and welcome to the Business of Architecture. I am your host, Ryan Willard. And today I had the superb pleasure of speaking with vanetta Laddie Mirova. So, this was great because I was recently in Paris, and I got the opportunity to actually visit the Netta in her offices in the beautiful on the small, so I think it was the eighth that we were in. And Veneto really is quite brilliant. A little about her backstory. Originally, she's from Bulgaria. And she arrived in France at the age of 19 as an au pair to learn French instantly, and I can totally understand where she's coming from here. She had an unconditional love for Paris and for France. And she was really kind of fell in love with the whole place. And it's, you know, she decided to stay there. Originally she was she wanted to be a journalist. But her curiosity and ambition led her down different paths. And against all odds. Two years later, she was accepted to study architecture in Paris. So architecture, became her passion, and provided her means to open the doors of creativity. For Veneta architecture represents the synthesis of all artistic professions, multidisciplinary approaches to guide forms and drawing from the sciences to influence design methods. And as an architect, she's constantly seeking innovation in every sense of the word. Her goal is to design and build while highlighting the quality, scalability and ingenuity of each project. She loves working on projects at all various scales across all types of programs. Her life journey has been about building from nothing and has turned her into a tenacious fighter who pursues what excites her love and conviction drive her to push her limits, and achieve anything she sets her mind to. Now she proudly leads to architectural studios in France for ultimate ambition to open up agencies in every major city in France and eventually expand internationally. Our vision extends beyond the architecture alone, she aims to close the chain of production through collaborations with engineer technical experts and economic firms. So this was so fascinating. Veneto really is a superb entrepreneur, and businesswoman. She understands at a very deep level her clients and what their problems are, what their pains are and how to serve them. She knows how to network, she knows how to market she knows how to negotiate. And in this conversation, you'll hear her discussing some of the strategies that she's employed to win work, how her sheer confidence and ability to, you know, to talk and to influence people allowed them to win projects when they didn't always have the portfolio for it. This is an often an obstacle for many practices. But again, she's also learned how to structure her fees in an innovative way that actually reflects some of the financial cycles of her clients, she's been able to take more risks with the way that she winds work and the way that she structures her feet, her fees, which has helped secure relationships have developers. And she's only been able to do that because she's been running her business very well. From the outset. We talk about how creative she's been in terms of her networking, and building of relationships, and how she has been at the center of creating thought leadership and communities and tribes within the property industry within a very competitive marketplace in Paris. And we talked about how her business has been streamlined and made it incredibly efficient to ensure that they're able to deliver projects whilst maintaining a profit. So this is really, really fascinating. Again, a real privilege. I love it when I get to speak with entrepreneurial Architects like this. So sit back, and enjoy Veneta Vladi Mirova This episode is sponsored by Smart practice, business of architectures flagship program to help you structure your firm for freedom, fulfillment, and financial profit. If you want access for our free training on how to do this, please visit smart practice method.com Or if you want to speak directly to one of our advisors about how we might be able to help you please follow the link in the information for Netta. Well, welcome to the Business of Architecture. How are you?