Hi, everyone. So what I'm gonna do today is I'm gonna be talking about social media. I know social media is a, it can be really complicated, it can be really confusing and overwhelming. And today, I really want to simplify that for you. Did I mention I'm getting over a cold? So I probably sound a little stuffy. And I'm, I'm sorry about that. Okay, so social media is a big topic. I know, it can be really overwhelming to come up with content, to stay fresh to stay current. And to really be like, Okay, what do I actually post? When do I post it? How do I post it? How do I make it easy, and all that good stuff. So hopefully, I'm going to answer a lot of your questions today, and make that really, really easy for you. So what I want to start with, is we usually start social media with, Okay, I got to figure out what to post today. And we don't usually have any rhyme or reason to that. We just are like, Okay, this is what I need to post, I got to figure out something to post today. And we're usually just like posting in the moment, is that how it usually kind of happens for you guys, is how I used to do my content until I found a better way, you know, and then there was this thing where it was like, oh, Instagram is only pushing real. So you really need to do reels. And that was really important. And now it's like no rules are not as important. Well, I'm here to tell you that we don't really know what Instagram wants, the Instagram algorithm changes all the time. But what is always going to work and what is always going to keep you relevant is knowing what your audience wants to hear, and what they want to know or see and giving them that. And so I'm going to give you a really simple framework to help you do that with your audience on social media. I'm talking mostly Instagram and Facebook here, because those are the ones that most of us are using. Tick tock is a totally different strategy. You know, threads and Twitter. I mean, x is a totally different strategy. But today, we're going to be mostly just focusing on Instagram and Facebook. So I'm gonna give you a framework. So the three things that we're going to do is first you need to know your mission, then you need to know your market or your audience. And those two things combined are going to help you know your message, okay, do you like I hope you like my alliteration there, your mission, your market and your message. And it's really important to start with your message. So what it is that you actually have to share with people, because that's going to influence your content so that you actually know what to post and you don't have those days where you're like, I don't know what to post, I am not sure what to post today, what do I do, I don't even know. So let's start with each one of those things, I'm gonna break it down, and then show you how to make it really easy. We're actually gonna be talking about how to use AI to help you make this really, really easy. So first of all, it's important to know your mission, your vision and your mission. So I want you to spend some time thinking about for yourself, why do you do what you do? Why do you feel like you exist in the world? What is your vision? And what is your mission? Now I'm going to help you make this really easy. Your vision is the ideal future that you want to create of the world through your products or offerings or services or whatever it is that you are creating. If you if you could completely solve one problem in the world with your products, what would it be? Now you might be thinking, Christy, well, I create furniture, or I make jewelry like whatever that might be. I don't understand how my product can solve a problem. Well, let me give you an example. IKEA, they have a vision. Their vision is a better everyday life for many people. That's it, they want to make people's everyday lives better. They sell products, and that's their vision. So maybe if you're a jewelry maker yours is to make beautiful jewelry accessible for for everyone, whatever that might be. If you could solve one problem in the world, what would it be? That's going to be your vision, okay? Now your mission is going to be how you're actually going to achieve your vision. So if you were to completely solve one problem in the world, that's really vague. Your mission is actually how you solve that in a tangible way. So I key as mission is to create well made products at an affordable price so that anyone can buy them it's something like that I don't have it off the top of my head. So they are going to create wellmade products at an affordable price. And I think something about they let they look stylish so that anyone can buy them okay, they're affordable so that anyone can buy them. They are well made, and they are new. Now you might be like well they're not really They will make but further price they are. And they look great so that anyone can have them in their home, you know, Ikea furniture is is usually kind of not really flashy or showy. Because they, their goal is to basically have as many people as possible, have a better everyday life with the furnishings and things that they're doing. Right. So first, you have to know your vision and your mission. And then you have to know your values. These are the things that make you you. And you might be like, well, that's kind of weird. I don't know that I want to put like my values into my, like social media, like people don't really care about that. How do they know? What do they