Hey hey, welcome to the Summit Host Hangout Podcast where you'll learn how to host a high converting virtual summit that leads to your biggest signature offer launch yet. I'm your host Krista from Summit in a Box and today in Episode 201, I have such a fun topic for you. So a few episodes back in episode 198. I had Nadine Anderson on to talk about chatbot marketing. So like different automated strategies you can use in your social media, DMs or direct messages. And I knew I wanted to follow that up closely with this exact guest to talk about the role DM selling can play in your summit and your launch that follows. So to give you some background information on our guest, she's a marketing consultant and the host of the Make It Marketable podcast. She's been in the marketing world since 2012, earning her Bachelor's in Business Administration and Masters of Science and Internet Marketing along the way, which I didn't even know was a thing, like, that sounds like a good call. She's helped all kinds of business owners hone their messaging, increase their visibility, generate new leads and exceed their profit goals so they can truly enjoy the life and business they built. She is a genius when it comes to increasing sales on the DMS, and I've had the honor of working with her and the Launch with a Summit Accelerator as she brought the lucrative lead summit to life. I'm a member of her program, which is amazing, and also her event was just extremely well done. So I cannot wait to dive into that today. So without further ado, let's dive in and talk with Victoria Boyd. Welcome Victoria.
Hey, thank you so much for having me. I'm so excited to be here.
This is going to be so much fun before we get into the summit. And DM goodness, tell us a little bit about you and your business.
Awesome. So you did a pretty good job already, but hey, I'm Victoria Boyd. I have been really in marketing since 2012, full time in the online space since about 2018, like early 2018. And today I work with clients of all sizes, do anything from social media management to some light websites designed to launch strategy? And really I think where am I kind of like, specialty is is with that background with my masters with a little bit of time in the corporate world. I can really kind of blend traditional marketing with the digital world, which I think my clients really love because that brings a really innovative spin to everything that they do that helps them stand out, especially when they're online. In addition to my one to one work, I do have a few courses like DMs to Dollars, which is my favorite thing in the entire world, where I teach all about DM sales, which I'm really excited to dive into today, because I didn't expect it to play, well, that's a lie. I knew it was gonna play a really big role in my Summit. But I didn't really intentionally make it that way. It just kind of happened. And I'm super stoked to dish all of that with you.
Yeah. And also I'm in her DMs to Dollars course, and it is so great. So if you are interested in learning more about selling in the DMS, very highly recommend. It's a really great program. Okay, so I want to start by diving into your summit a little bit so that our listeners have some context when we move into talking about DMs and the role they played in your events. So tell us a little bit about the summit, you hosted whatever direction you want to take,
Ooh, whatever direction okay, so I call it the Lucrative Leads Summit, I really struggled to decide on my niche. And that was quite, quite the journey. I am one of like the Accelerator students, so Krista can probably share a little bit about my thought process that I didn't even realize I was having. But I ended up deciding on the VIP day service provider edition for my first summit. And it was really designed for people that already had existing service, preferably in a VIP day format. And what was interesting is technically on paper, I don't have a VIP day, although behind the scenes when I'm working with my clients, I offer them different variations of VIP days, I thought it was very interesting that I decided to do a VIP day version of my summit without me actually having a VIP day. So I ended up with about 36 speakers, which was quite a bit I had two different all-access pass options. And at the end, I did follow the launch plan. And I did launch DMs to Dollars. And the whole experience was like super, super cool for my first summit.
Yeah, but you did such an incredible job with the event. And I do remember the a lot of back and forth with deciding, okay, what's the audience going to be? We knew we didn't want to go with a wider audience. Some of the some of the audiences you were throwing around, remember, we're like still pretty wide, but we're like, okay, we know going in that conversion, or it will be a little bit lower. And VIP days, I think just felt felt good, like a good balance of the two. And I remember you saying, but I don't sell VIP days. It's like, you don't have to to be able to really serve these people well, and I think you did such an incredible job with the entire thing.
Yeah, that was definitely a very interesting mindset shift that I had to go through. And I think what the aha moment for me was I ended up backing up and looking at my course and saying who's had the most success in my course. It was VIP day service providers and I was like, cool. Let's go with it. I knew I liked VIP days, I've hired a ton of VIP Days service providers, I had the one behind the scenes for my retainer clients. So it was like, you know, let's give it a shot. I ended up landing two sponsors with that niche, which was very cool, especially given it was my very first summit, so I really had no numbers, no idea. Like, I was like, I think this will happen, and they were like, word. Sign us up. And fortunately, they were really cool, since this is my first summit. And they were also very involved, which I absolutely loved having.
