Hey, hey, welcome to the Summit Host Hangout Podcast where you'll learn how to host a high converting virtual summit that leads to your biggest signature offer launch yet. I'm your host, Krista from Summit in a Box. And today in Episode 242, we are rounding out our series for those of you who are a bit newer to business, and wondering whether virtual summits can work for you. So we are wrapping things up with a special guest who has so much good stuff to share. And while we're going to focus on her perspective on harnessing virtual summits, as a way to build your own table in this online business space and becoming a thought leader, we've got a couple other topics that I also just have to ask her about things like hosting summits with ADHD and also the mindset of being seen and energetics of holding space for a larger audience, which is her area of expertise. And we definitely miss out if we didn't hit on that. So to give you some background information on our guests, she is a transformational business coach and the founder of the aligned presence coaching program, where she empowers business owners who want more visibility, but have that fear of being seen to become their true selves online by hearing unresolved visibility issues and oh my goodness, do we need that when it comes to virtual assignment. So this is going to be so great. Without further ado, let's dive in and talk with Lucia Doynel. Thank you so much for being here this year.
Thank you, Krista. And great pronunciation of my name.
It's like knocked out of the park. I love this intro. Yes. I don't think I've ever been introduced this. Well,
I'm so glad I'm so glad. Oh, my goodness. So let's see here. Before we dive into all of our goodness, just tell everybody a little bit more about you and your business.
So my business started and transitioned and was iterated a few times. And I think that the core of it has always been that kind of like overcoming that fear of being seen. And I kind of like tackled it from different perspectives, first with videography and photography. And then after covid, I had to pivot with self photography, selfie geography, for your business, and ultimately, just arriving to the mindset aspect of it. I think it's a little bit more than just mindset is like a deep healing work of the emotional baggage of being seen. That's how I see it.
Seriously, and I've actually never heard someone speak to it. Like to that deeper level of it. A lot of times people are like, just get over it. It's fine. Just practice only better. And this is the first time I've heard someone say that. And it's like, oh, wow, that hits that hits hard. That's an actual thing.
Yeah, actually, I give the opposite advice. Yeah. Like I just say, don't push yourself, that's only gonna make you get into this cycle of showing up forcefully, and then giving up on showing up for a few weeks or longer depending on how hard that is for you. And then once you connect back to your purpose, you're like, Okay, I need to go again, I need to go here and and you go again, and you make this huge push. And then again, you feel burned out by the experience, and then you withdraw. So it's not something that you can build consistently, it becomes something that you dread.
Yes. Oh, my goodness. Okay. We definitely need to get in to more of that in this episode. Before we do that, I want everyone to hear a little bit about your summit first, because you've hosted summits before. Tell us a little about it. Was your event, like around this topic of being seen?
Yeah. Okay. So I first thought like a summit would be a great way to just get leads for my online course. Which was, and because at the time I was doing JVs, I was doing ads, I was doing all these like visibility, collaborations and strategies for marketing to basically to sell the course. And I felt like, Wow, if I can just have like this one event, that I can just grab all my collaborations together, and then that will be much better because of the time I had a lot of, and I bet like a lot of people feel this way, too, is like I had a lot of authority as a done for you provider. But I didn't have any of that authority that I have in my local community. I didn't have that online, I would reach out to people to collaborate or to do things. And it was really hard. It was a very big push for a very slow, yes, like very low amount of VSS. And obviously at the time, because I was kind of like in that smaller growth, I guess, like rank of the online authority. They probably didn't really know how good it would be to collaborate, right or good for their people or their you know, how can they trust me, right? And so it really felt like a process of like, I need to keep on begging for a seat at the table, which that's what it felt like also, like I'm Latina, I'm ADHD. I have an accent. I live in the States. It's a whole thing, right? It's like you have to like this kind of like vibe, right? And so like If you're not into any of that, then yeah, it's probably not going to buy with you. And so I was like, No, I'm just gonna build my own table. I'm just gonna pull it together. And this is so funny. So I first did it as a one day event. And I only invited people I knew to speak.
You guys could see how she's looking at me.
Which is a big Krista No, no.
Like one of my cats after they go destroy something, and then you walk in the room?