want? Why does that matter? Well, it is, it does matter, it matters a lot, actually, the more you are aligned with your values, and who you actually are as a creator, the more you are going to attract those people that love you and want to work with you and want to buy from you every single day. And the more you're going to repel the people who do not want to buy from you, or be watching you or whatever. So knowing getting really clear on your values, what makes you you is so important, because that's going to attract your people and repel those people who are not. So the more you can really dig in and say what makes me different? Why am I different? Why do I create art or furniture or whatever it is that you're creating? Why do I create, you got to get really clear on your values, okay, spend some time thinking through what you love, what lights you up, what makes you really, really excited? Okay, so number one, know your mission that's going to come through knowing your vision, which is your ideal picture of the world, and your mission, which is how you achieve that. And then your values all of those combined together. It's kind of what I'm calling your mission. Okay? So now, at once you have that you're gonna use that to influence how you speak to your market. And in order to speak to your market, you have to know your market. So first of all, you have to know who is in your market. What Who are you helping, IKEA is helping everyone. But yours might be more defined, maybe your target market is moms, maybe you create products for moms, maybe your target market are is retired people, if you're creating really expensive furniture, maybe that is something that is only accessible to people who have a lot of income, then maybe your market is you know, people who are retired, maybe you are creating things that are like sporty and functional. So maybe your target market is athletic people, only you know what your mark who your market is. So you're going to very simply write down who you help, like, what are your products? Who are you actually selling your products to? I want you to think about your customers that are repeat customers write down who they are, what they like, what are what's in common about them to come up with, like a demographic of who you're selling to? Okay. And then I want you to think about what do you help them do? So how do your products help them. And this is where it gets really difficult to kind of figure out because this is more of a vague concept. But think about it. In terms of like, if you're selling paint, think about if you see a paint commercial, I think we talked about this on my intro with Britney, if you watch a paint commercial, they're not telling you facts and details about the paint itself. They're selling you the feeling of walking into your room, and having a beautiful pink color on the wall. Or the feeling of sitting down in a in a well made piece of furniture that you just love and feels amazing to touch because the paint is like perfect. So think about what do you help them do? What are you actually selling to them, you're not selling the facts and figures you're selling that? That feeling of relaxing on that beautiful couch or a piece of furniture or the feeling that they have when they see that beautiful room? Okay, so who do you help? What do you help them do? What are their pain points when it comes to what you help them do? So if you are an artist that is selling art, what are what are people's pain points when it comes to finding art? Maybe they can't find art that is in their style? Or maybe they have trouble finding shows that are near them that are accessible to them. And so maybe your the way that you help them? Maybe that's one of their pain points is they want to be able to shop online, but they can't. So what are their pain points? And what are their desires? What do they actually want? What they want a beautiful piece of furniture to sit on. They want a beautiful piece of art to hang in there in their house. They want a beautiful piece of jewelry to wear that is unique and well made all of these things. So you have to know your market. Who are they what do you help them do? What are their pain points and what are their desires? What do they actually want when it comes to your products? This is where you have to do some digging. And if you don't know you can
do You can Google do some Googling to figure out this stuff can look in through some Facebook groups to figure out what other people are saying that their trouble they're having trouble with. And the best thing to do actually, is to ask chat GPT. I'm not sure if many of you have used AI in your business yet. But if you're not you are about to today, because AI is one of the biggest tools that you can use to help you. Throughout your business market research. Coming up with content, a writer's block, coming up with ideas for your next products, like all this stuff, seriously, use the robots, they exist to help you knowing your mission and your market. Let's say you don't know exactly what people's pain points are, you can go into chat TPT and ask, you can say, hey, I'm a furniture maker, and I sell to these kinds of people. I'm not sure what their pain points are, can you give me some ideas on what their pain points might be? It's gonna give you a whole list. Like seriously, it's incredible. We're going to talk about that more in just a minute. So knowing your mission, and your market is going to combine