Alright, let's jump right in. Let's just do it heavy with the first question.
All right. All right. So we've got some questions from Darla here. Question number one is, since my last live launch was such a success, awesome, I'm going to do another one and create some ads that I may run Facebook and Instagram won't link my business website for some reason. I'm trying to get to the bottom of that. Any thoughts? I get a message that it goes against community standards, I submitted a review request, but haven't heard back.
Yeah. So first of all, good luck. This, this happens to a lot of people. So first of all, you know, it's just one of the many feathers in your cap, as far as you know, things that you get to learn along the way. So a couple ideas for you will be one, making sure that Terms and Conditions and Privacy Policy are linked at whatever page the ads are going to. So make sure that those are linked at the bottom. That's number one. And you know, if there is, you know, if if for some reason your website has been flagged, it's going to be just really hard. So the workaround for that is to create a different website to literally, you know, pay $10 To create a new website and have it just for the ads while this gets fixed. So this has happened to a lot of people that run heck of a lot of money through ads. So until you get a solid reason, which it could be just a bot mistake at the moment. But I would do that. So I would try both of those things and see what happens. All right, let's go to the next one, Jill.
Alright, so part two, we did read it all, but I'm just gonna condense down. So we're talking about workshop pricing, and attendee discount slides with a PDF available with a replay and then reducing to three months instead of six.
Yeah, so first of all, I love this price. Darla, I love $37. I think that'd be great. That's a great self liquidating lady self liquidating offer type price. So that's awesome. I don't know that I would complicate life with a $10 off for re attendees, it's $37. I don't even know that it's I don't think they they're gonna care. So it's, you know, if some of its new content, some of its not great, just it's $37. So I would just do that I wouldn't bother with $10 off, I think it might be more of a headache than it's worth. As far as slides, I love the idea of doing slides I don't know about I'm gonna condense two things, both the offering the slides, as a PDF and also offering the recording both of those kind of fall under the same thought process for me, which is, you know, ideally, you want them to consume it quickly. If they don't, you know, if they have this, this false. What is the word that I'm looking for like this, this false hope in a way that they're going to get to it, they're going to get to it just not this week, you know how it goes, it just never happens, they're not going to watch it. So they either watch it now or they don't if you're going to do a replay, I would make it very limited time maybe a week or something like that. I wouldn't even heavily talk about that on the front end, the whole point is for them to show up live. The whole point is the momentum, the excitement, and all of that jazz, the minute they start going, like, oh, I have six months to watch this thing. They're not going to watch it and they're not going to sign up for your thing. And so it really is meant to be an appetizer. And if they have this false hope of like, oh, I can't join the big thing until I get through the 97 recordings. It's just never going to happen. So that's and I wouldn't offer the slides for the same reason. It's it's more of like, it gives them almost this false illusion that they have what they need when they don't you know, and so it gives them the like, Oh, I'm just gonna go through the slides. And if I read them 87 times, then I don't need the program. That's not That's not right. But it is. It is it makes sense in terms of this false illusion that it gives them so I wouldn't do either one of those things. Um, so that one's easy. And okay, and then the reducing to six months. So I'm not one. You know, I, you know, oh, well, before I get to that a question that you didn't submit, but I saw on day four. So does it have to be a four day thing? Or can it be
less?
There's no rules around it. What I did last time, I did it for 10 days. And that was just two days. On I was so fried and drop off rate. Yeah, of course. The last the last two days. I had only a handful of people. Yeah, yeah, I'm
much the For how long are you doing? Good.
Um, it's five days. So that's a lot. It is. It's an hour a day, though for the format. Yes, it's an hour day. So it's three days of teaching Day Four is when I pitch okay. And then day five is handling objections, answering questions. Okay. That kind of thing.
Yeah. So I don't know. Okay. So I'll just I'll let you do that. That sounds like you know, you're condensing it down from 10 days. So I like that that's moving in the right direction. Yeah, I you know, in terms of three months versus six months, so your your
let me tell you my my thinking about that. So I just I moved it from eight weeks right to city once because there's because eight weeks wasn't long enough for people you get the result the transformation. But what I also did is I added a second group a week. So now I have two groups. And we're in week five. And the transformations are incredible. Like I was brought to tears listening to two people share in the q&a last night because they're just, first of all, I feel so proud of them. But I feel proud of myself too. Like the tears were like, also great part of that because I just was like, Okay, it's working. Yeah, what I wanted to do, but then I'm thinking about Holy Smokes two weeks, two groups a week for six months,
or you say to groups, does that mean to separate groups?
Yeah, so I'm doing I'm why I'm doing a Monday group with them that really practicing this. It's called, it's an implementation session. So I'm actually doing the neuro hacks with them. I'm taking them through the breathwork the mindfulness practices, the the reset remedies that I'm not teaching. Yeah. And then Wednesday's, my q&a.
Okay, so the same group, and they just have two different places they can access you. Okay, got it. Got it. Got it. Okay, so it's one group. Okay, so then, um, yeah, so, you know, I don't know, I almost I hesitate to, even though I, you know, you know, I always love making it shorter if we can. But I hesitate to tweak it. So early. Yeah. Because I don't know if we have enough data. And I also know that there's like so many things that you're juggling. So this feels like one more, you know, in terms of like, juggling the fact that these guys are six, and these guys are three and drew.
So my hope and I still I have no idea how this is gonna work. But I want to I have not sold a single one since I sold these eight. I haven't gotten anybody on a sales call. Okay. I haven't done a Facebook Live. I mean, I just I'm kind of buried, like, the truth of the matter. Yes. Take shower today. Like, yes, I got heads above water. And I blew out my back, which doesn't help. So I'm back bracing and doing all that jazz. So, um, but my thinking is that I'm going to take whoever signs up for this new and put them in the same group. Like, I don't want to create a hole. So no, definitely not. Yeah. And then I was thinking this might also be cool that I have eight people that can mentor some of these new people. And maybe I do some sorta, I don't know.
