That's the fundamental question. And the deal is that humans are social creatures. The power and strength of humanity comes from us working together as tribes or now as communities and populations. And we'd like to work with other people. But at the same time, we also have a degree of anxiety when we meet new people. Classic example is, why do we go to parties, we go to parties, because we want to meet other people. And in meeting other people gives us all sorts of benefits, not least you often find your mate at a party, but going to a party full of strangers, everyone knows that feeling of being a bit tense, a bit anxious. And that's actually a natural, inherited, evolutionary useful, biological phenomenon. It's better to be slightly apprehensive of other people than ghosts blindly into a trap, for instance, but that anxiety gets in the way. And some people you know, won't even go out. Some people are so anxious, they won't go into the home. And most people have been anxious in social gatherings. And alcohol, when it was discovered, was discovered to reduce that anxiety and promote social social interaction. And the majority of people drink simply for that reason. But the problem is, until sentient, the only drink you could drink it would improve social interactions and reduce social anxiety was alcohol and 10 to 15, maybe 20% of the people who population who drink they struggled to keep within the levels which you need for just the socialisation and they tend to get into the other levels where you get this in the vision, addiction hangovers, etc. And you can avoid that if it's very difficult to avoid that because people try but they fail. Given we drink it