EP 223 - Rachel Harris

Ellen Yin1h 2min

Ellen Yin

00:00

You're listening to cubicle to CEO episode 223. This conversation gave me so many revelations about my role as an employer, Rachel Harris, founder of the StriveX umbrella of brands and Accountant_She, has recruiting, hiring and retention down to a science. As a disruptor in the accounting industry, she not only has created a business that is growing by $100,000 in recurring revenue every month, but it's also cultivating a thriving company culture that has people clamoring to sign up for a waitlist to get hired by her while others in her industry are facing a recruitment crisis in the UK, and paying 1000s in recruitment fees. And today's case study you'll hear the content strategy Rachel's use to attract 149 candidates to join her jobs waitlist, the top to bottom hiring process that has allowed her to give out offer letters to future employees six months in advance, and the generous benefits package her employees rave about. Rachel gives us a roadmap for how to attract more superstars to join your team hire before you're desperate for help and build a company culture that boasts a 100% retention rate for employees hired from the waitlist.

Ellen Yin

01:15

Welcome to cubicle to CEO the podcast. I'm your host, Ellen Yin. I quit my job without a backup plan and bootstrapped my first $300 freelance project into $2 million in revenue by age 28. On the show, you'll hear weekly case study interviews with leading entrepreneurs and CEOs who share one specific strategy that successfully grew their business revenue. Skip the expensive and time consuming learning curve of testing everything yourself by borrowing what actually works from the best and brightest mentors. You'll also get a front row seat to my founders journey through transparent income reports and behind the business solo episodes, subscribe now so we can grow together every Monday.

Ellen Yin

02:02

Hey, friends, I am excited to introduce you to Rachel Harris, who's coming to us from across the pond. And I am really looking forward to this case study with Rachel because it's a topic we haven't covered much before on the podcast all about recruitment and attracting top tier talent and how you can really utilize that actually, as not only a way to grow your business, but also to save you money. So I'll get into the details of Rachel's case study in just a moment. But first, Rachel, we want to hear your cubicle the CEO story, what was the catalyst that led you to make that leap into entrepreneurship?

Rachel Harris

02:38

Oh, my gosh, good question. Big question to start with. So hi, everybody. My name is Rachel and I'm a disrupter in the accounting industry. And so I'm disrupting what it means to be an accountant, what it feels like to have an accountant and what being an exceptional employer in the accounting industry looks like as well. I did not go to university. I started my career as an apprentice baby... are apprenticeships called apprenticeships in the States.

Ellen Yin

03:07

I think maybe trade schools might be like our closest term for that, but I'm sure there are some that refer to it as an apprenticeship as well.

Rachel Harris

03:14

Yeah. And so like historically, apprenticeships were always something that vocational careers did. So if you wanted to be a bricklayer or a hairdresser or a beautician, you will do an apprenticeship. And so I was really one of the first wave of apprentices that did sort of professional services as an apprenticeship. And so yeah, I was a young carer I'm, I've always been a carer for my identical twin sister. And so going into university, and sort of like leaving the family home just would never have suited me. And so yeah, started earning three pounds an hour. So in the UK, the apprenticeship, minimum wage is a lot lower than the normal minimum wage because you're getting education at the same time as getting paid. And so yeah, when all of my friends went off to university, I was earning three pounds an hour. And from there, I discovered that I was quite unique as an accountant. I had this really bouncy ball personality, I was raised to always just help people and treat people how I wanted to be treated. And I just have a very, very caring, and sort of nurturing personality.

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