Yeah. Well, I, I, I, I'm have a couple mines. I mean, you know, if six months feels too long, I'm, I'm, you know, like, try the three months. Like, there's always you can always do three months and you know, offered the renewal. What is the six month price point?
I sold it for six this last? Okay. And then
you're thinking of doing three for five? So I think here's, here's what I would do, there's a couple things you have, you only have one chance to use them as an urgency, and then they're gone. They are real, true urgency. So what I almost would rather you do is, if you're gonna do a live launch anyway, um, I might, if you're going to do this, this price increase and decreasing to three months, I might do it one more time at the exact same rate that you have it out. So meaning 6000 for six months, and flat out say that the price is going up on January 1 or whatever it is that you want. Because that's going to be such a boost for enrollments. Yeah. So you might as well if you're going to do a price increase, you might as well announce it. It's a very powerful urgency and it's very real. There's no false scarcity. It's real. It's real.
So I already did that. In my last launch. I said guys going up to 7500. Okay, so that is what I got to sell the six month at 7500. Okay, got around.
Got it. Okay. Well, then, in that case, tu tu, tu tu tu, but you don't want it you'd rather do a three month? Well,
I don't know. I don't know. I'm thinking about I'm five weeks in?
I would I would wait just because okay, I would just wait because you might be right. And you might be onto something. And also, I think you'll have more data, you know, in a couple months. You know,
it also feels a little weird for me to be switching it two to three months. So soon to and to have some of the same people that are like wait, I just paid right 6,001st Six months and now we I heard you offer this and now I have to pay only 1000 less for three months last like that.
Yeah, so well. I mean, it's it's a big leap for sure. And by the way, you can always make a leap whenever the heck you want. And that's their problem. But so, you know, so that in terms of your prices increasing, but I do think it makes sense. And you would make, you know, it would it would make much more sense to do it in terms of, you know, stair stepping in a way that makes sense. I don't I don't know that right now is the time I feel like we're in this Goldilocks phase of like, eight weeks was too short, six months might be too long. And three months might be the sweet spot. But I almost feel like let's give six months a chance. Let's give it a shot. A solid college try. So I think if you you know, I think rinsing and repeating. And making a few tweaks is going to be better than tweaking so many things. Because now you're comparing apples to oranges, we don't really know what's what. So I think if you launch it again, launch it at 7500. And then, you know, and gives you the chance to tweak the delivery side of things. So whether it is you know, fixing because I know there was like some one on one and all that that's what I would see which I know is your next question. If anything is especially I mean, I already knew you were buried, but you just mentioned it again, I the tiered thing that you that you submitted in the questions I just I'm a no on it for now for you just because it's got to be less or 01 on one is where we're headed like the one on one, no matter what the you're charging for it, it's always going to be something that's going to limit your bandwidth, limit your energy limit your income limit everything I think, you know, going all in on the program is really where to go. So you already have two group sessions that you're you know, offering. So I don't know that you need any more group support. But definitely not more one on one.
Yeah. And that was I was thinking about, Okay, what if I had, because I've had people that want to work with me one on one, and I'm saying no. Okay. And then I was like, well, maybe I can say yes, for $10,000.
Right? Well, okay, I mean, as a one off, sure. But I wouldn't announce it. I wouldn't market it. I wouldn't like
price like price. What's up? I'm listening a lot to lots of different business strategies on price anchoring and like give Oh, yeah, a higher price one first. Yeah,
you can? Yeah, you absolutely. Can. I just, I just you know, in general, I wouldn't want that many one on one, you know, no matter what price point it is. I don't either so right. So yes, you absolutely do, you can absolutely do it as a price anchoring no problem. And then a really truly selectively if you want to selectively say yes, for sure. For us, you know, we really, you know, the VIP days, I don't know that we've ever done when actually without, without them being a client of one of our programs before. And so that that allows us to be very selective about it in that I mean, a that's the only way it's really fun. For me anyway, it's like I already know something about them, etc, etc. So, so I think, you know, but but it's nowhere on our website, you know, for us to announce it on our website. I mean, you know, it just it would it would really kill my bandwidth. The reality is I'm much better served to spend one day fully focusing on the business. So, so yeah, I do it as a price anchoring. And if you want to take it as, here's the thing, it'll it'll make you feel better about saying that you're not saying no, the reality is these people that want one on one, how many of them are going to win, when you know, the ones that are committed are going to pay? Yeah, you know, and the reality is, the minute I'm talking to you, I was talking to a friend of mine yesterday that we're gonna, you know, he's just he's brilliant on so many things. And I was like, I don't want to go to Austin for this thing. Can we do want to Nashville and whatever. And he's like, Well, you think we'll find 20 People are like, we'll see cuz there's plenty of people interested. But but as soon as you know, there's a credit card involved, that's when we see who's actually committed. So we'll see, we're gonna see, you know, can we do international? Can we not? I don't know. The reality is, it's not like, you know, it's are they interested, you know, that everyone is interested until they see a price point and what it's going to take on their part, right. So I think I think it'll just give you this canned reply that you can absolutely have for when they want one on one. And then all of a sudden, I think what's going to happen is your group program is going to start sounding a lot better, as an option to still an end. And the fact that you know, for most people, that is always going to make more sense, because they're going to have continued access to you through the content that you've you know, so if you really were to piece out how many hours you spent creating this content than how many hours they have with you on q&a, and this and that, and the other the implementation call, that would cost a fortune one on what like, it's just it, it makes sense for very few people to do that. For what? Yeah, you know, literally the only scenario I can see that in is a very high profile person that just needs to stay anonymous. And it doesn't matter if it's going to cost a quarter million dollars. I don't see any other scenario. You know, where that makes sense.