Yeah, I loved seeing how all that work together as well. What made you decide to run that summit? Was there like specific goals you were hoping to get out of it?
Ooh, so something I'm really passionate about is lead generation, obviously Lucrative Leads. And I don't think it's something talked about enough in the online industry. And before you can sell you need leads. And there's so many different traffic strategy, ideas and concepts out there. But there's really nothing out there that at least that I see. I'm sure there is that talks about, like, how to get leads, and how to actually convert those leads. And that's really what I wanted to hit. From a more like tactical standpoint, I wanted to email us growth, I felt like my email list was tapped, whether or not that's true, that could just be mindset, drama, you know, I felt like my email list was tapped, I really wanted to feel that audience growth. And I also wanted to try a different thing, like altogether, just a totally different thing. And running a summit was something I wanted to do all through 2021. And I just didn't, it just didn't feel like the right time. I don't want to say like pandemic drama, but like, it just didn't feel like the right time. 2022 came and I was like, Okay, this is this is it like this is the year I'm gonna do it. And that was when I was introduced to Krista. And then it was just off and running. Like I had everything I needed.
I love it. What would you say looking back are your favorite like outcomes or results or takeaways from running it?
Ooh. So right now I'm about I think two months out, maybe going on three months out from when I run my Summit. And if you ask me right after my assignment, I would have been like I love to the community. And I love to the audience growth. And of course, I love to like the extra income that I bought into my business. But now that I'm a few months out, what's really interesting is I'm definitely viewed as an expert in the space, and I'm signing clients that I don't think would have looked at me otherwise. So that's really cool. I definitely feel like I stand out as more of an expert. I'm definitely busier than ever, which of course, is good and bad going into the holiday season. But I have a fabulous VA that's helping me to balance that. I think my favorite part is definitely that I'm viewed as an expert in a way I don't think I was before. And I'm getting clients that I don't think would have looked my way before. And it also gave me the ability to create different offers that I really wasn't expecting. So one of like the offers I created was based on what I did during the launch day, which is something like Krista teaches and how to structure that. And I basically took the thing that I recorded for the summit, sent it to a video editor, he turned it into a course for me and I'm like, okay, and now that is converting into plugins for me as well, which is just really cool. Like the ripple effect and like this butterfly effect that a summit has. I hope that answers it. There's so much that like every day, I'm like, this is definitely because of the summit and all like with my husband. I'm like, remember that summit that I was really stressed out about? Well, like, look what happened because of it. And it's just really cool. And I know my next season's gonna be even better. And it's fun to look at my first summit and say like, this is the worst it will ever be. Yes, it only goes up from here. And I truly am so proud of my summit. Like I tell people, anybody that will listen, I'm like, Guess what I did? guess there'll be people I coordinated. Guess what I marketed guess what I wrote, guess what goes in there like, okay, like we don't know what you're talking about? Because we're not like in that but cool. Good for you. That's shares.
Yes, I love that. Those are things that you would never even really consider when you're thinking of planning a summit. It's easy to think of like the baseline things like I want more leads, I want more income, but you don't think of like the long term benefits. And even if you did, like if I was right, that we're on here telling people that it's possible. That's a really easy thing to brush off and be like, that's not going to happen for me when it happens for so many people and you just don't expect it. So I love that that is such a cool outcome. Thank you for sharing that.
Yeah. And like I said, I think it's something you only realized when you're pretty far away from it, which I unfortunately am like I'm to two and a half months I think out so I got to see it.
Yeah, you've had the chance to like get them more detached view and then for these ripple effects to start happening, and that's awesome. Yeah, so let's move on to talking about your sweet spots. Talk about the DMS give us that basic overview of what it means and looks like to sell in the DMS.