Yes, absolutely. And I had, I think I may have heard about you maybe watch one of your webinars. And I thought like, I can definitely do this, I want to do it my way. I had no sales. Also, I didn't offer an access pass. And I think my summit was a bit too general. It wasn't like as honed in as, as I could have been. But I did have a good amount of leads. So I had a lot of leads that came up from that. So I was able to nurture them later. But in the event of things like it was a big thing. I know, it was a good event, because I feel like I got like so many leads, but it wasn't a full picture. And I joined Summit in a Box. And I was like yeah, of course I need this.
This investment is paying for itself just by like that mistake that I did. It's like paying and retrospection, you know kind of thing. So I came into Summit in a Box with like, such a great clarity of what I wanted to achieve. So next level. And once I got in and I saw like how easy you make it, I cried a bit because I was so humbled by the level of service that you provide. In your program. I don't think I've seen anyone and I love online courses. By the way, I haven't seen anyone build a course like you have. And also, as someone with ADHD, it just made it so easy for me to feel like I wasn't getting stuck. But what I'm saying is that I never felt stuck. I never felt like I didn't have the information, the motivation or the implementation to do whatever was next. And truly what only it's left is the mindset aspect of putting yourself out there. Right.
So one of the things that I did in my second summit, which was like my first one with Summit in a Box was, I really want it to create an experience where people have my same values in terms of content creation. And so as you know that there's a lot of people out there that that just say, fake it till you make it push yourself harder, you just need to go do it just rip off the band aid. And that's not my approach, my approach is a lot more gentler than that is just like, lean into it, feel it out. If there's like a fear that's coming up, is it truly from feeling that that stuff is out of alignment? Or is it just like an unresolved issue, you know, kind of like is this something that we need to heal, or this is something that is probably not aligned with you, which is a very two different kinds of decision making. And so I think that when we take aligned action, it's a lot stronger, the results are much better, because it is completely aligned with what you're doing with who you are. And all of these beautiful things that come from enterpreneurship from falling your path. But one of the things that I had to deal with my own mindset around hosting my second summit was reaching out to people I didn't know to be speakers. And to my surprise, it's a lot easier to get speakers than then to be a JV partner in other people's audiences.
And through that summit, like I had a high conversion like opt in page for it. I also had like a high converting, like all access pass compared to whatever I have done before. So I knew that my topic is niche. So like, are the things that I've seen into the trends of what I've done before. Like, I was like, Oh my God, this could be its own business model. Like I could just probably if I wanted to just like have a summit business model. And that's it. I'd only do summits and like launch through summits. Anyway, I was thinking about, like how it felt like, I was able to bring this beautiful, amazing people together to talk about a topic that I am a nerd about and that I got to really geek out with. And it was great because I got the experience of not only help myself with my, you know, selling my offers, but to help them with their offers and all that. So one of the things that I've noticed is like about building my own table, which I wasn't expecting was that I inherently started becoming a thought leader. It really started shifting how I see everything that I create one thing that about becoming like a thought leader, which is like something that I'm growing into, I feel like if you feel like those tingling sensations are like just like oh, this makes me huh I'm nervous, then it's like something that you're probably like your soul wants to expand into. So when when my clients set that as like I'm expanding into it is out of my comfort zone. But do you know what owning it and like the process of owning that would allows yourself to become that kind of like true and apologetic self online. Because you're always going to be growing into that whatever that next level is.
you kind of told us throughout this, and we talked on a different call about your son and having a part to play and you're growing and expanding into the role you're in now with helping a lot of people on a deep level very confidently. And I guess I can't speak to like, what your confidence was before. But like you said, you were, you were like, in a place where you were to use keep using the table analogy, you were like, begging for a seat at these other tables and getting turned down, you're like, Okay, time for me to build mine, and you went for it. And I can just see here, like how much that has grown your confidence. And I'm curious to hear from you, what you feel, building your table through a summit and becoming a thought leader through that event has meant for you longer term,
You know, what's interesting is that people started reaching out to me to speak at their own events. Memberships are one of my favorites is a nonprofit that does ME and to raise awareness for like me, and long COVID. And just like basically like fatigue syndrome, it was interesting, because they were doing a campaign. And they reached out to me because they wanted me to teach their community how to take photos, at home from bed, if they have to, that they felt good in it. So they could engage in the campaign and post something about their their own experience with me, among COVID, I let that workshop and obviously I made it specific to their experience and what they were going through I added layers that would really help them to ease up you know, because I again, like I'm not about working harder, I'm about working, working easier and with yourself instead of against yourself. And so one of the students, they she didn't even come live, she watched the replay, she created seven days of self portraits with me, which were so like, breathtaking. And I think there's like something to say about like, being reached out for my expertise, being able to give that and seeing the results. Like it's a very tangible product. Like you can see the results of the that experience online. Like it's really interesting how it really evolved in a thing of like being recognized as an authority and dystopic and like, Hey, can temperatures that share your opinion about this?
