Yeah. So I would say the first thing is that Sarah Rahhal coming to Sunbeam has been amazing and truly has changed so many fantastic things about our organization in terms of enhancing it. And I just remember we were looking at a direct mail piece, and Sarah was going line by line with me and really sharing, like, why we're changing certain words because of trauma informed care. And I was like, what is trauma informed care? And so I got to learn from from her, why we say words, why we don't say certain things, what that means to the person whose story we have the privilege of sharing who they have trust with us, and they opened up and and so that is the first thing is just really understanding Sunbeam does trauma informed care. And so thinking like a brand, right? I like to think if Sunbeam was a person, Sunbeam would be trauma informed Sunbeam would talk like this, the brand, the color, that's what Sunbeam looks like. And Sunbeam is here for everyone, for all children and families, and so I had to change my perspective from the development and fundraising side of really putting on the different lenses and looking at different audiences of who is looking at our materials, it's not just your donors. It is the mom who is looking for care for her children, who wants the very best for them. And she's picking up our brochure, and it says, at risk children can come to our school, basically. And it's, it's saying language that isn't warm and inviting. It's, it's not treating our families with the respect that I want them to have. And so at first, I just want to say it was a total, total revision of all of the language that we did for fundraising and marketing, because now when that mom picks up our brochure, it's your child and family deserve the best, and we're here for you, and we have the best, high quality services for you. So I did want to say that first off is it has been a complete 180 of who we are as a brand in terms of interfacing with external communities and internal so what I learned from Sarah, of course, is that people are brave sharing their story, and we want to be very intentional in the language that we Share, making sure that we're not re-traumatizing them, that they have that safety, and they feel it with us still, and they feel comfortable sharing their stories with us. And so for me, it's a lot of research, a lot of being curious, a lot of asking questions. There are definitely some words that even before I understood what trauma informed means, I was kind of redlining. But now I know why I don't like it. I mean, so there are lots of words that we replace. So I just wanted to go over some of them, in case you're listening and you've ever had that, you know, gut feeling so poor, at risk, working poor. They're people. So we replace any time you want to say those words, say people, children, families, individuals, clients. Also looking at changing words like disadvantaged, less fortunate, unskilled labor, under resourced communities, communities with high poverty rates. I see a lot of you know brochures, I was kind of referencing, like how maybe our brochure would have been before trauma, informed care. And for me, when I think of language and visuals and mission statements, I kind of imagine if Sunbeam had a bus, and our mission statement was on that bus, and you see the toddlers walking up there, getting on the bus, and then you've got the mom who's looking at the bus and reading that, and she's reading building brighter futures with all children and families. And how does that make her feel? And so I agree with you all, language words matter so much. Some other ones, is Sarah talks about, I think, diagnosis as well. So like, for example, I struggle with anxiety. I have anxiety medicine, yeah, but sharing about that one on a personal level with mental health, and you know, something that that helps, because people shared with me, so that's why I say it. But I'm not depressed, I'm not anxious. It's not who I am. And so that language is also really important. Something we learned, actually from the school system here is we have a partnership with them through Head Start and Early Head Start, parenting teens, parenting students. Those are words that we use. We don't say teen parents. And I know it sounds silly, but ChatGPT or co pilot, depending, you know, which one you use is my best friend, and I will act, yeah. I'm like, not only look, make sure this is sixth grade reading level. Can you also make sure it's trauma informed and so AI, my AI knows me very well now. And is like, here's your trauma informed version, or are there? Is there other words I should be saying? And then I read it from the perspective of the parent who just shared their story with me, and how would it make me feel if I was them? And I think my go to is really, if you you wouldn't say it to their face. Why are you putting it in your direct mail? Why are you putting it on social? Why are you sharing that part of the story that would make them feel less than when we're here to empower and support and so I think that's like my key thing when it comes to trauma, informed fundraising. And I do like to tell myself a little bit, because I was not perfect at this. I'm still learning as well. Really, Sarah coming to Sunbeam opened my eyes to trauma informed and why we should be really trauma informed in our fundraising and marketing. But I think about we have a wonderful mom, Vanessa, and she was at our center, and I kind of think of like, how would I tell her story before knowing about trauma informed care. So I might say something like, Vanessa was pregnant at 16 years old with her daughter at 17, she had triplets, she lived in poverty and was suicidal. She was wondering how to make it through the day, and then she came to Sunbeam. Your donation saves families like Vanessa, but working with Sarah and our mental health team and everyone at Sunbeam who cares so deeply about parents, now it's your support helps provide hope. Vanessa is a caring mom who wants the best for her children. When we first met her, she was struggling with postpartum depression, and then we have Vanessa share her story. Vanessa said, I feel like I was in a dark place. I worked hard to get out of it, and I have hope. And then we talk about the services, but the language is very different, and we're not talking about why Vanessa is there. We're talking about the empowerment and the hope Vanessa has, and so that's really a big difference in, you know, how we're storytelling and how our fundraising is different.