Ooh, so it like it sounds, it's all about converting your audience in the DMS. So where I really like to back up here, because we're going to be talking about summons again, converting your audience can look like whatever it is you want it to look like, it doesn't have to look like a sale, it doesn't have to look like a one on one client, it doesn't have to look like somebody enrolling in your course, it can look like somebody getting on a sales call with you, if you want it to, it could look like somebody getting on your email list or someone signing up for your Summit. So the idea of selling in the DMs can be a conversion of whatever it is you want it or need it to be in that moment, kind of a little overview of it is like the idea is, and it can happen a few different ways. So it's really hard to like summarize, but basically you find a lead, whether it be you go out and do outbound lead generation, or they raise their hand to being interested in you, or interested in what you have to say, and you have a conversation with them from there. Basically, you go out you find these people or they find you, and you start having a normal conversation with them in the DMS. And that looks like building rapport, asking them questions, getting to know their business, assuming you're b2b or getting to know their kids or whatever it is you sell. Like, if you're a b2c, I actually have somebody in my course right now that sells speech therapy. So her Nisha is to parents. So she's obviously looking at like new moms and new dads and people, toddlers, and it obviously looks a little different. She's gonna be like, How'd your last launch go? Like, I probably worried she's gonna be like, how's your kid talking? So figure out what you need to understand about the person to qualify them into whatever it is you're trying to convert them into. And then the conversation just, I say slowly, but really, it's pretty rapidly needs to go from friendship, to pitching to hopefully enrolling them in whatever it is you're trying to make that conversion based off of. I hope that makes sense.
No, I love that I like that starts with a conversation, but you're not like just having this long drawn out, pointless conversation. Like, are you interested in the thing or not? Kind of. Like, you're not probably straight up saying that. But that's kind of the overall point.
Definitely, like you're not like going in with a cold pitch right off the bat, I usually say within 14 days of meeting them lead them raising their hand do you find in the lead, you should be making some sort of an offer to them. And again, that conversion can look like a million different things, it could look like showing them a podcast episode, getting them signed up for your summit or on your waitlist for your Summit, like all those kinds of conversion, getting them on a sales call getting them into your webinar funnel, or getting them straight into your course or your program, I would say within 14 days, there needs to be some sort of an ask there. Because if not, you're just wasting your time, you've probably friendzone yourself, you're waiting that long to make some sort of an offer.
I like that some of those are like more key and super easy shares as well. Like you said something on my podcast episode cool when you're talking to them. If they say something they're interested in or struggling with. It's like, oh, by the way, like, here's this resource that might be helpful to you. And in that, like, you are getting them one step closer to being ready to buy. But it's actually like serving them very, very well.
Yeah. And it also gives you a really easy way to circle back. Like let's say you have somebody that's like, Hey, I'm struggling with getting registrations before my affiliate like registration window opens into my Summit. You can be like, Oh, hey, like, check out this episode. The DM conversation starts at minute 15. Victoria spills all the tea, and then you can circle back and be like, Hey, did you have any questions about that, like, how's it going, and you can follow up with somebody like that really quickly, too, especially if you give them like the targeted, like, Hey, this is a section you should listen to, or here's this blog post skim down to this paragraph, like when you can do something that shows that you're rooted in their education and rooted in their success. It takes away that ick factor that you might feel like being like, I'm gonna send you a resource, and I'm definitely gonna follow up with you. Like it takes away that a factor because you're coming in from a place of service and really be rooted in them winning.
Yes, that feels so much better than like, yo, we've never talked before, but here's my course. Like, that's great. Okay, this is awesome. So tell me about the different ways you use DMS throughout your summit and launch.
Yeah, so this was really fun. I didn't necessarily make a plan. I just kind of like went for it. What I did was actually brought an assistant to help me because, and that's something I never thought I would do. I never thought I would outsource any part of my lead generation because I love it. I never thought I'd outsource any part of converting in the DMS because that's my jam. I never thought I'd have anybody really helping me with my marketing, but my summit was a lot. It was a lot of work for my first summit, and I had big hairy scary goals that I was trying to reach. So it was like pulling out all the stops. So what we did was we created a separate lead list. So when I say a lead list, I'm a big believer in tracking every single one of your leads. So whether they just raise their hand about something and you send them a link to you find them and you're like, This person would be like perfect for such and such, I add them to either air table or click up right now I'm using a click up lead tracker that me and one of my friends created together. So we created a separate lead list for people with the summit. And what we did was, it was pretty easy because we had this audience of VIP day business owners. So we started searching out VIP day, trainers, service providers, anything that had VIP day in the name, we started building this list of people. And we will start by responding to their stories, sending that like a simple DM of like, Hey, I see you offer website design and like a VIP day format, like you know, just a very simple conversation getting it started, and we didn't make it weird. We didn't act like we were hiding that we were doing a summit, I'd be like, Hey, I'm hosting a summit on such and such, what was really fun actually, was, I'd actually asked them, I'd be like, Hey, are there any things that you're really struggling with, with lead generation that I can find a speaker around, I'm doing a summit on yada, yada, yada. And for the most part, I already had everybody like locked and loaded at that point. But it was fun to get them involved. They then had something that they were like, I was involved in the summit, you know, like, they were like, Oh, that speaker is here for me kind of thing. So we did a lot of that.
