Mastermind: Building a Strong Value Proposition for Buyers

1:01PM Jul 3, 2024

Speakers:

Edmund Bogen

Eytan Benzeno

Keywords:

brand

give

great

put

prompts

people

kevin

lean

business

dallas

called

clients

perplexity

meeting

work

daniel

today

gpt

homes

good

I love your shirt today. Edmund,

yeah, I'm feeling very patriotic. That's, that's kind of, you know, my wife hates the shirt and, you know, so I only have a limited number of days where I could really wear it. Was really a T Shirt Day, so I said, Fuck it, you know, let's just wear this. So that'll be that. But we're gonna give everyone just another minute or so, I'm also going to get this recording. Let me just do one other thing here, captions, whiteboard, cord. I'm Yeah. Okay, so this is now being recorded, which means don't say silly things. This will end up on the internet, and I don't want a bruised eye for many of you for for having that, okay, giving everyone just another minute or so is eytan here yet? Eytan, so autopilot is here? Okay? So you know, we're going to jump right into it, and I want to hear from all of you and find out just what your unique value proposition is. We got a lot of meetings coming up here, a lot of great stuff going on within the network for the guests that are here today. My name is Edmund Bogen. I'm the founder of rain nation, along with my partner, eytan, who I believe will be stepping in in just a minute, and our ever ready producer, Daniel, Daniel, just wave wildly so everyone sees you. Okay, that's, that's as wild. Little more enthusiasm. Daniel, come on. I get we're, we're a company here. We've got to do this, but, but great. So you know what I what we really do is meet six times a month, and we're trying to find out specifically what it is within your business that makes you unique. For those of you who know me, I am a farmer. By the way, the stuff that we're suggesting today works for many. It may or may not work for you. Okay, I can't stress that enough that it may or may not be, you know, any individual idea that we give might not be the route that you want to go. So if you're a cold caller, you'd rather cold call knock yourself out. I'm not saying it's a bad thing. I can introduce you to five different agents that make a million dollars a year in this business in five very, very different ways. What rain nation is about is about going over what those ways are, and really trying to have a much more affordable and interactive means of of coaching, without, without that, that burden of huge commitment or cost. So that's what we're really trying to do here. Who's got a unique value proposition I'm going to, you know, pick on on, you know, just about, let me see who we happy. You know what I'm going to pick on, Samantha for a second. Samantha, you don't want to be picked. Okay, so, Samantha, you're on my team. I'm glad that you have the rain nation logo behind you. When, when it comes to the unique value proposition, what do you think people are going to look at when they when they see you? Or what is it that to have communicated? Can you share that just with us for a second? You know, again, all of us have you? I think

that they're gonna see that, that I provide, like, honesty and value and and I'm, like, giving them a lifestyle. So like, I don't, I don't know, like, but what you really mean something that they can't get from any right from anyone else. So,

so let's, let's go through this by a comparison. I'm trying to see how old everyone is here. Anybody remember Lifestyles of the Rich and Famous Robin Leach, yeah. Okay. Now, what was it that Robin Leach, when people saw Robin Leach, what did they think of when they thought of this guy,

right, that he has a fabulous lifestyle and he has access to all of these amazing places and and people, and

even know what Robin leach has ever done, ever other than sounding smart with that accent. No, he could have been a complete homeless bum. We have no idea what that guy was, but he had the brand. But the brand and so, you know, when you have that brand, you lean into that brand. You know, anyone know Christopher Wallace? Maybe, maybe small, no, someone, okay, Didn't he have a brand? He leaned into that brand. That was a great thing. Great artists died way too young. Had some great things to say. Remarkable poetry that the guy actually wrote. Had that brand, you know, leaned into it. You know, we have people, you know, going on with with Oprah Winfrey, she's got a brand that she's leaning into. Morgan Freeman has a brand that he's leaning into. You can look at, you know, any one of the people that are out there, and you need to lean into it as well. I'm going to throw this out, and I really would encourage any guests to answer this question. Terrence, Dave, Kenny, Susan, I'm looking at your names here. Please unmute yourself. I've got this, this question, and it's, it's, you know, it might be a little tricky, but it's worth the dialog. Can you name a cola? We've done this in multiple meetings, and I think it's important a cola, the drink by name. And unmute yourself and answer me if you can name a cola, Coca Cola. Coca Cola, great. Terrance, name another cola. You gotta unmute. Terrance

Harris, Pepsi Cola,

okay. Pepsi Cola was another one. Who can name another one? I'm sorry. Can you hear me now? I could hear you now, Terrance Terence, we so they, so they got the two most common ones, Coke and Pepsi. Can you name it?

Seven up the uncola.

That's not a cola, but that's, that's good. RC, RC, Mazel, Tov, wow. We have RC Cola. Above that is there a fourth COLA that somebody could think of, Dr Pepper. That's not a cola. You and Terrance Go, go into the corner here. Okay, the point of the story is this, that on a national level, we know with these brands, we know that there's coke and we know that there's Pepsi. Anything beyond that, almost doesn't matter, sure there's RC Cola, but any of you really drink RC Cola? For the one guy here that does, please. Let me make my point. You know, that's what we're seeing in our communities, that there's a top agent, and that top agent is Coke, and then there's another one that's Pepsi. And guys, for those that love Pepsi, I don't want to get into the whole debate about Coke or Pepsi, but I will say this, the leading top two people in your community are the coke and are the Pepsi, and you are likely somewhere down the line. You could be Shasta, you could be RC you could be Dr Pepper, or seven up the uncola. You could be something. But Terrance, you had a good point about the uncola here. What I'm trying to do with all of you, and what the purpose of this meeting is, is to just not accept the Coke or Pepsi that's in your neighborhood. The idea behind this meeting is to reinvent the wheel and become the Snapple. You know, I'm 56, years old. When I was in college, people drank beer, and I understand people still drink beer, but now there's something called White claw. I found this out for my daughters. I have no idea. I don't really drink, but the point is that tastes change, things change. People, opinions actually change, and when it does, you need to figure out a way to become the number one person within your neighborhood. Now, the big difference between you and a multinational, you're not going to be able to appeal to millions of people at one time. Okay, what does eytan say? Barry, koa and Indra? Okay, thank you. Eytan benzeno Lisbon, other than you in the meeting, who would think of that fucking thing? But okay, my best friend here, everyone. Eytan benzeno Lisbon, but you know, what we're really trying to do at this point is reinvent the wheel and to really figure out what you need to do to actually lean in. If you notice, I mentioned Oprah, I mentioned the different brands that we actually have here. We mentioned President Trump. I mentioned whatever brands you could actually think of. Again, I don't want to get into a political debate. I just want to use these people as examples. I use examples. I use as an example. Why? Because these are brands that they could actually lean into. The brand that you do is your choice. The need for one is for me to convince you that you really need that. Because at the end of the day, most of you ends up coming to these meetings and saying, oh, I want to buy or sell. You know, I want to buy or sell or let's put a some Facebook or or Instagram posts out there demonstrating what is going on in the market that I've sold, that I bought. Nobody gives a damn. Here's the thing. They just don't but they do care about a brand, and they do care, and if I could make you famous to 1000 people, I've done my job. If this meeting right here actually gets you in with a group of people that actually matter from your career standpoint, we have done our job. Now I want to pull this out again. This is not going to be just me as a talking head. Eddie where are you? Eddie glance, you with me today, brother, Can you unmute? Yeah, I'm here. Okay, you want to just tell everyone who you are and where you

