You know, it's really interesting, because I think like overall like for like the event experience and everything like that, like the way that it was positioned, and the way we were speaking to that, you know, kind of more elevated more like person who is like sure that they want to host a summit or like kind of like is in a different mindset, I guess then like what we might host a free summit on, overall I think that worked incredibly well for the for the experience itself. But with the the initial copy and like, you know, you've heard us talk about or you've heard Krista talk about, like, the importance of like being really specific in your positioning of your summit to give like a clear, tangible outcome of like, what exactly is it that people are going to walk away with, the way that we positioned, this event was a much more almost aspirational, I guess, outcome that was just kind of showing like, this is what a summit can do for your business. And it worked, you know, overall worked really well. But that's a harder, it's a harder transformation to communicate. And so that I think communicated or sorry, that I think contributed a lot to that, like, kind of heavier lift for writing this sales page, and then also all the other promotional copy for this was that, you know, it's not like, you know, we're gonna, in the timeframe of the summit in five days, we're gonna help you like, use reels on Instagram in your business, like something like very tangible and specific, like, this is what you're gonna do. It's, it was much more like aspirational and elevated. I think at the end of it, you know, it worked, but it was it was a heavy lift. And so that's, you know, one thing that I would say definitely keep in mind is like, when you put a price tag on it, it just raises the stakes. And so if you are struggling to see conversions, or make sales from a free event, like putting a price tag on it is not like it's it's that's not going to fix anything that just it just raises the standard and makes it even even harder and a lot of ways.