all knew each other from school. We had nothing to do. So we sat in a telegram group, we're all basically furloughed or unemployed or underemployed because, you know, Elton John wasn't really touring. We started kicking around ideas and we start off making jam. We went from normal jam to extreme jam quite quickly. We're like, you know, why isn't pineapple jam wasn't a banana jam and like, Jordans not one to ever put anything down. So he picked it up. And he was like, we know, this is wonderful Mexican drink you make with fermented pineapple skin. So I'm gonna try that he got into fermenting. And then at the same time, we're sending each other beer boxes and half of us have got kids. So you know, you can't have a 9% coffee stout in the afternoon, because that ruins your evening. So we tried non alcoholic beers. And we were like, most of these are pretty terrible. So we found one that was good. And we contacted a brewery called northern monk. And we said your beer is great. How do we do this? And they asked Jordan what kit he was using, and he sent back a picture of a damage on in like a rural container in Wales. And they were like, you're an idiot. Come, come, come visit us. We'll have a chat. So he went there. Now we did some of our first brews with them. So with very different to a lot of breweries in UK, I took a class on leadership and politics at Harvard. And I had two teachers. One professor worked both Obama campaigns and one worked on Mitt Romney's campaign. And they basically distilled in us this idea that decentralisation is incredibly powerful. There are like a Bama decentralised power out so like groups of kids in Florida could start running their own campaigns. Donald Trump decentralised a lot of power so he owned that thing, but it was kind of spider and starfish style at once you decentralised power, you can't bring it back. So you know, his followers went a bit off the corner of the map, and there was nothing he could do. But then you get to companies that people like Wikipedia, Uber, they basically decentralised power, lower barriers and let people get in and we were like, Well, why don't we have a decentralised brewery none of us wants to do as a full time job. We don't want to own a brewery. We don't want to deal with logistics and have vans and kettles and all that boring stuff. You haven't say a company so we'll put a grand in hand Jordan learn how to brew. So we know we have to make our own products but we outsourced actual production to Northern monk and we became a phantom brewery. We don't own our own one. We've brewed in London we currently brew in Aberdeen in the UK with fierce we've brewed in Croatia, we've got a site in Chicago now that Jordan's over Milwaukee in a week or so as time setting up brewing there and it's grown. The most unusual part of the story is that we are completely independent. We've brought in no external money today. We started off with 5000 pounds, no outside investment, and we've grown the business to I think seven half million valuation now. And yeah, we we've had listings and supermarkets. I got us a collaboration with Crystal Palace last January. It's the first time our Premier League club had a dry January partner. We've made so many friends along the way. So we the brand is essentially built around community. And whereas a lot of people go like Oh, you know, beer drinkers are an interesting bunch, particularly craft beer drinkers. Like we've had an amount of negativity in the early days, and we just want them over. Because when people would say like, oh, you know, it's rubbish, you know, as the point having alcohol free beer, we reply, and we'd laugh at them. And be like, we know if you're gonna go down that route. Why aren't you drinking Sherry Now like garden? Right? Well, why don't you go get a two pound bottle of sherry and then distil it. So it's just getting the vodka? What's the point in drinking anything other than cleaning spirits? And they'll be like, Oh, okay. Right. Sorry. And we've, we've had breweries that laughed at us initially. And they became that