Well, you refresh my memory. I feel like I've asked you this question before about like a self study. And I feel like you're not a fan of it. Yeah, but because people don't get the results and then that reflects poorly on the program. That's what I'm remembering. We've talked about before.
Yeah, so Well, a couple things. So we'll a for you for you right now. Like preface it with I want the least amount of things and the you know, the the the more most focus on one thing and the thing that's going to get you out of you know your your brick and mortar as much hours as you're in it right now. And so that's going to be like the fastest path is this hybrid version, which is not one on one. And it's not DIY, it's well priced. It's well, leverage and getting hiring in there even to be able to scale it is really the path I would see for you for 2020. To DIY, I'm not like or self study, I'm not, you know, categorically opposed to it. But here are the, the other reminders on the problems of it, period. And then the problems of it right now, which are, you know, so the Evergreen problems are, yeah, in general, mostly, you know, a lot of people are going to buy it, and it's going to sit on their digital shelf, they're not going to consume it, which, you know, whatever is just like a book. So there's that part, there is the and it's, a lot of times, it's just as much work for you from you in terms of content and everything else. And in terms of it, believe it or not, in terms of sales, I don't know how much easier it is to sell a 1000 $2,000 program than it is to sell a $20,000 one, like we've done it, we've done both, and the reality is people still have questions at every price point. You know, nowadays, you know, like Amy Porterfield type models, where I think her courses are around $1,000, there's still a lot of team interaction, in order for that sale to actually get completed, there's a lot of customer support required, etc. So unless you're doing it at mass volume, it becomes difficult for it to make sense. Then the last, the most important piece, and this is you know, from now on, basically what we're seeing over time is the cost per acquisition is getting higher and higher and higher. So, you know, when you're launching to your little list of 200 people that are warm, they know like and trust you you can sell just about anything, just about any price point, and it's going to be easy. The minute you take it to cold traffic. Now we've got a different problem, because even that $37 product that you talked about great that will maybe cover ads, maybe probably not even so you'll still be in the red,
which is holiday advertising. Well, that too. Yeah. Thanksgiving that too.
Yeah, December, we definitely see costs of advertising go up. But even if it's in March, I mean, the reality is, you know, the the idea with a $37. One is really just to get people that are already making a micro commitment, and weed out the window shoppers, it's really not to pay for ads, it's definitely not to be profitable on a $37 product impossible today. 10 years ago it was or five years ago, it was so so what we're seeing though, is nowadays it's very you have to be an ad ninja if you're going to be profitable in advertising with $1,000 product like I don't even know in what market that's possible and for how long it's going to be possible. And what the margins on that are meaning are you going to pay 800 and ads to acquire $1,000 client you know, my
my thinking on it is that it's a down sell from from my I got it from perfect. So no new content,
no new there's no new ad. So the challenge. So here's the thing, I love a down sell. But what I see most often happen is, again, I think it's too soon for you, I think the chances of it cannibalizing your main program are huge. So in that sales call, what I see is a lot of people go to the downside, too often, like the minute they get one objection, instead of getting better at handling objections, which is really the time better spent is going straight to the downside. Like I don't want to have this conversation. So here you go. Here's my $1,000 thing and good luck. The reality is, you know, it's I don't think it works as well, in practice as it sounds in theory, I think it is, it's a little bit of selling sawdust in a way. But I would also pump that as like a project for not even q1, but like q2, maybe of like, once you've had a ton of people go through your final and have all of those noes, which by the way, a lot of them they, you know, these are just the turtles instead of the hairs totally fine. They just need six months in your world, they need a year in your world, and then they're ready. But if you wanted them to do like, let's see if we can sell sawdust, you know, which is a whole whole other analogy. You know, you could do it then as a cash injection. I I'd be curious. I mean, it's it would be an experiment. I don't have a lot of I would I would deprioritize it because I don't think it's going to be as profitable as you think it's going to be for as much effort as it's going to be, you know, to put it together and all that
I'm with you there. Is there a way I'm not. I mean, Click Funnels is a whole new language for me link or whatever the whatever, there's a million funnel options out there. Is there a place on there that people can also like, can I link to my Facebook page so they can join my Facebook group?
You should and just about anything. So Clickfunnels is just you know, it's pages. So anywhere that you can edit a page, you should be able to link up, okay. Yeah, so
anything because even if I get somebody that watches my ad reads my whole sales copy. Yeah. It says no, I still want to give them the option of joining my Facebook.
Oh,
I see. I see. I see. I see. So so right now on your ad. When they click, they go to a page where they watch something
Right, so I've got my my one minute ad that that is being edited. And it's funny. I'll share it with you guys when I get it done. Okay. And then yeah, then they go to a sales page. And there's another video on there. Yeah. And then also like written copy. And the video on there is basically like how my program came to be and why, why now is the time and all the problems that I can solve for Yeah.
Okay. Yeah. I mean, I, so you're saying if they don't by to retarget them to the Facebook group? Yeah. I mean, I would, I would do two things. I mean, a, I'd probably just send an email. So I'd have it far down in that email sequence of like, you know, I mean, this is, you know, anytime they say no, so if you're having conversations with them, I would end it with inviting them to the Facebook group, I'd also probably have an email, it's just that call to action of like, you know, whether it's in I mean, when when, you know, it's, it's a no, right, I would have an email maybe that says, you know, I know now's not the right time, but want to make sure you stay in our world, you know, blah, blah, blah and give
it to I even have their email address like this is so because they're going to be you don't might know, there's going to be seeing my ad on Facebook,
these are clearer, sending them to a sales page for a $7,500 program without having an email address.