Yeah, the the fact that you show up as a leader in a summit and you're leading all of these other experts, with your topic, whatever it is like that, as long as it's done, well, kind of automatically helps your authority get boosted in other people's eyes, and you will be presented with opportunities, whether it's people who said no to your first summit coming back and being like, actually, I'd love to speak at your next one, where people reaching out to you to speak at their events or situations like this, which is such an incredible, unique example. And I've heard of stuff like this from all kinds of people where it's like the dream opportunity for their industry comes to them because of hosting this summit that has such a wide reach. And you're like, you know, collaborating with all of these people who are known as experts. So I love that example. You were talking about earlier, like how expensive stuff like this can be unless you do it the wrong way. And then it's the opposite of that. And I know that something that holds people back from hosting a summit, especially if they're newer, especially if they're still feeling like they're begging for a seat at the table, is the fact that when you do something like this, you will be seen, you absolutely will be seen in that can be intimidating. But I know what's your area of expertise. So I was wondering if you would speak to that for us a little bit,
I would say that the inclination that you have towards hosting a summit, if it's coming from a place of, oh, this would be so expensive, then I would argue that you need to lean into it. And when this kind of like feeling of fear of being seen comes up for you, you need to address it. So it's not about hiding it under the carpet. It's not about pushing it down. It's not about like, Well, I'm just gonna get over this. I just need to do it. It's about staying with that feeling, exploring where it's coming from. And being very gentle with yourself. Like I'm a big believer that compassionate self forgiveness. It is the healing balm for healing your unresolved disability issues and your fear of being seen. And I think that self forgiveness is thrown around a lot. And I think not a lot of people know how to actually do it because it requires a level of patience with yourself and self awareness. and knowing where this shame is coming from, or from which experience it stemmed from, what assumptions did you make about yourself in that time, like that one of exercise that I do a lot is like, also like with healing your inner child, but like, if you were to go inside yourself and just like sit with that fear that or like where that fear you think it's coming from of being seen.
And you can check in with yourself, like, close your eyes for a second, like, how old were you. And you're probably gonna get like, I was 10. I don't even know what that memory is. But like, I know that that's a 10 year old memory. And the reason that happens is because time does not heal anything, they just become unresolved disability issues that you created coping mechanisms for, and you just kept walking on life, because you needed what you needed to do to survive. And that is okay. And if you want to step to that next level of alignment with yourself, you need to kind of do some work, you know, like the pebble in the shoe analogy, like, if you have a pebble in the shoe, it's gonna hurt you for a little bit and a lot in the beginning. But then if you just keep on walking, you're just going to create a callus for it. So that's what unresolved disability issues are. So you basically have this rock ingrained in your shoe in your toe or something your your feet, and you're trying to literally surgically remove it to throw a summit. So it's like an unresolved issue, right? There's so many ways that you can go about it, you can keep on like hurting a little bit more and just pushing through, which actually would make you a lot more hurt. Or you can gently remove it.
Take your time to remove it intentionally let it heal. And then you can run a marathon because you don't comes back to how are we seeing ourselves like what think about like, oh, I have the judgment. And this is like very kind of like the first layer, oh, people will judge me. I have this fear that people will judge me. Well, what people when you realize that your mother will judge you. But the way that you think your mother will judge you is the way you feel like about yourself that you are judging yourself through your mother's lens in this example, then you you have something to work on. Oh, that is the key. That's the thing that needs your forgiveness, right. And at heart, we all want to be seen, we all want to be heard. We all want that safe space to be. And if there was any time that you didn't feel safe being seen being heard, taking up space, then this come up.