are, sure. Eddie glance, I'm in, excuse me, Mr North Carolina.

I love it. How you been? Good, good, good. So tell me, if you had to say that there was a brand for you, that there was something about you that was an actual brand, what would that be? And again, we're going to work it through right here, and we could actually come up with some some prompts to help you make the brand using chatgpt and other tools.

Something about me that could be a brand. Yeah, the big bald head,

okay, you know what you lean into that. That's a good one. You know, it's better than putting the fake fucking rug on your head, right? I mean, idiots that that that put that stuff out there. I think it's great. Eytan is bald. He's still a handsome guy.

You need to join us, Edmund.

I probably will very soon. Just give me a couple.

Just take the plunge.

I'll take the plunge. But there is something to it. I'll say this. My glasses are brand this is something I added two years ago, but this is something that people are actually expecting. And now, if you look at the imagery that I'm putting out there, I need to have these glasses on all the time. It's just you are

the where the Helen Gurley. You are the Helen Gurley Brown of real estate. With this glass,

I'm the Helen girly brown. You know, no one's ever made that evil couldn't make that leap, but you just what other things about your brands? Guys. As you can see, we get very chatty here. At least we're trying to don't be shy if we Oh, Kenny, go ahead, Kenny. Tell

one thing. If you know, most top agents have a farm. No matter what your sphere is, there's still a farm. And they say, if you take a survey of your farm and ask them, who's the top agents, you better be named in the top three or you're not going to get called for an appointment. So that's really important. So if you really got to burn that in Eddie glance your yours is easy, man. Like, if people are interviewing other agents, you should say, just take a glance at Eddie here, you know, go get another get an appointment, get in on somebody. But you have a whole image there too. I mean, I worked branding for a long time. My brother's a big brand. Big brand in Chicago. I mean, he did target all that stuff. So, but I'm, I gotta get back in I'm not doing what I used to do in Santa Monica and stuff. So I'm living another city, but we're looking at moving back to LA again, so and rebrand. But most people, there's a lot of agents out here, the ones with the accents really get a lot of business. Simon Beardmore, Australian, right? Got that. You know me, I've gone on just my extreme knowledge, I seem to get the most difficult deals, but I want to put a lot of attorneys as clients and so forth like that, but I don't want them, but that's what's what I attract. So,

you know, it's, it's, it's all worth, worth saying, and thank you for that, that you're right. There are certain things that we could all kind of lean into. I'm telling you, with, with, with my brand, because here's the thing, despite what you might think, the difference between Coke and Pepsi and all these other things, and what I'm asking, it's the exact same thing marketing wise, but you're only doing it to 1000 homes. That's something asking you to do. If we could get you famous to an extremely limited group of people. Let's talk about why I say 1000 homes. Anyone want to have a guess at how many homes move? How many homes sell in a year? What percentage of people move in a year? But forget the sale. What percentage of people move in a given year? Anybody want to have a guess? Susan, go, go. She's No, don't. Don't pick me. Don't pick me. Okay, Marilou, you could unmute if you want. I don't know where Marilou is. I don't know. 30% 30% move every year. That's a lot. But, okay, yes, 15. Who? Else it sounds like five?

What it's more like five,

like five. Okay, so we got Okay. Dave moody, you want to unmute for a second,

probably closer to 2%

2% okay. Would you believe that? You know, according to all the tax records, people are moving roughly every 7% a year. So you've got, if you have a community of 1000 properties, 1000 homes, statistically, 70 of them are going to sell in a given year. Now you could say, oh, but Ed, last year, only 40 sold. I'm saying statistically, the law of large numbers eventually kicks in. But this is extremely important for you to realize. A lot of you will hear me talking about, you know, I know very well what my brand is and who I'm actually working with. I do multiple estates per year. Okay, that's right. I specialize in dead I have a lot of dead customers. A lot of people died. Here's the thing, wasn't my fault. A, B, somebody's going to sell the home. It's not a there's nothing to be ashamed of here. It's not a symptom of a disease. I do have a competitor who directly calls next to Kin, which, frankly, I think is disgusting. But my brand has brought me into the kind of guy that people trust with a family asset, and I really like that brand, and I lean into that brand. Why? Because you could actually take a look at an actuarial chart and see guys. You might feel this way, but it's not forever. I hate to break it to you, this has been something that I've actually leaned in on and found that we know my community of 728 homes, I live in a country club. So by definition, a lot of them are older, maybe 30% are in their late 70s or higher. Okay, so we know that there's go by default. A certain number of those people are going to pass on. It's a sad reality, but if you don't face it, and if you don't build a strategy and a structure around it, you're not going to win. And that's something that me and my team are oftentimes doing. Who else thinks that they have a brand or structure that they're going after and that we could actually build on together here important stuff? Beverly, maybe Brittany. Maybe Brittany. I would love to hear from you trying to see people who haven't spoken yet. Hettica, come on, guys, don't leave me hanging. I

specialize in foreclosure and probate. Fantastic.

