Yeah, so let's just focus on those, you know, those three things that we mentioned before your logo, your messaging, and then your website? Because I feel like those are the best examples of branding. But on a practical level, just what you can look at and kind of question. And what's funny as you're gonna laugh, because a lot of these questions are like, wow, these are so big, like basic questions, but they're really important, just for the functionality of your identity. So first, with the logo, I always, you know, is it attractive and legible. A lot of times with nonprofits, you know, you have a logo, and you know, someone design it for you, and I get one, but it doesn't scale small, or scale large, or your team doesn't like using it, maybe it's got too many colors, or it's just difficult to manage. And so really take a hard look at that. And a lot of people think your logo is the end all be all like it has to define everything with our brand. And it doesn't. This is just one piece of the puzzle. And really your logo, the only purpose of your logo is to give somebody something to identify. So like, Okay, I have this experience with your brand or with your nonprofit. That's the logo and it's all subliminal. It's not like someone literally going like, Oh, yeah, this is what I'm identifying that with, but it's just an identifier. So it should look good and be memorable. Like I said earlier, you know, with, if you've been established for a few years, don't think that changing your logo, changing your website, it's gonna change everything about your brand, just like you said, Becky, it's, you know, if you've been around for I would say, five to 10 years, you need to keep part of that that logo the same, because that's some brand equity, unless it's really not serving you or is you know, there's something wrong really wrong with it, then it's time to change. But there's parts of your logo that you want to keep the same, just so it's you know, recognizable.