I'm sending them to a sales page for 37 days around I see getting them into my workshop and pitching my site. And then so you're saying I get a call to Okay, so
you're saying that you want the people that didn't buy your $37 thing to go to your Facebook group? Yeah, so um, you could do a retargeting ad if you want you could do a retargeting ad. I don't know. I mean, you can. It's a little complex, because right now you can't do a retargeting ad straight to Facebook groups. So you're going to have to google how to get around that with a landing page and whatever else. So meaning Facebook won't allow you to have the call to action link via Facebook groups, you're gonna have to set up a landing page that says, give me your email address or whatever and get them in. I think retargeting ads though, if you're going to run Facebook ads. Retargeting are the ones you absolutely have to run. And I would retarget them back to that $37 sales page. That's it. That's what I would prioritize. They just, you know, they just didn't they were not they were busy. They whatever. That's what I would probably do.
Yeah. And then once they're in my workshop, all those people, like last time, I had 65 people in there. And then the people who were still there on day four, they each got one on one calls with me. And then okay, and I closed I think I actually think I only did like 12 calls and I closed eight of them. So
perfect. Amazing. That's so great. You're doing so great. Okay, so um, okay, so lastly, I want to what's your what's your URL that you're sending people to on the Facebook ad? URL in general is mind
potential. And nw.com.
Okay, and where is w.com? Where are they going from the Facebook ad? Is it that slash something? I haven't
done the Facebook ad yet. That's what I that's what I need to figure out. But I'm hearing you say, I'm going to send them to the anxious mind makeover.com, which I already own that URL. But I don't have there's no website for there's no landing page, there's no nothing. And so is saying that that will go to my Clickfunnels landing page that I'm building.
Okay, and so which one is getting denied on Facebook buying
to potential NW and then so is awakening whole brain wisdom, which points to mind potential NW,
okay, so the two things I see right off the bat is I don't see any terms and conditions at the bottom. So check out our website, and, and do something similar. So you're gonna want Terms and Conditions and Privacy Policy. And you're going to want that, I mean, ideally, you know, get your website person to put it so that it goes at the bottom of every page on your site. But in particular, the pages you want to check are where you're actually sending traffic to. So whatever that landing page is, especially if you're using Click Funnels, lead pages, any other tool, oftentimes it will duplicate that from your site, so that page has to have it or it will get denied.
Ah, Terms and Conditions and Privacy Policy, okay. And yeah, I
don't remember if, if it's one of those or the other, or if it's both, I can't remember we have both on everything. And you can either have a lawyer write that or you can buy a template for that or you can buy a template and have a lawyer look it over but you need to have those I think it's in the first Facebook terms and condition and where we've messed that up in the past is if we use a page builder, and it doesn't automatically click over so it's in our standard operating procedure to make sure that that's on any page that we're sending traffic to.
Okay, I was wondering if it's because in the Facebook, you know, their community standards one of the things that says there that is that your ad can't target anybody with a mental illness or those
people yes well and we all have you know, like we all have a some sort of barrier on Facebook. I mean, they don't like term six figures. They don't listen, they have there's a whole list. So yeah, you're gonna have to get crafty. I mean, it's it is possible that they're going to like One of those URLs better than the other. You know, so and we see that happen throughout all kinds of different industries. So for example, we had, you know, a client that had sexy in the URL as a, you know, it was a fitness thing and whatever else, but you know, sex was part of it. They didn't like that. Okay, gotta need a new URL. I mean, there's no other way around that you can't explain that. That's just part of the word. And it's not No, it doesn't the bot does not understand that. So. So play around with it a little bit, I would I would have it ready to go on more than one URL, if it's time sensitive, just so that if you need to do a quick pivot from one to the next, you can, yeah, yep. I mean, the reality is, you could set up a lead page, like it doesn't have to be on your proper website, like it could be or in your case of Click Funnels, right. That is not your URL. I mean, it's not the end of the world for one launch. Right? Yeah, I
need to, I need to sort that out. I mean, I honestly been thinking about hiring just somebody to help me with Facebook and Instagram, because I am spending so much time just tinker around. Yeah, figure out what rule I'm breaking and why I'm breaking it and figuring out the ads manager and the business suites. And what's the difference? And it's all? Yeah,
well, it's a lot. I mean, I think I think that that's definitely worthwhile. That said, there's different categories of who you'll need for that. And I think, you know, it's probably a bad use of time to have someone whose expertise is Facebook ads, you know, tinkering with the, you know, admin side of things. So there's multiple different categories in there that you might need help with. So I would definitely, you know, have someone if you have that, right. I mean, you need that right hand. Regardless, I don't know that I would scale much more without having that help someone that can really take a VA Yes. So that you can have them even research these things, right to get your your terms and Privacy Policy done. You know, and then in terms of Facebook ads, that's a whole other beast. Like, at some point, you need someone with legit strategy on that. I just think that that's more of a sparingly type thing, as opposed to having someone on retainer until you fix some of these other things. You know,
I was thinking about hiring somebody for one month between now and December, like helped me figure all this stuff out so that I have a successful campaign here, right?
Yeah. Well, you know, I mean, I we can certainly refer you to one of our Facebook, people that we love, which we have a couple that I can recommend to you. I don't know if Claire Pella tro does one on one, anything, but she's fantastic. Her website is clear, because her last name is more complicated. Her website is Claire pels.com. Her last name is peligro. So she's great. I'm not sure what her current offerings are. And then Julie from socially aligned.com is also fantastic. She's often booked out. Thanks, Jill, for those URLs. She's often booked out. So whoever if you're in going into lunchtime, I mean, now would be the time to book them. But again, you know, for Julie, I would I can't remember what her hourly is Jill, is it 300 hours, something like that? More 600
I can't remember, she has different packages.
