EP 233 - Giulia Guerrieri

Ellen Yin57min

Ellen Yin

00:00

You're listening to Cubicle to CEO episode 233. The point of purchase is just the start of your relationship with someone not the end. This sentiment is one of my favorite takeaways from my conversation with the founder of the Conscious Creator Academy, Giulia Guerrieri on building a world class customer experience for your course or program. So what happens on the other side of the Checkout button? Giulia is a content creator turned million dollar CEO and educator and her case study today examines the key changes she implemented when transitioning her program from a DIY course sold through live launches into an evergreen Academy with scalable DIY done with you and done for you components. Not only did her student results skyrocket, but within 13 months of prioritizing user experience. These programs shifts 15 extra revenue and made more than $1 million in cash.

Ellen Yin

00:59

Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs the business questions you can't google. I'm your host, Ellen Yin. Every Monday go behind the business and a case study style interview with the leading entrepreneur who shares one specific growth strategy they've tested in their own business exactly how they implemented it, and what the results and revenue were. You'll also hear financially transparent insights from my own journey bootstrapping our media company from a $300 freelance project into millions in revenue.

Ellen Yin

01:42

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Ellen Yin

03:12

Hey everyone, welcome back to the show. Today we have Giulia Guerrieri with us. Giulia is a content creator turned million dollars CEO who founded Conscious Creator Academy and I was telling her right before we hit record, I'm super excited to chat about her case study today. Because it's all about the product fulfillment or delivery side of the business. And this is often ignored. I feel like in in these contexts, because it's not as sexy as sales. It's not as exciting as the latest marketing strategy. But I really do believe that investing in improving your user experience is key to the longevity and the success of your offers in your business. So, Giulia, welcome to the show.

Giulia Guerrieri

03:50

Thank you so much, Ellen, I am so honored to be here and just so excited to just chat with you. I love having these kind of conversations with like female entrepreneurs and even have like a listener. It's like you get all these little nuggets. So just really excited to dive in.

Ellen Yin

04:04

Thank you. I feel the same way. Honestly, I always say I had the best seat in the house, getting to interview brilliant founders like yourself. So really, the thanks goes to you for your time. Before we get into the case study and I reveal what that is. I would first love to hear your Cubicle to CEO story. What was that catalyst that led you into entrepreneurship?

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