EP 221 - Eman Ismail

Ellen Yin1h 5min

Ellen Yin

00:00

You're listening to cubicle to CEO episode 221 You need to niche down is advice we've all heard 1000 times, but rarely are their answers to the how, when and why. Here to disclose the secrets of choosing a successful niche that brings in the big bucks is Eman Ismail, a copywriter who went from writing anything for anyone to an email conversion strategist for six, seven and eight figure online business owners Eman firmly believes that niching is the fastest way to grow your business. And her case study today details her own step by step niche transformation that took her from making 15 pounds an hour and averaging $40,000 a year to consistently booking $6,000 client projects and scaling her copywriting business to six figures. In this episode, she shares the four principles of a successful niche how to control your narrative so people can accurately explain what you do, even when you're not in the room. And what to do if you feel like your current audience isn't your niche target.

Ellen Yin

01:06

Welcome to cubicle to CEO the podcast. I'm your host, Ellen Yin. I quit my job without a backup plan and bootstrapped my first $300 freelance project into $2 million in revenue by age 28. On the show, you'll hear weekly case study interviews with leading entrepreneurs and CEOs who share one specific strategy that successfully grew their business revenue. Skip the expensive and time consuming learning curve of testing everything yourself by borrowing what actually works from the best and brightest mentors. You'll also get a front row seat to my founders journey through transparent income reports and behind the business solo episodes. Subscribe now so we can grow together every Monday.

Ellen Yin

01:53

Hey, friends, welcome back to the show. I'm excited to have Eman here with us today. If you're watching on YouTube, by the way, Eman, you look gorgeous in your beautiful headscarf, everything, just the patterns poppin on camera.

Eman Ismail

02:05

Thank you. I appreciate that.

Ellen Yin

02:07

Of course, of course, you want your loyal listener of the show I so appreciate that I was telling you before we hit record that I could tell how much intentionality and thought you put into your pitch. And really working with us to refine this case study which you guys are in for a really good one. This is a topic that I feel like every single person has, at one point in their business been like what does that mean? And what I'm talking about is this topic of niching down. If you've been in business for honestly more than a day, you've probably heard at some point some person tell you, you need to niche down you need to niche down and there's so much power in niching down I think both Eman and I can very wholeheartedly attest to that ourselves and our own businesses.

Ellen Yin

02:47

But the question of how do you actually niche down is not often talked about as much as why you should do so. So that's kind of what we're gonna dive into today, Eman is going to actually walk us step by step through how she was able to niche down and really make significant changes to what she was able to earn in her business literally going from charging $76 and email right to now charging 400 to $450 per email. So that's just one piece of a bigger project or retainer with a client. But before we get into the case study, as you know, Eman I have to ask you, what is your Cubicle to CEO story.

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