Goodness. Well, thank you. So yeah, I really love talking about the implementation piece. Right. And I think probably Hopefully, most of the people that are listening to this session and that are activated here are already have the mindset that yes, ethical storytelling is the way that we want to go. But then what right like how do we talk to our teams internally to Kim's point earlier around? Are we making sure we're training folks to talk about the way our we do our work in a consistent way? So the first thing that I want to share is around process, right. And it's this is I love process, I love thinking about organizing ourselves around process. And I know all of you are building editorial calendars every year, right? In your nonprofit organizations, right? And if you're not, yes, you should be. But traditionally, when we build our editorial calendars, we already have a really strong sense of the stories we want to tell, right? We think about all the pillars of our work, and we say these are the exact stories that I want. And I can match make a person that we serve that will tell that story for us. And I think when we're doing ethical storytelling, we have to throw all of that out the window, right? That can't be the way we approach it anymore. And instead, we need to focus on what we can focus on, which is our work, our programming, the pillars of our work. And then the hard work becomes gathering those stories and making those and and building the ethical storytelling from the point of view of you have these amazing stories. You have this storytelling that's coming from somebody who has the experience. And now how do you make that work to tell your organization story, it is not incumbent on the person that is receiving services to tell your organization story. It's our job to tell our organization stories based on the examples that we get from people in the field. Right. And so I think once you have the story, it's important to remember, yes, we're matchmaking to our pillars. Yes, we're matchmaking to the programs. But that one story can go a really long way. And I find over and over again with our clients that they find themselves focused on the number of stories that they can get, which again, actually brings us a little bit towards unethical storytelling, because you're talking about quantity versus quality, right? And so what we really want to think about is thinking about how we can take one story and then match our own needs as an organization to tell that story in multiple different ways. So that long form story can look as a blog, you pull quotes that can be used in social media and as sidebars in your annual report, summaries can be overlaid on video. And you can take advantage of tools like Canva that slice and dice these stories in lots of different ways, from graphics to social media to formal PowerPoint slides. If, and this is the part that really seems difficult, because it requires us to creatively think about one story in lots of different ways, but it actually builds capacity and saves you time in the long run in a nonprofit organization, right, because we're talking about taking one story, really digging in, in it from an ethical storytelling point of view to what that person's story is, what their trajectory is, and then splitting it across your channels. And so every time you have a story, I think it's really important to think about all the ways you can create those pieces. And it will go a long way, when you're putting together larger campaigns, because you're pulling from an existing library of content that's organized by theme, and by your work as an organization versus thinking about, I mean, I've worked in places where we're actually mapping out the exact kinds of quotes we want to get. And that's the opposite of ethical storytelling, right? That's pre planning on somebody's behalf, which doesn't really get you to places. And then the next thing I would say is that when we're talking about channels, I think everyone goes automatically to the LinkedIn and the Twitter's and the Instagrams of the world, your grant reports, or communication channels. And those are the that's the way you tell stories to your funders, panel presentations like this one, Kim's done a great job today of showing us right, when you're on a panel presentation, you can weave in stories to make your point. But you can't do that unless you have a library of these stories. And that important calendar that helps you organize all of this. So process is really important. And then the last thing that I want to say on this topic is that your storytelling and your data should go together, right. So when we think about storytelling and data collection, I think we think about it still in a lot of cases in a siloed kind of way. And that, to me is also a little bit ethically questionable, right? Because data collection and storytelling are almost always mashed together. And so the ethics of who you're counting how you're counting them in what way you're categorizing them, what the data points are, and then how you're telling the story of that data should always be incorporated together. Because the story is giving you a chance to illustrate your data, and maybe even provide nuance that numbers don't show. And so if you think about storytelling, from that point of view, you're really in a position where you can use storytelling in a very powerful way that centers the lived experience of someone who your program serves, but also gives you a chance to really strongly illustrate the strong work of your program.