Amy Posner wanted to expand her audience beyond copywriters. So she got on LinkedIn, a platform she wasn't active on previously, and tested a daily content strategy to build trust with a new audience of creative freelancers. Within six months, Amy had attracted 708 LinkedIn followers, and added 414 people to her email list all organically. She then launched a new program to them selling out the first round in just two weeks and generating over $45,000 in revenue. Most impressive, all but one were first time buyers in her ecosystem, who had found her through LinkedIn.