So Dave, want to tell everyone who you are and

where you are. Dave moody, I'm in the southern part of Michigan. In southern part

of Michigan. Okay, so, and what are you doing to kind of grow that brand? How are you actually making that work?

I've just completely revamped everything. I've been dealing with investors for the past 13 years. I'm revamping everything and doing the cash for this and that, getting the car wrapped, changing of logo, the whole nine yards. It's a different market than one it was a year ago. So the days of the fix and flip are gone.

I agreed 100% I still have people coming to me for that. But again, I'm more interested, can you tell us, without telling us, how much you make, which is nobody's business? Can you tell us what percentage of your business is coming in as estate work?

Probably 40% okay,

that's nothing to sneeze at, guys. That's by design. And the problem with most of you, myself included, by the way I put this in here, is that we want to grab everything, and therefore we get nothing. My daughter had a medical issue last month, like, Thank God, she's okay, but the eye doctor sent her to a neurologist because he saw what he thought was called a papidemia. Papademia is a cloudiness in the optic nerve, and I, of course, look on chatgpt Like a schmuck, and I found out that there was a 26% chance that it was a brain tumor. And this is my baby. I'm all freaked out about it. Let me ask you this, guys, who wants to go to a mediocre doctor at that point? You think when I got to the hospital, I was looking to get just any No, I didn't want just one schmuck. I wanted to go to the best. Here's the thing. All of you think you know the best doctor, believe me, everyone say, Oh, he's the best. He's the best. You keep getting all that advice, but what we're all trying to do at that point is go for the best. You do not give yourself the same dignity in this business. You do not give yourself the same level of respect that you're trying to give a medical professional. Now, one saves lives, and, you know, hopefully we we affect lives, which is great, but it's not going to be as as as dire, per se. But I am going to say this, that if you look at what we're really getting from that brand, from knowing where you're at, people do want to go with the winning racehorse. That's why all this is really important. You've got to be able to get out there and make the most of the brands. Who else is doing some of the brands? And Dave, I'm really grateful that you, you shared that today. That's an excellent the

biggest issue for us as Realtors is educating the clients. So with foreclosure and probate, people have no idea what's happening to them, how it's going to happen to them, what's going to happen. So they have to be able to create a plan, and that's where I step in. Okay, so what are they going to do? How are they going to do it? And what are their options? That way they can make an educated choice?

Okay? And, and so what's so, what's been the outcome? How long have you leaned into this brand?

Just beginning this year? I just made changes.

Okay, that's so, so and 40% is coming in now.

Between, yeah, between foreclosure and probate, yeah, that's 40 to 50% by itself. Okay,

that's great. Who is specializing in divorce. Do we have any divorce people here? Nobody in divorce? Okay, it's a good business. Hate to be the bearer of bad news, but it's a good business. Okay, don't tell my wife. I said that I love my wife. I'm not getting divorced. But you know, it's still a very, very good business. Who's got another brand that they might be going after, who's got 400 Who's that? Hi, Ed. This is

hedika Azizi from Long Island. But right now I'm in Tel Aviv, Israel. I just wanted to say hi. And I guess my branding is going to be traveling a lot, because I'm like, going everywhere, you know? And I think this is what this is going to be my posting, because I love to travel, and I just, you know, explore,

fantastic. And it's something to lean in on. Quick aside for you to know, there was a very well known he's no longer with us, yeah, insurance man, Walter K, Walter K, lovely, lovely. Lovely guy died several years ago, one of the best and most successful life insurance salespeople in the country. He was friends with my uncle. My uncle, in the early 80s saw him in the airport in Miami, D in Miami, and he said to him, you know, Walter, what are you doing? He said, Oh, I'm going to California. He said, from New York. He said, Yeah. He said, You know, there's direct flights from New York to California. And you know what? Walter said, I had double the opportunity to sit next to someone who wants to buy an insurance policy for the same cost. He had double. He talked about leaning into your brand. Talk about leaning into your brand. Great man, unfortunately, also the guy that got Monica Lewinsky her job at the White House. So at the end, everyone thought of him that way, which is a shame. But he really lived his life. He was networked, and that was the kind of people that he swung with, and he helped absolutely everyone. I knew him, because I met with him when I graduated college, and my dad gave me the book, Life Insurance. Investment Advisor, you could go sell life insurance, son, fortunately, I didn't. But you're able to come up with these different brands and these different ideas. Eddie glance, come on, bring us home. Share us with Cyrus.

Well, just a request, can we talk about Monica's brand?

Monica Lewinsky, yeah, okay. Well, she's

got an excellent brand. Tell us the brand. Well, you know, she's, she's good at whatever it is she does. I guess.

What is she doing?

I've heard, I heard she's, you know, she'll go to, she'll go to all depths for her clients. I

don't know. God, okay, now we're joking. He knows how to smoke a cigar. Oh,

God. Lisa, you that went so south so

fast. Lisa Murray, fountain, hills AZ, Arizona, just east of Scottsdale.

Okay, so what's your brand? Lisa,

I have no idea listening to this. Oh, please.

Of all the people that I know in here, you're in the top percent of people who have a brand call

them over, because I'm the shaker. I don't know. No, listen,

you will not show up right now. I could tell right now you probably are not as well quaffed as you normally are, because I know, I just, I just got up exactly. And you will never, ever, ever be seen without being absolutely, you know, well, quaffed perfectly, looked statuesque, professional. We actually have that brand. This

is about, okay, you know what? You actually jugged my mind to a really good point. And this might be, this is on this is on topic. Actually, I think I have an identity problem with a brand, because the high end people think I sell the lower end, and the lower end people think I do only high end, which I do very little in the whole scheme of it, but it's probably because of just how I present myself.

