers thing. Like I look at the p&l, and I look at the numbers, and I'm like, Okay, this is what we're gonna put our like, launch focus is on.
I love that I love that there's not like, this is the right answer. It's you do the thing. And you look at the results. And that's how, you know, it would be nice, I guess if there was like, here's how you do it, but it's not how it works. And I feel like that's kind of what we've heard a lot from you in this whole podcast episode when it comes to like choosing what your offers are, how long the containers are, what you're launching, when you're launching them. All of that is like try the thing, do what makes sense and works works best. And that's kind of your answer.
I know and I know everyone wants like the perfect blueprint that works for everybody laid out on a platter for them, but like that doesn't. I feel like what I've been talking about a lot lately on my podcast, too is just that like, this year, like going into 2023 I just realized like, I'm too old to like, like I'm like there's just like I'm too old and too mature in this industry to Like, even to like, entertain the idea that there's this like one silver bullet, like, we just know that that's not the case. And if you're a newbie, you're maybe looking for that you're maybe like, Oh, I just want like this one thing that's gonna answer all my questions, it's gonna solve every single problem, it's going to be like this one thing. And you realize that oh, like, the older I get, the more you know, the more I've been experienced, I have in this industry and working with so many people is yeah, you just realize it comes down to like, you do have there, there are a set of tools. And there are a set of like frameworks that are great to have as a foundation. But then within that, you kind of got to customize it, you have to make your own Fearless CEO decisions, like you have to decide how your business is going to be designed. And, you know, you can follow blueprints and stuff for a little while, it will only get you so far to the point where then you need to have a toolbox full of different things that you can combine and mix and match and use in different seasons of your business. And so yeah, I feel like it's like, whenever someone asked me for just like a cut and dry black and white answer, I'm like, that's not how it works like I can I can give feedback based on all the contexts that I know about people. But there's not just one answer. That's like always true for everyone. It's always more nuanced than that.
Really, I feel like it's exciting. Once you once you know, those things that work for you. It's exciting to know how you can mix and match and the fact that you don't have to just like do this one thing, like you have this, like you said toolbox of different things. You can, you can do whatever,
yeah, and you'll bring, you'll bring things back, you'll, you'll do be like, Okay, I'm putting that away for now. And then you'll bring it back later. And you'll you'll always be able to like mix and match these things. And I don't know, I think I think people are kind of starting to realize that, again, it's almost like how many times are you going to try to just copy what someone else is doing because it works for them or they look successful doing it. But you know that it's not right for you. And I think about this a lot with social media where like, I see that other people love making Tik Tok content, they love making reels, they love making video content, like it's an art form for them. And I love that I think that's fabulous for them. But if I tried to do that and be successful, I would not be having fun. And so honoring that, like that's, it's not good or bad. It's just it's good for them. But like it doesn't have to be for you. And how long are you going to try to like I call it like, trying to wear someone else's underwear. You know, it's like how many times you're going to try to like put on someone else's goals or put on someone else's strategy or put on someone else's like business and try to make yourself fit into it. Instead of being like, Hey, I love these tools. I like this template, I'm going to use this strategy, I'm going to mix and match all these things. But I'm going to be the architect that puts it together, I'm going to be the one that like arranges these tools and tactics into something that works for me. And I think that's that's what I think a more mature business owner is ultimately realizing that they're that they are going to need to do
oh my gosh, I agree. Thank you so much for sharing all of this, I know there's a lot to, to for everyone to kind of just sit in and think about. But I would love for you to tell us where people can go to learn more about you and your offers and like what a good places for them to dive in and get started.
Absolutely. So if you go to FearlessCEO.co. We have a free trainings page, I think it's fearlessceo.co/free-trainings. But if you just go to the website, you'll see there's links, there's buttons, like you'll see it. The free trainings page is like a vault of a bunch of really cool trainings that are actually very good. So I highly recommend that. Also, the Mariah Coz Show Podcast, the podcast is awesome. There's like tons of trainings and deep dives and rants and all sorts of things going on there. So definitely check out the Mariah Coz Show podcast and then link link to that stuff from the blog. But yeah, I definitely want to gift your audience, one of our offers. And I'm wondering, Krista, based on everything we've talked about, what do you think would be, I feel like we could go either way. I'm like...
I feel like Map Your Model would be perfect because of talking about how the different offers can fit together and how you get to be the architect of that.
I think so too. I think so too. And I think being able so I have this product, it's $49 Normally I'm going to gift it to you guys for free if you're a listener of this podcast, and essentially what it is is my proprietary annual quarterly and monthly planning system but it's specifically designed for people who sell courses or coaching programs and your business model as a course creator or digital product seller or coach, your like business model and your plan. I think it's going to be totally different than other business models. So we've created this planning system, it's like, it's like planning for people who hate planning. It's super visual. It's like super fun. It's super colorful. There's lots of like color coded post it notes and stuff like that. Lots of visual stuff. And so it's essentially a planning system to help you figure out what are your product offers? Where is your revenue coming from? Where are your lead generation coming from? And what is the order of operations for the projects that you have in your mind. And that's what I think is the most powerful part of map your model is what we call the priority matrix. And it's just like, a series of questions in a spreadsheet that helps you figure out what should I focus on next, what is my best, most profitable next move, and really making the most of you know, the time and the resources that you have? So yeah, map, your model is going to be awesome. We will create Yeah, we'll do a coupon code "summitinabox" so that you guys can get it for free.
Awesome. We will link to that in the show notes. Thank you so much. And seriously, grab map your model, I have gone through it twice. And like this is what I use now to plan like, it's so much different than anything else out there. The priority matrix is is my jam. I love it so much. So definitely go grab it. I
do it daily. Oh my gosh, I love that. I always I need the priority matrix. Yeah. Oh, you can do it. We can do it weekly. You can do it daily. It's very micro macro. It's very scalable in that way.
That's amazing. Well, thank you so much for being here. This was wonderful. And thank you so much everybody for tuning in. For show notes and resources and links to all links to all of Mariah as different things that she mentioned, head to summit host hangout.com/two to zero, we will have everything from after model there as well.
If you're enjoying what you're learning on this podcast, you will love the summit two sales training series. This free series is for course creators membership site owners and group program coaches who need a high volume of leads to hit big sales goals. So your business maybe thriving right now. But you need a strategy to keep thriving. And that means having a consistent and repeatable strategy that brings both immediate and long term revenue and gives you the peace of mind that you have the leads you need to keep making more signature offer sales without burning out your email list. The free summon to sales training series will show you how a virtual summit will help you do exactly that. So head to summit to sales.com to sign up for the 10 part series available in video, audio and written format and learn how virtual summits can become your most effective lead generation strategy cash injection method and lead to a long term and reliable increase in sales of your signature offer. So get started on the path to not only continue the success you found, but grow it with the virtual summit at Summit to sales.com.
In the next episode, we've got another incredible guest who is going to chat with us about the beauty of letting live launches and evergreen funnels work together in a little bit more depth. For now go out and take action to plan, strategize and launch your high converting virtual Summit.
