Yeah. So one of the very first things that I walk my students through when I do with my clients is articulate your offer, like how would you talk to me about your offer in the DMS. Now, I've seen a lot of really bad pitches, where somebody basically recites their sales page to me in the DMS or in Slack for me to like review for them and I'm like, cool. Thanks for regurgitating sales page information to me. When I say articulate your offer, what I'm really looking for is the name of the thing that you're selling, if it has a name, I know not everything does. And one to two sentences on what it is. And what it'll do for me, like super simple, like, it's a 20 page PDF that teaches you how to do X, Y, and Z, like super simple, but it should be transformation oriented, and then the features. And the features I even say are optional, I don't always encourage my students to share the features because some people aren't information seekers like that. And don't care, oh, it comes with 14 modules and three videos and whatever. And, you know, some people just don't care about that. So I don't always say include the features. But really, the first step is always articulate your offer. Then we can start kind of when we figure out a goal offer for just in general, what we're going to start selling those DMS around. And I usually recommend my students start with like one offer that they want to really figure out how to sell in the DMs. And then we can move in, do more like when you kind of figure out one, you can figure out all of them. So I'm like, let's pick one offer that we want to sell in the DMs and start there. So articulate your offer, figure out your audience for it. Hopefully you already know your audience for the offer. But if not, you know that's something that you need to figure out, figure out who they're engaging with who they're following who they're looking up to. So if it's a photography audience, they might be looking up to somebody like Jenna Kutcher, or they might be following I don't know, the BMW store in New York City, right? Like trying to think outside the box of who they could be following who they could be engaging with. likely they're not engaging with like Nikon or Sony, you know, really thinking like, who's teaching in the space, maybe even Jasmine Star like really thinking, Who are they following? And then looking in their comment section and just starting to figure out, okay, who is engaging with these target accounts? Are they my target audience, and then step one is adding them to a list so you don't forget them. And step two is actually slidding into their DMS.