tools out there that you can use, but I, over the past probably six months, have been playing quite a bit with chat GPT, and the thing that I do is. Is upload all of my own content. So I will upload the book that we wrote. I have it scan my social media. I have it if I create a training, I create PDFs and have it upload my slides. So I'm constantly feeding information of my voice, of things that I have created, and then I will say, so, for example, if I created a training, I'll upload that specific training the slides and say, create, use this PDF to create 10 social media captions to promote this specific training. Okay, so if in Spa, if we're looking at a particular treatment, maybe you have a signature treatment that you've put together, you want to list out all the benefits. You want to list out what it does for the patient or the client you want to talk about how it's positioned, give chat all of that information, help it to learn your voice, upload your brand style guide. There's lots of things that you can do. And also make sure that you're asking it to either only use that information or provide sources from where it's gathering its information. Okay, that's an important piece. The biggest hesitation I've always had with chat is copyright infringement, which is a big deal, and we want to know where we're sourcing information. There's a lot of things on the internet that you know maybe you wouldn't be the best source. I want to make sure that I'm, if I am getting something from a source, that it is a valid one. Okay, so your social media, your blog post, these can all be things that can be that maybe you've been spending hours on this. This can take you an hour to do the entire month. So it's something with the help and support of chat GPT, chat can now also create images. So Canva even has its own AI kind of incorporated within there. So there's a lot that we can do to develop this content in a much faster way. You can also, if you do have a brand style guide, or if you've created a mission or vision statement, if you have an ideal client avatar, you can feed all of that in and say, Can you tighten up my messaging to really speak directly to this person. You also can use chat for SOPs. A lot of people that come into our world, they are, you know, dead set to say, I'm ready to run a systems based business. I want to, they'll, they'll usually say, I want to spend all of q2 getting all of my systems done, and then we have to have a conversation and say, you know, this is not something that is done in one quarter. It is a ongoing lifetime process. But you can get started and chat can make it really, really easy for you. So with softwares like loom, or even softwares like otter.ai you get the transcription. And so all you have to do is film the loom, and which I think is the easiest way you take that transcription, feed it into chat GPT and say, turn this into step by step instructions, and so you can get all of those loom videos that you filmed. Instead of having a virtual assistant do it, you can have chat do it. There's so many more things you know inside of APA, we recently had a chat GPT prompt, and we actually just created a new channel in there for different prompts that spas are using to help them. So that's a really cool thing, but we posted a prompt in there to scan your website and social for to make sure that it's in alignment with metas new advertising policies, which there were some really big changes, and we got this from our dear friend Tara Zirker, over at Successful Ads Club, but there were some big changes with the meta advertising policies, specifically in the spa space, And so we use the prompt to scan the website, to scan our social media to make sure that we were in alignment with all of the updates and changes. Okay, so by leveraging AI, you can cut down on manual tasks, you can reduce staffing costs, and you can free up. More time to focus on the high impact areas of your business. All right, now, let's move on to revisiting your pricing strategy to maximize profitability. So many spot owners are going to hesitate to raise prices, fearing they'll lose clients. And you know, as I talked about in the beginning of this episode, I really don't feel that this is the moment to increase prices right now. But pricing isn't just about charging more. It's about structuring your services for maximum profitability. So we can look at consumable cost, we can look at value adds, we can look at enhancements. So how can we offer small add ons? How can we offer upgrades so scalp massage, led therapy? These can be little upgrades that will increase our revenue per hour per room that will increase the profitability, especially with things like LED or even scalp massage. You're just using your hands right, and maybe an oil. But these are things that are not having a high consumable cost, but are increasing the amount of revenue that's coming into that room again in the same amount of time, you can bundle treatments together, so you can create tiered packages where maybe clients get a small discount for booking multiple sessions up front. That's going to increase commitment and revenue stability. So that can be a good thing. You can re evaluate your service cost, and by that, looking at, you know, always going back, those of you that have been in our courses and programs, you know about the cost of treatment and profitability tracker, where can you save on those? Where can you tighten things up? Can you use private label products? Does everything need to be automatically included in there? Or can you lower the cost? I know we had some accounts that were big hydro facial accounts, and they were automatically putting the like the derma builder or the peptides, the different ones in there. Well, those have a significant range of pricing depending on if you're doing a peptide or if you're doing a growth factor. So simply removing those in the base price and charging them as an add on could be an option, right? So we're looking at different ways that you can do things to lower the consumable cost and increase the profit, so you're not raising prices, you're just charging extra for specific enhancements. And you, of course, can look at memberships, you know, incorporating different services into memberships where they get some sort of discount by joining the membership, but it's giving you that predictable cash flow. Okay, so we're always looking at consumable cost, we're looking at upgrades. We're looking at package bundles, and we're looking at memberships, all right, so we want consistency of visit. I know in economic times like this, we might see people coming in on a quarterly basis who used to come in on a monthly basis. Can we get them to come in monthly through something like a membership, where maybe we're giving them a discounted price, but again, we're keeping them coming in. We're keeping the relationship. That is the really, really important piece there. So it's really important how you're structuring your services, how you're showing up to serve your clients where they're at and to maximize that revenue while maintaining your client satisfaction.