So I'm going to talk about the next section. My name is Michelle Ma, I'm a news editor that I work, alongside Ellie and Kim and Emily on a lot of our new franchises, including the WSJ Jobs Summit, Women in the Workplace, live Q&A's. You know, one thing that we also want to do beyond what Ellie mentioned which was expanding into new formats that can better entertain and serve audiences, we also wanted to think about what subjects, what topics are really top of mind for audiences right now and also for new audiences that we haven't hit. So what does that mean? That means service journalism that responds really quickly to the moment, and, you know, during the pandemic something that was really top of mind for us was there just the record high jobless rates, you know, millions laid off, millions furloughed. And what we were thinking at that time was, you know, what can the Wall Street Journal do? Who's hurting? Who's impacted? How can we serve them with our content, our expertise? You know we already cover a lot of the topics that are related to the job search, throughout our news coverage, but how do we make that, you know, more servicey and also more interactive since that's something that we can really do with live journalism in a way that we can't really do with the rest of our platforms. So, you know, our news coverage tended to describe you know what was happening during the pandemic, the jobless rates, the layoffs, you know the situations around working parents being impacted by lack of caregiving for example, but you know there wasn't so much around what to do if you're that person in that position. And you know I also run a portion of our coverage, which is around live Q&A's and which I'll talk about in a second but one of our live, we had a couple of live Q&A's that were about small business owners impacted by the pandemic and, you know, it was an enormous response to those live Q&A's. So many questions that came up around what to do in terms of applying for PPP loans etc and I think it really made us realize well you know we could do something similar for job seekers, because there's so many questions right now around how to get a job in this really great time of crisis. So what we did is we set up this event that was really focused on audience interaction and answering those questions directly in a service oriented way. So that meant workshops, town halls, networking opportunities. You know, we wanted this to be a real service to our readers and to new audiences that we hadn't reached so it was a completely free event. I think we received almost 10,000 registrations for our first edition of the summit. And while Wall Street Journal reporters and editors were obviously driving the show and moderating most of these sessions, there was a really huge emphasis on direct audience interaction, and what was great was so much of the content that came out of that event is content that actually lives on and is really evergreen. You know, so I think it kind of showed to us that when you're meeting audience needs and you're meeting the needs of your readers, you're also kind of serving news objectives at the same time. So you know a lot of our video clips from the summit, we repackage them in a hub on Apple News and which ended up generating over a million views, and continue to generate views because this is advice that is just always relevant no matter what stage of the job search you're in now, you know things like how to craft a resume, how to negotiate an offer, you know, our biggest moment at the last job summit was when Jerome Powell, the Fed Chairman came to speak, and he really came because he wanted to talk to audiences about what the economic outlook meant for job seekers, but we were also able to use that as an opportunity to ask him about issues that were really top of mind for us news wise, you know, like whether the central bank would be making any moves in terms of stemming a recent rise in Treasury yields and, you know his remarks were really market moving and other outlets subsequently reported on that so I think it really showed for us that when you're doing things that audiences need and audiences want, you're also serving your news objectives at the same time. Another example of kind of trying to meet our audiences where they were at was what we did with our Women in the Workplace series during the pandemic. You know, Women in the Workplace was primarily for us for a long time, a once a year forum, gala, you know, kind of a sort of cocktail attire evening where people had dinner and you know, it was, it was a once a year gathering for our community but we really wanted to make sure we were keeping those community members engaged during this time, even though we couldn't meet with them in person. So what we ended up doing, we expanded it to a monthly series. And we also wanted to kind of keep them engaged topically too so while Women in the Workplace has always been traditionally focused on equity and advancement in the corporate sphere, we thought about and we really expanded into other topic areas that we felt the Women in the Workplace community really wanted to hear from us on and you know that included everything from investing to personal finance to not only looking into the gender dynamics at work but race. And those were hugely popular so unlike the Job Summit, you know, that was targeting a whole new audience, this was really a case study for us and how to kind of keep and build an existing audience, and keeping them engaged, while we couldn't come together. And what that meant for us is, we'd really experimented with a lot of different things with the Women in the Workplace audience. One thing we did was a Slack channel we kind of created a Slack community for everyone to keep in touch and online and you know, network and exchange details and share information and another thing we really did is during the actual events themselves, we really tried again, like we did with the Job Summit and like Ellie's mentioned with the other events that we've done like festival, we've really tried to integrate the audience and so we really focused on breakout sessions after the mainstage panels and things like that where everyone's on Zoom, you can really learn from everyone, not just the the speakers that we invited but from the actual members of the community themselves who are, in this case you know, oftentimes really high level leaders within their own industries within their own companies who have done some experimenting in terms of workplace flexibility and, you know, things that they've tried that other people can try out and say you know and they give each other honest advice and feedback and we also get to learn from them as journalists, which I think is something that's really special about live journalism is that you really get to know your audience in a way that you don't really get to with other formats, and you can, I have heard many of our reporters and editors who moderate our events say that oh actually I got an idea for a story or I didn't realize that this is something that so many people were curious about until I heard from them in one of our live events, so that's something that Women has really shown us this year. And then the last thing that I wanted to mention is just our live Q&A, which is a new tool that we've also implemented during this past year. They're basically live videos featuring WSJ journalists and sometimes newest newsmakers that on the right side of the screen have a moderated stream of live questions submitted by our readers. And this was really our way of creating a sense of community and loyalty by bringing our reporting closer to our audiences so giving them again, a chance to tell us questions, tell their own stories, give us ideas. And you know, we do several different things. We do a lot of service journalism as well, you know, we had a whole Q&A on what to know about the COVID vaccines, managing a small business in a crisis like I mentioned before, navigating childcare and schools reopening. But we've also done, and this is another tool that's been really great for breaking news so that since these events are so much easier to produce than our other series like the Future of Everything Festival, we can do these really quickly so we've done ones on you know, the Texas power outages for example, the day after the election we did we did a recap. We've done really, really successful ones on markets related use like Gamestop when that happened, so people really turn to these as a way of okay, what should I make of this thing that's happening right now and what can I learn from a Wall Street Journal journalist who's literally reporting on it right now and it's also kind of a window into how we do our reporting, which I think sometimes can be really valuable for people who don't know the work that goes into this. And then I think I'm gonna let my colleague Emily now talk about video.