We did a lot of just following like the basics, like reach out, build a connection. As we got closer to the summit, it was, hey, do you want to jump on the waitlist and doing this thing, by the way, and I thought about you and would love to have you there, then it transitioned to register for the VIP day Summit, register for the summit, and then transition to Have you registered for the webinar on day three, or day four. So we really did keep a pretty close tabs on each one of these leads that we've had. And it was pretty casual, because at this point, we weren't selling them anything necessarily, we were just trying to get them onto my email list through the summit registration. So kind of to wrap that up. It was a lot of just cold outreach, as comfortable as that can sound. Because I needed to build this audience that I wanted to call in anyway. That's really the mentality that we went in with. from a tactical standpoint, we did like 30 minutes a day of cold outreach, five days a week. So that was, what two and a half hours a week on average of reaching out to people, we'd about week three of doing this, we started doing like 10 minutes of internal engagement of people we've already connected with to build that relationship, and then 20 minutes of getting more people into her list. And then as the summit started happening, we started tracking, do they apply for the scholarship? Do they buy the All Access Pass. And that kind of stuff definitely took a while I never figured out a way to automate that. But it was really important to me that we weren't pitching people that had already bought the All Access Pass, or that we knew, you know, the people that bought an all access pass for my course got a small discount towards my actual course. So we wanted to make sure that we were just being respectful and ethical and kind of what we were pushing to people and who we were talking to. And also making sure that we did our due diligence, the best we could of course, we made some mistakes where somebody was like, I'm already in the course. So we were like cool, at least you know, I do what I preach, like I practice what I preach. But it was really important to me that we kept like a really good tabs on everybody that we were connecting within the DMS.
Oh my gosh, this is so much good stuff. And I have a million questions. I'm gonna ask you. How many people would you say ended up on the lead list?
I think we had about 300. Wow. Well, towards the end, I jumped in because it got to a point where I was like, Okay, I've planned to the heck out of the summit. It's locked and loaded. It's ready to go. My summit assistant is taking over the rest. Now I can get into the DMS with my assistant, my other assistant, my DM assistant. And I can also take this on as well. So it was really fun. We were at about 300 which was crazy.
I love that because there's a point in Summit promotion. Usually for me it comes right in the middle where you're ready to go. And you're just kind of sitting there like okay, I'm my speaker is going to promote How do I get them to promote like you don't you feel like it's kind of out of your hands at that point. This is a perfect thing to do during that time. Like you can get in and really make a difference with things. So you had 300 people you were spending about 30 minutes per day on it. I love the breakdown also of like 10 minutes of following up with people and 20 minutes of new like new outreach. Did you were you following all those people as well?
Some of them, so I haven't really decided what I like best. So for the clients that I do lead generation for I tend to not follow the leads that I'm engaging with for them unless they're like really, really, really hot. And I flagged it separately, like, Hey, I followed this person, if they go cold I'll unfollow them out of respect for the clients that I'm doing lead generation for. For me, I followed a lot of them, but not all of them, I followed the ones that I was like, you're not just a good fit for the summit, but you were like an amazing fit for the course. I did follow people that engage regularly throughout the summit. And I did follow people that applied for the scholarship, because I really wanted to make sure that scholarship was for somebody that was going to use it. So it was kind of a way for me to know how active were they on different platforms.
Were you asking attendees for their Instagram handle when they're registered?
No, but I should have. We did a lot of just searching. We did a ton of just searching which definitely burned some time. But I don't know if you remember, I had like every tech issue under the planet with email registrations. So I'm sure I had some people that like fell through the cracks with that. I mean, I know I did. I was even finding them on day four and day five, and I'm still sure that there's some. No, in the future, I'll definitely ask for their Instagram handle.
Yeah, it's hard to find people based on email address, like when someone joins one of our programs, we do our best to go in and make sure they're not like, registered for our email list with another email address. So they don't keep getting pitches for the thing they just bought. And people are signing up with like five email addresses. I'm like, What are you doing? But like, that makes it hard for this kind of thing to.
Yeah, yeah, I definitely had some people that were in that boat, or were using like their education email address or something like that. So there were definitely people that it was hard to track down. But
How did when you were doing this follow up? Did you like have your lead list pulled up on your computer? And you were DMing? On your phone? Or what is your process look like?
