Yeah. Well, so PolitiFact started in 2007, and really, the concept behind it was, I think, that readers want to know what's true or not. And they didn't necessarily have the time themselves to figure it out. And I also think there was a layer, in that period of time, of journalists who weren't necessarily answering those questions for readers themselves, because we were kind of in a period where there was a lot of thought about providing all sides to a story and then letting a reader come to their own conclusion. And while I understand the concept of fairness and making sure people have access to all types of perspective, I think PolitiFact was created with the idea that, no, there is an answer to a lot of these very verifiable questions, and we should provide that answer, and we shouldn't make it hard for a reader to find that. So we started backtracking only politicians in the 2008 presidential election. From there, we kind of branched out and started fact tracking local politicians-governors, senators, congresspeople- and then in 2013, we started fact checking television pundits, media pundits, bloggers, radio talk show hosts. The concept there, again, is: a politician, you can hold accountable. If they lie enough, you can vote him out of office. A host of Fox News or MSNBC or CNN, you really don't have a lot of control, as a citizen, over what happens to them, and so we thought we should hold them accountable. I really think for PolitiFact, we did not fully understand the way viral misinformation spread and the effect it could have until after the 2016 election or in the 2016 election. So during that election, we saw posts online that we knew were fake, were false. The most famous one is probably the Pope endorsed Donald Trump. Lots of people saw that story. We saw that story. We assumed, and I assume everyone watching this today knows, that that story is false. We assumed everyone kind of got that. We were wrong, I think, in that assumption. And so what we did is really after the 2016 election, we really started to pivot more towards this type of viral misinformation that was always there. In 2008, in 2010, in 2012, we fact checked viral misinformation. It was just called chain email at that time. And so the process has gotten more sophisticated, and I think we've had to really expand our efforts and energy to fact check claims online. I'll end with this: For our first what, seven, eight years, from 2007 to 2014/2015, probably 80% of what we fact checked came from a politician's mouth. Today, probably that same number, 80%, is something that's a viral piece of social misinformation, something coming from Facebook, Snapchat, YouTube, Tiktok, Twitter, wherever. And so we've really recalibrated based on, I think, how people are receiving information.