EP 232 - Amanda Shuman

Ellen Yin55min

Ellen Yin

00:00

You're listening to Cubicle to CEO episode 232.

Ellen Yin

00:03

A branded event goes beyond slapping your brand colors and logo on a presentation. Branded events create interactive, often themed experiences for your audience, and they sell your signature offer like hotcakes on the back end. If you're over selling through webinars, a branded event might be for you instead.

Ellen Yin

00:20

Amanda Shuman, brand designer, marketing strategist and founder of CarryLove Designs created virtual events that drew in the exact clients she was looking for, and converted them from free or low ticket attendees into booked clients for five figure contracts. In this case study Amanda breaks down the three branded events she hosted last year that generated $180,000 and the conversion rates for every step in her funnel. Find out how to make your virtual event the can't miss experience of the year while making massive revenue from a small audience.

Ellen Yin

00:58

Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs the business questions you can't google. I'm your host, Ellen Yin. Every Monday go behind the business and a case study style interview with the leading entrepreneur who shares one specific growth strategy they've tested in their own business, exactly how they implemented it, and what the results and revenue were. You'll also hear financially transparent insights from my own journey bootstrapping our media company from a $300 freelance project into millions in revenue.

Ellen Yin

01:40

Hey, friends, welcome Amanda Shuman, to the show today, Amanda is a brand strategist. And I am really stoked for her case study because it's all about creating branded virtual events to sell your own offers. And I'll let Amanda define for us what a branded virtual event is. But anyways, Amanda, thank you for being here. Absolutely. I'm stoked to be here. I mean, let's start first with your Cubicle to CEO story. You know, that's the first question we ask all of our guests. What was the catalyst that led you to being an entrepreneur?

Amanda Shuman

02:17

I was fired from my job.

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