Ooh, good questions. So yeah, I did everything from my phone, but in front of my computer. So I would have a lead list pulled up on one of my monitors. And as I be going through my Instagram, DMS or my Facebook, DMS, I just be like, okay, this person, find it on the lead list, see where the conversation kinda like left off. If I left off, the conversation was usually easy. It my assistant left off the conversation, I usually had to like read her notes on where we were, and then just respond from there. One of the things that I think was really helpful is inside of Instagram, and I actually never use this feature before the summit, because it just turned into such a volume situation is the primary and general tab in Instagram messages. So I was actually flagging people, like my personal friends were in primary General was all in, or the summit list was all in general. And any other leads that I had were all in general at that point. That made it really easy for days I was taking off. So like if I wasn't doing the lead generation on Saturday and Sunday, I'd like be able to leave that aside. And that was a nice boundary that I had in place that I really liked. So that was good. But it was definitely a phone to computer. I tried to do it on my iPad, it was just way too hard. So it just was on the computer.
Yeah. Okay, that's a cool little note on the process. Also, I love the little hack with the folders there because I like avoid my DMs at all costs on the weekends. Because like, we talked to a lot of people before especially they join the Accelerator, they have questions and whenever I just like have to avoid it at all costs on the weekend, because I don't want like my anxiety to spike, you know, based on different things. But, thats like, so smart and also easy for your assistant to know like, okay, is this person their friend? Or should I go answer this message or something like that?
Yeah, it was very interesting to be on the other side of it, because like I do lead generation for some clients here and there, where I'm doing like the same thing that I and my assistant doing. And it was interesting to be on the other side of that and really realizing the fear of her responding to one of my friends as me kind of like, Oh, like this is not cool, you know, so I had to like read a blacklist and the primary and general tab and I definitely there's definitely some growing pains internally for me with that whole process. But I would do it again in a heartbeat.
I love that something else that really stood out to me, as you were talking was you said you were going through and searching for people who offered VIP days and I was thinking how difficult something like that would be with a super general audience. Like if your audience was like business owners like, man. There's a lot of business owners out there.
Thers's yoga studio owners, there's social media managers, there's website designers, there's a candy shop down the street.
Right, right. Yeah. Okay, that's really cool. So tell us about the kinds of increased results you saw from doing all of that.
Ooh, so it was my first summit. So I don't necessarily know because it was my first summit. I hadn't done a summit like not doing that before. I think, result wise is hard, but I'd say I felt more confident because I felt like I really knew the people that were attending my summit. I felt like I knew their tone of voice and how they talked. And I knew some of their questions. And I feel like I knew them. Like, even though I had, I don't even remember how many registrants I had, that would have been a good number to pull up. Even though I had like, it was well over 1000, I think I was at like, I don't know, maybe 1500 registrants or something. 1600. I feel like I had a really good pulse on them. And I know, I didn't have a pulse on everybody, obviously, but from the lead generation that I done and what I had my assistant doing, we, I just really felt like I understood them. And that was like a result that couldn't be measured. I knew them. And I could talk in the Facebook group, like I knew them. And when I see them pop into my live videos, I can be like, Oh my gosh, Hey, Alex, like, I'm so happy to see you, how's your dog doing? Like, you know, it, just the community, I feel like was built way more authentically and engaging than I could have done without that. So I know the set of results. I'm sorry. I love results. But this is my first summit. So I really
I mean, for me, that is huge. Because of summit, I ran back in March for business, I don't run anymore, I just have been showing up and hosting a summit once per year, it was hard for me to show up in that group every day. Because I don't do anything for that audience anymore. I'm not really connected to the speakers anymore. And it was hard for me to get myself to show up and be able to act excited because I didn't know anybody. Like it makes such a difference when you can be like, Oh my gosh, look at all these familiar faces coming in, it is so much more fun and rewarding. And then you can show up with more energy, which makes it more fun for them. And they show up with more energy as well. So like, there's not that's not a number, but it's also a very big deal for a summit.
Definitely a big deal. So it felt like I was showing up for friends instead of like these people who didn't know me, even though a lot of them didn't know me. In the beginning of it obviously, by day four, they all knew me. And having like friends, so to speak in the audience was definitely like very, very helpful. Yeah,
Yeah. Okay, I love that. So all right, we have people listening, I'm sure to all different points of being familiar with selling the DMS, but what's the first step someone can take to get started with them selling and then maybe incorporating into their summit or a standalone launch whatever that looks like for them?