Okay, so you think the high end you do better with high end clients,

no, well, no, I don't do as many, okay, because I'm still trying to break into that more. I do some, but, you know, I'd like to do more, but then the the lower end people think I do nothing but high end,

the low end, yeah, and that could be a problem. It is a problem. It is and it is one of those things that I struggle with as well, because you know what I want you to think of when you think of me, I want you to think of country clubs. I want you to think of country clubs. I want you to think of golf, even though I absolutely hate golf, I want you to think of luxury. I want you to think of gated communities in South Florida. That's what I want you to think of when I think you think of me, when you see someone on my team. I want you to recognize that we could do we do waterfront. Sure we do all the time. Do I do things less than a million. We did a deal today for 300 to this year for 315,000 we also have a closing for 7.5 million, you know. So you can be all over the map, but you do want to pick out a brand and be able to portray it. Here's the good news. You portray different brands of different people. Anyone ever consider that maybe Okay? What about this? Does the name Robin Dunbar mean anything to you guys? Okay, so Dunbar wrote extensively about the the the effectiveness of social relationships, and one of the theories that he had was you could have up to 150 extremely close relationships. So my exercise for all of you who are willing to do it, particularly for my coaching clients, when we actually meet one on one, is that you build that exhaustive list of the 150 people. I don't care if they're horrible people. I don't care if there's somebody that's never going to give you a lead. Okay, a lot of you was, oh, I don't know that. I don't swing in the right circles. We're going to build a bridge into who those folks are. So you've got 150 people in your sphere right now that you could draw upon. That could be the dry cleaner, who you it's very pleasant you say hi to every day. It could be the the teacher for your kid that you actually speak to on a regular basis. Could be anybody like that. Beyond that, we have a burst bowl called a broader network of between 450 and 500 people that we that routinely know us and we routinely know them, we just don't know that much about them. So the question becomes, knowing that people have each of these people have so many folks. Let's go with that. 150 people in your sphere, 150 times, 150 who's got the math here? 21,000 22,000 something like that. You've got 22,000 people in your second degree. Really Mean, from a branding standpoint, it means that your stretch your reach, is a lot bigger than you originally thought. It means that you're going to be able to penetrate and get through to different markets based on the strategy that you put forward today is about identifying what that is, identifying something in you, and if you don't know it, take it, come up with something it doesn't really matter. Come up with whatever plan you think you need to make, and then you can iterate and change and grow. But I think you should definitely Robin Dunbar and see the dynamic of social relationships, really, really, really, important. Okay, while we're

but I have a question. Go ahead, about branding legitimate, a legitimate question. I think a lot of us, it's a branding scares a lot of us, because we don't want to be pigeonholed or thought of as this or that when we do more than this or that. So what about if we just rented ourselves as ourselves, rather than a particular niche in the market? Is that possible? Too? Fantastic.

Fantastic. All I'm saying is, I'm not telling you what to do. I'm just saying, make a choice. Just don't be a number. You know, just listed, just sold under contract. Nobody gives a shit. I don't know how much more I could really make that clear. Nobody cares. Is it necessary? Yes, it's Gary. Your mic is live. Now it's not so you know, it's a necessary evil for us to put that stuff out there. But it's not the brand that you should be leading with. What you need to be really leading with is just what it is that you know, who you're trying to actually get into. By the way, it could be that you're a charitable person, Eddie, it could be that you are, you know, you're part of Christian Children's Fund, or, you know, I don't care what it is, you know, you could actually have that as something that you really, truly care about. You know, when it's the peace person, you could be the dog broker, you know, somebody who really leans into dogs. And I'm sitting here with my golden doodle, you know, the dog brand is fantastic. Much of America loves it. Okay, go ahead, Dave, what's up? I

have a friend that's a realtor in this area, and he's selling almost 250 houses by himself a year, because of the dog brand.

Because of the dog brand, okay?

He's no he's known as a dog person, and got pictures with his dogs and everything like that on a regular basis. And he's known as a dog person, according to him, and he sold last year. When I talked to him in December, he was at the 226 point. So I'm sure he sold another 10 somewhere in between there. So, and it's gone progressively more and more every year. Now he's just working on building a team.

Okay, that's again, he made a choice. Now, does that bother some people? You know that? Do they

the dog doctor, the dog broker. I'm sure there's some that would say it doesn't apply to me. One could argue that he might lose business, but he made the determination, Dave. Let me give you an example of what I'm trying to say here. You know, Dave, are you familiar with with Seth Godin, nope. Okay, so all you should should Google Seth, s, e, t, h, he's the first thing that pops up Seth's blog, and I want you to subscribe to that blog. And I don't know the man personally. I just think he's a really, really smart guy, and I think you need to consider this. So Seth, Godin, G, O, D, I N. Seth wrote in his blog once, and I never forgot this that, let's say that you had a buffet, any buffet at a given time might be 80 to 85% loved, but there's still going to be 15 to 20% of the people that are going to hate them. Now, why would they actually hate that? Hates a strong word. You don't hate anything. You hate Hitler. They just don't want to go, Okay, but what might be some of the reason. Well, in that buffet, you may have vegans wanting just a pure vegan buffet, or maybe there's somebody who's Kosher or doesn't like certain items on the maybe I'm addicted to cake and I like multiple choice chocolate cake. Now, the buffet at that point, has two choices they can make. They could either go really deep or they could go really wide. Those are the choices that we have in marketing. What I mean really wide, they go wide. They're like, Okay, we're going to double the size of the buffet. We're going to have a kosher section and a vegan section and multiple cakes and all these different things that we're going to offer. Or we could go deep and say, Screw it. We're going to become the bacon lovers buffet, and we're going to make bacon wrapped bacon and eggs and bacon wrapped scallops and bacon this, and bacon that, and we're going to cut out probably the majority of people that are out in the world. Isn't that true? Not Yes, it's true. This is they're going to cut out a lot of people, but the business would be thriving. Why? Because the fans of bacon are crazy. Myself included, love bacon. Most of you do bacon a lot like women looks good, smells good, and they'll kill you slowly, maybe kind of okay, maybe it fell flat. Okay. Karen looks pissed. Sorry. Anyway, my wife wasn't here. That's why I just told the joke. But you need to actually make that choice in your own business. How are you going to go for it? The bacon rubbers buffet in this instance, it's fictitious, by the way, lost a ton of business by going that deep. But on the other hand, they won a tremendous amount of loyal following. I'd love for us to be able to build a bridge for each of you. If these ideas are resonating with you, please, please, do share. Okay. Eytan is giving me the heart sign here. Eytan, is that a thumbs up? Or did you want to say anything? Your hand, your your your hands up.

I'm just trying to activate the reactions that Zoom has. Sorry, really.

