So good. And I think like when you find value aligned partners, it really enables you to open your hand to their work, because look, you're working with people who are creative. And there's one thing that I know about creators is you don't want to try to control the creativity, flexibility and creativity is like key and allowing them to really move fast, because they're probably not going to move at the pace of some of our organizations, they're going to move along their own content calendar and how their community expects them to show up. So just being adaptable, and really having that mindset that we're not going to be able to control this messaging. And that's the absolute beauty of it. But the things that you can control, like one pro tip for your organization is, do you have a landing place on your site that's really like a media kit, like, is there a really easy place where people can go find the high quality videos and photos and maybe bios or whatever the pieces are that make it relevant, the stats that really are hallmarks of your organization, making that really accessible on your website is going to really help the more traditional like journalists and people that are more of a media platform, be able to talk really well about your organization and not be waiting on getting a logo approved or something like that, we're going to drop some samples of this, the Special Olympics does this really brilliantly we'll link up their media kit kind of their press room on their website, in the show notes so you can check it out. But look, you know, we love when all of our trends that we're unpacking this season stack together. And this is one that you really need to lean into. So as you kind of partner with creators, and you see this influence that can happen. Also think about what we're talking about that media sales impact. What we mean by that is just man when they create these, you know, pieces of content are these engagements with their community. This is literally watching your marketing as mission expand into communities and into areas and into hearts and minds of people that you never would have had access to. So really stalking these ideas. And really coming at it with a growth mindset is going to completely change the trajectory, at least of your marketing and your storytelling aspects this year. So what are other benefits as you kind of lean into this? I just talked about the extent to reach and visibility that you get. But here's maybe the biggest hallmark, you're gonna build credibility and trust. You know, trust is such a bedrock. I mean, it's something that we all need. It's something that is declining. When you look at the national benchmarks from Edelman Barometer Trust, nonprofit trust continues to decline. How do we build trust? Well, what if we lock arms with people that have the trust of other people, and their endorsement is going to help lift our endorsement, right. And so thinking about it creatively, there are ways that we can kind of plug this in, but also amplifying our content. You know, they're going to be able to storytelling, maybe pieces that we've lifted or stories that we've uncovered or stats that we've researched as an organization so it's just more greater amplification for the pieces that you're already pouring into. And all of this the more engagement you got more activation now, you know, I'm gonna start, Becky, I'm going to start stacking all these trends together, because how do you start the one? With activating the one.