Okay. So anyway, but the bottom line is what we would use her for is like strategy of like, okay, what you know, what ads do we need? You know, what are what, what's the problem with the ad diagnosing things like that, but having but running our ads internally. So that's with a with a hefty knowledge of ads ourselves. If you want someone to run your ads for you, you're probably going to pay, you know, five grand a month retainer plus 10% of adspend. You know, so and Julie used to do our ads full time I forget what we were paying, but something around there was like, so when we were when we were running 30,000 a month of ads, we were probably paying Julie, um, at least six grand a month, if not more? No, because it was. Yeah, so you know, so and that's, you know, and it's legit. And that's for someone to go in there every single day. If they get disapproved, figure out why get it now they have reps, so they have a little bit of a more inside contact with Facebook. So there's all those things that come with it. But in addition to the CEO, being able to just completely not worry about it. And just be like, Hey, this is how many calls we need. This is how many salespeople we have. And this is how often we need to have it done. And then the communication is like, hey, they're starting to decline, we need a new webinar or we need some fresh coffee or something. So but in general, just having a be its own department, I think for you, I mean, having a console might not be a bad idea, but you're going to need an implementer and that's where your right hand might come in handy if you're not going to be in there tinkering with the tech yourself. Okay. And, and or a VA that that has some Facebook ad knowledge. That's what I need. That's Yes. But I don't know that I would leave that person with the strategy. So that's my very big disclaimer, right?
I agree. I agree that that's a totally separate thing I need to do or I need to do more that can take care of this and then yeah,
but but that's partly why because you have so many different projects like I want to strip it back down to three max right where it's like I want to remove the one on one is like cool you have your little You know, you did a whole pricing matrix, have it? Sure, send it to people who asked, but like, literally get it out of your head, then don't tinker with the six month run it exactly as is, you know, just with the price being the only difference that way you know that that variable, you know, split 6000 compared with 7500. That's the only variable that change. That's great. Do the $37 Don't complicate yourself with the $10 off and just worry about getting your Facebook ad Facebook's you know, to approve a URL of some sort that you can use for an hour while you figure out the long term plan. That alone is a lot. You know, I wouldn't add anything else. You know what I mean? That's a lot. Cool. Does that sound good?
That sounds good. That's just how awesome you so much. You're so welcome, girl. All right, Leslie, I
want to check in with you. I just want to know, signs of life proof of life. Where are you? What's going on? What's the update? Okay, the
update is? I am absolutely completely burned. Out crunchy crisp, black charred. I mean, as burned out as I have ever been in my life. Oh, really big on what is going on here? Um, you know, I think it's so in how it's showing up in my business right now is zero sales calls. The one two people showed up on my sales call. One totally didn't answer the phone. And I was so freaked like, you manifested that. That's great. I know.
I believe in resistance for sure.
I was supposed to have one today. She rescheduled?
Yeah, listen, we can manifest amazing things. It's amazing power. I've done that.
So here's what I'm so sorry. Hold on just one.
Is that actual toast?
That is actual. No, that's I'm gonna be those are some boiled eggs for some tuna salad I'm making.
Okay, good. Well, I mean, I mean, of course, you have no sales calls. Like, if you don't want them, why would the universe give me what I want? Oh, that would be funny. Yeah, I mean, so but but you know, I mean, the, you know, it's interesting, cuz I had a client yesterday, she just made 80 grand on, you know, like, just from selling her $2,000 program for the first time. So she's both like, Yay, and also super overwhelmed. Because now she has to go build the darn thing and whatever. So hitting the pause button and all that jazz. You know, the thing though, is, is when you're overwhelmed is looking keeping keeping that what's really hard is when you have like a fire happening where you're like, I just need to get through the day, I just need to get through the day, I just need to get through the week. But the only way you're going to actually solve this long term is also looking at that long term goal of like, what do I need to do today? So that 2022 is not like this?
Well, and that is exactly what I'm doing. I've I've been you know, just going back to what, what is it that I really love? And it you know, it's thinking how I initially got into what, what grabbed me so strongly with your, um, the the whatever it was the webinar sign up for was passive income. And for me, it was no people.
Right? It was like, it was the book, way back 20
people and no people,
and I'm not dealing with them at all. Yeah, that's what we do in our health site. Yeah, we don't I don't deal with any, any people. Okay,
so, I really, and then you're like, you're gonna make more money. If you, you know, try coaching people. And if you
know, you're like, I want to go back to that. I want to go back to
zero people. Okay, well, that's and I heard, and if, if someone was like, no, please, please, they would have to beg me to work with them. And I would probably charge him $10,000 For one day, I'd be like, Alright,
and that's fine. And that's totally fine. I mean, the reality is, you can go back to that what it's gonna require is volume. So you know, so you're trading one thing for another, right? So we're able to do that on our health site, because we have, you know, a good amount of, you know, unique visitors per month in there and by our supplements, by our books, etc, etc. So we have a very lean team that can mostly run on its own, but that didn't happen overnight. So we you can pivot if you wanted to and say you know what, I'm going to wrap up them to sunset my coaching program. And I'm going to go back to the long term strategy of creating content of you know, working on search engine optimization, making sure that you have pillar posts on there that Google is bringing up on page one. And going back to selling, you know, that like low price product, what you can't do, which we've never taught how to do is ads to a low ticket program. Because even five years ago, when that did work, and the did sort of kind of work, it still was, I mean, we knew costs were going up, we knew it wouldn't work unless you have long term unless you have a back end offer. So for us, we you know, our lifetime value is a little different, because we have a supplement that you could continue to take. So we do have repeat off, you know, repeat purchasers. But in general, you know, unless you're going to offer them some sort of ascension model, some sort of back end offer, there's, once they've been a customer, then that's it, they're done. They're no longer customer. So you can pivot that. But what I'd be cautious with you, Leslie is just making sure that it's not every time we're almost there we switch. Because then it's like a sabotage of almost success and switch and we go back we like It's like Chutes and Ladders, and we're constantly taking ourselves down the chute. You know,
that and that is why I did a deep, you know, I I did a whole research on my Myers Briggs. I took this other tests called the Holland code and like, what is going on? You know, my codependency no more what is going on? I think, right now. I'm burned out on people. Oh, my drill.