Okay, I didn't little heart thing. So I don't have my reactions anymore. I gotta fix that I used to have, like all these things anyway, that's the thing. For those who are guests, I would love to meet with you one on one. If you know, I will say that for the guests, we have a 30 day free trial brain nation. It's only $30 a month, and the first 30 days is absolutely free, and you get a one, one coaching session with me, which we actually have as well. The link will be sent to to all of you. After this, you're also going to be hearing from Ai, our eytan. You want to explain dawn.

Well, you're putting Yes, so don, ai, ai, Don will be calling you after this meeting and offering you to to join us if you're not a member yet, and to join our next meeting if you're already a member. And you know, Don is basically an NI phone service that helps us make phone calls. So please be patient with her. And she's not perfect. And I implore you go through the whole conversation, because if you do it, will help us get her to be more intelligent

and and I want to also stress that this is going to be the new standard. This will put all the these cold callers out of business, and it will become be addressed by the legislation, as it is in many different states, you're about to be overwhelmed with different calls. It's growing to the point where you will not know the difference between a human and a robot. Scary, scary shit. I get it that said, if it's legal and it's available, and it's a tool that you guys can use, darn it, I'm gonna figure out how to make it work for all of us. So please, you know, keep that in mind. We've gotten scary good with her. I mean, we've gotten some she's called some of you, and you're actually here now because of that, you want to deploy this for real estate, and that's what we're constantly doing here at rain nation. We're really trying to find the different tools that people are using. We disregard some of them, and we go on with with the ones that actually work. You can't be afraid to fail when it comes to being innovative. Innovation without risk. There's There's nothing. There's no innovation. Who else? Okay, that was the commercial pitch for this. You're going to be hearing from from dawn and getting emailed and all kinds of fun stuff. Who's got some other things they want to say, stuff that they are doing. We're going to get to a section of the meeting, which I call wants, needs and brags. But before we do, I'd like to know if there's anyone else that has some thoughts on their brand, maybe Karen or maybe Alex. Alex, you've been quiet today or and I'm trying to see who else was. Check

out my wife's brand. Go to homegreenhomes.com

Okay, you could put that into the pad. Yeah, she's got 100

podcasts on green, and she gets listings and sales all over. They're too spread out for me, but got a client that just was a big Phil or big singer, and just was appearing in Carnegie Hall. We can't, we can't mention names and stuff, but yeah, so she winds up getting people that want to make their homes homes healthy. She gives talks at art galleries and stuff, and people come to get their houses more healthy. And she winds up either getting buyers that and even some developers she's been able to work with that are making the houses greener and the values are getting there. So look at and healthy living.

Healthy Living. Great. You can put that in the chat for everyone to take a look at that. But once again, brand it worked.

It's Lisa, sorry. What about leaning into your company? Brand?

Great, fantastic. I, you know, I am getting an estate sale. The guy said we heard great things about you before my mom died, she said you should interview Ed Bogan. He's the only one you could trust. I almost cried when I heard that. I really I'm a very sentimental guy. I really am very Am I in it to make money down, right? I want to make I'm a capitalist. I love making money. It's great. It was I deeply touched for the fact that the mother regarded me and my brand that way. Fantastic. But the guy who also said to me, the fact that I was with Douglas Elman meant a great deal to him. It was one of the first times that people really not the first time, but it was one of the first leading times that people mentioned my company, brand. Oftentimes, I say to people, it doesn't necessarily matter the company that you're with, but you can lean into it. And it does matter to some people. So Lisa, you're right. Lisa, what company are you

with? Rust fly and Sotheby's. Sotheby's great

and so, so there's opportunity within within leveraging that particular brand, you could also leverage people that are on your team. You know, there's things that I had a deal where I went in, I interviewed with somebody, and he said, unfortunately, we're going to list it with your competition. What was worse was, I couldn't stand this particular competitors. I love this one. He was, he was listing it with basically the Bermuda Triangle, horrible person. And I said, Do you mind if I take you to lunch? I'm not going to try and get your deal, but I would love to learn from you. And he said, Ed, of course, let's go, go have lunch. So he said to me, and I said, so what was with the presentation that she did? What did she do? That was better? He said, Actually, Ed, your presentation was better. I think you are the better agent. He said, I'm the better agent. The WTF. Why? Why? Why didn't I get this deal? You know? He said, Ed, I gotta be honest with you, I think you're in the wrong industry. What do you mean? He said, real estate, residential. Real estate is something that should be sold by a woman. Women speak to women, the wife is the one that makes the decision, and therefore you're in the wrong industry. And I couldn't possibly list it with a man I just met with you out of courtesy, but I just don't see this as a male thing. And I looked at him, look at my face, and I said, us men, we're gonna break that glass ceiling one of these days you'll see we're going to get there someday. We're going to get to the top of the mountain. Of course, I was joking with him, but you know what? We got Samantha on my team. Now we got Dina on my team. Now we got Nicole on my team. Now, why? I needed estrogen? Stat, I needed women. Because if this guy feels that way, there's a lot of other people that feel that way too. So you could spend your time arguing about how unfair the world is, and

it's no different than in commercial real estate. I do a lot of commercial and they tell me the opposite, that it's a man's world and that I should stay out of it. You know, most of my deals have been commercial. So