So it's a very universal experience, because it is so ingrained in the human growth experience. I think that because I do self portraiture, one of my biggest issues was my body image. First of all, Argentina is a very fat phobic society. It's awful. That said, if my dad's listen to this podcast, he is too. She is oh my god, he tortured me. He turgid me my whole life about losing weight. I look at my photos, Krista. I don't know what he was seeing. Because all I see is this beautiful girl perfect just the way she is. But for my dad that wasn't skinny enough for Argentinian standards. Anyway, that's to say that a couple of years ago, and I've worked through these so much, I was resisting taking photos for my Summit. To promote my summit, I wanted to create a few little brand photos for myself self portraiture, because this is what I teach. So I'm like showing you how it's done too.
And this is something that I actually do a lot. I do a lot of self portraiture, self videos, because I believe that we all have the skills to create our own content and feel amazing doing it. And I was procrastinating. procrastinating procrastinating. And I was like, Huh, why am I procrastinating this. And I was like, Oh, I gained some weight through COVID. And I was feeling like I wasn't skinny enough to be in photos because photos feel so permanent. Right? And I had to forgive myself again. It was like a sneaky, it was so sneaky because I've worked through this so much my entire life, especially like in my late 20s In my early 30s. Like this is something that I've worked consistently to heal because I believe I'm worthy of being seen no matter what my weight is right in my heart. But sometimes that inner critic that little like ego voice gets in and it's sneaky. So you have to be very quiet. You have to be very, you have to pay attention. A lot of the times we procrastinate things that we have judgments around like I'm not good enough at Tech. Nobody is we all learn. We all can Google something and learn step by step. We'll have to just learn it first in order to be able to do it. Nobody is Foreign learning how to do tech would just learn either faster or slower, but you're old, we're all learning, you know. So it's kind of like that it's a very beautiful thing, when you can actually work through your lens as an intrapreneur, from the perspective that nothing can stop you, like, even when you have challenges, nothing can stop you, all you need to do is just slow down a bit, deal with it, and then just keep on going from an expense. Perspective. Yeah,
I love that. And like, I've definitely been guilty in the past, not necessarily of like telling people, I'll just push through it, ignore that. But I tell them, like, for me, it was practice I just practiced, you know, but I don't know that I had, like, trauma type situations that I was working towards it was I needed to learn how to do it, where I think for a lot of people, especially people who are maybe older than I was, when I was first starting out, like very early 20s, you've had more more time to maybe get over those fears of actually speaking to people, it's deeper rooted things, and you're still feeling that. So I'm glad that you're you're bringing that to the surface here. And like, I know, you have a whole program and everything around this. So it's not something you can like condense down. But like, it sounds like the first step you would recommend someone takes is like, when when you notice these feelings, sit with it and figure out where the route is. And only then can you take steps forward from there. Is that right?
Well, here's the thing. So like, mindset is great, mindset work is great. But it only works when you truly emotionally release the thing that is holding you hostage at that mindset, right? So one thing that I would suggest if I would give you a step by step I would first journal or like, process it right process out, like what am I feeling? What am I thinking, if you you don't even have to read it that just get it out of your head and I'd have your body and just write it all out. Or go for a run like exercise also is a great way to move energy, but like to kind of like get clarity. So sometimes writing it out as a journal poem, like what am I feeling what's going on? I've dressed to the lower levels, or like the lower layers of the why.
So I would ask myself, why until I get to the heart of it. I'm feeling this way why? It's such such a simple front, but it works. If you're doing it on your own. Like why? Well, because of this, isn't that why? Oh, because this? Okay, you arriving to the heart of it once you know what's going on? Like, why I don't want to take photos. Why? Oh, because I'm procrastinating. Why? Because I gain weight over COVID. Why? Because if people see my current weight, they're gonna judge me why? Because being fired is unlovable. Oh, now we're getting somewhere. Right?