Yeah. So one of the very first things that I walk my students through when I do with my clients is articulate your offer, like how would you talk to me about your offer in the DMS. Now, I've seen a lot of really bad pitches, where somebody basically recites their sales page to me in the DMS or in Slack for me to like review for them and I'm like, cool. Thanks for regurgitating sales page information to me. When I say articulate your offer, what I'm really looking for is the name of the thing that you're selling, if it has a name, I know not everything does. And one to two sentences on what it is. And what it'll do for me, like super simple, like, it's a 20 page PDF that teaches you how to do X, Y, and Z, like super simple, but it should be transformation oriented, and then the features. And the features I even say are optional, I don't always encourage my students to share the features because some people aren't information seekers like that. And don't care, oh, it comes with 14 modules and three videos and whatever. And, you know, some people just don't care about that. So I don't always say include the features. But really, the first step is always articulate your offer. Then we can start kind of when we figure out a goal offer for just in general, what we're going to start selling those DMS around. And I usually recommend my students start with like one offer that they want to really figure out how to sell in the DMs. And then we can move in, do more like when you kind of figure out one, you can figure out all of them. So I'm like, let's pick one offer that we want to sell in the DMs and start there. So articulate your offer, figure out your audience for it. Hopefully you already know your audience for the offer. But if not, you know that's something that you need to figure out, figure out who they're engaging with who they're following who they're looking up to. So if it's a photography audience, they might be looking up to somebody like Jenna Kutcher, or they might be following I don't know, the BMW store in New York City, right? Like trying to think outside the box of who they could be following who they could be engaging with. likely they're not engaging with like Nikon or Sony, you know, really thinking like, who's teaching in the space, maybe even Jasmine Star like really thinking, Who are they following? And then looking in their comment section and just starting to figure out, okay, who is engaging with these target accounts? Are they my target audience, and then step one is adding them to a list so you don't forget them. And step two is actually slidding into their DMS.
You can slide into their DMS with something really easy. If you want like an easy strategy to watch their stories and respond to their stories to start the conversation. I do recommend giving them a follow so it doesn't come across like you're just there to sell. And then letting the conversation Evolve is really where I'm like, let's get started by just having DM conversations. Then eventually there comes a point where you have to like pivot and pitch. So you can't always talk about their dog and their Starbucks order, you have to kind of get to know their business. So if we stick with that photography example, let's say maybe you teach or do honey book, honey books, a CRM, right? Yeah, you do honey book for photographers, you'd want to know things like, do they have a system in place? How long have they been in business, so you kind of want to be qualifying this lead before you're like, hey, I can set up your whole CRM. So next spring, you don't have to scramble to book your fall weddings or whatever, like the big pain point is there. So that's really where it starts. And then they say yes or no. And you move forward with onboarding them. And another thing is making your offer really easy to buy on mobile. Cool. So what I do for a lot of things is I have like, a desktop sales page that I send an emails and stuff. And then in the DMS, I have a shorter sales page that is mobile, friendly mobile first, like I designed it mobile first. And just making it really easy for that client to either see the proposal, see the sales page, sign and get on boarded.
That was a real good tip. I've never even thought of that. Like the ways you can simplify your sales page for mobile. Oh, my gosh, so much good stuff. So many good starting points. Thank you. Thank you so much for sharing all of this so freely, like my wheels are turning. So I'm going to try to like focus and finish out this episode here. Before I go down the rabbit hole. Tell us a little bit about where people can go to learn more about you and what you offer. I know you have an awesome offer for us as well.
Yes. So I'm on all of the socials Victoria H Boyd, on Tik Tok, Instagram, Twitter, although I don't use Twitter. I'm on Facebook I Victoria Boyd as well. And you can find me on my website at Victoriahboyd.com. And I am giving you as my selling in the DMs playbook for free. I did not create a coupon code because I forgot but the coupon code will be in the show notes for you. So definitely check that out. It's normally a $37 offer that just went so well with this conversation. I figured you guys should just have it. Thank you. Thank you very much. Yes, we will include that in the show notes. You can go to summithosthangout.com/201 to grab that and thank you so much for being on Victoria.
Yay. Thank you so much for having me. And obviously letting me be a student of your program because I truly loved it changed my life and I can't wait to run my next summit. We have loved having you in there.
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Thank you so much everybody for tuning in for shownotes. The resources mentioned a link to Victoria's playbook and a coupon code head to summithosthangout.com/201. In the next episode, we'll be chatting about why your offer should really be proven before you try to launch it with a summit so be sure to stay tuned for that. Now go in and take action to plan strategize and launch your high converting virtual summit.