to help you know your message. So your message is what you actually talked about on your social media. This is where we get down into the actual plan of what your social media is going to be about. So what you're going to ask yourself is how does your product solve the pain points that they have? What solutions does your product provide? That is a solution to their pain points, okay? And how do you help them achieve their desires with your products? And you may be like Christie, I have no idea. I literally have no clue. Well, this is where chat TPT comes in. And it can really, really help you it is so easy. All you have to do is just type chat GPT into Google. And it will pop up in the it's like open AI or something like that. But just Google the word chat TPT. And it's like the first thing that comes up, you can create us an account absolutely free, and it will give you so it'll give you some amazing results. And so what you are going to do is you're going to ask chat GBT to help you come up with this list of solutions and desires and pain points. Now a lot of people where they get tripped up on using chat GPT is they just say hey, I need a social media caption for a post that is selling like a piece of jewelry that I've created. And that's where you're just gonna get terrible garbage. Because it doesn't know anything about your, your clients. It doesn't know anything about the type of jewelry that you make, like, Are you selling like jewelry? That's like diamonds and fanciness? Like for the queen? Or are you selling you know, handmade jewelry made out of wood or out of silicone or whatever, I don't know, I'm not a jewelry maker. Like there's a big difference among those both equally beautiful for certain times. But GPT doesn't know if you're like fine jewelry like diamonds, or if you are, you know, more rustic jewelry that is crafty in that type of thing doesn't know unless you tell it. So before you ever ask it for any content ideas, you first have to train chat GPG on your message. So literally, what you're going to do is you're going to type into chat GPT. And you're going to say exactly what you do and what you create and what your values are. So let's use a furniture maker as an example. You could say, Hey, I'm a furniture designer, and I create farmhouse style furniture with a vintage flair. I don't know, I'm just making this up off the top of my head. And I like to use a lot of bold colors in my designs. And you can say these are my values, I really really value. Empathy, I value kindness, I really value you know, affordability, like whatever it is that your values are you want to tell the robot. And then you're gonna say, knowing that this is what I do, can you help me write a vision statement and a mission statement, and it's going to give you some really great, it's going to give you something. Now you may not like what it gives you. And that's totally okay. If it doesn't, if you don't like what it gives you, then what you can do is you can go in and you can say hey, that's not quite right. Can you tweak this a little bit for me? You can say I don't like how you use this phrase or like, no, that's not really me. And then tweak it. And then once you have what you like, you can say, hey, that's great. Oh, Maria. Great. I'm so glad that you're still that you said I'm still here. Thank you so much. Once it gives you something that you like, you can say that's great. Let's stick with that one for my mission and my vision and then it's going to know that your mission and your vision, then what you're going to do is you're going to say my customers are and then describe your customers give them give the robot a little bit of information about your customer like we came up last time with with when I asked you to write down some characteristics about your customers. Give those characteristics to them, tell them you know what they are usually, like maybe they're outdoorsy people. Maybe They are Country Club people like whatever it is try to think about different kinds people. And then you can say, literally say, Can you help me come up with a brand identity for my business. And it's gonna come up with, literally, it's crazy, it's going to come up with a full brand identity with demographics and pain points and desires and all that stuff. And if you don't like it, you can regenerate it. And it will help you regenerate. But you have to be specific with your feedback. So you have to say, well, I don't like how you put this specific thing that's actually not a part of my audience, can you take that out, and instead use this. So you have to be specific, if you are giving the robots garbage, it's going to give you garbage. So you have to be specific with your feedback. And that's where it really, really works really, really well. What's your so just to recap, where we've been, you have to come up with your mission on your own, before you get to the robot, come up with a little bit of work on your market on your own, before you get to the AI, and a little bit of work on your message so that you have something to give it to train the AI, then you're gonna go in to chat to Putin, you're gonna tell attach up who you are. I'm a furniture designer here, I create this type of furniture with this type of style. And these are my values, can you help me come up with a mission and vision and then you're going to tweak that, and they're gonna say, Great, that's what I want to use for my mission, my vision. Now, these are