Brittany, want to just tell everyone who you are. Oh,

my name is Brittany. I'm a real estate broker in gaboca Deerfield area. That's

great. We still need to meet I'd love to meet you and get coffee sometime. Brittany, yes, yes, but, but, yeah. So she's right that you're gonna, you're gonna, you know, some of you are women. Some of you don't have that much experience black some of you are from another country with a thick accent, some of you and you know what? Here's the thing, it is real. There are people who are going to say no to you for those reasons. This forum can't help you with that, but what we can do is help you lean into something that's actually going to make it and good news, you're not Coca Cola. You're not something that's so big you just need to get 1000 raving fans, just as I have within my community. That's my my strategy, and doesn't matter how rich or poor they are, because, as I said here, you could have a business. We've got some Paul's. Weeben is Paul here today, Daniel, did you see him in the meeting? No, okay, so Paul and his wife are doing 140 million in sales this year, and he will speak with any one of you about what he does. He's a salt of the earth, phenomenal man, a dear friend, a lovely, lovely guy. And then we've got other people in here who do two or 3 million a year in sales. And you know what we can learn just as much? And Paul would look at that and say, I can learn from all of you. I can be able to get and gather from all of you. That's what we're trying to build within this group and what we're doing, okay, as far as next meetings, eytan or Daniel, I don't have our schedule on what's what's next week. Anybody know, either of you guys have it? These guys will look it up for Daniel's like, Oh my god. Okay, what is this master July 10, essential video marketing for buying agents and techniques that work. Okay, so that's what we're doing next week. If any of you are interested, I'm thinking about having another meeting on Friday, this Friday at noon for chat, chat, GPT prompts. Eytan is looking all mad at me because it's not the schedule. Eytan is like having to deal with me here. But I'm thinking about putting that on if we have people that are still around. If you're not on vacation and you want to spend a little lunchtime hour with me about chat GPT, if not, we're going to be addressing this in other meetings as well. I do ask and well, and then July 10, leveraging real estate hacks, every agent must know, and that's going to be on July 12, at 12 noon. All these times are Eastern Time, and we have multiple stuff here, also eytan or Daniel. If you could put that chat up. If you sign up now for rain nation, it's free for the first 30 days, you should schedule one on one coaching session with me as well. I do have a series of coaching clients that I meet with, again, not required to be in here. This is a hop on hop off bus. And what we've created here is a affordable marketing solution where when we meet one on one with our clients, we're actually getting together with Daniel and myself. We're doing much of the marketing for you. We're talking about what responsibilities you're going to take in the job. And we're actually doing some of the mailings for you, doing the skip tracing for you. We're taking a big part of the marketing. It's a very unique concept in marketing. So if you want to know more, please do and we have these links that are up here, okay, wants, needs and brags. This is the time of the meeting where I want to get to what you want, what you need, and what you would like to brag about. Does anybody want to kick us off with, with a want, with a need, or with a brag? Maybe Kevin. Kevin Are you a doctor? Kevin Williams, no, he's keeping all quieter. Okay, if you can, is got it? You're muted, though, if you could unmute right now, Samantha, why don't you go ahead and if Kevin can can unmute, he'll say hi.

Okay, great. So I Okay. I'd like to brag that I sent mental orientation for college, and we are just a few weeks away from being at graduation. I made it so super excited, and that is part of my brand, that group of people, that's empty nesters. Also, I do have a property for for seasonal rent in Florida. If anybody is looking to come down to Florida, I have a two bedroom, two bath on the beach in Palm Beach. So if anyone has clients looking for a seasonal rental, please reach out.

Okay, loving it. Very, very good. Who else? Alright, I'm unmuted. Can you hear me? Okay, hey, now I can hear you. Hey, are you a doctor? I am not a doctor, medical assistant. Oh, cool. So yeah, my brag is answering the question that people come up with when they see a male or female realtor, you know? And I What's, what's odd is, I thought about this yesterday, because I realized there's a lot of women that are doing very well, so it's just, just as well as men, right? Men are doing well. But the answer was, I look at it logically, and I know, regardless if the client is a male or female, you like the money that I can save you by putting it back into your pocket. Sure, logically, I'm going to think mathematically, and I'm going to relate that. I mean, a female can tell you about the house as far as, like, beautiful, this is all of those, all of those things. I get it great. Mathematically, I'm going to keep money in your pocket. That's my brand, and that's what I'm okay if anyone wants to meet Kevin in the parking lot for a brawl. Any of you ladies that aren't so good at math, I'm just fucking with, you know, but that's good. So you got the you got the brand, you've got the you got the logic brand. And I think that's great. I think that's definitely something that you could lean into. It doesn't mean that somebody else is not, by the way, but you know, when I've lost out to women, I'll tell you where I've won, a situation where the the husband wanted the female broker, and the when I got the listing, I said I didn't need that bitch throwing her tits around here. I mean, she was really, really upset. And she was really upset because she thought that he had a thing for her. It works both ways. People have their biases. Guys and again, excuse me for being a bit of a potty mouth. No, I am. But I just want to demonstrate to all of you that when you're in the thick of it, you're going to be on the worst day hating this business, that it's raining out and no one's calling and no one's buying, and the listings not moving anywhere, and everyone's being mean and blah, blah, blah. But you know what it's it really is, if you could take that broad view of what you're trying to deliver. I think that there's a real opportunity for all of us to win. What else you got? 30 people listening to you guys here. Eytan, go ahead. Then I want to hear from some other folks. So

yesterday, you mentioned that the market is shifting and you feel some real action. Anybody else feel that? It's a good

question. Has anyone seen an uptick in business in the last week or two? I have Who's that? Who's that? Kernston, oh, Kirsten. Kirsten, want to tell everyone who you are and where you are. I am

in Delray Beach. Kirsten Smith, with Douglas selimon, and you were talking about before, but the dogs actually got a four and a half million dollar listing at the dog park, and had on it in May, and then June, it picked up pretty substantially. And then once we went under contract, now I've got three brokers asking to get in line for a backup.

Amazing, amazing. But again, whatever you could build a community around. A lot of you have heard I've got a friend. He just celebrated 30 years of sobriety. Fabulous guy, really family history of alcohol and drug abuse. Every time he calls me up and he says, I've got a friend that wants to buy, who's wants to move to Florida. Got somebody. How do you know them? Ed, how do you think I know them? He knows them from AA, and he only would say that if they were open in public about their sobriety, as he is, otherwise, he would never, ever dream of saying that he's very honorable with all this. But the interesting thing is, I noticed in his business, he's a tech guy, all of his clients start in the program, every single one, every single one. Now, why is that? If you think about it, and I'm not telling you to run out to an AA meeting, but if you can run out to an AA meeting, you're building a relationship with a core group of people who trust you, who are dedicated to helping one another. Let's think this through about why aa actually works for these folks, that they're dedicated to helping one another and helping themselves. You're meeting a core group of people every time you go to the meeting. Some people even go daily, and you're meeting a new group of people that are actually coming in there people that are in that program meet more people than you do as salespeople. That's the other rule that I need to have you live by. You need to go be like Kirsten, get your ass over to the dog park. There's business to be made there. You got a kid lean into that kid. You have a disabled parent lean into that. I think so. All of you have heard me tell the story about this woman, who's 82 she has 100,000 followers on a Facebook group. Holy shit. How do you have 100,000 followers? Where did that come from? And where it was she her lost her husband, and she created a bereavement group on Facebook. Facebook rewards you for putting out content that people want to see. Some of you. Any of you see my group chat, GPT and real estate mastermind, we got well over 12,000 people who are members of it. I started less than a year ago. So we're adding at least 1000 people a month, and that's not a lot, by the way. We Okay. Thank you. Daniel's always so great. He just put the group in here for you to click and see. Yeah, but what is it? I'm giving you what you want. Facebook rewards me. One out of five things you see on Facebook is an advertisement. So 20% of what you're looking at on Facebook is an advertisement. So if you're able to keep eyeballs on there, so that everyone could mindlessly, you know, look, all day long, they're going to reward you for that. So to me to be able to get that out to all of you, to be able to do this, realtors doesn't chat GPT and real estate mastermind make sense. Here's another thing that we're doing. You could go and take a look. And Daniel, please give the link. You know I'm about to say it new to Boca, Raton, Delray Beach and surrounding areas. We're adding. What are we adding to that Samantha about, would you say 40 a week? 3040, people a week?