That was my journey with that experience, specifically. And it can be like this, that took me five minutes to heal that I took my photos that week. But once I realized what was holding me down from taking that step, once you know, okay, the judgment is I'm unlovable, or like, whatever my weight is, is unlovable, you can move into self forgiveness. So self forgiveness. If you've never done self forgiveness, we can do it together. But basically is like you can even close your eyes or keep them open just like center yourself in your heart, you can put a hand in your belly that helps you when in your heart, if that helps you. And truly is I forgive myself for judging myself for buying into the misbelief that I am unlovable. So you're truly just forgiving the belief, right? The limiting belief.
And so I forgive myself for judging myself as unlovable is really how you start. And you can do many iterations of all the judgments that came up, I forgive myself for judging myself for buying into the misbelief that I need to be perfect in order to show up it goes on. And So forgiveness is one thing that you have to try. It's like a key, you know, you try different combinations until one unlocks. So keep going until you feel that release, kind of like have you ever seen a horse, take a deep breath and just be like, it's like a release. It's kind of like that. So forgiveness can have that effect when it's done. You know, when you find the key to that judgment. And so healing, that you can move into a place of acceptance, understanding, cooperation, even enthusiasm to take the next step. Right. So these are very spiritual principles, but they're also very practical. So think about what is the real truth. The truth is that I am lovable no matter why, no matter what my weight is, right? The truth is, I deserve to be seen no matter what my weight is, so you can create a new affirmation or a new way of thinking. I call this inside Miko. To program the aligned reframe, because I don't believe you can truly get to that point in mindset without doing the healing work. So you have to do the healing work in order to get to the new mindset belief that is serving one, right? Something that is like a positive direction into where you want to move. And then from that perspective, what are the next actions that you would take that are in alignment with that new belief? What is it that you want to create? I know that you make people make videos for the landing page and for the, for the sales page. And like, summits are usually videos, but you can also make it into like, into an audio Summit. I've seen that too, which is also being heard, right? So all of these tools will help you along the way. You can skip to this part if you want to next time and just do that exercise with me. And just use it as a tool to keep on going. Because you have so much to give.
Absolutely, absolutely. I'm thinking of all the supplements out there that came from people who were dealing with these things that a lot of people just push through, right without stopping to do that healing work. But beautiful things happen. Like both in your own business, like you were talking about earlier with how it's expanded you, but also for the people involved. Like, I feel like it's impossible to understand the true impact that an event like that is going to have until you actually do it. But yeah, it's a beautiful thing. And it opens lots of doors. So it's worth. I mean, there are I'm sure so many benefits of doing that work. But you like even in the summit context, like it's more worth it than you think it's not just so you can make the video for the registration page, it goes so much further than that. So
absolutely, I remember it like doing less is more so like, the more you slow down to do this kind of work, the more you're gonna get creative ideas are more aligned with your purpose and with your future self like wants from you, in a way, like what's pulling you forward. I literally took a 10 minute meditation the other day. And through that meditation, I got like a download for an email to write to my audience. I got more signups from that email for my webinar than any of the other emails I wrote. I repurpose that into social media posts, I then made ads into it to drive people like I 10x my leads from just that one time that meditation. So I think there's like the concept of grace. I don't know if people relate to that. But like grace means it will be done. It will be done for you in a way. But you have to play your part.
Oh man. There's a lot of good stuff to think about and dive into and reflect on in this episode. So thank you so much for sharing with us as freely as you did and giving people a lot of next steps and guidance for for the first stages of healing. I also know you have all kinds of like offers and resources to help people take that even further. So can you tell us a little bit about where people can go to learn more about you and what you offer?
Yes, so if you feel like you want to try out what this can feel like for you I do offer a one on one coaching call complimentary for people that apply to work with me even like no strings attached so you can literally like get that experience of what healing your unresolved visibility issues is and maybe even what they are and just just even like that like complimentary session is like a 3x in your visibility path because like it just propels you into so much quickness and that you can get at Lucia doinel.com/aligned presents and then I have a new free training that you can totally watch on demand, which is how to become your true unapologetic self online is Luciadoinel.com/aligned.training.
Perfect, amazing that sounds like really great first steps. Thank you for sharing that as well put them in the show notes for everyone to see again. Thank you so much for being here. Thank you for sharing everything that you did and everybody thank you so much for tuning in for shownotes and resources and links to all of looses resources and offers head to summit host hangout.com/two for two. Now go out and take action to plan, strategize and launch your high converting virtual Summit.