People often think they are education, entertainment, inspiration, or even like themes or series like Tip Tuesday or work with me Wednesday. But those are just a way that you can organize and deliver your ideas. But they are not your content ideas. And when we kind of limit just those things to being how we create content. We're really not being strategic and intentional getting closer to our goals. That makes sense. So if someone is currently implementing something like a tip Tuesday, or some sort of weekly recurring theme, what might you suggest they do instead? Yes, so instead, I think it's really important to get clear on like, what are the topics and categories that you want to consistently be creating content about, and then use that to guide whatever type of video content you create. And then if something like a tip tuesday helps you stay consistent, go for it. But you want to make sure you're kind of doing it the opposite way around. So for example, if video marketing and content creation is one of my reoccurring topics, then what I essentially would do is then I could deliver that as a tip Tuesday on a reoccurring basis. I wouldn't do it the other way around and think okay, I'm giving a tip every week, I already know that video marketing is where I'm creating my tips. And the tip tuesday could just be a way to help me consistently do it and stay on top of it.