the types of customers that I have, can you help me come up with a brand identity, then it's going to give you a brand identity, then you're going to tweak it until you like it, once you have your brand identity, you're going to say, Great, I'm working on my social media strategy. This is tied to social media, I told you don't worry, I'm not gonna leave you without social media ideas, this is tied, I want to come up with my social media strategy. And what I want to do is I want to come up with 10 pain points, 10 desires, and 10 ways that my product is the solution to their problems. Okay. And you're going to tell it that and say, before we come up with our social media strategy, I would like a list of 10 pain points, 10 desires and 10 ways my products are a solution for these pain points that my customers are having. And so then it's gonna give you 10 pain points, 10 desires and 10 ways that your products or solution, if you don't like any of them, you can say, hey, I don't like this one. Can you change this one and make it something else? Yes, Maria says they use AI for staging art and furniture. And it's really helpful if it's done correctly. That's right, AI is not helpful at all, if you are not training it, or if you are giving it nothing. But it is incredibly helpful if you are utilizing it, and training it because humans are smarter than robot, so we have to help it. But the robot has a lot of knowledge that we don't have. So we're going to use it with the help of humans, okay, so it's going to come up with your 10 pain points or 10 desires and your 10 ways your products our solution. Because what's really trendy now, in social media is having your content be bingeable content, you want to create content where they click on something, they love it and they can scroll and go to the next thing and click on that they love it and scroll and go to the next thing. So what I do is I take my pain points, my desires and my solutions. And I am basically going back and forth between those things. So I'm going to give you a visual, okay, I have my pain points, which is going to be a circle, my desires, which is going to be a triangle and my solutions, which is going to be a square, okay, so I'm just doing it because I don't want you know, if I write a word, it might be backwards on here. So this is your pain points, and you're gonna have 10 of them. This is your, yeah, it's backwards. This is hard desires, you're gonna have 10 of them, then your solutions, you're gonna have 10 of them, right. And what you're gonna do to create your content plan is you're gonna go back and forth, you're gonna go back and forth, down and up, down and up. And so we're gonna go pain point, desire, solution, desire, pain point, and then we're gonna go back through desire, solution, desire, pain point. Now, a lot of people in marketing, they focus on the pain points, and they're like, You got to really hamper on their pain points, because you got to make them know that they're missing out and that their life is terrible without your product. That's a marketing tactic that people use, I don't like that, because I don't want my content to bum people out. So I'm spending much more time on their desires, and the solutions, like how my product gives them their desires, that's the solutions that I have. So I'm spending more time on these than on the pain points, because I don't want to bum them out. I still want to focus on their pain points, because it really is an effective marketing tactic. But I'm gonna focus much more on the solution than desires. So I, when I create my content, I have a formula. I talked about a pain point. And in the end that I taught them, that's what I base my content on. I talk about what their desires and that's what I base my content on. And then I talk about a solution. That's what I base my content on. So and then I and then I go back, and I just I'm going like that. So that's how I'm doing that.
Once you have your tin painpoints your tin does buyers in the 10 ways that you are products of the 10 ways that your products are a solution to their problems, or are a solution to give them their desires, then you're going to create your content plan. And you can literally ask the robot, ask the dadgum robot, it is here to help you, you can say, all right, Mr. Robot man, can you help me create a 30 day plan for social media? Can you alternate between my customers pain points, my customers desires and my solutions that the solutions that my products are giving them, and then back to their desires and back to their pain points, and then repeat the pattern? And can you do that for me in a 30 day plan? And can you give me different content type of ideas, going between reels, carousels and static posts. And guys, you will not believe this, it will literally give you a 30 day plan. And then what you can do with each one. And when you like when you can say Can you be more specific on this carousel post for me and give me a full outline with the slides and everything that I would that I could say, and it's gonna tell it to you for real, it really, really is, it is crazy. So then once you have your content plan mapped out, I would I would copy this and put it in a spreadsheet. Then what I do from there, once I have the plan, I've given it the framework, then I have the plan, then I take the plan, and then I'm gonna write my captions. And so then I go back to chat GPT. And I say, Okay, I'm working on a caption for day one. And