Maybe, yes, yes. Okay,

and here are the questions that they get. Do you want to be added to our email list? And do you rent? Do you own or you planning to buy? Holy cow. Now they tell us that they want to be on our email list. Oh yeah, I'm planning to buy. What do you do now with that valuable piece of information, guys, how do we actually take that all the way? That's what rain nation is all about. Okay, we just have another minute or so here. Does anyone else have a want, have a brag, or have a need that they want to share? As you could see, it could see, it could be about your kid getting into school. It could be about a deal that you just closed. It could be about a listing. Anyone, anyone. Ave lucari, maybe, okay, as we said, we have the dates that are out there. If you would like to continue with us. We'd love, for the guests that are here today, sign up. It's free for 30 days. I'd love to meet with you on a one on one coaching session as well. Again, most people are not coaching clients. We I, it's only me, so I've only got a limited capacity for that, but we are trying to add more, and all of you could be able to see the difference of what rain nation is actually delivering? Is Terry's not here today either? Is he? Terry usually sings us out. Oh well, not here today. Okay, guys, if look for our communication, we may very well have have a meeting on Friday, and now the meeting is officially over, but I will take some time to talk chatgpt and other technologies if anybody is curious. So if you'd like to go, feel free to exit and if you'd like to chat about certain prompts. Do let me know. Is anyone using AI now in their business? And does anyone want to share a tool or hear about some of the tools that have a good day, Eddie, that, that I'm using, maybe Absolutely I want to hear you want to hear about the AI will take it's going to take over. I can already tell. Okay, so you, you asked for it. You got it. I'm going to share this in one moment here. There's, first of all, it's too much for one person to actually keep up with. So I'm going to just go through some of these tools that we're using right now. And I'm sorry there's just so much on my screen because of this. This is perplexity. Perplexity is it's actually interesting. Kevin, Give me. Give me. What do you do? What, what? What kind of medicine are you working in? Kevin, just your general practice. Okay, so I am going to my general practice. Doctor.

Physician, what

I am, 56 what questions should Oh, it. You're not seeing this.

We see it?

Was everyone seeing it or no? Okay, if anyone's not seeing it, other than eytan, benzeno Lisbon, see this? Yes. Okay, good. So I'm going to my general practice doctor. I'm 56 and mail. What questions should I ask him? Okay, now, why did I do this? Because perplexity, unlike the other ones, is pulling from multiple sources. It's using AI, but it's also pulling information from the web, from up to five different sources, and it's combining it in a beautiful kind of answer. Just watch what it actually does, and it comes up with it wicked fast. So when visiting your general doctor at age 56 important to general health, what screenings? How often should I get my blood pressure? Should I be screened for diabetes, cancer risk prevention? So it's giving me all this stuff. Okay, maybe that's not so exciting. And some of this might seem a little obvious, I'm going to show you one other thing, Kevin, that you're going to like about this. If we go into and for those that saw it last week, head back home. Let me

just see this. Okay, if you go to the library section of perplexity and you click on this, it says Page. It's going to say, what is your page going to be about? Kevin? Give me you like a sport, Kevin, or do you like? You like? Give me a hobby of yours. I'm gonna go after first time homebuyers. Okay, this page is about advice to first time homebuyers. Let's get a little deeper than that. Kevin, where are you? Dallas, Texas, okay, in Dallas, Texas, what do they need to consider that other buyers might not and now we threw that question out there. Okay, I'm not sure exactly what is going on.

Sorry, guys. Okay, advice to first time home buyers in Dallas. So let's just see we can narrow it down here. Now what this is going to do is not only build a blog post for you, but it's going to write literally the whole thing in Dallas, the housing market offers unique opportunities and challenges for first time homebuyers with various Assistance Programs and Resources understanding the Dallas market. Dallas housing market is characterized with city growth and competitive conditions as of May of 2024 the median home price in Dallas is $500,000 Kevin, is this resonating with you at all or no, it makes it so simple, you know, just makes it broadcast, broadcasting out to the public through social media. All I gotta do is repeat it. You have to repeat it, and then we need to make something unique about you here. One thing that we could actually do is click here. You see where it says, Add Media. It will do understanding the Dallas market. And based on that little prompt, it's actually going to take, oh, look at this. Who put this up there? Real wealth. I don't know if we want to use their thing. Let's change it. And now it's giving all kinds of graphs and things that you could actually use, and depending upon what it is, how it actually fits in. And now you could have a blog post navigating down payment. Let's take a look if we could put here. So here it talks about down payments. I'm going to blindly assume that it works. Don't do that. I'm just trying to go very quickly here, but boom, you have this now, Kevin, we could write up a little thing about you at the end of all this, and you could actually share this directly from perplexity. Perplexity is the single greatest opportunity right now for those of you who say you don't have content, respectfully, that's a bunch of bullshit. You've got tons of content. All you have to do is ask. You just have to go outside and look up in the trees or something and see this. Go ahead, Dave, is that a hand or Hi,

