Oh, thank you, thank you, I feel very fortunate. And when I was working at William Morris Endeavor, at the agency, sitting at that, in that spot of philanthropy and running the foundation and being there as a service to the clients and and to the agents and and all the employees, mail room on up, for philanthropy, you get to know people's heart, which you don't always get to do in a work environment. And so it was when somebody came to my office, be it an employee, or a celebrity or whatever, or any kind of any of our clients, they were coming because they wanted to do good in the world. And what was it like an amazing opportunity for me to be able to get to know people in such a meaningful and personal way. So it takes the shine off of them a little bit, because you're getting you're getting like raw feelings, right? The biggest question that we ask when somebody comes to to the agency and wants to help with their philanthropy is what makes you angry? Because when you ask somebody, what are you passionate about? It's, it's, you know, we're all passionate about so many things, kids, animals, education, but like when you go like, what, what is keeping you up at night, what really, when you turn on the news, what's making you really angry, then you get to the heart of what they truly care about. So there's that. And now to answer your question, like, what is the role of celebrity and philanthropy? And I think, you know, it's, it's multiple different things, there are celebrities that want to do philanthropy, because they're good people, and they, they've been given great opportunities, and they want to give back, very rarely do you see an artist or an influencer, get into this because they feel like it's a it's a PR move. If they're doing it, they're doing it because they're ready to invest the time and the money and their resources to make a difference in the world. And a lot of them are looking to start their own thing. And then a lot of them are just like, how do I I've got these many followers on my Instagram, how can I how can I leverage that and do something good. And so you know, we we get to help them find the causes that they care about, and connect those dots. If you're a nonprofit looking to work with a celebrity, it's not, it's not easy, I'm just going to be honest, it's, it's not easy. There's a lot even though there are a lot of artists out there, a lot of them have their own, they either have their own nonprofits, they have their own foundations that they've started or nonprofits that they've started, or they've already attached themselves to a cause or a charity that they're passionate about, or that they learned about and fell in love with. So you know, it's it's not, it's not easy. What we found tends to work is coming up with the idea first, rather than going to the talent or their representatives and saying, I need you to be an ambassador, it's coming to them being like we're running this great campaign, right, we've got this big idea and we need your voice to be a part of it. That makes it a lot easier to at least at least get in the door and have them react to something versus, yeah. I also would would say, you know, to think outside of the box, when you're thinking of celebrities, they're not just the big names, necessarily. Sometimes they're have influence in other in other ways and thinking really strategically about who your audience is and who they pay attention to, because it might not be Brad Pitt, you know, it might be a social media expert on finance, that has a you know, a couple million followers but might not be you know, the who you see on mainstream television. And then I would also look into your own network and see who are the heroes that you're working with every day and figure out ways to make them celebrities. I mean, some of the most successful campaigns that we've done for our clients don't even involve famous names. It's it's just elevating the stories of people affected by whatever issue it is we've we've run an incredible campaign with the Elizabeth Taylor AIDS Foundation called True (Not) Crime, which tells the story we're working on a campaign to decriminalize HIV. In 30 states, there are laws in the states that still put people in jail almost purely for their HIV status.