So I think a couple of things come to mind for me around campaigns in particular, and you know, I often I joke often that I run my life like a campaign because I grew up in the business backwards, right? I have inherent like sense of urgency and creating, you know, just running my life in that way but I I think for me campaign is a verb. And so, you know, you create a campaign around a moment, a sense of of an issue or a moment of urgency in your organization. And it is an invitation to the people that support you to step up and do more. So at its very core, that, to me is what a campaign is, and I don't think that will change COVID recession, or evermore I think the way people are approaching campaigns right now, I think the name of the game is people have to be organizations need to be very careful. And this is where the date, knowing your data and knowing your file and knowing who's engaging with you how and why the depth of relationship that you have with the people that are supporting your organization, and how that looks and the insights you have on your file should be at the fore of making decisions about campaigning right now. And I think it comes back to innovation, it comes back to, you know, modern fundraising and marketing and really understanding, you know, what do we have now, that and what does that look like? What do we want to do? And how do we talk about that? And, and so I think that campaigns in and of themselves, you know, the old the university model is they're always in a campaign, and it's five years, and they roll together. And I think major gifts initiatives might bubble up more to the fore as opposed to comprehensive campaigns, as we look at the next couple of years around particular initiatives. I would argue that organizations that are issue relevant right now will have an easier time, campaigning as it were, whether it's refugee resettlement, whether it's food, access to health care, after what we've seen through COVID, I think those organizations have a leg up in terms of talking about issues and making a real rallying cry about why there need to be additional resources in a bigger way focused at that. And I think organizations perhaps that are not necessarily issue or like timely, right now, I mean, which is not to say that a museum isn't timely, like arts and culture is very important to our communities, and to the fabric of who we are as a country in particular. But I think people will struggle as they look at the economy, and they make choices about where they're going to lend their support. And so I think it's incumbent upon the organizations to really understand who's in their universe and who's supporting them, to really take a look at prioritizing the things that the work that they're doing that's mission centric, and to really tell those stories in meaningful ways and bring people closer to them. And to support those initiatives in a campaign motion. That might not be called, you know, the today's children tomorrow's leaders campaign, it might be, you know, an initiative around access to food, or it might be an initiative around access to the arts and culture and music as so here's, here's a great example, or how I would position this, like were I to be asked by an arts organization, how to talk about funding for a particular project, as we look at budgets, and we look at a recession. And as cuts are made in schools, around arts, I mean, my kids school cut out their art program last year, because they just couldn't afford it is that a gap that a museum or an arts organization could fill that's community based that people could really get behind? Because art and art and music is really important to our children's whole development. So that's just like a that's a back of the napkin example. And that could be not necessarily a $50 million dollar campaign, but it could be a really beautiful, you know, $10 million effort to support a school district in a particular community. It's local, and people could realize and see the impact and it would beautify, you know, a school district in a town like mine, for example.