I'm glad you thought it was amazing. I think it's one of the nerdiest things I've ever written. So I'm the new editor for this collaborative journalism project, the Mississippi River Basin ag and water desk, which you just mentioned, based at the University of Missouri, and we work with report for America. We've partnered with 10 newsrooms throughout the Mississippi River Basin ranging from the Star Tribune at the headwaters or close to it up in Minneapolis, St. Paul, to the lens, which is a nonprofit investigative newsroom down in New Orleans, which is where I'm based, although I'm in Kentucky today on a tour of the lower part of the Mississippi River Basin. And so we've got these 10 newsrooms, we've hired 10 report for America reporters based at the their newsrooms WCI. J, where Coburn is is one of our newsrooms as well, it's funded by the Walton Family Foundation, we're covering environmental issues. And then we're building this big distribution network where we're going to give all this content away for free. So we're inviting news outlets across the country to sign up for our network. And we'll send a blast out when our stories are ready. And they can download those stories and republish them. And so that's kind of what brought me to this problem that we're talking about here. Today, we're not going to serve as publishers, we're not going to publish on the egg and water desk at work, but we're rather going to drive traffic to the originating publications. And the problem, as you may have all heard is that it's really hard to give news away. There's really no streamlined, simple way to share story elements. So I'll pause there unless you want me to talk about what our plan is, but I assume we'll get to that.