Right, right. We're more than one. And I may at
some point, be like, Yeah, I'm ready to come back to people. But right now the idea of just working with people, you know, like, and I'm a people person,
right? I mean, think about how many introverts deal with it. Yeah. So I mean, there's two, there's two ways you can go with this. I mean, you know, it's always an option to hit the pause button and blow it all up and take a break again, which you've done right? Not that long ago. So that's one option. The other option though, just for I'm we're not gonna, you know, decide today.
I'm not hearing you. Wait, hold on. Oh.
Can you and can the rest of you hear me? Okay? Yeah. We'll let me watch me watch my ADD kickin, me forgot. I can hear you. Okay. So, so yeah, so the first option is just, you know, the what we've done before Pause, Stop, you know, regroup, take time, that's a temporary fix, right, that'll give you some energy. The second option for you to simmer on and think about and sleep on, is just coming to me because you said, you know, if they paid me enough, blah, blah, blah. The second option is really is it time to be speaking to a different level of champagne client of, you know, it's a certain price point, maybe for $2,000, that you can't be bothered to do this. But for a certain other amount of money, you will be able to be like, You know what, I am going to prioritize this program, and I'm going to do it in a way that seriously, it's going to pull me out of my one on one, like, that's recommit to why we're doing this in the first place, it's going to pull me out of my one on one, it will be my only thing, it is much less Piepoli. So part of the part of the reason I don't do one on one is because I really do as an introvert have a like a limited bandwidth, it's sort of like this budget that that does not increase over time, right, I can increase my income, has no ceiling on it, etc. My bandwidth and my time have a have a cap on it, because there's only 24 hours in a day. And because I'm an introvert, so whether that's spending time with my kids, spending time on myself care spending time with my clients, or my business or whatever, there's a cap. So if I were to do one on one, I mean, I don't know what I'd have to charge for that to be able, like, I just can't, I cannot. So, so I think thinking about, you know, is there some reworking there, where it's like, the price point is it's not working out, you know, and thinking about a group program, replacing your one on one where the people in would be limited to, you know, again, there's a trajectory to get there. But if you had other coaches doing most of the work, I mean, my six month program has me showing up to the q&a calls, the critiques are done fully by someone else. You know, all the customer service is done fully by someone else, like you know, so there's there's a very minimal time commitment it My commitment is to my clients on that day, and it's all to my team, the rest of the week, and you know, in growing the business and all that other stuff, but it allows me to stay where my zone of genius is most of the time in that CEO business building mode versus in the delivery mode. You know, so So in letting other people that are my coaches are so much better than me at that anyway, so So that's something for you to consider, you know that the third option is kind of what you're presenting, which is going the DIY route. I think that I as long as you're not like what I wrote bla bla bla bla bla, I don't want you to make the decision from a place of you're just burnt out and I know we've had this conversation before and the reason for that is because you as an extrovert. I don't know that you'd be happy. So if I extrapolate this out and I go I look 510 years out, are you going to be happy with zero human interaction? I just No, that's Leslie. But it could be I could be wrong. Right? And you could give that a shot. I
know for sure. I am not gonna be happy with zero interaction. I am happy with lots of interaction. I don't want to help anybody. Oh,
interesting. Well, is that right? Is that true though? Because no matter all of these things are to help.
I don't want I don't want someone coming to me. And going blah, blah, blah, blah, blah. That's what I am burned. Out on. I'm like,
Yeah, you're like you hear Charlie Brown voice? Just I get it go away.
Yes. You go figure it out.
Yes, there's a song I like it's called leave me alone by flip dinero. Jill's gonna put it in the comments. Every every December 15 Or so I play that. Um, yeah, I totally get
like, I don't come to me with your problems now. And I think it may be exactly where my own personal growth has been taking me. Honestly. Thank you, Gil. Like, it's so yo, yo, get away. Yes. Well, I
get it. But how much of this is your one on one client? Like, because you're starting your business almost with an empty tank? From your one on one, right?
Oh, I'm so sick of one on one. And then to have coaching people. And then all of a sudden, I'm like, I've got to spend a whole freaking hour with you and a group.
Raul. Right. But I wonder if it's, you know, is it that or is it the one on one? Like if we had to kill one, which would it be? Or which would go first? You know?
Well, that's see. Okay, so here's the thing. I can skate through a five minute interaction with a patient, right? Keep this right. I mean, it is like
and survive it. Yeah, I guess. But so that's the Okay, so that's a short term answer. So yes. So on a day where you want to go on autopilot, and you could be half awake and get through the day, you could do that you could not do this. That's accurate. But then when you're zooming out, if possible. And this is like post snap, Leslie and you know, but again, we can only do this, like, throw in the towel and give ourselves two weeks, every so often before we're not we're just barely doing it to keep our head above water. At some point, we have to fix the actual problem. Right?
Amen. And that's one right now. Right? Problem.