I've completely wrote my own website and everything else like that. I've got a ton of pages because my basis is educating people. Would that be something possible? So I could just take each page and just go through something like that and let it rewrite it sure you can kind of, what kind of fees does it cost during that for that perplexity,

is 20 bucks a month. Okay? And here's the thing, guys and I, eytan and I fight about this all the time because, again, he's one of my dearest friends and bees my business partner. So we fight about like, what do you actually spend money on? I'm being bitten to death by a duck. What does that mean? I've got tiny little $20 things here, $30 things there. I got so many little quacks coming out, inviting me to death. A duck is a harmless animal, until you have 1000 of them biting you. I think this money is worth it. I think the money's worth it. I think that you really should strongly consider that, as well as chat, GPT and Claude if you're going to use it, by the way, you can hop on and hop off at any given time. So it's not $20 for forever. You can buy it for one month and see how it works. So,

and that you subscribe to provoxity. And no, I'm not an investor in them. I have nothing to do with it. I just like the technology. So I've had a few people actually ask that, let's go over some prompts here, because I think prompts are really good idea, Kevin, I'm going to stick with you for a second. Do you mind? Kind of, sort of, no, yeah. Go ahead. Go ahead. Okay, I don't know if I scared you off. I scare people off sometimes, which is a bummer, because I'm a pretty nice guy. Okay, so here's we go. I'm going to share the screen here my prompt page. Also. I've got my list of prompts that I have for realtors. If anybody would like that, please put into the chat right now. Please send me the prompt or indicate, and Daniel will email you right after this meeting. But here, this is the local restaurant blog prompt you need to act as a Lifestyle Editor working for a fun and hit magazine. I'm going to give you the name of this local restaurant and opinion. We've got three or four random reviews. Now, what does all this mean? Watch, we're going to take this, we're going to go to chat. GPT, I'm going to put this into chat. GPT, saying local restaurant. Kevin, Give me. Give me a name of your favorite local restaurant. Doesn't matter what Kevin, it's me, cocina, M, I C O C, I N, A M, I C O C, I c, a c, I N, A MI, Cocina in where in, where in Dallas. Yeah, Dallas. Okay, so this takes a little bit of work, but it's worth it. M, I C, give me, give me. Hold on. We'll go in my space. C, O, C, I n, a,

sorry. Am I C just one last time? Am I space? C O, C, I n, a, okay, so nicosinata, Dallas, what I'm going to do is I'm going to copy that, and I'm going to put it back into this prompt, and I'm going to go back to chat GPT and put this in, because I hit the enter button before and we're going to see Miko Sina. Is there? Do they have, I'm going to say Miko Sina reviews. So great. They've got a bunch of reviews here, and it doesn't serve my purpose to have the bad reviews, so I'm going to just take the good ones once this thing actually starts working here. Okay, so I'm going to take the good ones, and I'm going to hopefully find one that's love this location. I'm going to copy this review. I'm going to say review one, and then we're going to say review two. Just give give them three reviews here. There's a reason I'm doing this guy is to just just be, be with me for just one moment. And we're going to do review three. And let's get one more. Here we go. Another five star review.

Okay, and now, what miksina, what kind of food is it? Kevin, Mexican. Yes, Max. Okay, great. Mexican restaurant. Okay, I already gave this thing here. Let's just do Kevin. Kevin Williams. It's Williams, right, yes, Kevin, okay, can we raise the opinion? Give me a sentence or two about it. You know, think dates thinks I have to work cocktails, just tell me something, anything. It's a it's a great has a great environment, fairly down home cooking or a culture, good feeling of culture.

Okay, I'm just throwing in some real estate.

Okay, so we just did that and we have the reviews. Okay, so I put this together pretty quick. Let's see what this actually comes up with. No, okay, I just asked it to do this, discover the vibrant flavors and warm atmosphere of MIKO Sina Dallas, looking for authentic Mexican dining experience in Dallas, looking for the Miko Sina Dallas, this local GEM has won parts of both residents and visitors with exceptional food. Kevin Williams's successful realtor in Dallas. I can't get enough of miksina his great environment. Blah, blah, blah, blah, blah. Here's the other reviews that it's actually given, and it gives the must read destination, and I even had in the prompt give us how confident you are in this answer. Now we just wrote a blog based on nothing, based on Kevin's opinion, and a whole load of other people that actually took the time to write a review. If I wanted to do more, I could dig in and give a lot more. Come on and Kevin, what's your email address? Kevin, okay, or DM here I keep muted. All right, so Kevin dot Williams at Regal realtors.com, R, E, G, l, i, l, a, l, realtors, gotcha, there you go. And I'm gonna say blog. So there's your blog. Amazing. That's the kind of stuff that we're doing. So we can actually crank topics out there, Frank content out there. I just did that with, I didn't even read the bloody thing. Okay? It might be completely full of horrible stuff. You need to read this stuff. Dodge, not do work, guys. It's not just an excuse to get out there and not do anything. What it is is a real opportunity to, you know, don't be too lazy. Just really try and and do this. Okay? So if anybody else wants the prompts page, please do let us know right now. Daniel, are you making note of all those that we need to email that to? And please, if you want to take advantage of this, there's absolutely no risk for you to do this. You'll be able to get together with me, one on one, if you want, again, people are paying $250 an hour for that. I do want to be able to meet with you and explain what the network is. We are growing one person at a time, and we are doing a phenomenal job right now. People are absolutely loving what we're putting out there. I would encourage you to also speak with the members. Daniel, can you put the members mapped up one last time for people to click on that? We have a Google map that Daniel has been putting up in the chat here, and it shows the country and in fact, the world members. A tons in Lisbon, and you just saw someone today in Tel Aviv. We've got someone in Reykjavik, Iceland. So we got the Caribbean. We got people all over the place there. There's the members mapped before the meeting ends, please do click on that last moment here. Any questions that you have. It was a good meeting today. I'm really glad that all of you came, and I sincerely hope to see many of you back, and I will let everyone know over email for going to do another event on on social media, prompts, very important stuff. Anyone? Ferris Bueller. Ferris Bueller. Ferris Bueller. No, okay. Anyone see the movie? Anybody care anyway? Okay, guys, look, it's really good to see everyone. Michelle, hope to catch up with you. Michelle Abbott, Karen Knox, thank you for coming. Dave moody, good, good stuff. Tom, thank you for showing your little rocket ships there. That's great stuff. And everyone else, I want to thank you so much for coming. I hope to see all of you next Wednesday. 9am. Eastern standard time for radiation, and possibly this Friday, if enough of you want to get together again. We meet at least six month. It's phenomenal value. If you want to grow your business. Please consider working with us. Thank you so much.