EP 266 - Brynn Snyder

Ellen Yin52min

Ellen Yin

00:00

You're listening to cubicle to CEO episode 266, did you know there's a link between flossing habits and cognitive diseases like Alzheimer's and dementia? Learning this from Brynn Snyder, cofounder and CEO of Slate Flosser, literally had me reaching for a floss post interview.

Ellen Yin

00:15

Today's case study is a real time example of how prioritizing problem education over product education can drive action and sales much faster through a three pronged education. First marketing approach of trade shows, organic content and influencer campaigns with dental professionals, Slate philosophers, sales have increased by 20% going from 10k months to experiencing 10k sales days. Here's Brynn's take on how problem awareness changes user behavior and drives purchasing power.

Ellen Yin

00:48

Welcome to cubicle to CEO, the podcast where we ask successful founders and CEOs the business questions you can't google. I'm your host. Ellen Yin, every Monday, go behind the business in a case study style interview with a leading entrepreneur who shares one specific growth strategy they've tested in their own business, exactly how they implemented it and what the results and revenue were. You'll also hear financially transparent insights from my own journey bootstrapping our media company from a $300 freelance project into millions in revenue.

Ellen Yin

01:31

Hey everyone, welcome back to the show. Today we have with us Brynn Snyder, who is the founder of Slate Electric Flosser. She has one with us if you want to show it, yes, if you're watching this on YouTube, you'll see it. And there is a really interesting case study that we're going to share with you all on how influencer marketing has propelled their growth. So Brynn, before we get into that case study, I would love to know your cubicle to CEO story, or maybe if you, you know worked with a dental background, maybe it's not quite a cubicle. But what was that catalyst that officially launched you into entrepreneurship?

Brynn Snyder

02:03

So I was an entrepreneur. Actually my very first job. I just became my own boss as a 13 year old, wow, my siblings started a bounce house company, and that was so fun. But then I went to school to become a product designer. I went to Brigham Young University, and I studied product design. I worked for Johnson and Johnson. I interned with them in their breast division at Ethicon, and that's when I had this major passion to make products that help people's health.

Brynn Snyder

02:35

Then I married someone who decided to go to dental school, and along the way, I had a lot of children, and when we moved to Spokane for him to start being a dentist, he bought his own dental practice, and his front desk person had a health issue. She had placenta previa, and all of a sudden I became the office manager until we could find someone new. And that's when I learned so much about dental that I was like, if people knew, they would do things differently, but people are not understanding how important flossing is.

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