then I'm going, I'm going down. So I'm starting with, we start with pain points. So this is my pain point number one. And so I say I'm going to this post in this post that you've given me, I'm going to talk about my pain point there, customer's pain point, and I'm going to relate to their pain point. And then I'm going to say, Can you help me come up with a caption in knowing what my mission and vision and values are? Can you help me come up with a caption based on this specific pain point, so that first pain point that it gave you, and it's gonna give you a caption, and then I copy it, and I put it into my, my plan, if you don't like it, you can tweak it, it's always a good idea to edit a little bit in into your brand voice. If you pay for chat TPT it's a it's a lot better at knowing your brand voice, you can actually even give it a website. And it'll scroll through and read your website and kind of kind of come up with a brand voice for you. Jasper is an AI tool that you can pay for that works with your brand voice, but you don't have to pay for it. It you can get a lot of stuff done with the free version and then edit it in your voice. Then I come up to post number two, which remember I said I'm alternating pain points. And then I'm doing desire. So that is that I'm going to go to desire number one. Alright, desire number one. All right, Chad GBT, I'm talking about this desire, desire number one that my customers have. And I'm using this post idea that you gave me. All right, you see how you're connecting those things together? Can you give me a caption for this, and it's gonna give you a caption and you just keep going. So remember how we had the list of 10 desires, a list of 10 pain points, 10 desires and 10 solutions. There's your 30 day plan 1010, tennis 30. And you're alternating. So I'm going pain point number one, I get it, I have that post idea that it gave me from the 30 day plan. And I'm asking it for a caption that I'm going desire. Number one, I have the post idea that it gave me from and then I'm asking him for a caption that I have solution. Number one, I have the post idea that it gave me whether it's a carousel or video or whatever. And then I'm asking it for a caption, then I'm going back up to desire, and I'm doing the same thing. So now I'm on desire number two, that I'm on pain point number two, desire number three, solution number four, whatever. And if you notice, you're going to use up all of your desires and solutions before use up your pain points, that's fine, you can move on to the next day. And actually, I only post three times a week. So this act, this format that I use that I teach in and sell with my offerings, I do have a template if anyone wants it, just let me know I can get that for you. It actually gives me a three month plan because I am doing three posts a week. And so I have about like 3030 topics that I can pull from and so it's doing a three month plan. That's That's it. That's the framework. I'm going to move into questions now. And Maria says How would you alter this plan if your market is higher price buyers, they don't actually need my work as it's not a necessity. So it's the same thing. You can use the same thing as chat TPT for a brand identity and how what their pain points and desires are. None of honestly, what I do is not a necessity. None of the work that we do as creatives is a necessity. The only things that are like necessities for people is like food and shelter and clothing like right everything else is different. So you have to get deep down into their desires. What are they actually want not what do they need? What do they want? So the plan is still going to be the same for higher price buyers. You're just going to add that into your plan at the beginning and tell chat GBT at the beginning my customers, our high end customers, they are spending, you know, $5,000 on every piece of furniture of art or whatever it is on what I own a piece of art. So I need to know what their, what their desires are. And it's, it's incredible what it's going to give you. So the plan is the plan is the same. You just need to tell the AI on the front end that your buyers are higher price, but that are our luxury buyers, what are their pain points, the plan is going to be the same, you're appealing to their emotions, their deep desires of having beautiful art in their home. So Maria, tell me what it is exactly that you sell. What are you What what do you do? Are you an artist? Or an art collector? An artist? Yeah. So exactly. It's going to be the exact same plan. It's just on the front end, you are going to tell Chachi Beatty, that this is your these are your buyers. So at the beginning when you're training it and asking for those pain points and those desires. And if they're not quite right, you can say well, this is not quite right, because my buyers are, you know, they don't care about that, because they're spending more money on this, that or the other. It's all about tweaking it until you get what you want. So the it would still be the same. Just just tell it. Just tell it that, you know, my clients would an average of $10,000 per RPC, or whatever it is, and then it's going to help you come up with the plan. All right, thank you so much for being here. Do you have questions that come up because I know I just dumped a lot of information on you. Please post in the group and tag me in a comment and I will chat with you. All right. Thank you. Thank you for being here.