So we need identify what it is because you know, the zoom it when you zoom out, I think, you know, if you were to dream out, it's a little hard to do from this place of exhaustion, it's a little hard to do, because you kind of need to, like do a meditation and try and get yourself in a place of like post exhaustion, which is, is hard when you're exhausted. It's just hard. It's hard to even imagine. I remember when my now 23 year old, almost 23 would ask me, which was like five Well, you know, like, what, if you could do anything? What would you do? And I was just working to pay the bills. And I was like, kid, that's an annoying question. Like, what do you mean? What, what if I could do anything, I can't do anything when I need to do is go pick you up at the daycare by six. And if I get there late, it's $1 a minute. That's all I can see. I can't see beyond that. Right? So it I know, it's hard when you're in this state where you're like, I just got to fix these three problems in front of me to zoom out and be like, What would I like to do? It's super annoying, but you have to, you know, if we're gonna, before you go down a rabbit hole of creating a whole bunch of, you know, trying to sell a $25 product so that you don't deal with people, I want to make sure that the right reasons are behind that that's a that's a massive project, and I don't want you to be 3090 days in and then be like, Oh crap, that's the wrong goal. You know, like we're climbing a ladder, that's, that's leaning against the wrong wall. So now we got to go back down and start over. So that's the part where I I want to challenge you a little bit because it's possible but I want to know more like going back to what your vision is like, is it something like an Annie Grace situation where you want to end alcoholism, you know, or is it? No, okay, so So what is that vision you know? And don't don't answer now because this is you know, something I really want you to like, sit through and think through and like you know, and this might be something that you might need to wait until you're you know, sitting in front of the beach you know, or you might wait it might need to wait until it's holiday time and everything has calmed down and you know, you really you have time off and it's quiet enough and you might need to rinse and repeat until then that's totally fine. We meaning but we need to get used to his understanding knowing that we can work on this future business so meaning what is this 22 You know 2022 business or not even because it's really later than that but what what is this sort of your three your five business while we running your one year two year three business, you know what I mean? And And ideally, and this is the real trick as entrepreneurs is what's What's amazing about entrepreneurship is we can have an idea, and we can have it executed by Thursday, we really can. And I love that about us. The challenge with that is, that's not always the best idea. And we don't always have all the data. And a lot of the times, it's like, Oh, crap, that was PMS, you know, making that decision, right, whatever. So, like, let's, you know, we let's give ourselves these moments and these checks, you know, have like, for me, I've had to really work at like, not telling my team, every idea that comes into my head, because I'll give them whiplash, you know what I mean? So I have to sit through it. Like, sometimes I'll have my best ideas on a weekend, and I'm just gonna, like, simmer on it, whatever. And then, you know, two, three days later, at least give them a half baked like, this is what I'm thinking about. We'll see. You know, so I want I want to challenge you with that in terms of like, where's this next, you know, vision, and let's not blow anything up today, we got to keep this business going today, while we're running that other one, you're well, or while we're working towards that other one and mapping out that other one and seeing what what that other one is going to be and always with a reverse engineering in mind of like, what do you want your week to? Look? These are the two vectors, really, the only thing that that matter is, what do you want your schedule to look like? What do you want your your time to be spent on? You know, like, that's a huge one is like, what is an ideal week? And by? And by? Ideal week? I mean, like, out of 52 weeks? I mean, most of them, what is your ideal week? Is it cluttered with a whole bunch of one on one calls? Is it your only, like, for me the only standing thing in my calendar or my Thursday calls and so every human in my life at this point, oh, the close people in my life knows. So he's busy on Thursdays the end, they know that and so what they know is that means I cannot be on a plane on Thursday, but I can totally be on a plane on a Wednesday or on a Friday. I just have to be somewhere with a Wi Fi connection on a Thursday. That's my only limitation and I can live with that I can live with I can tell you right now in March on a Thursday, what I'm going to be doing.
So so for me that that works really well, you know, in terms of the commitment phobe, in me feels a lot of freedom with that, where it's like, it doesn't mean I don't have I haven't had any other call this week, it just means that I don't have any other you know, standing obligation or anything like that, that I can plan around, you know, if a friend says, Hey, do you want to go in March to this festival? Sure I can. I can fly out Thursday evening, or I can fly out Friday morning. I can fly out Wednesday, like I already know that for March. So. So so. So that's one thing. And the second one really important is how much money do you want to make? And by that I would usually start with how much money do you want to bring home? And then and then extrapolate. Okay, well, how much? What does that look like? How much more money than that? Do I need to bring in top line to be able to cover taxes, cover my team, you know, etc, etc, etc. So those are the two kinds of things when you're planning. Like, if you look at those two things, it's pretty easy to at least eliminate business models that way, you know, and so Oh, pardon me, I turned that on intentionally while I was between calls, and now I need to turn it back off. So um, so that, you know, when you're when you're thinking about that, for the next iteration of the business, those are the filters, I would put it through. And and I just, I would I would you know, and then continue running the current business. That's, that's the real challenge is like, how do you not blow it up entirely in the in the hissy fit moment? Right? Which I have plenty of those as well.
