EP 217 - Kirsten Roldan

Ellen Yin59min

Ellen Yin

00:00

You're listening to cubicle to CEO episode 217. We love a woman with a strong stance on marketing, and today's guest does not disappoint. Kirsten Roldan is a firm believer that millionaires send emails period. Her program Million Dollar Email makes businesses social media optional by helping CEOs scale revenue to the million dollar mark with only a small email list. To show she walks the walk, Kirsten achieved that revenue milestone herself with a then list size of 500 subscribers. Rather than take a 10,000 foot view of her email strategy. We get super granular in today's case study by dissecting one single email that made $24,000 during a launch going line by line with a fine tooth comb. We'll get into all the details, open rate, click through rates, subject line, time of send, order in the launch email sequence, CTA and more. Not one to shy away from polarizing strategies, Kirsten also lets us in on how she sends five to 10 emails a day during a launch while sustaining a low unsubscribe rate, why she doesn't bother segmenting her list for most email sends or tracking open rates and click rates in real time, and why she won't give her students email templates. This thought provoking conversation is fire and not just because of the hot takes. Let's analyze.

Ellen Yin

01:26

Welcome to Cubicle to CEO the podcast. I'm your host Ellen Yin. I quit my job without a backup plan and bootstrapped my first $300 freelance project into $2 million in revenue by age 28. On this show, you'll hear weekly case study interviews with leading entrepreneurs and CEOs who share one specific strategy that successfully grew their business revenue. Skip the expensive and time consuming learning curve of testing everything yourself by borrowing what actually works from the best and brightest mentors. You'll also get a front row seat to my founders journey through transparent income reports and behind the business solo episodes. Subscribe now so we can grow together every Monday.

Ellen Yin

02:13

Kirsten it's so great to see your face again, I know we were just together in person at Jordan's Make Your Mark LIVE in Dallas. And we served on the same panel. And I was so impressed with you not only your stage presence, but also your strong convictions about email marketing, which is a really exciting topic that I always like to nerd out about, especially when it comes down to a very specific email, which we're going to cover in today's case study on how Kirsten was able to generate $24,000 in sales from this one email that we're going to go over line by line. So welcome Kirsten to the show.

Kirsten Roldan

02:48

I'm so excited. Thank you so much for having me anywhere that I can talk about email, I'm happy.

Ellen Yin

02:55

Well, Kirsten I want to start off with your cubicle, the CEO story. So what was that final catalyst that led you to jump from employee to entrepreneurship?

Kirsten Roldan

03:06

I love that question so much. So my cubicle to CEO story is I'm always gonna tie it back to email because it's true. I was in healthcare and a really demanding job. And we weren't able to use our phone or the internet. So when I was disconnected from social media, like I was truly when I say that I was truly disconnected. And I was using email marketing, to stay in touch with my leads, and to continue to sell to them even when I wasn't on social media. And I finally took that leap from cubicle to CEO, when I realized that I had enough people on my email list in my audience to be able to have a full time business. I had made over $300,000 at that point with a nine to five. So I was like, this is proven. I think this is proven right? I was one of those people that was like, I'm never gonna quit my job. I'm too scared. No, no, I could never do that. But then I was like, Wait a second, I think this is proven and and I have a proven sales process, which for me was email marketing, I have a proven sales process. So I'm ready to jump. And so December 2020, was when I officially left the cubicle and became a CEO.

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