EP 202 - Anita Siek

Ellen Yin57min

Ellen Yin

00:00

You're listening to cubicle to CEO episode 202. Today's case study on flipping a flopping launch features and need to seek a lawyer turn brand and copy strategist and the founder of Wordfetti in late 2022, and Anita experienced the slowest launch he had ever seen, with little intake on the waitlist and sluggish sales during the first five days of OpenCart. Rather than giving up a Anita made a bold decision to completely switch her launch messaging and strategy in the final 48 hours, the details of which we'll uncover in this interview, the result, over 65% of students joined in that final 48 hours, completely changing the original outcome. For ideas on how to turbocharge your trajectory when things are slow. Keep listening for the key things that turned this failing, launch around in crunch time.

Ellen Yin

00:53

Welcome to Cubicle to CEO the podcast. I'm your host, Ellen Yin. I quit my job without a backup plan and bootstrapped my first $300 freelance project into $2 million in revenue by age 28. On this show, you'll hear weekly case study interviews with leading entrepreneurs and CEOs who share one specific strategy that successfully grew their business revenue. Skip the expensive and time consuming learning curve of testing everything yourself by borrowing what actually works from the best and brightest mentors. You'll also get a front row seat to my founders journey through transparent income reports and behind the business solo episodes, subscribe now so we can grow together every Monday.

Ellen Yin

01:40

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Ellen Yin

03:09

Hello, hello. We have a nice to see you here with us today. I'm so excited all the way from Australia. Hello, friend.

Anita Siek

03:22

I'm so excited to be here. Thanks for having me.

Ellen Yin

03:25

Absolutely. Well, I am really looking forward to digging into your case study. Because it's a story I think we can all relate to which is one of we try something in our business, maybe it doesn't go how we think it's going to go we're dealing with feelings of failure or shame or whatever it may be, especially when it comes to launches. But you were able to turn it around in the last 48 hours which I love. I feel like this is like you know the hero's journey of it's never over till it's over. You're not finished until it's done. Before we get into that though, Anita, Of course I need to hear your cubicle to CEO story. So tell us what made you take the leap into entrepreneurship

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