Exactly. Yeah. I
mean, it's, you know, like, I mean, I mean, I don't know, like it's it's a it's a practice, because the reality is, when you don't want to do something like you saw, like, you don't want to do sales calls, you're not going to get sales calls, they're not going to happen by some miracle, first of all, and second of all, if you do get them, you're going to perform poorly on them, because you don't want the client. So what's the point? Like you might as well cancel the call, you know, you might as well close your calendar, you will set your availability to zero because it's not working, it's not going to work. So why pretend? But I think there's some other fixes where it's like, I would I would try something on like almost like, you know, play a little game with yourself of like, if it looked like this, would I want to do it? Like, would you want to, you know, do it? Would you want to do it, you know, if it replaced your one on one? Uh huh. You know, would you then be able to, you know, actually serve the committed clients that are actually paying appropriately with those clients? Is it possible that you have clients that are not committed, I was just talking about price point this morning on another call. And you know, someone was like, I don't know about 2000, I want to do less blah, blah, and I'm like, okay, but they're not going to be committed, they're gonna show up, they might, you know, might show up, they might pay they're not going to do any work, they're not going to get any results. So every time you know, the higher price points are the more commitment we see from people in general that doesn't you know, it's it's always a little bit relative because you know, what 20,000 means to one person is different than what it means to another sometimes, but in general, that's what we see. So those are just things for you to think about. We're not gonna you know, solve this right now. But I want you to think about that before you sort of make any big decisions but then I think you do need to make at least a a decision that is how you want to call this almost like a hypothesis to try out like to test out right doesn't have to be like I have made it decision and I am committing to this for the rest of my life but more of like, Alright, I am going to choose rabbit hole out of the three that are available. I'm going to choose rabbit hole to Okay, great. Let's try that for a quarter. You know, with what we know, with having slept on it with knowing that it's not that particular week, we had three bad nights of sleep, and that's what's making this decision. Like, I want to make sure you know, a lot of the times and by the way, like I you know, there's like a camera. I think I mentioned this on so maybe it was at the September event in terms of like, you know, for women in particular in terms of our cycles and and different types of activities during those. There's like four seasons in four weeks. There's Kate Northrop's book, do less is another one where she talks a lot about the luteal phase and this and that and the other phase. And in terms of what, what, what phases are better for creativity, what what phases are better for decision making, what phases. And so I bring that as an example, even though you know, not to make this all about women, but it is, you know, it's interesting, in that big, big fork in the road decisions, I don't know that I would ever limit those to one particular 48 hours, you know, I would make sure I'd be like, Okay, I'm going to think about this. Let me put it over here and get back to work. And I'm going to rebuild, let me just set a reminder to like, think about that again, on Monday, I will tell myself, I'll be like, okay, and I'm a very decisive person. And I'm a very fast action taker. So this says a lot, I will tell myself, okay, on Thursday, I'm gonna make a decision about that. And that is, and basically, I don't allow myself to pull the trigger on it sooner, because I know, I want to sit with it. I know, maybe I want to, you know, talk to someone about it, or whatever it might be. But I want to give myself the like, coming from this Zen nonreactive place, you know, of like, okay, I've taken, you know, what assumptions have I made? Which of those were right? Which of those are still unknown? What data do I have? The emotions are valid, but let's also you know, sleep on them. And then from there be like, Okay, now I've made a decision. And then just be solid in the like, I've made the decision with everything I know, today. I might, it might be right, it might not. This is at some point, you get to the stoplight, and you have to go left, right or straight. Those are the options, even if you don't know which to take. And you can always do a u turn later. But we at some point, we do make a decision and we go left right straight. Those are the options. You can't stay parked, you're gonna get honked at. So how do you feel about just just that? Just simmering on it? And you know, and business models?
Yeah, well? Yeah. I mean, it sounds good to me. It sounds good. It sounds like I'm in the business models. I've got a map out right now. Yeah. are no people. No. Okay. Well, good. So then nothing my girl I can't do people you might call. Yeah. Yeah. And I truly think that this is is like something that has needed to happen. For my whole freaking 52 years is, oh, I think I'm done with taking, you know, with carrying carrying people. Right. I totally think I mean, I think is like codependent no more.
Well, there you go. I mean, but that's the thing is like, is it possible that and I know, you know, we got to wrap up soon. And Joe, maybe tell Andrew, I'm running a couple minutes late. But I you know, I I think that part of it is are you taking more responsibility than your fair share? You know,
I have 450 too rare.
So but then that's not you know, so that's going to happen no matter what, because listen, I've seen people do this in the $25. You know, space, like if that's your tendency, and if you've got that, whatever it might be, like, you know, just to use your word codependency or people pleasing or whatever. You're, I've seen people do it at every level of the game. So you know, it's not I don't know that that's gonna be your fix is what I'm saying. So might temporarily, but not really, because the reality is, I mean, I mean, I remember it in my early days of when the only products we had were $25 products. I mean, nowadays, I don't I have no idea who's buying them. I mean, I see the numbers when I get my p&l is at the end of the month, but I have no contact because there is a team in place. I don't see the emails good or bad. You know, I just, you know, unless there's something that we've never seen before, which might happen twice a year. I don't I don't, you know, team handles it. So anyway, so all of that is to say, I don't know, it's, it's, that took time to get to and part of the reason for that I'm also well aware of is because I've got this other baby that is taking up my focus and my time, you know, if I didn't I might go in there and start pressing the buttons and see if I mess things up. So you know, so that's, that's part of it. So, so yeah, give it give it some thought and whatever you decide is, is is the right hypothesis, right? It's like, part of part of testing things out is some of it, we won't have the answers to until you try it out, you know, how you like it. But I think my hunch, or my attempt would be, let's get the price point where it needs to be, let's actually give it you know, let's take a break, like, like Darla was saying, you know, we always we've always closed the company, and you know this, well, Leslie, we always take two weeks off at Christmas. And the whole team is off, you know, it's, and that's that, so. So part of it is that break, and then part of it is, I would say, give it a good, you know, like, recommit, to saying, Alright, I'm gonna give it 90 days, I'm gonna have the price point at where it needs to be, I'm going to go full pedal to the metal, I have the program already created. Now, it's about getting super serious. And if I had and having it really clear on if I had x number of clients, at x price point, I could quit my day job, which was the initial idea in the first place. And then that would mean I would have a business model that instead of having these five days of whatever would be by Tuesday and Thursday, let's say something reasonable, I would be working Tuesdays and Thursdays, and Monday, Wednesday, Friday, I'd be in my art studio, just to say something that I know is important to you. So you know, knowing that it's gonna take a minute to build that. But having that 90 Day focus, it's like, you know, that that's what you're sitting down to do. That's what you're building? You know, I, I would, I would, you know, that would be where I would start. But it's up to you, you know, if you want to say I'm going to go right, and that's what I'm going to do and I'm gonna make money on ad revenue, then great, we'll just know that it's gonna take way more than 90 days to get to that price point to get out of your day job. But that's okay. That's perfectly valid. Cool. All right. So I'm going to wrap it up here. Thank you. You're so welcome. I want you to think about that. And I want to hear from both of you guys. So let let me know what well first of all, let me know your takeaways in the Facebook group. I want you all to start a post because I always want you guys to anchor it Right, right right away when it's fresh. So go take 30 seconds and do that now. And then also let me know what you end up deciding and how it ends up going. But as always, it's always less ideally less. And yeah, and continuing to make an impact probably you guys. Alright, I will see you week after next and in the meantime, keep us posted in the Facebook group. Bye for now.
